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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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An Investment Analysis on Business Strategy Simulation to improve Bio Ethanol Price Competitiveness using Simple Multi Single Step Reactor Cellulose Ethanol Setiawan, Achmad; Siahaan, Uke
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. As the main fuel source became depleted, studying or evaluating on alternative fuel source became more serious.  Ethanol as one of this alternative fuel becomes ever more feasible. PT. Pupuk Kujang smell this opportunity, by using government initiative they tried developing starch technology in Cikumpay - Purwakarta.  Bearing sad tiding the starch technology had it inherit drawback one of them are Food or Fuel dilemma. This problem can be adverted by optimizing ethanol business through cellulose bio ethanol which relied on waste bio mass instead of food source.  This cellulose technology still poses its own drawback which is production inefficiency, since the bio mass to ethanol conversion rate are lower than starch it required huge amount of bio mass.  Down scaling the plant to a manageable level, and creating higher probability of successful conversion through plant and bio reactor portfolio, cellulose technology can be brought to a more optimal production level thus opening new windows of opportunity. Further plant operation management optimization can be achieved, through changing energy source from full bio mass to solar energy.  Plotting the plant location within market place can be done through splitting the distillation process from bio reactor process. This also creates more effective transportation since one way trip is possible from the market place to distillation complex.  Lowering grade produce within the reactor also increase safety and further ease plan operation. Through the right strategic approach, and acting as PT. Pupuk Kujang SBU as waste bio mass and ethanol provider, this project could be executed in field operation, without worrying of this plant inherit flaw.  Through financial analysis this project passes for great investing prospect with ROI at 186% and IRR at 32%.  Sensitivity test also prove that investor should be more focus on productivity than environment aspect since only 20% impairment of productivity can bring this plant to a loss condition.
Evaluation on Planning, Recruitment and Selection of New Employees Case Study in Bank Syariah Muamalat Indonesia Basuki, Nanang; Tjakraatmadja, Jann Hidajat
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

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PT Bank Syariah Muamalat Indonesia (BMI) is the second largest Islamic bank in Indonesia. As a leading Islamic bank in market share, BMI challenged to grow and aspires to become the 10th largest bank in Indonesia in 2015 (the end of 2011, assets of BMI is on the order-23). To increase service and to support a rapid business growth, Bank Muamalat has made a commitment to increase physical infrastructure and electronic infrastructure. As many as 177 new outlets and 350 new ATM will be open in 2012. The opening of new infrastructures will be supported by the increase of human resources more than 2.000 employees. The study aim to evaluate the existing planning, recruitment and selection process to get new employees at BMI.  Based on the facts presented, focus group discussion that involves operation managers and conduct questionnaire instrument from 67 respondens, the solution expected to be applied to repair the process and support business expansion.Based on the results of the analysis has been conducted, this study formulates implementation practices proposals with three main objectives: 1. Improve planning process through empowering application of human resources information system;  2. Improve recruitment process through the acceleration of electronic recruitment ; 3. Improved selection process especially in written test and psychological test. Keywords: opening outlets, business performance, new style in planning, recruitment and selection.  
Improvement to Increase the Effectiveness Coverage in Roda Lensa Kusumo, Prasetyo Wisnu; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Media development in Indonesia is already advanced. Print types slowly began to move into the digital world and electronics. Growing number of media companies are seeing rapid progress in the world of mass media. Unfortunately the current media development in Indonesia is insignificant compared to the education of its people. The development of the print media in Indonesia is experiencing strong turbulence. A new generation of readers began to emerge, namely the generation of readers who do not read things more seriously, the generation who do not like the hassle of language in print, and a generation that does not like to face in print. Sustainability of life of heavy media with their ability to capture the reader wishes. Through the presentation of news content related to the needs of readers, they will turn the industry believed the media, particularly the print type in Indonesia.Roda Lensa is an online media that stands in November 2013. Roda Lensa, which has  target audience at the age of 15-35 years, adolescents and young adults, carrying the motto "POSITIVE and FRESH" where Roda Lensa always try to give the latest news as well as to motivate its readers. Roda Lensa realize now is the time when all things goes mobile. In addition to factors that are not a lot of capital involve, online media is a type of media that are easy to make, as well as easily accessed by readers. This research is expected to make Roda Lensa becomes more effective as well as to improve the news content and also makes it more attractive in the eyes of the readers. And for that, by evaluating the condition of the company through open interviews, deficiencies can be identified and recommendations for improvement can be given. The recommendations given in this study is expected to improve the effectiveness, improve the content and increasing the interest of the reader, both new readers and old readers. Keywords: online media, Operational, Operational Management
Business model development of PT Fajar Adhisurya Perkasa Wenas, Revolt Marthen; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.According a report released by Indonesia’s telcommunication firms overall showed strong revenue growth, averaging 6% to 8 % in the second quarter of 2014. Much of that growth can be attribute to BTS firm’s operators success in delivering affordable mobile broadband. Significant increasing in telecommunication industry showing positive impact to PT Fajar Adhisurya Perkasa.In 2015 subscribe in Indonesia will increasing to 391 million and internet increasing from 40 million in 2015 to 178 million in 2016, and business monitor international expects there to be 441.8 million subscribe with penetration rate of 173.8%. In 2011 the Indonesia telecommunication market generated US$ 14.9 billion in service revenue but in the same time PT FASA’s revenue starting decreasing because cost structure strategy. Following the growth of the telecommunication industry, PT Fajar Adhisurya Perkasa’s revenue should be increase significantly. However the cost structures in business model show that company has negative profitability and performance. Its high interest expenses and no prototype, integrity, and low competencies cause PT Fajar Adhisurya Perkasa to suffer from deficit for two years in 2012 and 2013. To increasing its profit and sales, and also to minimize its expenses, PT Fajar Adhisurya Perkasa need to assess the current situations and revise its strategy with business model development to make more appropriate strategy in the future.The new strategy analysis formulation begins with analyzing internal and external environment to identify opportunities and threat of the BTS industry as well as the strengths and weakness of the company. Business model development in part of cost structure and value preposition with create prototype based on project will help company to faster execute project, save money and time in all aspect. The result of all analysis and strategy, company need to restructure cost from external aspect and design prototype for external and internal, applied integrity and competencies to internal’s company.PT Fajar Adhisurya Perkasa needs to consider this strategy to increase revenue, market, profit and make promising sustainable growth in the future. However the company should take urgent actions regarding its financial problem by cutting interest expenses, create prototype, increasing efficiency, and last output with business model development to improve its competitive position.Keyword: Business Model Development, create prototype, BTS Industry 
Marketing Strategy of KLMâ„¢ Chairunisa, Rahmah; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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KLM is one of PT. XYZ product that managed by Health Care Business unit. KLM is a transparent intravenous dressing that aims to reduce the number of phlebitis and IADP (Primary blood stream infections). Among the intravenous dressing, KLM only can seize 29% of market share in Indonesia. And in 2011, the sales of KLM were decline for more than 50% from sales in 2010. This condition happened in DKI Jakarta and Bandar Lampung. While on the other regions, the number of sales is too volatile. Since PT. XYZ has already implemented marketing strategy for KLM, the exisiting marketing strategy of KLM has to be evaluated to increase the market share and number of sales.The conceptual framework which is used is coming from the external factor of PT. XYZ and internal factor as well. The external factor is using Porter Five Forces analysis, Situation analysis (5C), and Perceptual map.  And the internal factor is using marketing mix, product life cycle, and customer analysis. The samples are taken from hospitals in Jakarta. The sampling structure is intended to review the actual wants of KLM’s customers.The root cause analysis has resulted in three areas of improvement: (1) KLM has ineffective marketing communication, (2) the relationship with distributor that not well maintained and cause the distributor not focus in selling KLM, and (3) the relationship with the customer that not maintained properly.The recommendation includes the improvement in more effective marketing strategy, relationship with the distributor and customer as well. The activities targets are the nurse division, especially the head of nurses and infection control nurse, the hospital management, and PPNI as the influencer. The strategies including product introduction, product trial, brochures, seminar and workshop, and seminar sponsorship. The estimated budget for the new marketing strategy and relationship management is Rp 332,890,000.- for one year. Keywords: Marketing strategy, Relationship management, KLM, Transparent intravenous dressing
Marketing Strategy for Ikan Bakar Jimbaran, Yogyakarta Sawitri, Ajeng; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Ikan Bakar Jimbaran was a pioneer of fresh seafood premium restaurant in Yogyakarta with Bali’s ambience. In the first 5 years, they had a good sales performance. However, financial data shows decrease on sales and number of customers in this last 3 years. The rising of new hotels, guest houses, and restaurants in Yogyakarta is suspected as the cause of decreasing sales. Moreover, Ikan Bakar Jimbaran, which is lack of marketing activities, is looked dissapear in the midst of happening culinary reports in social media. They do not apply new marketing methods and only hold on to the strength of word-of-mouth. The absence of officer who should handle all online marketing activities could be one of the causes. To solve the business issue, analysis of external and internal environment is needed. External factor analysis consists of PEST and 5 FORCES; while STP and 7P are used to analyze internal factor. In addition, the result of interview with the manager and customers of Ikan Bakar Jimbaran becomes one of sources in listing SWOT. From SWOT result, TOWS matrix is utilized to generate alternative marketing strategies for Ikan Bakar Jimbaran. There are 14 proposed marketing strategies which are formulated into 7P and the implementation was described in action program scheduled for five years ahead. To sum up, Ikan Bakar Jimbaran need to apply new marketing methods rather than depend on word-of-mouth. They may start taking advantage of all opportunities that Internet presents. Thus, a social media account officer who will handle all marketing activities related to the Internet should be hired as one of strategies to overcome the problem.Keywords: Seafood Restaurant, Decrease on Sales, Marketing Strategy. 
Vendor Held Stock (HVS) Implementation to Improve and Innovate Fuel Management System: Case Study at Prabumulih Field-Pertamina EP Sulaeman, Haridito Rachmat; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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Management of fuel in PERTAMINA EP has not managed properly. The current system cannot guarantee the availability of fuel. Losses during storage and distribution exceed the allowable tolerance limits. Equipment, facilities, and infrastructure not meet existing standards as result in fuel consumption data at each location is not accurate. The above matter can lead to high operating costs and affect the company's image. For improvements things mentioned above, the first step is to conduct observation and data collection. The data was analyzed and identified what the potential problems. Potential problems are discussed for the problem solving expectations. After knowing the expectations of the solution designed a new concept of the fuel management system. One alternative designed concept is managing fuel by using a Vendor Held Stock system. After the comparison between the old fuel management concept with a new one, select a better concept fuel management and more profitable for the company. By applying good fuel management system, the problems faced in the management of fuel can be overcome Keywords: fuel management, fuel losses, the accuracy of usage, vendor held stock
Proposed Marketing Strategy for PINISI Hotel Putriamalia, Livia; Wibowo, Satya Aditya
The Indonesian Journal of Business Administration Vol 3, No 10 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Bandung is known as the one of the cities in Indonesia, rich in tourism objects that are able to attract tourists (international and domestic) from year to year. The presence of trade and services sector has increased significantly compared to other sectors. This condition proves the hospitality business in Bandung is still profitable. Pinisi Hostel is a hostel that located in Bandung. As a new entrant, there are various issues that hit the Pinisi Hostel, such as not well known yet and stagnant occupancies rate, the demand high only on the weekend or holiday. The purpose of this study is to give solution for Pinisi Hostel, so that Pinisi Hostel can increase its sales. Some solutions that provided can be useful and give an input and also can used as a marketing strategy to increase sales for Pinisi Hostel. The resulting business solution is renew Segmenting, Targeting and Positioning as a basis of establishment of Pinisi Hostel marketing strategy. Then the marketing strategy recommendation applied to the form of the Marketing Mix.Key words: tourism objects, hospitality business, Bandung, marketing strategy
Proposed Actions For The Completion of PLTU Lampung/Tarahan Baru Project Effectively Sistarani, Meutia; Bekti, Rudy
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

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PLTU Lampung/Tarahan Baru is one of the projects that was included in this 10.000 MW mega project and is planned to distribute electricity with the capacity of 2 x 100 MW. The evaluation results of PLTU Lampung/Tarahan Baru indicate a delay in the project completion time for at least 20 months from the original plan. Using the fishbone diagram, it was found that the loans problems, employee payroll, material delivery schedules, permits, engineering drawings, and contractors who do not work well is the cause of the delay in completion of this project. An analysis using Analytical Hierarchy Process (AHP) produces three main priorities to be done which are to extend the loan, to update the material distribution licenses, and to give penalties to the contractors that late in paying their employees. Sixteen proposed actions were analyzed using the 7S McKinsey framework and then being implemented using the PDCA (Plan Do Check Act) format. Keywords: Pembangkit Listrik Tenaga Uap (PLTU), project management, Analytical Hierarchy Process (AHP), 7S McKinsey, Plan Do Check Act (PDCA)
Strategy and Culture Alignment by Means of an Organizational Model at PT Pos Indonesia Rural Logistic Project Wismakumara, Ratri Vibhuti Widyasari; Welly, John
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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PT Pos Indonesia is going to develop a new project in order to reposition their current core business, called The Rural Logistic Project. This project will integrate all of the PT Pos Indonesia core business. One of the thing that might support The Rural Logistic Project performance is the culture transformation. Here, by using the organizational model which is the 7-S Framework, it can be defined what type of culture that will fit The Rural Logistic Project. Other tools which also help to measure the identification of the culture are the strategy map and the OCAI. The tools giving the result that the suitable culture is the Market culture. There are also several additional values that can be combine with the existing corporate values which is the CINTA POS.  Keywords : culture, business reposition, organizational model, PT Pos Indonesia, rural logistic project

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