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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Proposed Business Model for RockyBars Novianthi, Listiyani Indriya; Fachira, Ira
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Rockybars is a cookie shop founded by siblings Fintiawati Nurrachmah and Fauzi Andika which sells their original signature chewy cookies. Chewy cookies is one kind of snack right in the middle between cookies and brownies, which is not too crispy like cookies and not too soft like brownies. As a startup company, RockyBars still struggling to make the company known to the customer. Lack of marketing and the business are still new, not many people known this product are consider as the reason. The problem of this thesis, how to formulate business strategy to expand customer base and to keep increase sales in order to place the company in the culinary market as a start-up company. The strategy is to expand customer base by increase brand awareness toward improving its marketing strategies through offline and online media The proposed strategy for RockyBars has been made, based on survey customers and in-depth-interview with several customer conducted. These solutions are also supported by implementation plan with the purpose that RockyBars can reach its objective. Keywords: Start-up Business, Culinary, Business Model Canvas, Business Strategy Formulation
Proposed Business Strategy for "Routes" in Order to Penetrate Existing Marketing Yulfa, Fadhil; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Routes are a start up company that was founded by 5 sport enthusiast. They see an opportunity on the current market where number of people embracing sports as a lifestyle choice were in increasing. However, as a new player they facing a difficulties to penetrate the current market since all well known brand has high market share and has strong position in the market. To address these issue and formulate the suitable strategy for the future growth of Routes Company, author use qualitative data through observation, interview and literature study. By implementing external and internal analysis they encapsulate SWOT for Routes Company. Factors in the SWOT are used in the calculation of EFAS and IFAS then applied to the IE matrix and it shows that Routes positioned in cell number five called Hold and Maintain. In Hold and Maintain strategy, they have two alternative strategy than later author used QSPM matrix to show prefered strategy which end with market penetration. Author also using Porter’s Generic Strategy to determine business level strategy and TOWS matrix for functional strategy. Business Model Canvas are used to elaborate the solution. In implementing the strategy, the author formulated some short term and long term action plan on for market penetration.Keyword: business strategy, sport apparel, business model canvas  
The Development of KHI'S Business Model to Enhance Sustainable Competitive Advantage Firdaus, Anton; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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This research about how PT KHI make an improvement in Business model by offering EPC (Engineering, Procurement & Construction) services to costumer to gain a better profit margin. Research result suggests PT KHI to improve its Business Model in order to enhance sustainable competitive advantage. Many competitors have the same business model in industry. PT KHI should offer different business model to stay ahead and winning the competition. The research result indicate based on current condition at PT KHI, a new value proposition will increase company’s profitability to enhance sustainable competitive advantage. The author proposes PT KHI to innovate its business model through new proposed Business Model Canvas.  Keywords; Business Strategy, Business Model, Business Model Canvas, Pipe Industry, Innovation
Improvement of The Procurement Delivery Time in PT Len Industri (Persero) Novryadin, Nauzie; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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One of the problems facing today in PT Len Industri is the speed in the procurement of goods. Based on procurement data in 2009 to 2011 there is an increase of time delays in the procurement delivery in that 3 years.To find the root cause of the problems faced, we used the CRT (Current Reality Tree) method. As there is no sufficient quantitative data, to find the root cause, more qualitative assessment were used, based on key stakeholder experience, through interview and discussion session. From the CRT method we found  9 (nine) root causes.There are several alternatives that could be used as solutions to overcome the root cause. The alternatives are divided into 3 (three) parts, namely the Procedure & Process (Simplification of procedures and Control Card & Form),  Human Resources (Improve the HR capability and Recruitment for New Employee ) and Information System (Information systems  Improvement and E-procurement).Implementation plan of the solutions offered above is divided to three following periods short term, medium term and long term. With the total cost of the improvement plan of Rp. 213.6 million and could be removed the potential fines between Rp. 19.6 million per day up to Rp. 35.3 million per day, it is time for the management of PT Len Industri to undertake corrective action to procurement system as proposed by this Final Project Keywords:  Procurement, Delivery Time, CRT,  e-Procurement
Proposed Strategy Marketing for Trees Cafe Pasaribu, Juwita Carolina; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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The growth of cafe and restaurant business in Bandung indicates a significant increase every year. This happens as part of the culinary city's identity that attached to Bandung. Trees Cafe is one of the cafe that is located in Bungur, Karang Setra Bandung. Since its establishment in September 2009 to the present the income of the cafe has not made a significant progress and the sales never reach the target.With the tighter competition among cafe and restaurant in Bandung, it leads to the stagnant of Trees Cafe sales. This is due to the lack of promotion and proven by the unstable in sales income so the monthly sales target is not fulfilled. The focus of this research is to find a solution that can help Trees Cafe to increase its sales income by attracting the customer to come. Internal analysis, brand analysis, external analysis, situation analysis and sampling to the customer  is needed to be done to get the root cause of Trees Cafe’s problem. Keywords: Bandung, cafe, restaurant, marketing strategy, brand awareness, promotion 
Quality In A Property Development Project : A Case In Rusunami Kalibata City Bahar, Sabrina; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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Rusunami of Kalibata Residence is one of 3 (three) residences group at Kalibata City Super Block area at Kalibata, South of Jakarta that is developed by AgungPodomoro Group as a respond to government program of 1000 tower Rusunami/Rusunawa in Indonesia. Consist of 7 towers that now already complete its construction, it has been lived in by tenants and now at operation management step. Rusunami as the name “ RumahSusunSederhanaHakMilik “ is property business as like apartment that have unique characteristic of business, because combination of product delivered and service quality with no direct repeat order activity. There are three main business, project management at development step, marketing at promotion and transaction step and property operation management as after sales service at normal operation. At the operation management step, the main objective of business is to ensure customer that staying at Kalibata Residence is satisfy for all of product and service delivered. It should cover all customer main needs and the promised thing at marketing promotion step. The main business issue also related to the main objective, it is unsatisfied respond from customer of product and service quality delivered. The cost of unsatisfied impact will be more expensive that cost of best service quality. Based on observation and research at the field, the source of unsatisfied customer come from quality of product and service accepted compare their expectation. There are some expectation the people to by and stay at Kalibata Residence as his need and concept of live, it is also be stronger by marketing promised from developer. Developer already delivered the room unit tenant /customer and make service quality program of daily operation management to comply the customer expectation and developer promised. So the main source can come from high expectation of customer and there are some quality problem the product and service delivered. As property operation management should respond this issue to achieve the business objective, increase customer satisfaction.The recommended solution is quality service improvement at all dimensions of service quality (tangible, responsiveness, reliability, performance and empathy) with priority based on the breakdown of unsatisfied customer respond and timing schedule.   Keywords: quality of property, service quality
Priority Analysis of Business Unit in S.M.A.R.T Community Portal Shiddieq, Muhammad Fajar; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT.DAP plans to launch the S.M.A.R.T Community portal with 8 main features. Portal was launched to increase NetHost user loyalty while increasing average revenues per user. With these features, S.M.A.R.T Community portal will be operated with 6 paid services, each of them has potential advantages as well as different initial capital requirements. The problem, PT.DAP does not have sufficient capital resources to launch simultaneously across business units.Therefore, the research will analyze each business unit based on four sets of tools aimed at determining the best business units that should be prioritized for launch. They are capital budgeting, market analysis, product life cycle, and initial capital requirements. Prioritization is done based on sequences. If after analysis, the business is more profitable by one of analysis method, then it will be prioritized first. If there are results with two or more business units has same or approaching result, then it needs additional tools with subsequent analysis.Data are obtained from surveys that were conducted for research and third-party data. Result of this study is recommendation of business units priority of S.M.A.R.T Community portal. To help complete the next action for PT. DAP, research is also recommending the release schedule for each business unit based on time and circumstances.Keywords: business unit, capital budgeting, market analysis, product life cycle, business unit priority
Performance Issues Along The Six Elements of Holcim Solusi Rumah's Marketing Mix and Solution Recommedations Susana, Apriliani Dewi; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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This study aims at identifying key issues in SR franchise business along the six elements of marketing mix: people, partner, place, product, promotion, and price, and then propose solution recommendations for the identified issues. Data is collected through a method of in-depth interviews with key SR  stakeholders, internally and externally, namely end customers, SR personnels, and SR franchisees.  Issues identified are mapped into a Problem Tree Analysis diagram to determine causal relations among the scattered issues that lead to a general core problem and their impacts. Solutions to the mapped issues are then formulated using an Objective Tree in order for recommended actions to be given.  Keywords:  marketing mix, problem tree, problem tree, solution tree
SBM ITB Curriculum Enhancement Proposal in The Face of Business School Competition in South East Asia Setiawan, Rully; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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The interesting phenomenon occurs nowadays with intense competition among business and management schools in Indonesia and the South East Asia region. Business schools would play a major role in the near and long term future as one of the most important part in the development of Indonesian economy. And it would be wise that the future generation will be leading the pivotal positions in the domestic and multinational business companies that held their presence in Indonesian soil rather than maintaining foreign labors dependencies in vital positions. The thesis research was conducted at SBM ITB Bandung Undergraduate Program and by benchmarking it with several top business and management school in South East Asia region. External and internal analysis revealed the problem root cause that SBM ITB is facing. The external factors pictured the detailed information of the business and management program that SBM ITB and its competitors is currently running. The internal factors showed what SBM ITB is currently lacks against its competitors. The solutions to answer the problem root cause at SBM ITB are constructed carefully by managing integration between the current strength of learning methods at SBM ITB and the business solutions alternatives proposed by the research. The alternatives offered ranging from offering additional courses solution to the existing curriculum, suggesting an increased number in academic staffs and by increasing the efforts in communicating the improvement that is being made at SBM ITB. In the end it is crucial to set the goal for SBM ITB to both attract the qualified prospective students and produce bachelor graduates in business and management program that have the same qualification with its international competitors. Therefore SBM ITB graduates can compete in the business field of national and international level and by default it is also lifting the reputation of SBM ITB. Keyword : Business, Course, Curriculum, Management, School
Business Impact Analysis Implementation Within Business Continuity Management Framework at PT Adhya Tirta Batam Ariyanto, Roni Hartawan; Susilo, Leo J
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Potential risks such as power outages, natural disasters, fires, and other crisis automatically impact water utilities. Considering these potential risks, ATB’s top management had decided to conduct a critical evaluation about the capability of the company and thoroughly address how they will keep their utility in operations and business during and after disasters. They need to identify and assess the potential business impact whether these activities are interrupted over varying timeframes, determine the timeframes within which critical business activities must be resumed following an emergency or disaster, and identifying resources that are required to support these activities for Business Continuity purposes through the implementation of Business Impact Analysis (BIA) as foundation for Business Continuity Management (BCM) implementation. BIA objectives are to determine: (a) corporate and departments Minimum Business Continuity Objective (MBCO) during disaster situation, (b) critical department within ATB organization during emergency event, (c) critical processes during emergency event, and (d) minimum human and physical resources to be allocated to recover and resume the department in the event of disaster. Results of BIA indicate that recovery process after disaster in ATB should be started within 4 hours with Production and Distribution departments as first group to start their recovery to supply 30 liter per person per day per corporate MBCO. From total 13 departments were identified 2 departments as critical process, 9 departments as important units and 2 departments as non-critical units. To perform such processes, ATB needs minimum 224 peoples from existing staffs to support critical processes in the event of disasters.  Keyword: Business Impact Analysis, Business Impact Analysis Questionnaire, Business Continuity Management, Minimum Business Continuity Objective.

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