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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Bond as an alternative financing for BCA Mortgage and mortgage processing service level improvements at BCA consumer loan bandung office Handoko, Kakan; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Research is performed to find an alternative long-term funding to finance housing loans (mortgages) at PT. BCA, Tbk because BCA  have a huge third party funds , but the majority of third-party funds in BCA consists of short-term funds, savings and current accounts. Currently the number of outstanding mortgages are still smaller than the number of long-term funds (time deposits), with projection the increase year on year mortgages much larger than the increase year on year  in deposit, so that when the projections made using the average year on year in the last 5 years, the number of outstanding mortgage will exceed the total deposits in 2016. From the analysis of several alternative long-term financing, financing through the issuance of bonds is the most feasible funding for BCA, because of the results of analysis using Flexibility, Risk, Income, Control, and Timing (FRICT) framework, these bonds are best suited for mortgage financing. In addition to the search for alternative sources of long-term funds, in connection with the new regulations of Bank Indonesia on the regulations of the maximum LTV to 70%, causing an increase in mortgage applications were canceled by the prospective borrowers in the Bandung consumer loan office. BCA mortgages in order to continue to grow and compete with other banks need to be done to improve service level of mortgage 5 business days to 3 days, with a simplified mortgage process and change the mortgage regulations. Keywords:  FRICT framework for issuance bonds, improving service levels, change the mortgage regulations.
Proposed Marketing Strategy for Nordease Pradhana, Ferialdi Rasoni; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The research was conducted to form a strategy in effort to help Nordease overcome the problem. Nordease, as one of the new players in the industry, sees there are a lot of other existing and newly emerged brands that can be definitely regarded as its either main or potential competitor leading to the tight competition. In order to survive in the coming days, the strategy for Nordease was generated through the use of 5C Situation Analysis, which examines both External and Internal Environment covering Company, Collaborators, Customer, Competitor, and Climate. Having finished analyzing the situation , the root cause was found out to be the lack of marketing activities, particularly promotional. Therefore, the proposed strategy is more likely a newly-formed Marketing Mix (Product, Promotion, Price, Place) supported by TOWS Matrix yet the emphasis is focused more on Promotional which will be realized through several programs. Keywords: Makerting, Product, Promotion, Place, Price
Proposed Marketing Strategy for TELKOM FLEXI to Compete with GSM Operators Mardiansyah, Marshal; Desiana, Krisnati; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In Indonesian telecommunication industry, market penetration of FWA (Fixed Wireless Access) based is still about 12% of the total population size. But the market penetration of GSM (Global System for Mobile Communications) based in cellular telecommunication industry has reach 82%. Therefore when the FWA operators in Indonesia want to expand their market, they will have to compete with GSM operators. As market leader of FWA license in Indonesia, it is time for Flexi for extending their network and also targeting new market that were not their target market so far, GSM users. Flexi is a voice and data telecommunications service based on wireless CDMA (Code Division Multiple Access) 2000-1x technology. This is a limited mobility service, meaning that, unlike cellular subscribers, Flexi customers can only use the service within a particular area code. Charges are based on residential telephone (PSTN TELKOM) tariffs. Flexi offers three basic services: voice, SMS and high speed data. This study explores the problem of Flexi In competing with GSM operators using several analyses. The relevant external environment factor that may influence telecommunication industry and Flexi's business is analyzed with Porter’s Five Forces model. The company’s resources, capabilities and core competencies are determined to identify what company can and cannot do. Then the segmentation, targeting and positioning of Flexi will be analyzed. The perception, motivation, and buying decision of customer is also explored to get insight about why the customers want or don't want to use CDMA Flexi. Finally, the existing marketing strategy (marketing mix) of Flexi is examined to describe the symptoms and errors within it, in order to formulate the root causes. No firm positioning statement, doesn’t actively provide handset for its target market, ineffective promotional activities, and low of product knowledge are the root causes of Flexi's low acceptance in the market. Therefore, to overcome those root causes, then formulate a more firm positioning statement and tagline to be more suitable with Flexi's target market, improving product weaknesses, and use a community as marketing campaign media are what Flexi have to do to have a more effective marketing effort. The management should develop promotion strategy which is composed of six elements: advertising, personal selling, sales promotion, direct marketing, internet marketing, and public relations.  Keyword: Marketing Strategy, Marketing Mix, CDMA, GSM 
Proposed Design of Performance Management System ( Case Study: PT XYZ IT Consultant Company) Darmarisa, Febrina; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract- PT Alfa Qwartz is an IT consultant that has been founded since 10 years. During 10 years, PT Alfa Qwartz has gained enough experience and wide channel. In 2012, PT Alfa Qwartz has decreased of profit to half than year before whereas revenue increased. That condition indicated caused by inefficiency business process in company. According to characteristic of a consultant company, human resource like machine for company and give competitive advantage. So, there are strong correlation between inefficiency business process and human resource productivity. Low employee productivity can cause inefficiency business process that can impact to higher operational cost. Low employee productivity closely related to low of employee engagement level and also indicated by high employee turnover during several years. Based on finding fact, it can be concluded that there is lack of human resource management. Beside lack of human resource management, also founded that PT Alfa Qwartz also has lack of process business monitoring that can cause unaligned between business activity and company’s goal. By using Current Reality Tree (CRT) then founded that there is ineffective performance management system in PT Alfa Qwartz. So, PT Alfa Qwartz needs a new performance management system that can create positive influence to business environment and increase employee engagement through Key Performance Indicators (KPI) that can direct business activity align with company’s goal.Keyword: consultant company, performance management system, KPI
Business Strategy Development of PT DAK (Dok Air Kantung) in Order to be a Market Leader in The Shipyard Industry Wibowo, Ari; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 16 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The aim of this final project is to find the root of the problems that occur in PT DAK (Dok Air Kantung) that is about the number of shipyard customers from internal PT Timah as a holding of 80% and the number of shipyard customers of the external which is only 20% of total revenue. The root of the problems that wasfound is that the quality of work offered by PT DAK is still less than the expectations of customers, customer complaints are not responded quickly, and the lack of marketing employee that can search the  external customer. Business strategy of the company must be changed immediately with respect to the shipyard key success factor. Business strategy development method used is the canvas business model, which used nine basic building blocks that must be fixed one by one to obtain the appropriate business strategy with the root problems that occur. Keywords: Shipyard, PT DAK, Canvas Business Model, Human Resources.
Redesigning Non-Academic Employee Compensation System of School of Business and Management (SBM) ITB Dwi Putri, Yuti; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Compensation system of School of Business and Management (SBM), Institut Teknologi Bandung (ITB), covers lecturers and non-academic employees’ compensation system.  The system that regulates non-academic employees has not met the criteria of internal equity and external competitiveness. The current compensation system is  also likely to apply the model of 100% fixed salary, so it has not been able to encourage employee motivation to perform at the maximum. Therefore, it is necessary to evaluate and redesign the implemented compensation system of SBM ITB from the internal point of view. To capture the business issue, questionnaire distribution and FGD activity were conducted on 30 representative employees concerning internal equity, external competitiveness, employee contributions, management of the pay system, and budget capabilities. The results reveal that employees felt dissatisfied with the payroll components and also questioned about the existence of communication forum to facilitate information sharing and grievances. The possible alternative solutions are applying person-based compensation model considering the educational background and job experience as the entry level criteria,   job-based   compensation   model,   and   adjustable benefit alocation with specific payroll components of each and also reinforcing the communication forum for employees. Keywords: compensation system, person-based compensation model, job-based compensation model, benefit, payroll
An Evaluation On Critical Factors Oftime Performance: Engineering, Procurement And Construction At Senoro Project Febriana, Mega; Firman, Aries F
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

 Abstract— Sendev Project, operated by Joint Operating Body of Perta – Medgi (PERTACO), has purpose to deliver the gas to the buyer in December 2014. Delay is common in a project, and it is inevitable that it is also occurred in Sendev Project. The delay can be caused by internal and external factors. To overcome the delays, the contribution factors of the delay shall be evaluated first. This study focus on creating a map of the critical factors that give impact to the time or duration of Engineering, Procurement, and Construction (EPC) Sendev Project at Central Processing Plant (CPP) area. The data collection used in this research is the primary data obtained by interviewing five (5) key personnel from PERTACO and secondary data obtained from monthly and weekly reports and weekly of Sendev Project from January to June 2014. The critical factors based on literature were also evaluated toward the Sendev Project. As a result from the data analysis and literature, thirteen (13) factors were identified as critical factors which give impact to the time or duration of Sendev Project which are the manpower sufficiency and productivity, performance of sub-contractors, machine sufficiency, and Project Management Team (PMT) decision-making and authority, construction management strategy, engineering design change, material sufficiency, weather, social awareness, proper planning of the contract, good project implementation, effective risk allocation, and communication. The critical factors will be used as reference to develop the mitigation plan in order to minimize Sendev Project delay. Keywords: project, delay, critical factors, Project Management Team (PMT)
Brand Equity Improvement in Makassar Resto Jefry, Kristian Luas Sautan; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

More culinary business developed to fulfill the enthusiastic of market demand. Not only traditional foods but also international foods become good opportunity in culinary business. Bandung is one of big city in Indonesia which became a tourist destination in order to spend their holiday time with shopping or culinary tour. Besides, Bandung is also a destination for students to continue their studies. This is caught as an opportunity to establish a business in the culinary industry. Makassar Resto is one of the restaurants in Bandung that sells traditional cuisine from Makassar (South Sulawesi). Firstly open at October 2nd 2010. Much effort has been made ​​by Makassar Resto to increase the income of the restaurant. But after running for 1 year, Makassar Resto still cannot reach the revenue target given by the management. To find out the cause of the problem of not achieving the revenue target, research conducted from the internal analysis, situation analysis and brand equity of Makassar Resto. Internal analysis conducted by performing analysis on Segmenting, Targeting, Positioning (STP) and Marketing Mix (7P) in Makassar Resto. Situation analysis conducted by analyzing the Company, Customer, Competitor, Collaborator, Context (5C) of Makassar Resto's business environment. While brand equity is performed by analyzing Brand Awareness, Brand Loyalty, Brand Association, and the Perceived Quality. From the analysis results obtained the roots of problems that caused unachieved target. Based on the analysis, the root cause that causing the unachieved Makassar Resto’s revenue target are Makassar Resto Brand Awareness is low, Best Quality does not become Makassar Resto’s brand image, Makassar Resto does not provide quick service.There are several alternative solutions provided to overcome the problems encountered to improve the brand image of Makassar Resto such as, promotions via internet, discount for students, participating in culinary events, create stickers, make a datasheet, cooperate with good supplier, and make SOP. The final results of this study are to provide the proposed improvements of Makassar Resto's brand equity with its program and implementation plan to improve customer satisfaction. With the proposal given, the expected level of Makassar Resto's revenue can reach the targets set by management. Keywords: Makassar Resto, Culinary Business, Traditional Food, Brand Equity
Selecting and Applying "Defense Strategy" of PT. Infomedia Nusantara Cahyaningtyas, RR Febie; Toha, Mohammad
The Indonesian Journal of Business Administration Vol 3, No 8 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract – PT. Infomedia Nusantara is Indonesia based company in service industry that has two cores business: contact center and business process management. Currently, the competitor is about to attack the company in the present segment, which is Enterprise Shared Service. The right defense strategy is needed in order to defend the competitor and to sustain the growth. The objective of the final project is to know what key success factors and what suitable defense strategy for PT. Infomedia Nusantara. Business exploration is done by define internal and external analysis. Internal analysis tool that is used is value chain analysis, while external analysis tools that is used are PEST analysis and Porter’s five forces. SWOT analysis is determined from both of internal and external analysis. Strategy is formulated by conducting a simple qualitative method market research in order to get the key success factors. The results of interviewed 13 customers from different industry segment are nine key success factors. Company and competitor characteristics are also determined to know the strength and weakness of both. The result is PT. Infomedia Nusantara uses differentiation strategy. The suitable defense strategy for the company is “holding the ground” defense strategy, which means the company have to perform several tactics to defend competitor along with maximize the strengths and minimize the weaknesses. Five tactics are made based on the key success factors; (1) improve the quality (2) training in regular basis (3) increase good reputation (4) provide LO for different type of customers (5) strengthen the synergy with Telkom group. Keywords: strategic business, defense strategy, key success factors, business process management
Increasing Sales of Pertamina Non-PSO Fuel Through New Concept of Gas Station Pirous, Haekal; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Pertamina must increase revenues from the sale of Non- Public Service Obligation (PSO) Fuel. Increased sales of Non-PSO fuel Pertamina can be obtained if Pertamina can give right market offering to the general market segment “BBM Non-PSO and PSO Combiner”. Research showed that Pertamina gas station CVP is under CVP competitors so lowering costumer experience and the business ecosystem of Pertamina also have problem. Based on that data, researchers proposed a new concept of gas station that only sell Non-Pso fuel named Pertamina Prime-X Gas Station and have new business ecosystem.  Keyword: Costumer Value Proposition, Business Ecosystem. 

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