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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Improvement Strategy to Ordering Product of Nanggu Footwear Eryandez, Ryan; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The emergence of competition in business world is unavoidable. The competition leads the current business to face various opportunities and threats both from the inside and the outside company. Due to the increasing competition, the company must understand what and how to manage its resources. Competitive advantage can be derived from various activities of the company such as designing, producing, marketing, delivering, and supporting its products.In this paper, will analyze how ordering production strategy of Nanggu Footwear and the internal condition of shoes business which run by the Nanggu Footwear. The issue comes from the craftsmen the team hired, Along with the manufacturing process, there are also some issues regarding the manufacturing time required by the craftsmen. Commonly, there are frequent delays in the manufacturing process and the supply of leather material used for footwear is lacking and relatively expensive. There  are needed improvement strategy to ordering product in effort to solve many obstacles that happen in actual condition. Based on the result of the company activity, the proposed improvement strategy to ordering product includes managing the craftsmen (man), managing supply of raw material, procurement of tools which are needed by craftsmen (machinery), making agreement to craftsmen by contract system in ordering product (method/procedures) and controlling the process of making shoes (measurement).Keyword: improvement strategy to ordering product, shoe making, local brand fashion, footwear, leather shoe 
Proposed Marketing and Its Implementation for RSH Housing in Kecamatan Sematang Borang (Case Study: PT Hanafia Property) Apriadi, Andi Hanafiputra; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 4 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract-- RSH (Simple Healthy Home) is a home built using simple building materials and construction but still meet the minimum requirements of health, safety, and comfort. The RSH housing business in South Sumatra is a huge opportunity, so that PT. Hanafia Property (PT. HP), a property company, tries to take this opportunity by building Borang Housing in Kecamatan Sematang Borang, Palembang. The current problem is PT. HP needs to develop marketing strategy for Borang Housing. The conceptual framework is expected to provide a broader view to analyze and to provide solutions for the company's marketing strategy. Situation analysis uses the 5Cs that shows the market in Sematang Borang is attractive. Through STP analysis, the company targets lower middle class through the affordable RSH supported by complete facilities and infrastructure. The strategy formulation starts with choosing business strategy, and PT. HP chooses as follower position (me-too strategy) to avoid direct competition with other companies that has entered the RSH market. Next from Marketing Mix strategy, HP offers units that meet not only physical needs but also (augmented product) emotional benefit. Borang Housing also provides complete residential facilities to be enjoyed by the buyers in the housing complex. The housing offers low prices with ease of payment. HP uses a familiar name and recognizable by consumers for RSH housing, Borang Mandiri Residence. The implementation plan contains the explanation of marketing mix programs to be run, functions in the company which are responsible, and budget needed. The period is three phases totaled in 3 years, and with total budget of around Rp. 770 million. The evaluation of the marketing strategies is done through benchmarking,, number of inquiris, and ratio of inquiry with sales. Key Words: Hanafia Property, Marketing Strategy, Marketing Mix 
Retention Program Recommedation for Improving Customer Loyalty at PT INDOSAT Bandung Fitriyani, Fitri; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Telecommunications business industry is business that have rapid development with higher competition between provider in Indonesia. PT. Indosat is a telecommunications service company that has been established since 1967 and is the second largest telecom operator in Indonesia. Final data in 2011 showed that the customer churn rate Bandung in November is 18% and in December is 16% . It is shows that the customer churn rate is high. To reduce the churn rate, PT. Indosat should reduce the number deletion by arrange retention programs that can increase customer loyalty. To find out the cause of the problem, research performed by doing external analysis, internal analysis, and analysis of service profit chain in PT. Indosat. Based on the analysis, the root of the problem that caused the high churn rate contained in the products, people, place, price, promotion and process. The next step is to distribute 100 questionnaires regarding SERVQUAL by including attributes the root cause. The results of the questionnaire are then processed by the method of IPA (Index Performance Analysis) Matrix, and obtained three factors that should be prioritized for repairs, the People, Promotion, and Product (Network). Proposed solutions to improve the factor that causing customer churn is done by creating a program implemented by the Division of Customer Service and Retention Indosat. The end result of this study is to provide improvements to the factors that lead to customer dissatisfaction with the program and implementation plan to improve customer satisfaction. With the proposal given the expected level of churn rate in PT. Indosat Bandung will decrease.  Keywords: PT.Indosat Bandung, Telecommunications, Retention Program, Customer Loyalty, 
Chemical Contracting Strategy Selection at PT CPI by Using Analytical Hierarchy Process Syukirman, .; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 9 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Oilfield chemicals are absolutely needed in oil industry to treat production fluid to produce quality oil and water. Without chemical treatment, the oil and water product cannot achieve its specification quality for shipping to customer. Therefore, the delivery and quality of chemical are very critical to the company’s business continuity. Chemicals are supplied by the company by using a contract. In developing a chemical contract, contracting strategy is one of critical step that will determine the contract execution. In order to ensure that the contract can be performed successfully, company must select the most appropriate contract strategy. Currently, there is no such standardize method in analyze the factors that influenced the contracting strategy and also there is no formal method in selecting the most suitable strategy. Contracting strategy may change after time based on the current business situation faced by the company. Hence, it is need to establish a baseline for contracting strategy selection that can be used as a guideline for contracting process for chemical in the future. This research is aimed to develop a decision making model for chemical contracting strategy. The strategy selection for chemical contract, both scope of work allocation and compensation method can be described as a multiple criteria decision making process. In this case, the decision maker must find the alternative solution by considering multiple and under conflicting criteria. Analytic Hierarchy Process (AHP) is an ideal method for such case. The AHP is started with relevant decision criteria identification through literature review and brainstorming with stakeholder. After relevant criteria determined, then pair-wise comparison was conducted by several respondents to get decision criteria prioritization. Several alternative solutions were then generated and ranked and the data processed using Expert Choice software to get the best alternative. The research results some decision criteria for chemical contracting strategy. After prioritizing decision criteria and assess some alternatives, it can be concluded the most appropriate alternative. For scope of work allocation, the most appropriate alternative is a split contract between chemical and industrial salt, with the criterion which has the major contribution is contract continuity. This alternative will ensure the continuity of contract and therefore the business sustainability. For compensation method, the most appropriate alternative is unit price with incentive, with contractor incentives to deliver quality chemical criteria has the major contribution. This alternative will ensure the contractor to deliver the best quality of chemical with cost effective. It was also found that AHP model is suitable for multicriteria decision making and allows the team to structurally put weights into decision criteria by a simple pair-wise comparison. It is also allows a group decision making by involving several participants and the result could be summarized to reach consensus.Keywords: Contracting strategy, oilfield chemical, Analytic Hierarchy Process
New Business Model Generation of E-Money for Online Payment: A Case Study of XL Tunai an E-Money Product of PT XL Axiata, Tbk Koesmanggala, Koesmanggala; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.As second largest Mobile Network Operator in Indonesia, with over 65 million subscriber base, PT XL Axiata Tbk (XL) intends to strengthen its position in the market, by introducing a diversified service through offering of electronic money (e-money) as payment method, named as XL Tunai. After over two years since the service was launched on 2012, both of adoption and usage rate is still below initial expectation. Although there is some argument that the business does not well take off due to some constraints from the regulations side, it is believed that customers do not find strong reason to use of XL Tunai as payment method.This research is intended to analyze, formulate and suggest implementation of strategies that are realized through new business models for the e-money services with specific application as online payment method. A conceptual framework used to perform this research derives from combination of strategy tools namely: PEST, Porter’s Five Forces, VRIO Framework, Value Chain Analysis, SWOT analysis, that are used to analyze the business case, while strategy formulation is developed using TOWS Matrix, business and corporate level strategy formulation with main focus of diversification framework adopted from Hamel-Prahalad’s core competencies and market matrix. Four generated business models referring to the diversification roadmap are then interpreted in nine business models building blocks written on Osterwalder – Pigneur’s Business Model Canvas.Keywords: business model generation, business model canvas, e-money
BPR KB Financial Performance Improvement: A simpler approach Raharjo, Adi Prasetio; Koesrindartoto, Deddy P
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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The bank in research is in a complicated situation where it is considered healthy by BI but under performing if being compared to other bank. Trough Du-Pont and common-size analysis, it is obtained that the bank in question is underleveraged and has lots of non-performing loan. And one way to increase the leverage is to analyze its funding product and provide a marketing plan accordingly. And creating an implementation plan and action plan to tackle the problem. Keywords: Du-Pont, BPR, Common-Size, Business Model Generation
Proposed Business Model for Tourism Integrated Service of PT Pojok Celebes Mandiri (Pointer) to Enter The Malaysian Market Using Lean Startup Approach Wulandari, Eliandri Shintani; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The Indonesian tourism industry is growing rapidly followed by increased competition in this industry sector and the interests of both local and foreign tourists to Indonesia tourism destination. The development of tourism industry needs to be supported by the readiness of infrastructure, including Information and Communications Technology (ICT) in Indonesia. Telkom as the biggest provider of ICT in Indonesia need to have an important role and participate in this development program of tourism business in Indonesia. By acquiring Pointer as a subsidiary company, which is a company that provide an online booking system for airline ticket through the Hi-Indonesia, where the value proposition is in their integration system owned as integrated solutions that make the flight booking process becomes more reliable and safe. In addition, Pointer also developed the www.pointer.co.id portal as a tourism exchange provider who has the ability to create the connection between suppliers of services such as airline companies through the Central Distribution System (CRS) and Online or Offline Travel Agents for B2B segmentation. In accordance with the Pointer’s  roadmap in 2015 to do the international expansion, Pointers need to conduct a study to determine the appropriate market according to market requirements in the targeted country. In this study, Pointer is pointing Malaysia as their first stage of international expansion.Root cause needs to be determined, Pointer needs to know the current market situation and also their capability to find the appropriate way  to find the product and market fit. The external analysis, Internal Analysis and SWOT analysis are needed to be conducted. In this process, Pointer also uses the Lean Startup approach as a tool to find the suitable market for their product. The lean startup approach helps Pointer to find the real capture of customer behavior, their preferences and painful problem that may occur regarding to their activities in preparing their trip to Indonesia and the customer has the important role and always engage in all process of this Lean Strartup approach. Pointer needs to gather many insights about their customer experience of using the existing facilities of airline booking, ticket search engine for the Indonesian domestic route. Through the Lean Startup approach, Pointer can get the root cause of this painful problem of real customer that need to be solved by Pointer. Pointer can also determine the minimum viable product (MVP) to be developed to become the “ready to sell” in Malaysia.Business solution for defining business issue emphasizes on a proposed new business model that appropriate and fit be launched in Malaysia. Pointer can determine the suitable market segmentation as their early adopter customer who will adopt this proposed product to support their related tourism activities and business.So that the expected output of this Lean Startup approach can give a sustainable competitive business growth and provide a new revenue stream for Telin and related parties regarding to this the tourism industry.
Selection of Strategy Positioning and Formulation Strategies for Improving Business Performance of Bakery XYZ Siregar, Yigal Allon; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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Economic growth will increase competition among companies in industry, and it happen in Bandung area, with current  growth in economic and tourism industry also influence competition level in culinary business in Bandung. Bakery XYZ, that already in Bandung since 1991 affected of the current competition in culinary business. Currently Bakery XYZ is facing decreasing sales volume due to increasing competitors. To improve its business performance, is required to analysis Bakery XYZ’s business strategy and analyze Bakery external environment. The approach for analyzing this issue is through societal environment analysis, task environment analysis, STP analysis and acquiring data using questionare to 100 respondents to know their point of view of Bakery XYZ to know whether there is gap between company strategy compare with respondent expectation. After analyzed the datas. Its concluded that Bakery XYZ positioning is too abroad thus make company have no specific strategy for creating distinctive compentency, and in other side company facing high theat of external environment. Based on this conclusion, its recommended for Bakery XYZ to settle its strategic positioning in differentiation strategy in obtrude in product’s taste. Keywords: societal environment analysis, task environment analysis, distinctive competency, strategic positioning, differentiation strategy.
Marketing Strategy of 3M Sandpaper kusumoanggo, Prabantoko; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

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Business situation nowadays has undergone many changes as well as the competition which is getting fierce and tougher. The strong pressure in domestic competition has changed the nature of the economy led to a change in the way of operating for industrial enterprises. Facing this situation the company should be able to survive and win the competition by doing a strategy-oriented growth in the future. A multi level company in Indonesia facing stagnant sales problem of sandpaper product. Sales close to zero, but the quality of the product is actually great and promising. And now how to increase shares in sandpaper market with this situation. By doing market research and internal-external analysis, the root cause of the stagnant sales can be known and be solved immediately. By performing a comprehensive marketing strategy using the STP - Marketing Mix, Brand Awareness, Competition – Customer Analysis, 5C (Market Analysis) and Porter Five Forces as a tool to analyze the problem and determine the right marketing strategy that is able to deliver the changes and evaluate performance in creating a value in days to come through improved performance of the activities that carry out the proposed marketing strategy. The implementation of those marketing strategy starts from the rebranding, the increased activities of promotion and improvement of distribution channels as well as the market expansion, so that leading to a change towards the improvement of the company itself. Key words: Rebranding, marketing strategy, promotion, and market expansion.
Proposed Business Strategy of Bank XYZ In Retaining Non Captive Loyal Customer Through Customer Satisfaction Setiawan, Aef; Toha, Moh
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In order to compete successfully in today’s dynamic business environment, many  top performing banks always look into the needs and demands of their customers. This is the reason why many researchers have continuously emphasized on the importance of customer satisfaction and loyalty. Quality Services has become customer satisfaction aspect and proven by some researchers. Others used the dimensions  to evaluate customer satisfaction. This research attempts to find the correlation of customer satisfaction on customer loyalty then proposed business strategy of Bank XYZ in retaining loyal customer through service and product customer satisfaction. The data were collected from 130 customers of bank XYZ who visiting the banks counters. The collected data then analyzed using Statistical analysis. The business strategy is proposed using diamond strategy that consist of arena, differentiator, vehicle, staging and economic logic. The results of the study showed that customer satisfaction was positively impacted to customer loyalty. Thus the service dimensions that can differentiate are Tangible, Empathy and Product itself. Key Words: Customer Satisfaction, Customer Loyalty, Banking, Service Quality, Service Quality Dimension, Diamond Strategy, Business Model. 

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