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INDONESIA
The Indonesian Journal of Business Administration
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Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
Improving Runway Capacity from Operation Management View Point by Evaluating Critical Factors and The Mitigation Plan at Soekarno-Hatta International Airport Jakarta Wasid, Muhamad; Firman, Aries F
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Economic prosperity brings greater demand for travel. The increasing affordability of air travel has opened up new destinations and possibilities. The availability of sufficient airport capacity is an important constraint on future growth. However, even at current levels of use, many airports in the world are becoming increasingly congested as they attempt to cope with rising passenger numbers. In some cases, the capacity of terminals, apron and runways is at, or near, saturation point, SHIA also faces the same situation. The data collected in this research is primary data that obtained from interviewing of ten (10) key personnel from several professions and work unit in SHIA and secondary data obtained from internal AP II and literature review on documents that related with this research. The data then will be analyzed using fishbone diagram and research construct analysis to find the critical factors. The first step that can be done to solve the problems regarding runway capacity improvements is by conducting identification about the important factors that could improve runway capacity at SHIA airport. There are 16 important factors that affecting the determination of runway capacity improvement at SHIA. The most influential factors are ATC Separation Requirement, Rapid Exit Taxiway (RET) Number and Position, and New 3rd Runway. Keywords : Airport, Runway Capacity, Congestion, Delays, Critical Factor. 
Review of Hydraulic Equipment Maintance Strategy to Reduce Oil Consumption Cost in Hot Strip Mill PT KS Suwarto, Agus; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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Currently, every company should do efficiency to reduce the production cost in order to increase it product competitiveness in both local and international market. Maintenance activity cost is the one of management concern to reduce without sacrificing the reliability of equipment and machine performance. The average lubricant usage cost in Hot Strip Mill PT. KS is Rp 1.149.464.558,- per-month or total Rp 13.793.574.699,- for year 2011, and this is a serious problem because it tends to increase every year. There are many kinds of lubricants (oil and grease) which are used in Hot Strip Mill PT. Krakatau Steel as bearing lubrication system, gear lubrication system and as fluid media in hydraulic system to move the equipment with heavy load. To reduce the lubricant cost is by doing identification of hydraulic equipment which is using the biggest of oil consumption cost for Rp 3.287.476.000,- per-year. Because there are some hydraulic system in Hot Strip Mill, therefore the research is focusing on hydraulic system in Finishing Mill area which is the biggest contributor on oil consumption by 825.691.647,- per-year.The main cause of high oil consumption cost is leakage on hydraulic hose and hydraulic cylinder seal because there is no periodically replacement schedule. Therefore, it is suggested to implement the maintenance strategy both for preventive and predictive maintenance strategy based on equipment criticality factor or impact will occur when equipment failure such as: workforce safety, production downtime, product quality, equipment duty of operation and the inspection possibilities during equipment running. By implementing an appropriate maintenance strategy, the company will get cost saving Rp 87.838.138,- per-year or 10,6 % from oil consumption cost. Keywords: lubricant usage cost, preventive and predictive maintenance strategy, increase company competitiveness.
Application of combined Reliability Centered Maintenance and Risk Based Inspection Method to Improve the Effectiveness of Maintenance Management of Compressor ZR 5 Intercooler Prabata, Sandika; Wiyana, Aldo Fantinus
The Indonesian Journal of Business Administration Vol 1, No 2 (2012)
Publisher : The Indonesian Journal of Business Administration

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Compressor play the prominent role of the compressed air system. If The compressor find the trouble itself, then air supply to production line will be terminated. One of the big problem of Compressor ZR 5  take place on intercooler.Intercooler is the compressor component which function to cool compressed air inside the compressor so that the compressor  will not be overheated. If overheated happens,then the alarm on compressor display will show “High Air Temperature on LP Element Outlet”.Consequently, the compressor will shut down automatically & must be replaced by other standby compressor.Even intercooler routine maintenance is already performed periodically refer to maintenance manual itself, ( running hour/time based), however  this alarm indication frequently  shown pior to entering next period of maintenance schedule.PM Analysis (field observation) & root cause Analysis implementation lead to the cause of  the alarm indication. They consist of: low flow rate of cooling water that caused by  stuck strainer (filter) on the pipe line, imperfect contact between cooling water  and compressed air due to poor quality of cooling water, Delay on Detection problem  and lack of skill to analyse alarm trouble data.The proposed countermeasure will be provided as follows : relocate strainer position so that easy maintenance could be executed, to modify new pipe line with new cooling water source (from treated reuse water to public water) with more compliance  to water requirement, Introduction of stochastic method  (replacement & inspection model) to predict effective inspection, cleaning and replacement of intercooler, maintenance management training provision including  diagnostic problem and  water cooling system maintenance of compressor. However, the countermeasure mentioned above only to encounter abnormality found at the time of observation to compressor cooling water system. By applying combined RCM & RBI method, other potential cause that might result in the same problem could be identified, so that the problem will not be recurrence. The countermeasure (corrective action) & preventive action need should be analised for the pros & cons (cost & benefit analysis) so that this activity will provide important information for management. Based on the CBA, this activity will provide payback period for 3 months. The activity will involve external party (contractor) to perform corrective action & internal party (operator member) to conduct maintenance task as already scheduled.   Keywords: Intercooler,,PM analysis, Root Cause Analysis, RCM & RBI, Stochastic  Method
Proposed Online Marketing Strategy for Candy Bar Chocolate and Candy Shop Fitrina, Benty; Hariandja, Evo S. Hariandja
The Indonesian Journal of Business Administration Vol 3, No 8 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract – The research was conducted to form strategy in order to help Candy Bar to overcome the problems in its first year of existence. To survive in the upcoming days, the strategy for Candy Bar generated through analysis of existing 7P and company’s 5C’s situational condition. TOWS Analysis and strategy was conducted after analyzing these two components. Root problem of Candy Bar is found, many weaknesses leaked, start from weak STP and poor marketing strategy, especially promotional. Therefore, the proposed marketing strategies of Candy Bar are re-formed STP and proposed new marketing mix 7P, completed with implementation Plan which will give a clearer guidance on Candy Bar’s promotional program.   Keyword: Candy shop, Chocolate, Online, Marketing strategy, Promotion
Strategi Ekspansi Penyaluran Kredit UKM (Studi Kasus PT Bank BJB tbk) Hidayat, Ayat; Koesrindartoto, Deddy P.
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Data of Bank Indonesia stated that Small Medium Enterprises (SME) loan portfolio by the end of April 2012 amounted to 20.65% of the total national banking loans. Currently the banks, ranging from the state owned banks, private banks, rural banks (BPR), joint venture banks, to foreign banks are competing to grab SME market. The reason is that the SME sector is a profitable and huge market. Bank BJB is one of the commercial banks based in West Java, where in the region, small medium enterprises are growing. It is opportunity of Bank BJB to focus on expanding its SME loans to the region. Existing strategies that adopted by Bank BJB is by opening new branch offices, channeling strategy and acquiring of existing BPR. This study aims to compare the three strategies above in terms of strength, weakness, opportunity and threat that likely occur. Method of analysis to be used is SWOT analysis. Once known Strength, Weakness, Opportunity and Threat for each strategy, then use the TOWS matrix to map out the existing strategy that fits with the use of strength, weakness, opportunity and threat for SME lending expansion of Bank BJB. CAMELS ratio will be used to measure the performance of BPR while Discounted Cash Flow (DCF) is method to valuate the value of BPR. Based on the results, it can be seen that strategy of opening a new branch has strength in terms of management authority which head office can control loans quality of the branch office while the weakness is difficult to find a strategic location for new branch office and it needs big initial investment. Strategy of opening new branches will remain to continue, especially in the district and sub-district area. The channeling strategy has advantage because it does not need big initial investment so the capital can be disbursed as loans effectively. This strategy will be implemented primarily to BPR bank that has broad coverage and low of NPL. The acquisition strategy has advantages in terms of fully authority of head office to control loans quality of the branch offices. This strategy can expand its loans by the existing infrastructure and resources of BPR acquired.  Keywords: SME lending, acquisition, expansion strategy
Analysis on Cost Efficiency Impact in PT XYZ ADKAR and HERO Theory Miscel, Miscel; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Today the world of telecommunications experience intense competition, not only for the operators but also for vendors and suppliers. Competition tariff making operators also reduce the cost of network devices and service / maintance. It affects all network equipment providers or vendors. Each vendor trying to offer competitive prices for the operator. Yet the competition among vendors themselves. PT XYZ as one of the network equipment providers strive to remain competitive and survive in the situation. One attempt was made by PT XYZ is a cost efficiency program within the company as a whole. Cost efficiency program seeks to reduce operating costs in the company so that it can remain competitive in the world of telecommunications. Cost efficiency program includes several things and involve benefits in PT XYZ. Cost efficiency program is an example of change management in the form of a company. And of course it will have an impact on its employees. Cost efficiency program will have an impact on the performance of the employees of PT XYZ. Therefore, this thesis aims to analyze the impact of cost efficiency with Adkar and HOPE theory. The analysis undertaken will focus on Adkar used as an indicator of phase change and HOPE theory is used to assess the extent to which energy and positive aura within XYZ employees. Key words : cost efficiency, adkar theory, hero theory, performance of work
Strategy Formulation for Value Added Distributor in Information and Communication Technology Case of PT HDI Sutanto, Ahmad; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Business role in the ICT industry can be divided into three categories, the manufacturer of the ICT product, distributor who distributed hardware from manufacturer to the reseller or end-user, and the service integrator who deliver ICT product to the end-user. In its development, the distributor is not only distributed the product but also adding value to its product. Some of the value are educated the reseller or end user about the product, doing market research, and providing after sales services to manage user satisfaction. That type of distributor is called Value Added Distributor (VAD). VAD play significant role in the development of ICT Industry. From the manufacturer perspective VAD can boost the product penetration because it is cut the cost of marketing. From the reseller perspective it gives them focus to the existing product to serve and rely to VAD for new product development. From the user perspective it can cut the delivery time because the VAD provide some stock. There are lots of VAD that operate and competing in Indonesia, one of them is PT Helios Distributor Indonesia (HDI). As a new company that established in 2012, HDI facing though condition from the existing VAD. Therefore HDI must formulize the business strategy in order to grow and win the competition. From the research analysis base on PEST writer found that Indonesia still has opportunity for VAD to operate in Indonesia, since the requirement and the regulation of Indonesian government that supporting ICT industry. Focus differentiation for the new product and focus cost differentiation for the mature product is the business level strategy that writer propose for HDI. In term of core competency writer propose 3 core competencies: core competency in term of ability to provide total solution for the customer, ability to build strategic alliance, and ability to analyst market requirement and technology trend forecasting.  Keyword: value added distributor, business level strategy, core competency 
Renewing corporate culture through strategy alignment analysis a study case of pt. Dirgantara indonesia Raharja, Septian Budhi; Welly, John
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT. Dirgantara Indonesia (PT.DI) is one of the aircraft manufacturing companies in the world. They facing threats, problems and challenges caused by dynamic environment that pressure this company to change. In order to change and improving its performance also reshaping their company, they initiate restructurization and revitalization program. The program is a large-scale implementation of self-improvement to deal with business challenges also maximizing the opportunities in the present and in the future. Strategy created for successful implementation of the program. In order to substantiate, PT. DI also need to create circumstances in term of culture that will support those strategy. In relation to those changes, the research aims to help harmonize corporate culture and strategy through strategy alignment analysis. This research conducted at PT. Dirgantara Indonesia (PT.DI) located in Bandung particularly on directorate of production as pilot project. Culture can be defining it into a way of group peoples behave. The challenge for organizational leader is to find ways to ensure that the way of people prefer to behave is supportive of what is needed to successfully deliver the company strategy. Using strategy map approach, are first step to examine out strategy and mission and determine what result that company targeted. Then this research expand the strategy map results it into balance scorecard, to define a set of management action that support the attainment of those result. The next step is, define company culture using OCAI and In-depth interview to acquire existing and preferred condition of company culture. After previous analysis an organizational alignment model can be performed and it used to define the operational values that shape the culture of the company. The Final step is implementation plan, divided into three phases, each phases are build to achieve an sustainability condition for the new corporate culture cycles in the company. Keywords: Aircraft Manufacturing, Corporate Culture, Organizational Alignment
Managing High Performance in an Organization by Means of Employee Value Proposition (Case Study in PT ISS indonesia) Anastasia, Anastasia; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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ISS Indonesia is a part of one of the world’s largest facility service groups. Established in 1996 in Jakarta, ISS Indonesia has now become a leading cleaning and facilities service company. ISS Indonesia has five main business namely property services, cleaning, office support, catering, and security services. With more than 57.00 employees at total and cleaning services area as the biggest business of the company, the concern at the moment is to gain better performance. An engaged employee is the key to gain performance. When the employees did not perform at their best, we have to assess the lacking point from the employees.. As this research focuses in non- financial measurement, Employee Value Performance is the proven model that could determine employee engagement. The idea of this model is to search for an improvement in various employee expectation areas : leadership, job, development opportunity, rewards, fair value performance, culture and values.The result shows that all areas of the six variables need improvement. In the end, the improvement needed falls into Five Areas of Improvements: assignment improvement, evaluation and rewards improvement, team improvement, leader improvement, and training improvement. Keywords: performance, Employee Value Proposition, improvement
A Proposal for CRMS Indonesia to enhance the Market Share in Indonesia Salim, Lea Shaula; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The needs of risk management in Indonesia is increasing since there are a regulation from the Indonesian government to implement risk management Badan Usaha Milik Negara (BUMN), Listed Companies, Banking and Non Banking sectors. To fulfill this needs, CRMS Indonesia as an  risk management training firms has several programs and  product to be offered to the market with ISO 31000 standard.  Even the needs of risk management is big, the market share of CRMS Indonesia is 11.8% in 2014. And the other 88.2% of market potential is still outside. Market share become concern because it shows CRMS Indonesia domination in market. The revenue will automatically increase when the market share increase. Risk management training firms commonly do the same process and marketing mix. The analysis shown that position of CRMS Indonesia compare with the existing competitor is strong enough, because they have two programs that could become the competitive advantage such as international benchmarking and  roundtable disscussion. But the weaker position face by this training firms, because the number of bargaining power of supplier is stronger in here. Furthermore, online learning is one of threats for substitute product.  CRMS Indonesia itself, has a strength in networking with international institutions, experienced faciliator, and recognition as the Risk Management Service Provider of The Year in 2014 from Institution of Risk Management in London. All of those strength can be used to increase the market share. But the root cause found are they lack  number of faciliator, lack number of team and the delivery method need improvement. Those indicates the reason why the market share of CRMS Indonesia is not maximum. The solution for the root cause are the planning for the partnership solution, recruitment solution, customer relationship management solution, and e-learning solution. Those solution are expected to help CRMS Indonesia in enhancing the market share in Indonesia. Keywords : Risk Management, Training Firms, Indonesian Regulations

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