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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Impact Analysis of Job Design, Leadership Styles, Employee Expectation and Employee Motivation to Employee Performance (Study on IT Operations Organization at PT. Indosat Tbk) Gunarto, Gunarto; Rudito, Bambang; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The study aims to investigate and identify factors those make IT Operation employees at PT. Indosat Tbk motivated while doing their job, and their impact to employee's performance. This writing talk about relationship between, job design, and employee's expectation, leadership styles and motivational level of employees to employee's performance. this writing based on study that conducted in 2011 at IT Operations Organization at PT Indosat Tbk. This writing comes up in response on intensive telecommunication industry competition in Indonesia, the low performance of Indosat compared with the other competitor in last 3 years, and the major roles of IT Operations in daily operation of Indosat.  In Indosat, IT Operations has responsible to deliver services to customer, keep & maintain the services and products, implement new product in system, second layer in handling complaints, provide accurate data for the other group. The critical part of IT Operations is responsible for maintaining Indosat Revenue Generator (Single Electronics Voucher, Integrated Voucher Database that equal for 40 billion rupiah per day) daily operations, which provide the customers ability to recharge/top up money to their number in 24x7 operation time. Keywords: Job design, Leadership styles, expectation, motivation, performance, telecommunication, Information Technology
Measuring the Effectiveness of Social Media at Online Discussion Forum Modifikasi.com Angriawan, Rendra Deny; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The rapid growth of business process is affected by technology development at the time. Social media, which is a relatively new form of information technology development, have a potential to bring a revolution or huge changes at this time and for the future, a development which have to be noticed by the business owners so they can keep growing in this rapidly changing of business situation like today. Forums or discussion boards are the longest established form of online social media. They most commonly exist around specific topics and interest, for example cars or music. Discussion board or forum is one of the most favorable social media form by the internet users because it is the most used by some communities to gather and share in a certain interest or hobby. Modifikasi.com, or to be shortened as ModCom, is one of the biggest online discussion forum in Indonesia. It has a certain theme, which is an automotive world, and has a huge number of members. The purpose of doing this research is to analyzing effectiveness of the use of social media in online discussion forum Modifikasi.com by using the measurement of social media ROI, analyzing the position of the company at this time by using the Strategic Options for Social Media Measurement approach method, evaluating the effectiveness and the position of online discussion forum Modifikasi.com and creating marketing strategies. The research was conducted through desk research, interviews, and surveys. Respondents in this study are member of Modifikasi.com forum. Given this research, it is known the effectiveness of social media on Modifikasi.com in terms of brand awareness, brand engagement, and word of mouth, by comparing with competitors’ efforts in social media, to determine the appropriate measures for the increase of the effectiveness and ROI of Modifikasi.com in the future. The purpose of the social media effort is to increase brand awareness, brand engagement, as well as word of mouth from brand Modifikasi.com Keywords: Social Media, Forum Discussion, Social Media ROI, Social Media Measurement, Strategic Options, Brand Awareness, Brand Engagement, Word Of Mouth.
Marketing Strategy Proposal for House of Dunna Muria, Zarrah; Hariandja, Evo S
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of Muslim fashion market, is affecting the increasing number of brand that sells Muslim apparels. Today, many people concern with the growth of Muslim fashion, both Muslim fashion producers and consumers. Moreover, Indonesia is planned to be one of the Muslim fashion center in the world. Many fashion businesses are seeing this as an opportunity as well as House of Dunna. House of Dunna is a new brand in Muslim fashion with it main products are party dress, and other products are daily apparel for semi-formal occasion. House of Dunna began the operations based on current STP and marketing strategy, but the profit and consumers targeted had not achieved. This condition is considered as problem for House of Dunna. Meanwhile House of Dunna already has differentiation strategies that are offered to customers as a value preposition. With these strategies, it is expected that House of Dunna be able to produce unique and qualified products compared to its competitors, it is also expected House of Dunna be able to achieve the targeted market share. The problem faced by House of Dunna can be solves by conducting internal and external factors analysis, and marketing mix analysis. The result can be used to propose the new marketing strategy and its implementation. The method that used in this research is exploratory through literature study and field research that supported by questionnaires. From the results of the research, the products that offered by House of Dunna has its own uniqueness and quality such as neatness of stitches, design qualities, and limited number of products, the offline-store is stated in a strategic location in the middle of fashion business street, but House of Dunna had not promote optimaly its products yet. Therefore, to face the tight competition in Muslim fashion, House of Dunna is needed to create a new marketing strategy, so it can be used to achieve the targets.  Keyword: Boutique, Muslim Fashion, Marketing Strategy
Banking Acquisition Model for Bank BJB(Case Study Acquisition of PD. BPR LPK in West Java) Raisha, Raisha; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

To facilitate the credit loans for micro, small, and medium enterprise, the Government of West Java encourage the unification of business between PT. Bank Pembangunan Daerah Jawa Barat dan Banten (BJB) with PD. Bank Perkreditan Rakyat Lembaga Perkreditan Kecamatan (PD. BPR LPK). The Regulation of West Java Province No. 30 0f 2010 stated that BJB should increase their share ownership in PD. BPR LPK to 51%. BJB must do the acquisition of all PD. BPR LPK in West Java. The acquisition is in line with BJB’s plan to expand their bank’s network and credits. The analysis was carried upon twenty-one PD. BPR LPK in Cianjur, Garut, and Subang Regency. Before the acquisition, due diligence is conducted to assess the level of bank soundness. BJB will only acquire PD. BPR LPK that at least have moderately healthy predicate. To determine the acquisition cost, the valuations of company’s asset were done using book value valuation method. There are two scenarios that can be used as an acquisition model. In scenario A, BJB directly acquire all of the twenty-one PD. BPR LPK. In scenario B, each PD. BPR LPK in the same regency first conducting a merger, afterwards BJB will perform the acquisition of all merged PD. BPR LPK. The acquisition cost in scenario B is greater than the acquisition cost in scenario A, but scenario B has more bank networks. Scenario B is chosen with the total cost of acquisition Rp18,184,774,278. Keywords: PD. BPR LPK, acquisition, merger, bank soundness, book value valuation method
Business Strategy Analysis and Recommendation for Hemyo Photo and Videography Akbar, Ryan; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Hemyo photo and videography has been established for 1 year in Bandung with their market segment was in the making of music video clip and promotional video for a product brand. But, because of the market segment and the area location in which they operating have a low buying power it raised a strategy issue for the company to enter a new market segment.Hemyo have to analyze the internal and eternal condition before continuing to do a strategy analysis for the future growth of the company. The methodology analysis used to assess the problem was SFAS Analysis, Strategic Diamond and Porter’s Five Forces. And after the internal and external analysis has completed, it then proceed using the SWOT Analysis.The SFAS analysis shows that Hemyo should focus their strategy based on priority which based on the time factor. The result shows that the short term priority for them is in the Marketing area. The SWOT analysis shows that the company should fix their internal organization before trying to enter a new market.The strategies then managed into implementation plans that being described in detail the steps and the estimated duration. If the proposed strategy does not run as expected, an exit strategy has been prepared which is letting it run dry. Key words: SFAS, Strategic Diamond, Porter’s Five Forces, SWOT
Developing A Differentiation Strategy of A Captive Insurance Companies Case Study of PT XYZ Adriana, Dadi; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. XYZ (XYZ) is an Indonesian captive insurance company which provides various general insurance products. In this research, XYZ’s  differentiation strategy will be crafted by going through the strategic management process by using SWOT and five forces analysis. Based on the result of the environment analysis, XYZ’s differentiation strategy are determined and discussed. In a nut shell, XYZ’s strategy is to “achieve its vision e.i. To be The Most Admired General Insurance Company by offering innovative risk protection solutions.”  Keywords: captive insurance company strategy, strategic management, differentiation strategy.
Evaluating Contract Negotiation Strategy for PT XYZ Gayashanti, Intan Bayu; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Oil and Gas operations are the hazardous operation and need huge amount of capital, since then finding efficient resources for this business is critical to eliminate Non Productive Time (NPT) and incident. NPT is near to cost control failure because operation failure means deviation in cost versus budget. The resources needs in this industry should meet the international standard for Oil and Gas. While for high technology services, this is an oligopoly market as already well-known that  there is only small amount of Service Company that able to give that such of services that are worldwide class of Service Company while this Company in the research is not listed in Worldwide Oil and Gas Company. To face that situation, Company needs to have high bargaining position and good negotiation strategy to get the best service to support their operation. This research is focusing on finding out the current negotiation strategy in Company and other Company as reference and also doing case study of contract with 1 (one) Worldwide Service Company that has been Company’s partner for a long time. After knowing those, this final project creating initiation material for Company’s negotiation guideline based on Company’s and other Company’s lessons learnt. Next is comparing the current condition with 3-D Negotiation theory to get better strategy in negotiation and higher bargaining position during negotiation with Worldwide Service Company. The results of this final project are recommendations for Company about material of negotiation guideline for Company to get better negotiation strategy and higher bargaining position, supporting tools for negotiators during negotiation preparation process, topic for further study to define the advantages and disadvantages of using existing supplier compare to the new one and enhancing negotiator skill with second and third dimension of 3-D negotiation. Keywords: negotiation, negotiation process, 3-D Negotiation, BATNA, ZOPA, negotiation strategy, negotiation tactics, Oil and Gas Company, negotiation tools, Supply Chain Management
Reorganization of Supply Chain Management Function in PERTAMINA EP Based on Newly Developed PERTAMINA EP Business Process Prahara, Dion Yoske; Saksono, Prasetyo Budi
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Supply Chain Management Organization structure implementation in Pertamina EP is not optimal yet in supporting the Supply Chain function’s activities. The existing organization wasn’t good enough in supporting Pertamina EP’s operational activities and supporting continous improvement in strategy and operational activities of Supply Chain. Overlapping and unclear the accountability person caused late in decision making and the accuracy of decision. These can caused lost opportunity in operation, employees demotivation, dan overall will effect the company operational activities.For improvements things mentioned above, the first step is to conduct observation and data collection. The data was analyzed and identified what the potential problems. Potential problems are discussed for the problem solving expectations. After knowing the expectations of the solution,then the new organization structure have to be designed. One of alternative concept is based on Supply Chain Management Business process with accoutability mapping according to business process. By applying the new structure, the problems faced can be overcome Keywords: structure reorganization, supply chain management business process, accountability
Corporate Rescue Strategy for PT. BN Through Leveraged Buyout and Product Diversification Athayani, Resti; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

A high humidity level in Indonesia makes rust or corrosion occurs easily. Rust or corrosion on building construction materials may result in disadvantages both financially and security. Therefore, it appeared iron and steel constructions tool that is coated by zinc and alumunium or galvanized, it aims to extend the life of iron and steel construction. The problem faced by PT BN, as one of the coated steel companies is the running capacity which only reaches 30%. This makes the company must be strive to remain viable. PT BN is in the danger zone when carried an analysis of the company health conditions using the Altman Z Score, and threatened with bankruptcy. The company owners can not afford to sustain the company and facing the choice of whether the company will be liquidated, sold its assets, or sold to another party. After conducted the sell company to the management alternative, the profit is much greater for the owners than two others alternative. After buying PT BN through LBO, the new owner will develop the company by producing galvalum with longer age resistance than galvanized. Financial analysis conducted to determine the feasibility of the proposed investment by looking NPV, Payback Period, IRR and ROI. The results showed a feasible value. Scenario analysis, optimistic, most likely, and pessimistic conducted and the results optimistic and most likely scenarios generated a feasible value. Therefore, PT BN chose to sell the company to the management. Keywords : Altman Z Score, Leveraged  Buyout, Feasibility Study Analysis, Scenario Analysis, Monte Carlo Simulation
Integrated Marketing Communication To Enhance Active User of Internet Banking Service: Case Study Bank XYZ Prawitasari, Larasati; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Internet banking is a form of self-service technology. In the global banking business, Internet banking has a big role for doing the business. In developing country, Internet banking received relatively little attention although has been deployed for years. Only 3% of customer Bank XYZ in Indonesia using Internet banking service actively, although has been 9 years Bank XYZ introduced Internet banking service. This study addressed what factor that drives and influences Internet banking acceptance, why Internet banking does not seems quite attractive to customer and how banks manage their Internet banking. SWOT analysis of Bank XYZ and customer toward Internet banking service is mapped in order to see the connection between them and determine the root causes. The alternative solution for Bank XYZ problem is a marketing communication strategy to educate the customer about the importance of doing transaction through internet banking which is easy and practical. The approaching concept to develop marketing communications programs are Interest, Search, Action, Share, and Loyal. Some alternative programs are developed based on that approach concept. At the end there are two scenarios of recommended program. The implementation of the recommended program as the business solution, formed in an activity planning schedule and human resources needed for each recommended scenarios.Keywords: Bank, Internet Banking, Integrated Marketing Communication

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