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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Collaboration In The Supply Chain of Road Safety System Division (RSSD) at Titan Indonesia to Improve Effectiveness and Efficiency Operational Performance Rahmanda, Anggun; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this paper is to give the root cause and several strategies as a business solution to improve RSS division performance with creating a good business model and strategy of supply chain operation in terms of effectiveness and efficiency of business process division, to improve its operational performance in order to meet its customer needs and wants.Design/methodology/approach – By using The Porter’s 5 Forces analysis to examine the fundamental characteristics and structures. Five forces model of Porter is a framework for evaluating the industrial structure (business threats and opportunities) according to: the effects of rivalry, threat of entry, supplier’s power, buyer’s power, and threat of substitutes. The business issues exploration will be carried out by reviewing inbound supply chain, outbound supply chain, and business process. The root cause analysis of this case study was carried out to illustrate the applicabalityt of the framework.Findings –The findings show that adoption of collaboration in supply chain concept facilitates the chain members to have a broader view to develop and ensure an effective collaboration.Research limitations/implications –The analysis would only cover the time period of 2010 to 2012 as the past data because of the age of the existing division; The analysis only covers in-depth operational performance optimization strategy related to business channels performance that affects the RSSD profitability. Practical implications – The concept of Supply Chain Collaboration can be used by the chain members in the discussion forum to (re)design appropriate settings of the five elements of the architecture that lead to better overall performance.Keywords: Collaborative Supply Chain System, Information Sharing, Incentive Alignment, Decision Synchronization, and Innovative Suply Chain Processes.  
Proposed Corporate Strategy Formulation and Implementation Plan for PT Adhi Persada Properti Kenny, Kenny; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The commercial property construction sector which includes high-rise buildings and retail spaces, is growing fast with averages growth of demand at 13% for the following years. ADHI Persada Properti is a subsidiary of ADHI Karya, a construction company owned by the Government of Indonesia specialized in commercial property construction sector. Compared with their competitor, they gained very low performance with only 0.24% of the market share in 2011. Since the company just entered the market in 2009 while the parent company targeted the company revenue to grow at 30% for the following years, the company needs to revise its strategy in order to achieve growth.This research is conducted in order to propose new strategy for ADHI Persada Properti through the strategic management process. After conducting external and internal analysis by using the PEST Analysis, Porter’s Five Forces analysis, Value Chain Analysis, and Parenting-Fit Matrix, it is identified that ADHI Persada Properti have several strength, weaknesses, opportunities, and threats.To propose new strategy for ADHI Persada Properti, the SWOT Analysis, the competitive advantage matrix, the BCG matrix, the GE Business Screen, and TOWS Matrix will be used.To Implement the proposed strategy, a series of program and action plan will be delveloped in each functional department of ADHI Persada Properti. 
Business Strategy to Serve Secondary Market for Premium Medical Devices Business in Indonesia (Project East Java-XYZ Company, "A" Division) Bombong, Andreas V; Toha, Mohamad; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

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The project is to formulize business strategy for “A” Division to maximize its presence and market share in Secondary Market.  The target is to have annual sales of 6 billion rupiah from one projected area only and touch 90% of total healthcare facilities in the area.  The Project started from determining desired Area, Key Success Factors, Implementation Plans, Activity Plan, and budget feasibility. The result of data processing combined in business model is the company need to expand to East Java, have business representative in every city of the area, build strong brand identity through training and education to Healthcare Professional, reduce price list in order to be more competitive, and build strategic partnership with Ministry of Health and other professional Infection Organization.  From above strategic plans, the project should manage to reach its target . The conclusion is that Secondary Market has big potential that in return will benefit the company if treated correctly. East Java project alone would be able to contribute around 15% of national target for “A” Division in the next 5 years.  Recommendation: XYZ to start the project in other potential area like North Sumatera, West and Central Java, South and North Sulawesi, East Kalimantan, and East Indonesia, with Surabaya as the hub of distribution.  Further studies regarding local production should be done by XYZ Medical Indonesia to have a better competition landscape in the market, as well as better reception by the policy makers as the product will have high local content. Keywords: Medical Devices, Business Strategy, Business Model, East Java
Strategy for New Technology Release by Integrating Consumer Demand to Product Roadmap Udiyarsa, Dedhi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Broadband, mobility and the cloud connect people and places, as well as applications and devices. Due to rapid demand in the Information and Telecommunication technology Industry, the technology lifecycle management has to be defined optimally. This final project will try to answer what is the optimal product release strategy should be applied to accommodate the customer requirement in RASO (Regional South East Asia and Oceania). This final project also answer how to define and apply optimized product release strategy based on the customer requirement and Roger’s theory. Survey for the customer demand is conducted to answer those requirements. Based on Roger’s bell curve from Diffusion of Innovation theory, the alternative strategy to introduce new technology to the customer will be defined. Effective product releases should be applied for the customer requirement in RASO is defined by Provide one official release in a year; still maintained minor release to as the backup release; customization and adaptation for the customer requirement and the competitor capability. The strategy for the product release are defined and applied with first of application sponsorship, pay as you use and licensing, revenue sharing, and or reference of the business model by business model canvas. This project also recommended, Customer in RASO is positioning their company as the innovator or early adopter of the new technology. Alternative solution is needed to support implementation of the new technology. It convinces customer to acquire new technology in the very first phase. By using the alternative solution, customer requirement will be fulfilled to support business growth and customer business objective. Keywords: new technology introduction strategy, product lifecycle roadmap, product release strategy 
Strengthening Legal Aspects in Order to Mitigare Legal Risk of Mudharabah Muqayyadah on Balance Sheet Transaction in PT Bank XYZ Sulaeman, Eman Achmad; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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The growth of Sharia Bank in Indonesia has increased significantly during the year of 2011. The increase of the growth is contributed by the increase of funding and financing products of Sharia Banks. Risk management and funding and financing products of a bank are things that have a very close relationship in the Sharia banking. Bank Indonesia as central bank also has a special interest in establishing provisions to all banks in Indonesia to be able to manage their risks. Risks posed to Sharia Banks have several types inherited from products or services offerred to their customer. One of them is legal risk. Legal risks may derive from the weaknesses of legal aspects of products or services of Sharia Bank. Therefore, Mudharabah Muqayyadah On Balance Sheet (MMOB) as a product of PT Bank XYZ which has nature of funding as well as financing, poses legal risks originate from the weaknesses of its legal aspects. Legal risk in a transaction may be in the form of incomplete requirements for a valid agreement which may originates from several factors of legal risks. Factors of legal risk of a transaction cover incorrect legal structure, absence of consent of the parties, absence of competence of the parties, no certain objects, no permissible cause, imperfect clauses in the agreement, and incomplete legal documents.This final project is composed to identify the legal risks that may arise from MMOB transaction, its risk priority and the way to mitigate such legal risks. Legal risks of MMOB transaction derived from the weaknesess of legal aspects of MMOB Transaction. Legal risks of MMOB transaction occur in every steps of MMOB process. MMOB process steps consist of Process Step 1 Offering Product to Customer, Process Step 2 Product/Transaction Explanation, Process Step 3 Structure Selection, Process Step 4 Prepare Legal Document, and Process Step 5 Closing Transaction.The assessment of risk priority number (RPN) used Failure Modes and Effect Analysis (FMEA). The assessment result has revealed that the rank of RPN of MMOB Transaction which describe the consecutive rank of RPN is in the Process Step 3 of Structure Selection, Process Step 3 Prepare Legal Document, Process Step 4 Closing Transaction, Process Step 2 Product/Transaction Explanation, and Process Step 1 Offering Product to Customer.The legal risks of MMOB transaction have effects that the agreements can be deemed either void or voidable. Mitigation of legal risk of MMOB transaction is carried out through strengthening legal aspects of MMOB transaction by perfecting legal structure of MMOB transaction, revising legal document related to MMOB transaction, peparing procedures of marketing and offering MMOB transaction and preparing legal risk management policy. Keyword : risk management, legal risk, contract law, islamic bank, mudharabah muqayyadah 
Investment Analysis of New Inpatient Wards Project at Ulin Hospital of Banjarmasin Nugraha, Aldilla Wira; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

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Adequate health care in a province is one of the primary needs that cannot be neglected. These needs will affect the health and life expectancy of the population of the province. Hospital is one of the health facilities provided by the government or private, in which there are many types of health services one of which is the inpatient ward. The research for this thesis conducted at new inpatient wards project of BLUD Ulin hospital in Banjarmasin. At this time, RS Ulin has ten class inpatient services with a total capacity of 520 beds. The main focus of this thesis is to conduct an investment analysis on new inpatient wards which claimed a total investment cost of Rp. 39,781,562,180. Investment valuation method used is Net Present Value (NPV), Internal Rate of Return (IRR) and payback period (PBP). Alternative funding of this project is 100% through APBD or 60% debt of investment cost. From the analysis it was found that the value of the project by fully APBD funding alternative budget has a greater NPV and IRR and PBP faster the NPV is Rp 28,496,595,592; IRR 14.67%; simple PBP 7 years 5 months; discounted PBP 10 years 5 months while that for second alternative funding the NPV is Rp (1,504,304,542); IRR of 9.15%. The scenarios analysis are set to five scenarios, which are very pessimistic, pessimistic, mostly-like, optimistic, and very optimistic with their respective optimal occupancy rate 56%, 63%, 70%, 77%, and 84%. Under the very pessimistic scenario the project has NPV Rp 10,899,289,212; IRR 11.06%; simple PBP 8 years 2 months; PBP discounted 12 years 7 months Keyword: Hospital, inpatient, BOR, NPV, IRR, PBP
Proposed Business Strategy for Dollies using Diamond Strategy Framework Hambali, Sofyana; Toha, Moh
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Dollies is one of online store that established since 2010 and engaged in Fashion industry. Dollies main product is a clothes that specialize for young women. Technology and information growth made online business growing fast and led to a high level of competition. Competition also comes from offline store, local brands and famous brand that now begin to explore online and offline media in Indonesia. Dollies main problem are the high number of competitors and decreasing number of sales periodically. The main purpose of this research is to determine appropriate strategy for Dollies. Steps to determine strategy consist of defining new arena, formulate Dollies differentiators, formulate the staging to win the competition, select vehicle, and evaluate the economic logic of the business to winning the competition.The research begin with analyzing the external and internal business situation. External analysis conducted using PESTEL analysis, Porter Five Forces, and Strategy Three C’s. From external analysis found that fashion business is still potential along with the economic growth but the environment is a heavy arena because the pressure came from many aspect. Internal analysis conducted by using Value Chain Analysis, it revealed that Dollies have very simple organizational and operational structure. Besides that, Dollies lack in capital, human resource, and promotion. External and Internal business then will formulate in SWOT analysis. SWOT analysis used to define an appropriate generic strategy for Dollies. After analyze using SWOT analysis, revealed that Integration Strategy is the most suitable for Dollies. Integration strategy is a combination of cost leadership and differentiation. Arena is defined by analyzing arena alternatives using SWOT. Differentiation is defined by doing research to customer. Research conduct through interview that and questionnaire. The purpose of interview is to know what factor that important while doing online shopping using saturated method, where respondent will asked until there is no new answer revealed. From interview section, there are 12 important factors based on customer experience: quality, (low) price, product visual, fast respond, good service, customer testimony, promo discount, limited stock, fast shipment, product detail, ease of payment, and followers number. Based on questionnaire result, there are 7 key success factor in online shopping based on customer perspective. The key success factor result are service, price, fast shipping, fast respond, quality, ease of payment, and discount. Key success factor determine differentiation of Dollies, where the differentiation of Dollies are providing good service, quality, ease of payment and affordable price at the same time, provide fastness of online shopping, and provide update model ( new collection every 4 day).The research presented in a diamond strategy consist of several strategy: (1) choose two arena as a new arena of the business, (2) setting differentiation based on key success factors, (3) implement the differentiation into three staging, (4) analyze capital requirement for adding investment from investor, and (5) analyze the economic logic of the business. Based on questionnaire analysis and key success factor, there are significant change in business, especially in arena and differentiation. Those change then implemented into proposed business model and implementation plan.Keyword: fashion industry, business strategy, diamond strategy
Research on Market Trends and Consumer Behavior in Male Grooming Products ( Especially Face Cleanser Category ) in Indonesia Herdiyanti, Nindita; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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There is an emerging trend of male who also concern about their looks and appearance, not in a feminine way, but more to that now they are realizing that male have different needs compare to female. This trend is happening across the globe, including Indonesia. Nielsen’s data shows 13.5% growth of the Indonesian market value of male grooming products from 2010 to 2011, growth on household expenditure, higher purchase frequency and volume per trip on male grooming product. Nielsen’s home panel data also shown that among all personal care categories, the growth mostly comes from male segment, especially from the face cleanser category followed by shampoo. While these significant growth happened on the male grooming segment until 2010, there was a survey conducted by Maxus 3D Data in 2011 stated that almost half (41%) of the Indonesian male are currently still using the facial cleanser for female. Relating these two contradictory facts, it seems that this will be an issue for all manufacturers which already launched the specific male products to the market because they will not accept maximum profit. This final project purposes is to find out first the trend and male consumer behavior towards face cleansers product, identifying why there are still some men using the non male brands although there are many specific product for male available and identify key success factors that facial cleansers brands must consider to succeed with male consumers.  There are three methods to answer those questions, first is literature review on consumer behavior, branding, and the current condition of Indonesian male grooming market – specifically face cleanser category. The second one is data collecting using quantitative (questionnaire) and quantitative (FGD and expert interview) methods and by doing the market observation. The results shows that face cleansers is a very potential market in Indonesia and almost 80% of the respondents are using the category nowadays. Before companies actively playing on this face cleansers male category, brand is not considered as an important element. Male will use any brands available at their home as long as it is able to solve their skin problems. Now, higher advertising spending on this category is actually seen, mainly to increase the consumer’s awareness. Comparing the Maxus 3D Data 2011 with the study result, it seems that more and more male are using the male brands although the increment is not significant. Those who are still using the non male brands find there is no need to use specific male brands as long as their current brands are effective and suitable for their skin. The product is also already available at their home so that there is no need to spend additional money for buying other product. The recommendation from significant others are also affecting their decision making process. From the small segmentation, observed that there are also some differences in terms of place of purchase preferences, brand consideration, brand endorsers, and occasions of using face cleansers product among the upper social economic class versus lower economic class consumers. In terms of brand preference, Ponds, Biore Men, L’oreal Men Expert and Vaseline Men are the 4 top brands which doing well in terms of level of usage among consumers with different strong perception correlating with each of them. One product image that considered as the most important thing is preventing acne which is now owned by the non male brand, Clean and Clear. Educating male consumers that their skin is actually different with female is the main homework for all personal care companies. In order to be success on grabbing the attention from the male consumers in Indonesian urban market, some recommendations are given based on the 4P marketing mix strategies, from product, place, promotions, and price point of view. As this will also be an input to Millward Brown report for Unilever, there are some suggestions in terms of do’s and don’ts for them divided by each social economic class segments. Keywords: outsourcing, project management, project management office.
Communication Strategy of Importance of Vaccination using Social Media and Public Relations Nurlaela, Neneng; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The purpose of this study is to build the value of public health in Indonesia about the importance of vaccination using social media strategy and public relations through the integrated social media strategy which lead to be the hub for all BFM’s corporate communication processes which related to vaccination towards all the stakeholders through the proactive, conversational and participative approach ; Develop the social media program in order to raise the corporate image of  BFM by leveraging the great performance and achievement of the company within vaccination ; Build the system of communication model for sustainability impelementation. The methodology of this research was qualitative method, the surveyed with the direct research, interviews and research study towards the routine communication activities. Interviews were conducted in order to check the main issue to implement the integrated communication system and also building the communication model. The result of this research confirmed that the existing communication problems  are law awareness and negative perception about vaccine. Some of the implication practices gave the specific recommendation, such as the integrated social media through the content management which combined with public relations activities.  Key Words: Vaccine, Social Media, Value, Public Health, Situation in BFM
Employment Law Perspective and Mutual Respects in Resolving Industrial Relation Issue; The Case of Labor Strike in Demanding Wage Increase of PT Freeport Indonesia Employees Rumainum, Jonathan; Saksono, Prasetyo B.
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

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Few factors has been identified as the cause of the interruption in Industrial relationship in PTFI which bring consequence in the suspend of negotiation thus followed by extended labor strike. The factors are the basic reference in increase wage demand, dead lock decision in -CLA negotiation  as cause of labor strike, the Industrial relationship settlement approach after the -CLA  negotiation stopped. The main cause of the problem is the discrepancy in understanding and communication as the consequence of each party keep hold tight on its principle and interest. Beside the material loss, the company also suffers physiological effect after the labor strike as the consequence of intimidation to non strike workers. To rebuild harmonious Industrial relationship in PTFI, the company and its employee needs to understand about industrial relationship principals with always consider the mutual interest, partnership, and interdependence, create calm and peacefully working atmosphere, increase productivity and increase mutual welfare. Start everything with good intention and industrial relationship approach together with mutual trust , if there is dispute in relationship. One of the Industrial relations- tool that needs to be develop in PTFI is communication in partnership relations- with equivalent position between company and labor union through -the bipartite coorporation body ( LKS- Bipartit). Key Words: Regulation No.13 Year 2003, Industrial Relationship, Mutual Agreement, Wages, Labor Strike, Industrial relationship dispute, Mutual respect / trust.. 

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