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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Business Process Redesign for Inpatient Installation in Javacare Hospital Hakim, Audi; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - One of Ministry of Health programs that purposed to improve the service quality of hospital services is accreditation program. KARS (Komisi Akreditasi Rumah Sakit) was appointed as an as an independent agency that implementing accreditation of hospitals. Javacare Hospital already accredited by KARS in 2011 and should renew its accreditation in 2014. However, KARS has established new accreditation standards in 2012 with major changes with the previous accreditation standards.  Javacare Hospital should response to the change in KARS accreditation standards and adapts its business to it. Business situation in Javacare Hospital was analyzed based on 5 pillars that influenced its business: customer, environment, people, process, and technology. From business analysis, it was found that there are problems in process and technology pillars in Javacare Hospital. The right way to transform organization is to begin with people and process, then make sure the technology is set up to follow people and process rollout in integrated manner. Based on this consideration, the solution for Javacare Hospital should start with process first, then technology. The proposed solution for Javacare Hospital is to make a documented business process that aligned with the new KARS accreditation standard.  The methodology of the documented business process design takes approach from the methodology of the business process reengineering design. The scope that selected to be designed in this final project is inpatient installation. KARS accreditation standards and hospital minimum service standards (SPM) points were mapped on the business process. Then the business process design was checked by practitioners in Javacare Hospital. There are several steps in this final project’s action plan. The first is to build leader’s commitment because it plays a critical sponsor role to carry out the plans. The second is socialization to ensure those who are affected by change are actively engaged and informed. The third is to perform pilot project before the actual implementation. During the pilot project, there will be several periodic evaluations. Keyword: KARS Accreditation, Business Process, Inpatient Installation, Hospital SPM
Project Feasibility Study at waste management project (case study TPPAS Nambo) Yulinda, Fany; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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The Government of the West Java Province (represented by West Java Waste Management Agency – Badan Pengelola Sampah Regional (BPSR) Jawa Barat) overtaken such waste problem by arranging development plan of the Nambo recycling and final processing landfill - Tempat Pengolahan dan Pemrosesan Akhir Sampah Nambo (NAMBO TPPAS). This project are involved into the sanitation priority project in the Private-Public Partnership (PPP) – Kerjasama Pemerintah dan Swasta (KPS) scheme implemented altogether with BAPPENAS. Waste on Nambo TPPAS will be processed into useful products 1.Recycle Material 2. RDF(refuse derived fuel) 3. Compost. These projects are expected to be the solution to the waste problem in the city of Bogor and Depok. This Final Project is to analyze  the project feasibility study of development projects nambo TPPAS based on Regulation of Minister of national development planning No.3 2012 . Feasibility study perform by using various indicators of financial feasibility including IRR,NPV and PBP, combined with Sensitivity Analysis, Risk Analysis , and ABMS (analisa Biaya manfaat sosial – Social cost benefit Analysis). Based on the analysis of financial and risk positions suggests that development projects can be assessed Nambo TPPAS feasible to be implemented with the assumption that the government provide support in the form of government funding in the beginning of the project. However, the project can’t be assessed only in terms of financial side but must be assessed in terms of the resulting social benefits. These projects generate substantial EIRR. This prompted the government to immediately implement the construction of this project. Keyword: Waste, Waste management, RDF , PPP , Project feasibility Study.
Investment Analysis on Goat and Sheep Fattening Project Based on the New Food Fermentation Farming Method (3F Method) Ferbrianno, Erlangga; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Goat and sheep fattening is not a popular business in Indonesia. Farmers only see this kind of business as a side income for them. The only breed 3-10 goat or sheep at one time and use traditional way in fattened the goat and sheep. This is happened because the farmer need a long time to fattened the goat and sheep, lack of capital of resources (pertanian, 2007). In order to solve the lack of capital problem, nucleus plasma is scheme can be used. This scheme can bridge the farmers (plasma) and the investors (nucleus). The farmers provide land and barn and the investors can provide another facility needed and also guiding the farmer in the fattening process. Before applying the scheme an agreement should be made between two parties about the rights and obligations of both parties, including the selling price from the plasma to the nucleus. Food fermentation farming (3F) method, a new method in goat and sheep fattening need less time, increase the goat weight fast, keep the barn not smelly try to apply in order to overcome the disadvantage in traditional method and to overcome the lack of resources problem. Investor has two places ready to run this project, Cihanjuang and Camp Hulu Cai. Investor wants to see which place is feasible and more profitable by technical analysis and investment performance analysis such as Net Present Value (NPV), Internal Rate of Return (IRR), Pay Back Period (PBP), Return on Investment (ROI), and Return on Equity (ROE). Based on technical analysis, the environment condition in Cihanjuang is not suitable because of its location near to residential area and it is also hard to find source of food. The other place, Camp Hulu Cai, is located far from residential area and near to the source of food. After the technical analysis, Camp Hulu Cai is the only suitable place for the goat and sheep fattening project. Based on the calculation of investment performance analysis its NPV is above 0, the IRR is greater than the weighted average cost of capital. In conclusion Camp Hulu Cai is the most feasible place to implement this project both technically and financially. Keywords: goat, sheep, fermentation, investment, NPV, IRR, PBP,ROE, ROI.
Scenario Planning of Oil Offshore Support Vessel at PT Patria Maritime Lines Afif, Fuad; Titus, Amol
The Indonesian Journal of Business Administration Vol 4, No 7 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract -This study describes the application of scenario planning analysis at PT Patria Maritime Lines were established on August 8, 2008. At first time the company was created to support the coal cargo group PT United Tractors Tbk. After having enough operational knowledge coal ship, PT Patria Maritime Lines try carry out cargo outside of the group itself. At the end of 2013, world coal prices tend to drop dramatically until today. To anticipate this case, the management of PT Patria Maritime Lines are challenged to diversify products to the oil offshore support vessels. The technique used in this method is to collect data and information related to oil offshore support vessels either directly or indirectly. The results of this method can be used in the decision-making process with regard to early warning, implications, and the options available in each scenario are compiled from the results of the internal and external analysis. There are four scenarios resulted from this method in the form of narrative as the largest possible picture and a recommendation for the company which later can be used as a reference in defining and developing the company's business strategy. These four scenarios are slow expansion, the consortium, stay tune, and aggressive expansion. Slow expansion scenario is a scenario where the PML will build the ship started from beginning at the shipyard with the aim of following the development of large competitors who are also doing the same thing. Consortium is a scenario where PML cooperation with other ship company to advance the bidding process. Scenario stay tune is a scenario where PML optimize the units that now exist. And the lattes is the scenario of aggressive expansion where PML invests massively better to buy ready stock of fleets and build fleet from beginning from the shipyard.Keywords: Oil Offshore Support Vessel, Strategic Decision Making, Scenario Planning
Formulating Business Strategy in Optimum Prime Coffee Shop Novriady, Anantadya; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Optimum Prime is a coffee company based in Aceh, Indonesia. At the beginning, Optimum Prime’s core business is selling coffee beans. Though, over time, the OP business grew significantly. And in February 2013, Optimum Prime opened its first coffee shop in Bireun, Aceh. Coffee products sold by Optimum Prime are different from other competitors. OP grows their own coffee and their coffee is digestion friendly. In the early coffee shop established, the strategy used was to take the employee market, because of its location that close to the OP office and bank. With this growth, OP intends to open a coffee shop in Senopati, Jakarta. The competition Area between Aceh and Jakarta are very different. So, OP needs the right strategy to get into the market in Jakarta. Strategic formulation process is done through the three stages of analysis, the input phase, analysis, and decision stages. The final stage is a case analysis to formulate a decision to be taken. The decision was based on justification pedestal made qualitatively and quantitative, structured or unstructured, so that a decision can be taken significant with existing conditions.In order to start the strategic formulation process, business exploration have to be done by defining internal and external evaluation. The tools to defining internal evaluation are business model canvas and value chain analysis. PEST analysis, Porter’s five forces and competitor analysis is needed to define external evaluation. SWOT analysis is determined from internal and external analysis. Matrix IE obtained from weighted axis in EFAS and IFAS. Strategy derived from Matrix IE will be included in QSPM to be valued which strategy has the highest score. Then the highest score from QSPM will be applied to the company. So, the right strategy for OP to penetrate Senopati market is Porter’s Generic Market Penetration because OP intend to enter existing market with existing product and Frontal Attack Strategy, where OP plan their development in silent and attack with quick pace.Based on the result from the research, market penetration which could be used by the company in order to succeed in enter Senopati market with build their brand to create brand equity, do marketing research, and frontal attack the competitor.Keyword: strategic business, quantitative strategic planning matrix, Optimum Prime, formulating business strategy, Coffee Shop.   
The Use of Twitter in Multiplying TV-online Visitor (Study Case: Telkom UseeTV) Mashari, Imam; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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The tight of competition in telecommunication industry encourages PT. Telkom to develop their core business into information, media, and edutainment area. Therefore, PT. Telkom launched UseeTV service. UseeTV is an over-the-top service based on website where customers can watch TV and video, as well as listen to radio anytime and every time. UseeTV stray to young man and netizen as their target market. In another case, the increasing life style of young man and netizen in accessing social media, especially Twitter can be an opportunity for UseeTV to build brand awareness in society. There are many ways to do campaign in Twitter. In this research, it discusses how Twitter campaign can increase the number of UseeTV’s website visitor. The Twitter campaign was executing by creating buzz message and Re-Tweeting other Tweet. Twitter campaign was executed using 19 Twitter account with total 8.331 Followers. The observation time was started since August, 1st 2012 until September, 1st 2012. In the planning stage, this research using social media strategy model from Kloos as guidance to make planning strategy of UseeTV’s social media marketing. The result of this stage is a scenario of Twitter campaign. Then, the Twitter campaign program executed. After that, the campaign program is measured to see its influence to increase the number of UseeTV’s website visitor. The measurement using several social media tools, namely Tweet Level, Kred, Klout, and Google Analytic. From the research, it found a formulation in executing Twitter campaign. The finding is 24 buzzers can generate 882 website visitors. Moreover, it also found that collaboration between Twitter campaign and offline marketing can increase the result of Twitter campaign. Furthermore, in the end of the research, there are suggestions how to implement Twitter campaign effectively. Keywords: Twitter campaign, buzzer, Kloos social media strategy model, UseeTV, website visitor 
Proposed Marketing Strategy Smart Home Service PT Telekomunikasi Indonesia Winanti, Winda; Desiana, Krisnati
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— PT Telekomunikasi Indonesia has stated 4 area growth of New Revenue Stream to support it’s TIMES (Telecommunication, IT Services, Media, Edutainment and Services) business portfolio, that is Mobile Broadband, Cloud Computing, Home Digital Environment, and Machine-to-Machine. PT Telekomunikasi Indonesia require product innovation within those four areas. One of the innovations is the Smart Home product that has two key words in the technology: Smart Home and Broadband. In terms of technology, Telkom has access network infrastructure, servers, platform technology, methodology, and technology development experience in product development and information technology-based services to customers nationwide. Telkom also has the experience and competence to establish cooperation with manufacturer partners to develop the Smart Home. On the other side, in terms of business, based on ON World Research 2011, Smart Home applications will increase up to 103% in the period 2010-2015 and the global demand for services will reach $ 6 billion by 2015. The objective of this final project is to provide suitable marketing strategies for PT Telekomunikasi Indonesia in order to support successful launch for Smart Home service. To provide a comprehensive evaluation, the assessments include macro analysis, industry analysis, competitor analysis, investment feasibility analysis, SWOT analysis, business model analysis, and market analysis.The root cause analysis has resulted in three areas of improvement: (1) Market knowledge of the Smart Home services remains low, that will becomes a problem that must be addressed by PT Telekomunikasi Indonesia to achieve the success of launching the Smart Home service; (2) Smart Home service has a fairly high needs from the market, but it is not followed by high interest as well, which can lead to failure of the marketing strategies implementation of Smart Home service; and (3) The concept of service offerings in the form of starter packs is considered less attractive to the market, therefore PT Telekomunikasi Indonesia should implement another concept of offering the service to achieve successful launch of Smart Home service.The recommendation on marketing strategy includes the application of bundling system that could divide the cost of purchasing the device in pricing strategy, cooperate with housing developers to be the distributor, and using office buildings and high class schools as facilities in distribution strategy. With the implementation of business solutions, PT Telekomunikasi Indonesia is expected to solve existing business problems. Key  Words: smart home, marketing strategy, market awareness, Integrated Marketing Communication.
Formulation of Simpangdago.com Website Development Plan Using Multidimensional Approach for Web Evaluation Tanjung, Farid Aulia; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The rapid growth of the Internet in Indonesia is creating rapid growth in e-commerce industry. In 2011, internet users are 68,5 million or around 25% of Indonesian population. In general, the average transaction per online users in Indonesia has reached US$ 68,3/year or US$ 5,69/month. Based on average transaction per user, Indonesian e-commerce industry predicted to continue to grow in line with growth of Indonesian internet users.  Simpangdago.com created to be a part of rapid growth in Indonesia e-commerce factor. Using corporate strategy analysis, it can be identified that they need product development as corporate strategy. Development strategy is formulated using multidimensional approach for web evaluation based on web user satisfaction. Method that implemented in web user satisfaction is questionnaire survey. Target respondent, which is majority young people, is filled some question which constructed to identify satisfaction level. Result from survey is analyzed using multidimensional approach that consists of usability testing and user feedback. A main goal from analysis is identify innovation areas of opportunity to increase user satisfaction and create competitive values of company. Final result of this study is set of recommendation that should be implemented by Simpangdago.com to improve company performance. Recommendation consists of web concept formulation and web features formulation that needed to modify in web system. Keywords: corporate strategy, web user satisfaction, muldimensional approach, usability testing, user feedback.
Improvement Proposal for Operational Safety in PT. Kereta Api Indonesia (Persero) Using People Management Approach Firstyadhika, Irdra; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

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Health and Safety at work is a thought and effort to ensure the integrity and perfection of both physical and spiritual labor in particular, and human beings in general, and cultural work towards fair and prosperous society (Mangkunegara, 2002). Another source said that safety is a series of efforts to create a work atmosphere that is safe and peaceful for those employees who worked at the company in question (Suma'mur, 2001).KNKT (National Committee on Transportation Accidents of Indonesia) in the event of the national railway safety held on March 2011, concluded: Safety is imposible without leadership, without safety leadership is imposible. Enforcement of laws and regulations that are less consistent or incomplete rules on safety, inadequate training, lack of rewards and punishments, regulations that need to be replaced or adjusted, transportation infrastructure that does not comply with the demands, means of transportation that do not meet the airworthiness standards and technical requirements, and lacking even the lack of coordination may be the underlying cause of the accident.The model of this research discusses that good people management companies have a positive impact to the operational safety performance. Good people management is influenced by a company's management commitment, safety committee involvement, leadership, training and development, communication and control, and performance management. While operational safety performance was favorably impacted by a solid safety culture, company reputation, preventive action, and the low incident.The results of the research showed that the predictors of good human management company with safety performance has a strong influence; then communication and control, performance management, and the involvement of the safety committee are the variables that were highly influential. Gap analysis using descriptive analysis found that there are several indicators that have a low value in the eye of employees. Keyword‒ safety, accidents, people management, state owned company, transformation, Indonesian state owned company
Sentiment Analysis of Sharia Banking in Indonesia Windiantoro, Windiantoro; Bintoro, Bambang Purwoko Kusumo
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Sharia banking in Indonesia is currently under growing phase. In year 2008-2012, the growth of assets, financings, and deposits increased more than 30 pecent. With its 200 million people, Indonesia is one of the countries with the biggest muslim population in the world. This shows that sharia banking industry in Indonesia has a great potential to grow even more. On the other hand, banking penetration level and sharia banking market share of Indonesia ranked last among countries with major muslim population. Based on statistics issued by OJK, sharia banking in Indonesia spent around 392 billion rupiahs annualy for promotion. This should contribute positive effect toward awareness and perception of people in sharia banking. One way to monitor promotion’s performance is by extracting and analyzing opinion and sentiment of people in the form of social media.The methodology used in this final project is divided into three parts: survey, crawling to social media, and sentiment analysis. Survey is performed to gain the insight of public opinion regarding concepts or terminologies related to sharia bank. This insight will become the input for crawling activity to social media.The result of activity in mentions from social media will then be processed using sentiment analysis to observe public’s sentiment of sharia bank. This research shows the facts that awareness level of public in sharia bank is still low, and people mostly relate sharia bank with Islam and its law. Sentiment analysis showed that people has positive sentiment tendency for sharia bank, but the low number of mentions gained made it difficult to gain more insight.Based on the result of this research, it is recommended for sharia banking industry to focus in raising awareness level of public to sharia bank. Hopefully, the insight gained from this project can be used as an input for designing marketing strategy for sharia banking industry in Indonesia. Keywords: Sharia banking, sentiment analysis, marketing

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