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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Brand and Political Campaign Tools Development for Anis Matta ( Justice and Prosperous Party President) Using Design Thingking Approach Arifin, Akhmad Mukhamad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Anis Matta was one of five candidates nominated as the President of the Republic of Indonesia by the Prosperous Justice Party (PKS) for Indonesian presidential election in July 2014. Anis Matta electability rate stood at 3.42% based on survey results from INSTRAT in November 2013, far from the strongest candidate Joko Widodo 28.9%. Mawar Melati Creative Strategic as creative consultants were asked to generate creative solutions to improve Anis Matta electability for the presidential election. The final project will use Design Thinking approach, consists of Define-Observe-Reframe-Ideate-Prototype-Implement-Evaluate phases. The end result of this study is the brand AMPM: Anis Matta Pemimpin Muda and some visual campaign products such as brochures, stickers etc. These campaign tools has been implemented nationally by Gen AMPM and PKS on Legislative Elections campaign period from February to April 2014. Anis Matta’s electability increased to 14,6% measured by survey in end of March 2014.Keywords: political marketing, design thinking, Anis Matta, PKS, political brand, Indonesian presidential election in 2014 
Service Quality Assessment in PT.Indokemika Jayatama Using INDSERV Scale and Importance-Performance Analysis Subianto, Eduardus Ivan; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Everyday, competition in the business landscape is always increasing. In the year 2012, its 25th year of establishment, PT Indokemika Jayatama tries to achieve its goal to become the leading player in the chemicals trading and distribution business. To achieve goal to become leading player, Indokemika needs to better understand market’s perception toward its service quality. This study aimed to achieve that understanding by conducting a market survey, followed by gap analysis in service quality dimensions described by INDSERV scale, which Gounaris introduced in 2005, and focusing the target using Importance-Performance Analysis by Martilla and James (1977). Questionnaires, containing 21 questions to explain B2B service quality attributes, were sent to Indokemika’s active customers. The Performance-Importance Gap Analysis and Importance-Performance Analysis (IPA) Map inferred that Indokemika’s performance of service quality is perceived as lower than customers’ perceived importance. This is showed by the positive gap score with average gap score at 0.302, and 14 attributes dominated by Hard Process and Output Quality dimension of INDSERV scale are above the average gap. The IPA Map then indicates that the quality attribute that needs improvement, which has the third highest gap score, is ‘Look after customer’s interest’ of the Soft Process Quality dimension. Thus, Indokemika should focus improvement in that direction. Keywords: Perceived service quality, INDSERV, Performance-Importance Gap, IPA Map
Creating Public Awareness of Thalassemia as A Marketing Communication Strategy at Genetic Clinic Genneka Kumoro, Wahyu; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia, with the population of almost 250 millions people, have high number of genetic disorders which should be treated and managed. One of genetic disorders in Indonesia with high number of registered patients is Thalassemia, a red blood cell disorders that cause severe anemia and required regular blood transfusion. Patients that have severe thalassemia disease could result in death before birth or at young age if not treated intensively. Genetic Clinic Genneka is a genetic clinic that is located at the Eijkman Institute for Molecular Biology, a research institute under the Indonesian Ministry of Research and Technology, which provides various services related to genetic diseases, especially thalassemia. The issue of this research is the low number of patients that come by their own initiative for this service compared to the potential patients. Based on the business issues exploration, which included internal, external, and SWOT analysis, the root problem found in this research is low awareness of the general public towards genetic diseases especially thalassemia. The SWOT analysis that described the strengths and weaknesses of the internal company, as well as opportunities and threats of the external environment, are further analyze to find out the company position and develop strategies through the use of SWOT Matrix and TOWS Matrix. The result was promotion strategy creation to increase public awareness of thalassemia disease. The business solution selected is promotion strategy through digital media and direct promotion.  Keywords: Thalassemia, Promotion Strategy, Public Awareness
Analysis of The Development of Online Business in Indonesia and Recommendation for Online Startup Entrepreneurs Wafiah, Zahratul; Titus, Amol
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - E-commerce is an exchange of goods or money by buying and selling goods via internet which includes the movement of goods from one place to another. Online shopping is a form of e-commerce. This business directly connects sellers with buyers (Business-to-Consumer, B2C) via the Internet. In Indonesia, the online shopping retail product is currently experiencing high growth. Unfortunately despite high growth, its share is still small compared with total retail sales. There are still a lot of rooms that could make online shopping is growing and supporting the Indonesian economy. These rooms can be filled by companies/entrepreneurs who are interested in opening a business through the internet. The experience of some business owners can be studied and used as an example for the startup entrepreneurs. Products that are interested more to the Indonesian market can be known by survey. Those can be reference for the startup entrepreneurs. Online shop is very attractive and offers plenty of opportunities to new and young entrepreneurs as well as SMEs. Even though the potential barriers are there however these potential barriers can be eliminated. It is evident from this thesis that Indonesian consumers who are very tech savvy are using internet to purchase items. E-commerce is helping company reach remote areas and link-up with other traditional industries. The potential size of market is huge and will grow as internet infrastructure and connectivity improves. Indonesia has potential to become one of the largest e-commerce nations with many benefit for industry and consumers. Keywords: e-commerce, online shopping, Business-to-Consumer
Proposed Social Media Strategy for PT. Merpati Nusantara Airlines Mandagi, Marcia Louise; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract- Growth phenomenon of the number of internet users in Indonesia has reached 55 million people; it is driven by the growth of population which raises the need of digital technology. Social Media becomes a favorite activity in internet usage. Based on city research, Twitter is the most accessed among two cities, which are Jakarta and Bandung. In Indonesia, the number of twitter account owners almost reaches 30 million. Nowadays, Social Media is an instrument that can be used for Marketing Communications. For brand holders, Social Media is not only defined as the sharing of information and communication, but also often used as a weapon for branding. Merpati Nusantara is one company in airlines industry in Indonesia that used social media. Through Social Media usage, companies can enter the consumers’ mind easier. By using social media, Merpati Nusantara facilitates direct communication with their consumers and gains many inputs or suggestions that come from the consumers. Building awareness toward consumers becomes a crucial thing for the brand. In this case, Social Media plays an important role as a way for the company to communicate with its customers. Purpose of this study that Merpati Nusantara to further strengthen its role in social media strategy and supported by the creation of an Brand Ecosystem in the company and adopt a new model of Customer Social Context and Social Contagion that strategy is made according to what people want. Keywords: Branding and Promotion, Marketing Communication, Social Media, Social Media strategy.
Proposed Performance Management System For Department of Transportation West Java Province in Land Transportation Sector Rahayu, Reni Sri; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 2, No 14 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Land Transportation Sector is part of the Department of Transportation West Java Province which has the authority to handle land transportation in West Java province. Performance of land transportation sector can be measured using indicators that reflect increased land transportation services in accordance with Law No. 22 of 2009. The root of problem obtained from the translation of the issues highlighted faced by the Land Transport Sector was it does not have a data report, it has no measurable performance variables; do not have an adequate system performance, and the difficulty to find data. Objective of this final project is to make a proposal of the performance management system for Department of Transportation West Java Province in Land Transport Sector. Performance management system that the most appropriate is Integrated Performance Management System. The method of collection data is use available literature as the primary data, and conduct a SWOT analysis. Integrated performance management system has three perspectives, namely the output of the organization, internal processes and resource capabilities. Perspective of organizational output using non-financial aspects of 4 measurement indicators and 22 measurement indicators recommendations derived from overseas. Internal process perspective aspects of innovation use 1 indicator and 4 indicators for this aspect of the operation. Perspective of resource capabilities have 6 indicator using human resources aspects, technology resource aspects and organization resources. Every indicator of each aspect made the measurement indicators, responsible person for each indicators, standards and performance targets to be achieved. Performance results can be displayed in the view that the proposal submitted. From the results of subsequent performance to do review of the appeal by Department of Transportation Central Java Province and the Department of Transportation and road & transport East Java Province. Implementation performance management system needs to pay attention Inland transportation Sector: current performance management systems, reporting systems required allocation of resources, dissemination and display the results of performance measurement. Keywords: PMS, IPMS, Transportation, Land.
Strategic Focusing of PT. XYZ Business to Strengthen Its Competitiveness Adisuwondo, Anityo Yusman; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Rapidly growing information technology industry in Indonesia has caused the business competition to be competitive. PT. XYZ as one of information technology companies faced a new problem related with their competitiveness that have seen from business process, organization structure, and product variation they produced.To optimize PT. XYZ’s competitiveness, this research adopt Michael E. Porter Competitive Advantages framework which is to win the competition by using competitive advantages and competitive strategies. In addition, also use Business Model Canvas to strengthen its competitiveness. Focusing business as the competitive advantages analyzed by using forecasting method and formulate  competitive strategies by using generic strategy based on business focus that have been determinate earlier. This research would give a business solution for PT. XYZ to focusing business to run and the right competitive strategies that been elaborate at determining customer segment to strengthen its competitiveness in information technology industry. In the end, this research would generate ideal business model as a business solution and its implementation strategy. An action plan to strengthen its business model is formulated in three steps, which are: improve its customer segments and its building block constructed, improve its value proposition and its building block constructed, and improve overall business model. In the end, the improvements include shifting the company’s focus to Software Production company, and applying focus differentiation strategy that focus on general products and non-system corporate segments. All the changes are outlined in a business model canvas that is expected to strengthen PT. XYZ competitiveness in the future. Keywords: Competition, competitive advantages, competitive strategies, business model, information technology
Revitalizing Performance Management System Using Process, Purpose, Effectivenes Theory and Competing Values Framework at PT Kereta Api Indonesia (Persero) Kusumowiwoho, Pradipto; Bangun, Yuni Ros; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT. Kereta Api Indonesia is one of Indonesia’s state owned company which operate in transportation industry. With a series of past failures, such a financial loss in 2007 and 2008, PT. KAI starts to conduct transformation. “Anda adalah prioritas kami” is emerged as a new main slogan followed by “5 nilai utama” as a new organizational culture. This transformation should be followed by several changes, including performance management system as a support system. Management of PT. KAI may play a role in creating, maintaining, and providing compensation for the efforts and programs to support the implementation of core values.This research used two models study to assess the performance system in the company. First is the theory of process, purpose, and effectiveness to assess the system itself based on those three theories. Second is the competing values framework which is used to assess culture and define proper appraisal system based on three aspects of leadership, effective organization, and TQM. In this final project, the research was carried out through questionnaire. For system assessment, questionnaires were randomly distributed to PT KAI employees in Bandung headquarter, while for cultural assessment was conducted in two divisions, which are marketing and strategic business development division using Organization Culture Assessment Instrument. Keywords: PT Indonesia Railway, performance management systems, competing values framework, organization culture assessment instrument
Marketing Strategy Telkom Internet Protocol Televison (IPTV) To Increase Subscribers Number for Area Operation Bandung Alby, Pradipta Wismaya; Purwanegara, Mustika Sufiati; Desiana, Krisnati
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

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Business transformation transfigured fromvoice communication to multimedia (Voice, Data andVideo) is not inevitable in the current telecommunicationsindustry. Telkom develops IPTV (Internet ProtocolTelevision) as an effort to revitalize the Fixed Wirelinebusiness in the middle of the changing landscape of thetelecommunications industry. This IPTV service utilizesthe existing network of fixed wire telephone network(Fixed Wireline). On this technology, one cable can be usedfor various data transmission services, including voice,data and video. Since the commercialization on the early2012, sales performance has decline 37% on the fistquarter and continue to decline in the next month.Referring to the business issue and challenges of the futuretelecommunications business competition, Telkom seeks todevelop a New Wave Telkom Business through IPTVService in an effort to make it as a new revenue generatorreplacing the Fixed Wireline business that has entered thestage of maturity.Business issue exploration aim to identify strengths,weaknesses, opportunities and challenges that occur inTelkom IPTV services in Bandung city, so that the root ofthe problem can be identified. The steps taken in theprocess are collecting secondary data analysis, analyzingbusiness issue exploratory, market research to potentialcustomers, proposing marketing strategy communicationand implementation of IPTV services by Telkom. Based onthe analysis from root of the problem, Telkom IPTVservice marketing activities which are conducted isconsidered incomprehensive and is not on target, thereforeit is necessary to design a marketing strategy that cananswer the root of the problems which are occurred.Proposed business solution includes the application of theMarketing Mix which emphizes on Integrated MarketingCommunication. With the implementation of businesssolutions, such as increasing awareness to target market,marketing communication emphasize on servicedifferentiation, Utilization of Existing Customer Base andSales Bundling Concept can solve existing businessproblems.Keywords: IPTV, Market Penetration, Integrated MarketingCommunication.
Proposed Marketing Strategy for Bank MSP to Increase User and Usage of Mobile Banking Pradipta, Mega Sylva; Rudito, Priyantono
The Indonesian Journal of Business Administration Vol 3, No 8 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Currently, banking industry in Indonesia is so tight. Bank must have a value added and competitive advantage to attract a new customer and retain existing customer. All Banks should strive to sustain in the competition. One value added that become competitive advantage to survive in the competition is technological advance based. One kind of technology that becomes prominent for the future is Branchless Banking. Branchless Banking is needed by customers because customers want a simple banking technology that can perform so many transactions. One branchless banking is Mobile Banking that provides banking transactions through a hand phone. Current trend reflects that Handphone become must have thing for all people. However, in Bandung mobile banking face problems so that Bank “MSP” cannot significantly increase user and usage of mobile banking. Based on internal and external analysis there are some deficiencies for Bank “MSP” to increase user ad usage of Mobile Banking. Based on surveys and observations conducted, high sales target, incentives/bonus/reward considerations and unclear target market are internal problems that facing customer service as the main responsible person that should sell mobile banking. Lack promotion, many subtitutes product, unflexible promotion tools, no name corelation with brand, not interesting of promotion display & content and customer service that not helpful are the external problems of mobile banking. Some alternatif solutions that can be used was considered. Changing product name is considered to solve brand name problems that not familiar, hire outsourcing people as salesperson also being considered in order to solve internal problems for customer service that has selling product orientation because of high sales target, incentives/bonus/reward considerations and external side to help customers find out more deeply about mobile banking. Bank “MSP” also must know their target market precisely by increasing awareness and interest. The other way to cover awareness and interest are set of promotion that contains local media and using popular social media in Bandung, in banking promotion, brochures, special promotion likes point reward, member get member, discount for shopping and special event. The special feature of Mobile Banking also should maximize in order to become point of sales. In addition bundling registration with Internet Banking and display demo mobile banking product also should launch to grab a new user and retain existing user of mobile banking. The implementation of marketing strategy will take one year ahead and starting at July 2014 until June 2015. To support this marketing strategy budget will require for around IDR 259,100,000.Keywords: Marketing Mix, Consumer Behavior, Mobile Banking, Awareness, Interest

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