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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Proposed strategy improvement for Citilink Airlines to increase market share Darmawan, Adhytia Pradiktha; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 14 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Airline industry is one of the areas of business that affected by economic growth in Indonesia. According to Ministry of Transportation, the number of domestic and international passengers has increase from 2009 until now. Meanwhile, according to Minister of Tourism and Creative Economy, Indonesia is the third in the world in middle-class society people after China and India. This conditions stimulate grow in Low Cost Carrier (LCC) airlines industry. Citilink is a low-cost airline headquartered in Jakarta, Indonesia. It was established in 2001 as a low-cost subsidiary of Garuda Indonesia. The competition among LCC aviation is very competitive in Indonesia. Nowadays, features given by every LCC airlines is more sophisticated, this condition impact Citilink service to be more perfect both in tangible and intangible part for increasing customer satisfaction.The focus of this thesis is to find a solution that can help Citilink to increase the market share. Author gather a data based on interview with Citilink managements, collecting questionnaire about perception and expectation of Citilink by consumers, and analyzing business situation (external analysis and internal analysis).  The analysis shows that the root of the problem that caused the lost market share of Citilink Airline is the low level of customer satisfaction, human resources that existed at Citilink Airlines.To solve the business issue faced by Citilink, author proposes improvement strategy formulation based on the data gathered. Some service strategies recommendations are proposed to respond these conditions. The resulting strategy is to improve the quality of supporting crew as human resources and optimizing use of technology advance to increase efficiency in Citilink activity.
Proposed New Business Model and Transformation Strategy For CV Fruity Indonesia Musbar, Febrina Piecella; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract—Beverage Industry as one of the largest contributors to creative industry is changing continually. New competitors are emerging and current competitors are increasing their competitive advantage. CV Fruity Indonesia as one of the pioneer in juice retailing business in Bandung needs to identify new business model and transform its business to keep up with current environment and competition and also to prepare for the future. The purpose of this research is to provide new business model and transformation strategy for CV Fruity Indonesia that will increase its competitive advantage. In this research, existing business models of the company is analyzed using nine building blocks of Business Model Canvas while the beverage industry will be analyzed using Six Paths Framework tool from Blue Ocean Strategy. The research finds that there are three main additions to the business model that should be implemented and integrated with company’s existing business models, business model counter and mini cafe. The new proposed business models’ competitive advantage then analyzed using competitive positioning analysis against the current strategic groups within the industry. The new business models are implemented using business transformation strategy, which consists of 2 phases. The first phase is Operating Excellence and the second phase is Business Enhancement. The implementation plan expanded to eight months period so that the company could prepare the needed resources before fully transform its business models. Keywords: Business Model, Business Transformation, Beverage Industry, Blue Ocean Strategy, Six Paths Framework
The Brand Development of Nagiwa Nurhasanah, Fitri Rizki; Mutiaz, Intan R
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia's population reaches more than 230 million people with the majority (85%) are Muslim. This is potential market for a company that would do business in Islamic clothing. One of the cities that are shopping center is Bandung. This city has a number of factory outlets, trade centers, and malls. Nagiwa is one of the companies engaged in the business of Muslim clothes. Nagiwa has been in the Muslim fashion business since 15 years ago. Nagiwa currently has several stores in Pasar Baru Bandung, and some resellers that are outside Bandung. But until now, Nagiwa’s brand awareness is very low due to the lack of uniqueness as well as high level of competition. This high competition can be seen from the number of Muslim clothing sellers in Pasar Baru Bandung, reached 60% of the total existing merchants. This causes Nagiwa‘s market share becomes small. Methodologies used in this study are interviews and questionnaires in order to find new strategies that should be done. Interviews are done to the owner of Nagiwa and manager of Pasar Baru. The questionnaires on the other hand are given to teenage school students in Bandung. The purpose of interviews and surveys is to find strategies to solve root cause of Nagiwa’s problem, which are the low brand awareness and small market share. Strategy used to increase market share and brand awareness is to create a new brand extension for Nagiwa. The brand extension is Larova. The difference between Larova and Nagiwa is the target market; teenagers for Larova. This is because there is no company that sells Muslim specifically for youth, while the number of teenagers in Bandung is high. To obtain high brand awareness, marketing strategy activity is made through social media. Strategies that would be used is by cooperating with fashion bloggers and web stores. Furthermore, products-sounding is also done on Facebook, Twitter, Instagram, and blog / Tumblr. The implementation of this strategy is done in a period of one to two years. Next, if this strategy is successful, the implementation is conducted in the medium-term strategy. But if it does not work, exit strategy is executed in the form of re-analyzing new root causes or developing the parent business (Nagiwa).
Knowledge Management Maturity Level Assessment ((Case Study Of PT. XYZ) Ramadhani, Sigit; Tjakraatmadja, Jann Hidajat
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Knowledge Management nowadays is largely implemented in every organization and often mentioned in publications, but little shows about the relation with the organization performance itself. KM in XYZ has been started in 2008, at least since a global team under HR organization was established. Some KM initiatives were born by the team. But some sample conditions shows otherwise. This study helps to explain the use of KM assessment and the important factors to be improved in relation with the organization performance. This study utilizes APO’s approach in assessing the organization KM maturity level through qualitative survey. Analysis of this research shows the different maturity level for each type of gender, age, and position in the organization and taken further to see the relation with the organization performance from its financial reports. Keywords: APO, knowledge management, level, maturity.
Knowledge Management Implementation to Improve Branch Key Performance (Case Study in Sharia Bank of XYZ Branch) Qadratullah, M. Wifaq; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The purpose – this research is focusing on the formulation of the appropriate KM program which can be used and implemented by the branch on its daily branch operation in order to improve branch key performance with the case study in Sharia Bank of XYZ Branch.Business Issue – the declining of branch key performance in the year of of 2013 compared to the previous years, and this condition urgently need to be noticed by the management as well as overall staff, so the performances on the following years will be better.Design/methodology/approach – the methods which is used in this research is quantitative research, with using the Descriptive Statistic method to collect data and present it in the form of tables, diagrams, etc. The data collection approaches in this research are through: 1. Interview process to the branch management in order to gain broader perspective and to find out the main cause of the research problem. 2. The questionnaire process to all employees in the branch and it’s used as a tool to collect and record information related with the current and expectation condition of knowledge management implementation in the Sharia Bank of XYZ branch.Findings – the research found that by analyzing the branch current condition of KM implementation for variable of people, process and technology, branch is still lacking in the critical dimension on each variables which were contributed to the declining of branch key performance. The appropriate KM formulation were produced in this research (by using “the Five Steps Knowledge Management Implementation” concept from Garfield), in accordance with the branch conditions with the KM Objectives emphasizing on the increasing of KM awareness, employee competencies and branch knowledge sharing.Keywords – Islamic banking, Sharia Branch, KPI, KM Program, KM Implementation.   
The Relationship Between Cash Conversion Cycle and Profitability in Medium-Sized Real Estate and Property Firms Listed in The Indonesia Stock Exchange (IDX) Dondokambey, Griffit Yoyner; Murtaqi, Isrochmani
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.The objective of the research is to examine the impact of CCC’s components on the profitability of Indonesia medium sized real estate and property firms. The research used the samples of eight companies listed on Indonesia Stock Exchange period of 2008-2012, selected by purposive sampling method based on criteria of Medium Enterprise according to UU No. 20 Tahun 2008 Tentang Usaha Mikro, Kecil, dan Menengah. Pearson Product Moment Correlation and Multiple Linear Regression were used to examine the relationship of CCC’s components: (Average Age of Inventory (AAI), Average Collection Period (ACP), And Average Payment Period (APP) on the firm’s profitability (Earning Per Share (EPS). The findings of this research show that AAI partially has negative relationship on firm profitability, but it is not statistically significant. ACP and APP partially have negative relationship and significant effect on a firm’s profitability. Simultaneously, AAI, ACP, and APP have positive relationship and significant effect on a firm’s profitability. These findings imply that Medium-sized real estate and property firm need to focus on managing ACP and APP in order to improve their profitability.Keywords: Real estate dan property, Small Medium Enterprise (SME), Cash Conversion Cycle(CCC)  
Land Acquisition Strategy of PT Krakatau Industrial Estate Cilegon to Acquire Land with Reasonable Price and Without any Future Problem Maryono, Maryono; Soedjarno, Alibasjah I
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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As an industrial estate company PT KIEC’s performance still very dependent on the industrial land sales. Ratio of land sales to non-land sales was around 70:30 and the ratio of land and non-land profit is 85:15. With this business profile condition, PT. KIEC faced a problem with land banking that becomes very limited. Balance of the land to be sold by December 2012 was 80 ha. This condition is feared could disrupt corporate business sustainability. PT. KIEC must immediately undertake land acquisition proces, but until the end of year 2012 the process cannot run well. It faced many obstacles such as limited land supply, land allocated as industrial area occupied by resident, the existence of land speculators, land acquisition method, ability to approach the society and limited fund. To start land acquisition, KIEC needs to analyze and decide the location and release the strategy which is considering the existing obstacles. Site location selection is done through a rating analysis of several alternative locations. The primary parameters to be analyzed are land allotment base on the spatial planning, site potential to grow, accessibility, availability of infrastructure and utilities, availability of waste water receiving bodies, land contours, distance from housing, current land use and land prices. Besides, it also conducted a brief study of the feasibility study, which calculates estimated investment cost and its returns. From the several location alternatives, it was selected two priority locations, those are Tegalratu and  Makamaja village, with potential land to be acquired are 70 ha and 40 ha respectively. But only Tegalratu location will be deployed in detail. Land acquisition strategy is prepared by considering the analysis of legal aspects, social aspects and risk analysis. Transactions of land acquisition should be done with the legitimate owners of the land, as evidenced by certificate of ownership (underlying right). In order to do land acquisition quickly, it needs to learn the characteristics of the relevant stakeholders. And to minimize the things that are not desirable in the future, it needs to conduct risk analysis to map the potential risks and its mitigation measures. By considering these things hence land acquisition is done by using the services of an arranger. Land price is estimated by considering land transaction price around the location in recent month and analyzed further by appraiser consultant To acquire the land at Tegalratu village with total area 70 ha, it needs investment cost about Rp. 176 billions and it will take time about 1 year. The executor of land acquisition is an arranger that needs to be selected further. And as a partner from the internal is Land acquisition team of PT. KIEC. Keywords: land acquisition, prudent, fair price
A Proposal in Strengthening 5 Elements of Corporate Value, through Cultural and Transformational Leadership Programs As an effort in succeeding transformation at PT. Kereta Api Indonesia (Persero) Ramadhani, Tisya Andriana; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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PT. Kereta Api Indonesia (Persero) or Indonesian  Railway Enterprise is an Indonesian State Owned Company which provides railway transportation for both,passengers and goods, which is currently transforming to become more customer driven.  To support this intention, a new organization  culture consisting  of five values (integrity,  professional, safety, innovation, service excellence) is introduced.   Therefore, a research was conducted to help identify “key drivers” which could enhance the implementation  of these five values.   Organizational  culture traits, which consist of adaptability, involvement, mision, and consistency; and transformational leadership, consisting of idealized behavior, idealized attribute,  inspirational  motivation, individualized  consideration,  and intellectual stimulation  were chosen as the observed  variables that will be tested towards  these five values.   Result showed  that these two variables does have a meaningful relationship towards the organization’s five values. From a more in-depth finding, it was then determined that mission, adaptability, involvement (from cultural traits) serves as a key driver which enhance  the  organization’s  five values.While  inspirational  motivation (from transformational  leadership), serves as a key driver in enhancing the implementation  of organization culture Keyword: Indonesian Railway Enterprise, Corporate Value, Organization culture, Transformational leadership
Business Strategy of Limestone Project Development Case Study of CV Usaha Alam Mandiri and PT Krakatau Posco Mulyadi, Andrew; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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This Final Project is trying to calculate the income of the project and is it feasible to be initialized or not. The calculation is begin from developing an operational process, choosing a distribution process, income statement projection, and a feasibility study of the chosen alternative.The research provides the operational process design of the project, yearly income statement projection, and developing feasibility study analysis of the project. With the right calculation, the company can generate continuous income in order to support the company growth in years to come.  Key Words: Distribution Process, Income Statement, Feasibility Study 
Performance Management and Reward Systems in PT XYZ Rahardjo, Kukuh M; Wibisono, Dermawan; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

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This paper describes the performance management and reward systems as it has been, and should have been implemented in PT XYZ. The need for updating and implementing the updated PT XYZ’s performance management and reward systems are because there have been such business issues as higher failure rate in test bay and lower employee productivity if compared with the specified targets in the financial year of 2010-2011. Based on the following facts and theory: (1) ICMA International’s survey in 2010 of PT XYZ’s employees; (2) The expectancy theory model which describes that employee’s satisfaction and motivation are as functions of his or her last effort to performance expectancies, performance to reward expectancies and perceived attractiveness of rewards; and (3) intense communication between the president director and the president of union of PT XYZ of bonus scheme and salary increment, the author believes that the root causes of increase in failure rate in test bay and lower productivity are that the major employees of PT XYZ had less motivation and target commitments. These were due to their dissatisfaction with the implemented performance management and reward systems in PT XYZ. PT XYZ has decided to approach both short and long-term business solutions in handling the business issues. The short-term business solutions are more likely to be fire-fighting activities. They are developed and implemented for smoothening (daily) operational activities while the long-term solutions are developed to be in-line with PT XYZ’s long-term (strategic) plans or intents. Keywords: Performance management, failure in test bay, productivity.

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