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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Gramedia Bookstore Business Strategy: From "Brick and Mortar" To "Brick and Click" Rini, Karina Prawita; Titus, Amol
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Gramedia Bookstores as a "brick & mortar" business model must face the threat of e-commerce and the emergence of online bookstores within and outside the country. E-commerce has become both a threat and an opportunity for PT. Gramedia Asri Media (PT. GAM) as the operator of Gramedia Bookstores. PT. GAM needs to innovate and develop their online bookstore in order to achieve sustainable advantage in the retail bookstore business. www.gramediaonline.com has been established since 2010 and has become one of the most reliable online bookstores in cyberspace. The efforts of PT. GAM in developing their online bookstore has been supported by good infrastructure and a variety of innovations to increase growth, however until this paper has been written, it has yet to reach Break Even Point (BEP), which was projected to be achieved in 2015 (the fifth year of operations). The data collection used in this Final Project consists of primary data obtained in the form of interviews, a questionnaire and direct evaluation of the online website. Secondary data were obtained from the financial statements and sales data of PT. GAM from 2011 to 2013. The significant factors affecting the stagnant growth of www.gramediaonline.com was evaluated based on literature data review and later analyzed to understand why www.gramediaonline.com has not developed according to expectations of PT. GAM’s management. This final project aims to propose a strategy to expand Gramedia Online to mitigate future negative loss which will result in the outcome of an implementation plan.According to the analysis, the result findings show important factors affecting the stagnant growth of www.gramediaonline.com caused by low reading interest in the general public, difficulties in accessing the internet, distrust of online shopping procedures, the inability to touch/see the book, low awareness of the Gramedia Online websire, lack of preparation to sell products through the website, and the incompetitive pricing of products on www.gramediaonline.com.The proposed strategies to increase sales of Gramedia Online are by improving the quality of human resources, improve www.gramediaonline.com website, increase promotional programs on www.gramediaonline.com, ensure strong support for Gramedia Online from critical suppliers, improve the pricing scheme of products sold, target business-to-business sales (corporate sales), and to develop new concepts for the purchase of school books content and apply an online subscription system to ease the high prices of the textbooks. The long term goal proposed by the author will be to slowly transform into a marketplace.Keywords: e-commerce, online bookstore, key factors, Indonesia
Achieving Sustainable Loan Growth in Banking Industry: A Case Study in PT. Bank Rakyat Indonesia (Persero) Tbk Setiawan, Jeremia Dhany; Do, Anh Dung
The Indonesian Journal of Business Administration Vol 2, No 10 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Bank Rakyat Indonesia (Persero) Tbk, or commonly called BRI is the oldest and widest bank in Indonesia. Founded in 1895, BRI currently has more than 8,600 working units spread across Indonesia and has been connected in real-time online. Since the beginning, BRI has focused and committed on Micro, Small and Medium Enterprises (MSMEs) segment as the core of BRI’s business. However, currently BRI suffered a setback in SMSEs segment as its major business, especially since the last three years. In fact BRI’s loan growth in the third quarter of 2012 only amounted to 15.08% which is far below the average growth of the national commercial bank which reached 23.6%. This condition is very contradict with the conditions in several years ago in which the BRI’s loan growth is always above the average loan growth of the national banks. Currently BRI is designing a business strategy to improve coordination between business units and also to accelerate the growth of its business. This Final project is composed to examine and explore the business strategy taken by BRI as the oldest and widest bank in Indonesia in order to maintain and accelerate the business growth. Hopefully with this strategy, BRI can maintain a sustainable and healthy business growth in the middle of tight conditions of business competition. Keywords: SMSE, Sustainable Growth, Business Strategy
Note On Portfolio Optimization An Empirical Study using Bisnis Index-27 and Gold as A Portfolio Asset Adhiatama, Zenda Christian; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 1, No 2 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The global economic crisis in 2008, which originated in America impacted quite significant for the world economy. Slowing the growth of the economy was felt by some developed countries that are trading partners of the Americas. Exacerbated by this crisis Europe where some European countries have considerable debt and incriminating the economy of the countries. Decrease in the level of economic growth in developed countries, forcing investors to divert its funds shows that yield higher. Indonesia became a new spotlight for investor to invest their fund because of the economic growth and political stability.The emerge of new investment strategy makes investor confuse to choose the appropiate based on their risk profile. Using optimization model that create by Harry Markowitz and the combination of stock and gold as asset portfolio can be an alternative investment strategy for investor.   Keywords: stocks, gold, IHSG, correlation, modern portfolio, rebalancing
Proposed Attack Strategy For Ermi Tours In Order To Expand To The New Market Martadinata, Indriana Qoriaini; Toha, Mohammad
The Indonesian Journal of Business Administration Vol 3, No 7 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract – Ermi Tours is a local company for tour and travel business in Indonesia, which provide the best quality with affordable price in tour and travel services for both international and domestic travelers. The business issues faced by Ermi Tours is no growth in its sales because of the tight competitive on the limited market. Whereas, the fact states that the potential market in the tourism industry is growing rapidly. Ermi Tours planned to expand the business to the new market to solve the issue so they need to explore the current business to formulate an appropriate attack strategy. The current business explored with the external and internal environment analysis to identify existing that strengths, weaknesses opportunities and threats possessed by Ermi Tours, called SWOT analysis. Grand Strategy also performed to ensure that expand the business is the most appropriate strategy to execute. The formulation of attack strategy and its steps are determined through five key elements of Strategy Diamond, which also involves Strategic Moves and Competitor Analysis while selecting the most appropriate attack strategy to compete the new market. All things considered, this tourism industry has an attractive market and has promising growth while expanding to the new market. However, to penetrate new market and win the competition, Ermi Tours must take appropriate implementations adapted to its capability to improve performance and competitive position of the company in order to capture market opportunities and greater profits.Keywords: business strategy, attack strategy, tour and travel business, strategy diamond
Strategic Service Analysis Pusako Hotel to Increase Occupancy Rate Tyas, Anggi Fitrining; Wibowo, Satya Aditya
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The tourism industry is the fourth largest foreign exchange earner for Indonesia after oil and gas, palm oil, rubber and processed in 2011. This industry is expected to continue to grow and expand in Indonesia in line with government programs to take advantage of all the potential of tourism in Indonesia. West Sumatra, especially the Bukittinggi is one of the favorite tourist destinations in Indonesia also felt the positive effects of tourism development in Indonesia, namely the increasing number of tourists, both domestic and foreign to this city. So the demand for hotels is also on the rise. As a result, competition among hotel service providers cannot be avoided. Pusako Hotel is a 4 star resort in Bukittinggi with 23 years of experience in the hotel industry. Since 1989 Pusako Hotel is the only 4-star hotels in Bukittinggi, until in 1995 emerging competition from competitors with the same star or with the same concept. As a result of intense competition, the last two years Pusako Hotel occupancy never reaches the target set by the management. This is also due Pusako hotel cannot provide service to the customers satisfaction. The focus of this thesis is to find a solution that can help service strategy Pusako Hotel to improve the occupancy rate. Root cause analysis is needed to determine why the Hotel Pusako unable to achieve the target occupancy. Internal analysis, analysis of business situations, and analysis of quality of service needs to be done. The analysis shows that the root of the problem that caused the decrease in occupancy Pusako Hotel is the low level of customer satisfaction, on physical facilities and service responsiveness that existed at Hotel Pusako. In addition, the position of the product life cycle Pusako Hotel is currently at maturity phase. Some service strategies recommendations are proposed to respond these conditions. The resulting strategy is to renew Segmenting, Targeting and Positioning (STP) as a basis for the establishment Pusako Hotel marketing strategy. Then the marketing strategy recommendation applied to the form of the Marketing Mix. Keywords: tourism, hospitality industry, Bukittinggi, hotel resort, service marketing strategy.
Development of Branding Innovation Strategies for RPD. Design Studio Priambodo, Rezandra; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Creative industry is a sector that provides new opportunities in doing business, and it will always expand over time due to human creative ideas that never runs out. Indonesia with a population reaching 250 million people exposes the phenomenon whereby they need spaces to live, spaces for expression, space to work and much more. This is a great positive opportunity for design company players.RPD. Design Studio is a new design company that specializes in architectural and interior design service. Almost two years of operation, RPD. Design Studio runs its business with completing architectural and interior individual projects. Accordingly, RPD offers new service concepts of architectural design, interior design, graphic design, and photoproduct within one management company. One of the company problem recently is to be recognized widely especially in Bandung, not only by family members and friends.Strategic brand innovation management is used to be proper tool for company branding target. By scanning internal analysis like determining who the company prospect clients are and what is the basic concept of the company and scanning external analysis like competitors as a reference and how the right company branding strategy, then produced a perfect solution for company development.Based on the result of the company’s business plan analysis, the proposed innovation branding strategy is divided into several stages, which are completing Sukahaji project quick and precise; fixing design service standard procedure for internal company and for clients; supplementing the needs of organization structure by selecting the right people and doing promotion in cyberspace (social media) and a real built-in project promotion.Keywords: brand innovation management, architecture, interior, graphic design and photo products, and design studio. 
Inventory COntrol Optimization of Datang Jual Beli (DJB) Shop as A Startup Company Anggrianto, Jeffy Eugene; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Internet as one of business means for making money is very popular especially among youngster. Many young people see this opportunity and use it. Although this business need more knowledge about the internet and its relation, but it still attractive. Many executive see “time is money” as their motto which also making internet more attractive since everyone, even busy people can chat, shop, or even just browsing from their seat at home or office. Recently internet business is growing a lot more in Asia including Indonesia where the growth of new online business such as online shopping were very fast expanding. This also become one reason for Datang Jual Beli (DJB) Shop to open an online shop which sell gadget and accessories with brand name Dicapac from Korean Supplier. Currently DJB Shop face some problem related with operational matter namely exceed inventory stock problem and delivery product problem. Since delivery product issue already mitigated, then the focus change to the exceed inventory stock issue. Through this research, it is determined that through Fixed order quantity model with safety stock and optimal order quantity can resulted a lower annual cost. This solution is expected to solve the inventory problem as prioritized one and provide some recommendation to be implemented for better operational improvement Keywords : inventory control method, operational, online shop, delivery service   
Analysis of Job Satisfaction, Employee Engagement and Turnover Intention at Millenia Embroidery Datischa, Ulva; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Millenia Embroidery is a company in the form of small medium enterprises (SMEs) that operates in computer embroidery services. The company receives computer embroidery services both from individuals and organizations such as garment companies, footwear companies, etc. The company has been running the business since 1993. Nowadays, there are many new players in computer embroidery industry and the company found a difficulty in retaining their employees. There were many employees joined and left within a short term so that the employee turnover rate high. This negatively impacts on the productivity of company. Therefore, the company needs a solution and improvement to retain their employees. The author conducted a field study in the form of observations, interviews with company representatives, as well as documentation of company data. Next, the author conducted an employee survey with the approach of job satisfaction and employee engagement as the concept, as well as turnover intention. These two concepts were chosen as the approach because based on previous researches frequently found that job satisfaction and employee engagement have a relationship with employees’ intention to leave the company. Result of the study revealed that the root cause of employees’ job dissatisfaction at Millenia Embroidery due to factors of employee relationship with management, compensation and benefit, and work environment. While the root cause of employee disengagement due to factors of engagement opinions, engagement behaviors, and conditions for engagement. After knowing the causes of employee dissatisfaction and disengagement in the company, the author proposed an improvement recommendation in the form of solution based on issues that have been found and implementation plan of job satisfaction and employee engagement improvement that suit company condition. Key word: Job Satisfaction, Employee Engagement, Turnover Intention
Small Business Systemization and Growth Strategy for Erik Kaktus Green Souvenir (CV Karya Bumi Lestari) Ariyanto, Erik; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abtract.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy.
The Development of Business Strategy and Business Model of Sushi Haikara Rachman, Friza Yuniva; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of food and beverage industry in Indonesia is rampant. It can be seen from the growth in the culinary industry with a number of people who engaged in this industry and sell any kind of foods. One kind of food which is grown today is Japanese food, especially sushi. The numbers of sushi’s outlets that offer sushi with high prices without focusing on quality encourage the emergence of sushi’s outlets that offer medium prices without neglecting the quality of sushi. By looking at these opportunities, Sushi Haikara tries to offer sushi with medium price and high quality. As a start-up business, Sushi Haikara faces some issues as well as challenge in operating the business. It still does not have strong brand awareness and business model yet to focus on its position, concept, and make its brand well-known to the public; as well as develops strategy for the future. This final project focuses on improving business strategy for Sushi Haikara using three business strategies in order to solve the issues and challenge, as well as prepare development strategy for the future of this business. In order to be able to develop the business, Haikara should improve and strengthening its brand, so that public know the presence of this brand, by improving products (both in quality and taste), services, employees, and all aspects which are needed for supporting the business. After focusing on strengthening its brand, Haikara could continue the planning of business development, one of those is by opening branch in other areas. Those strategies as the solutions should be balanced with good implementation, which needs to be applied systematically. It is divided into short-term and long-term plan. The aspects that should be considered for implementation, consists of human resources, marketing and promotion, operational, and financial. Those aspects are very crucial for the business process and need to be improved in order to survive in the industry and develop its business. Key Words: Business Strategy, Business Model, Japanese Food

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