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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Business Strategy Recommendation for Que Rico Hamburguesa Restaurant Badalamenti, Vorega; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Food and beverage industry in Indonesia is growing rapidly. Burger is one kind of food growing and popular on the market. Number of restaurants and burger outlets are increasing. They offer a burger at a low price even expensive, but did not consider the quality of the burger itself. By looking at these opportunities, Que Rico Hamburguesa established as the pioneer of unique and healthy burger at affordable prices. As a restaurant that has not been in business long enough, Que Rico Hamburguesa faces some problems and challenges. The emergence of competitors in the area makes the competition within industry really tight, Que Rico Hamburguesa does not have appropriate business model and concept yet to be able to survive and win the competition in this industry. This study methodology using qualitative approach by conducting interview with the owner, observation the business activities, and spreading questionnaires to 150 people of Que Rico Hamburguesa’s customers. All those things are done to obtain information to support this research. The data combined with the external and internal factors are analyzed in order to find the solution of the problems and challenges being faced by Que Rico Restaurant Hamburguesa. This research is focused on the making of business strategy for Que Rico Restaurant Hamburguesa using three business strategies to solve the problems and to prepare development strategy for the future. First is Diamond Strategy, which giving the company direction to achieve their vision, implementation strategy, and increase its brand  awareness. Second is Generic Competitive Strategies that define the concept of Que Rico Hamburguesa Restaurant. Que Rico Hamburguesa should focus on differentiation. The last one is Business Model that can determine the identity of Que Rico Hamburguesa business itself by using nine elements of the business model canvas. Those strategiesis as the solutions must be implement properly and systematically execute. Divided into short term and long term plan with several important aspects that should be considered in order to continue to survive in this industry and develop its business. Keywords: Fast Food, Business Model, Business Strategy
Proposed Marketing Strategy for Calamus Factory Outlet in Order to Deal with Factory Outlet Business Competition in Bandung Manan, Yudie Mohamad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Factory outlet industry in Bandung is growing rapidly year by year and had made a lot of new entrepreneurs running in the fashion industry, such as Calamus FO, Glow, Sahara, etc. Calamus FO is located Bandung, West Java. The rapid growth of the factoty outlet industry in Bandung makes the competition between them also increasingly tight. It can be seen from Calamus FO’s revenue for the last 2 years that has not reached the desired target of the shareholders. Therefore, the author will analyze the existing problems to find the root of the problem before finding the right marketing strategy. To analyze the issues, the author sees the factory outlet market conditions from a variety of sources. After seeing the condition of the existing factory outlet market, the author uses 5C analysis method (Company, Competitors, Customer, Collaborators, and Climate). From the analysis, it was founded that there are five roots of the problem which are: the product less following the trends, limited human resources, goods delivery that oftenly late, the location that far from the crowds of shopping center, and less comfortable conditions.Based on the root of the problem, the author proposed two marketing strategies that are interrelated. First, the author uses Porter's Generic Competitive Strategies as a reference to make the Calamus FO as a cost leadership among its competitors. Porter's Generic Competitive Strategies is useful for fashion entrepreneurs, which they could see their strengths to compete in the competitive fashion industry nowadays. The next step is 7Ps Marketing Mix. In the 7Ps Marketing Mix, the author proposed to change the marketing strategy of Calamus FO that had made earlier, based on the analysis that has been analyzed by the author. Calamus should develop their superior product (Product), collaborate with radio, hotel, and bank (Promotion), reduce the profit margin (Price), encourage the majority of future purchases by request on market demand by finding local suppliers which offers international trends (Process), suggest to the management to hire people who has ability to redecorate exterior and interior of Calamus FO (Physical evidence), conduct English language lessons for Sales Promotion Boy/Sales Promotion Girl (People), and put the banner in strategic area such as Husein Sastranegara Airport and Pasteur Freeway gate (Place).After the proposal of marketing strategy has been accepted by the management, Calamus FO will implement the strategy starting from the first week of February 2013 until December 2013. The management only takes four recommendations out of seven proposed, because of the finance limitations. The four recommendations are conduct the product procurement based on market demand by finding local suppliers, reduce the profit margin so Calamus FO would be the factory outlet that offers affordable price (cost leadership), and maximize the cooperation or partnership with radio stations, hotels, banks, and travel agents. Based on the marketing strategy, it is expected that Calamus FO will be the new of factory outlet industry in Bandung in terms of price, and it is expected that the targeted revenue that the shareholders want can be achieved.
Scenario Planning Analysis for Startup Business Case Study: Beqyu Restaurant Merdyka, Miranti Sondang; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - This study describes the application of the scenario planning analysis at the BeQyu Restaurant which was born because of the promising opportunity for restaurant business in Jakarta city with over nine million people population. As a new player, restaurant BeQyu has some internal and external issues that impact on the sustainability of the company in the future. The technique used in this method is to collect data and information to be analyzed in order to generate predictions as a preparation for decision making process. This method give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the company which could be used as a reference in determining and developing company’s business strategy. Keywords: BeQyu Restaurant, scenario planning, strategic decision making, restaurant industry.
Model of Employee Engagement: Case Study of PT Timah (Persero) Tbk Kuncoro, Nur Adi; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT Timah Tbk need for high employee commitment and engage to support company vision, mission, and goals. We conduct a research about variables affecting employee engagement to be able to create solution and implementation for improvement. Questionnaires were distributed to Bangka, Belitung and Kundur districts using stratified sampling method at echelon 3 position level to non-echelon level. Analysis used to find out effects of each variable is SEM (Structural Equation Modelling). The results suggest that leadership, organization culture, recognition, work focused, and compensation are dominant variables having effects on the employee engagement. Highest loading factor value is organization culture variable. Organization culture of PT Timah Tbk has alteration appropriate to vision, mission, and external or internal environmental conditions. It is change have not completely concerived by employees. Solution to be made is to perform socialization from lowest level to senior managers and leaders give examples of organization cultural application to employment.  Keywords : Employee Engagement, Organization Culture, Structural Equation Modelling
Stress-Testing The Indonesia Economic Sectors by Shock on ITS Macroeconomic Variable ( An Analysis of Firm-Wide Probability of Default) Munich, Adrian; Surya, Budhi Arta
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Indonesia has kept its two years of living dangerously in 1997-99. During 1997-99’s crisis, Indonesia had the most exceedingly awful impact contrasted with the other countries that encountered the Asian crisis.  The recovering cost, in both cash-worth cost and inarticulate expense, was greatly towering. This accompanying figure was depicting Indonesian real sectors and external sectors from 1994-2004. Several Indonesia’s real sectors and external indicators, since 1997-99’s crisis until present, never fully-recovers to its previous low-rate condition. Economic downturn was authenticated by a decreasing wealth, parallels with the shrinkage of money power, for both buying and paying power. As we know, Indonesian 1997-99’s economic crisis has made the rupiah, Indonesian currency, take its free fall against US Dollar. Thirty years of uninterrupted economic condition of a good country with its predictable economic growth rate in South East Asia, was shocked by its own foreign exchange rate.
Performance and Maintenance Improvement of UG Electrical Equipment PT. Freeport Indonesia Bosco, Don; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Operation movement from Grasberg to Underground requiring UG Electrical, as the sole electrical maintenances and services provider in underground area, to develop the best maintenance plan to improve effectiveness and efficiencies in performing both maintenances and services activity as there would be expansion in working area and additional equipment to be maintained. Business process reengineering approach is taken as guide in developing methodology to rectify and improve current problem in maintenances and services activity. Current situation analysis is done to describing and analyzing the current (as-is) process map, current symptoms and root cause problem, and resources and capability assessment. Desired target is described by analyzing customer needs and determining performance indicator to achieve it.The results of current versus desired target in performance will be used to analyze performance gap for each performance indicator and inhibitors that causing gap in performance. Development of adequate KPI is proposed in order to rectify gap in performance. New internal business process of maintenances and services also will be developed as activity guidance for all functional teams to achieve desired KPI. . Options in data acquisition, namely SAP, SCADA (equipment telemetry), and shift activity report are considered in order to provide adequate information in KPI’s dashboard development. Keywords: Maintenance plan, performance gap, business process, KPI, dashboard.
Marketing Strategis For Hotel Mangkuto, Payakumbuh. Winda, Trimela; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Currently hospitality business in Indonesia is growing along with the increasing spotlight on tourism. Hotel is a company engaged in the service that provides services to stay, meeting room, food or beverages, and more. All hotels want a high occupancy rate, but this cannot be separated from what is used in strategy for each hotel. The business issues in this final project is occupancy rates are currently only 47% of which have not yet reached the target standard STR Global hotel indonesia is 69.4%.The methodology used is the analysis of the marketing mix 7P, Servqual, brand equity. The analysis was performed through the data obtained from the questionnaire that consists of the data respondent, brand awareness, brand image, perceived quality, promotion, and brand loyalty. All questionnaires filled out by the customer Mangkuto except the brand awareness that filled by the customer Payakumbuh Mangkuto and people around payakumbuh. From the results of the questionnaire, found the problem in terms of service, brand image, and promotion. For this service, the problem in terms of professional employees and the response given to customers still unsatisfactory. For the image of the brand, there are problems such as incomplete facilities and the price is not affordable. For promotion, the hotel is lack of utilization such as media social, advertising, and events.The proposed solution is mangkuto should increase promotion using social media, event sponsorships, and advertising. In addition, repair facilities and provide attractive discounts for hotel customers. Improve service by way of renovating the meeting room, check the cleanliness of the rooms and meeting rooms, providing appropriate equipment in meetings, increasing the number of variety of food, improve service employees. The solutions are applied in the implementation plan. The implementation plan consists of objectives, activities, indicators, targets, resources, responsible, and timeline.Keywords: marketing mix, servqual, brand equity, brand awareness, brand image, perceived quality, promotion, and brand loyalty. 
Telkom's New Wave Valuation Alinursafa, Ibnu; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Telkom's share price in the Indonesian stock exchange (IDX) since 2007 growth lower comparing to the performance of the overall index. From year 2007 to the end of 2012, Telkom's share price has dropped by approximately 10%, whereas the composite stock price index increased by about 130% in the same period. The low performance of Telkom stock price due to the high of competition level in Indonesia telecommunications business. The price war reduced phone rates, and the firm face a negative growth around 7% in 5 years.  To anticipate negative growth, the management has decided to enter the business of New Wave as a new revenue stream.To determine the root cause of low performance of Telkom’s share price,  The analysis  should be done by calculating the fundamental value of Telkom. Telkom’s fundamental share price calculated using the Free Cash Flow to Equity (FCFE) and Dividend Discount Model (DDF) method as comparison. Based on FCFE, the fair fundamental prices shares amounted Rp.11.961, while based on DDF Telkom shares process is Rp. 13, 253. This result is not much different from the Telkom closing share price 2013 amounted Rp .9,050. To increase growth is to increase the proportion of new wave business. Increase in new wave business can be done with synergies between business units and subsidiaries in the Telkom Group. The programs are conducted on a unit must have an impact to other units, in order to support the business growth of new wave. Keywords: stock, valuation
Inventory Planning for Formula & Enteral Food Supply at Hasan Sadikin Hospital Ardani, Muhamad; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Nutrition Installation is a unit in hospital that manage nutrition service effectively and efficiently with optimal quality, including procurement, management, and distribution of food, nutrition therapy and nutrition counseling, as well as education and training (Health Ministry of Republic Indonesia). In providing food services for hospital customers, Nutrition Installation experiencing an overstock and stock out problems in formula & enteral food at daily warehouses as Nutrition Installation’s main warehouses.This research will discuss the improvement of inventory planning in main items of formula & enteral food at Nutrition Installation’s daily warehouses. Up until now, inventory planning of formula & enteral food based solely on intuition. This has become main cause of overstock and stockout condition in formula & enteral food.Inventory management that proposed in this final project is fixed order quantity with safety stock using forecasted demand. Forecasted demand is obtained by comparing several methods of forecasting; and from these several methods, exponential smoothing is the best forecasting method because has smallest value of error compared to the other methods. Therefore exponential smoothing method is suitable method to forecast the demand from each items of formula & enteral food supply.The reasult of the research in this final project is a saving from inventory cost about 70,78% a year for Ensure, 48,56% a year for Vitaplus, 62,19% a year for Entrasol, 64,95% a year for Peptisol, 80,21% a year for Pan Enteral, 75,16% a year for Peptamen, 67,33% a year for Pediasure, and 66,14% a year for Anlene; which is 66,80% potential saving from total inventory cost of formula & enteral food supply in one year period.In order to implement inventory management based on inventory planning that appropriate with demand characteristic, there are several steps that will involve related division in Nutrition Installation. First, conducted forecasting training by using calculation technique and computerized calculation using Mocrosoft Excell program. The next step is testing the inventory planning by monitoring the demand’s trend for 2 months and continue evaluation from this test begins.   Keywords: Formula & Enteral Food, Overstock, Stock out, Nutrition Installation, Demand, Forecasting, Fixed Order Quantity with Safety Stock
The Decision Making Process For Business Growth Plan of Kebab Mini Babe Juki Putri, Citra Andika; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 7 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In this globalization era, business competition is getting intense in domestic or global. This phenomenon makes the business leader being more creative and competitive in making the approach to its customer. The strategy they used is about how to grab wider market and serve them well. This phenomenon happens regarding to the variability of consumer needs in every sector, especially in food consumption. Nowadays consumer has several needs and behavior in food consumption depending on several variables such as age, daily activities, and healthy lifestyle. The changing of people’s food consumption pattern opening wide opportunity for side dish business due to the high demand for side dish. Good nutrition, affordable, easy to serve and easy to consume are the most preferred side dish. These are the benefit that Kebab Mini Babe Juki offers to their consumer to consume them as the preferable side dish. The trends and demand for side dish that occur in Indonesian people food consumption’s habit gives Kebab Mini Babe Juki wide opportunity to grow its business. Kebab Mini Babe Juki which already existed for two years is in the situation where the kiosk permanently closed for several reasons. KMBJ take this situation as the turning point to design new strategy for the next business growth plan. Slow growth of the business is one of important factor that encouraging KMBJ to find new strategy in order to gain optimal profit and better growth in the future. In this research, all available options that KMBJ have in finding the right strategy will be analyzed using decision making tools and technique. By using the decision making process, it is hoped that the optimal result could be applied in the real business activities of KMBJ. The business issues exploration explore The Kebab Mini Babe Juki’s business situation in general and its internal issues. Its general business situation will be explained by using PESTEL, Porter’s five forces and business model. Then the internal issues will explore the problem analysis that delivered by fishbone diagram.The business solution started by the data gathering about competitors, supplier, frozen food industry and consumer that delivered by interview and questionnaire then continue with the decision making process that will be done by using SMART Analysis. By analyzing the result of SMART Analysis, the best outcome will be considerate as the best option to choose or the combination of options to choose then implemented in Kebab Mini Babe Juki’s business growth plan. Keyword: SMART Analysis, Side dish consumption, Business growth plan

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