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The Indonesian Journal of Business Administration
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Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
PT. Krakatau Steel (Persero) Tbk. Value Improvement through Financial Statement Benchmarking Basuki, Bambang Tri; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract-- From January 2011 to December 2012, KRAS price was continuously declining 46,22%.  On the same period, JCI was increased by 15,81%. To look into KRAS performance, benchmarking method was used to look into financial reports and financial ratios. The figures being benchmarked are Current Ratio, ROE by DuPont Method, Altman Z-Score and Sustainable Growth Rate (SGR). The Benchmarking between KRAS, 8 other publicly IDX’s iron and steel companies and the best global player POSCO are done using average and aggregate methods. The problem faced by KRAS are ROE amounted -2.67% Current Ratio 1,12.  KRAS‘s Altman Z-score 1.49 was on the DistressZone. KRAS’s SGR decline to -4.85 %. There are five objectives in formulating the alternative business solution.  Firstly, is to increase Current Ratio higher than 1.20.  Secondly, is to increase ROE above 0.0% Thirdly is to increase Altman Z-score to be higher than 1.81. Fourth is to increase SGR to be higher than 0% Lastly is to give a positive signal to investors and market players. Compiled from 6 alternatives, alternative 6 is selected because meet all the objectives of the business solution. Keywords: Current Ratio, ROE, Altman Z-Score, SGR, Aggregate
Warehouse Performance Improvement at Linfox Logistics Indonesia Pratama, Riyan Galuh; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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The objective of this research is to provide alternative solutions for Linfox Logistics Indonesia (LLI) in facing warehouse performance issues. The main warehouse performance indicators called Customer Case Filling on Time (CCFOT) and Case Picking Productivity failed to achieve the target. Several analyses were carried out regarding current dispatch process, value stream mapping, and root causes identification. The results find that much waste occurred in dispatch process. Proposed improvements include reengineering business process and implementing ABC cycle counting. Using Monte Carlo simulation, each solution is examined to find expected lead time and customer case filling on time. Expected cases picking productivity is estimated by eliminating the waste. It is shown that reengineering dispatch process and implementing ABC cycle counting could eliminate all wastes, shorten delivery lead time, and make both KPIs surpass the target. Keywords: warehouse, dispatch process, Monte Carlo simulation, ABC cycle counting, Linfox Logistics Indonesia 
Risk Mitigation Weather Anomaly Impact on PT. XYZ Pure Farming Nugroho S, Purwoko; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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XYZ pure farming is a pilot project from PT. XYZ Holding as a new business unit who operates in agricultural product. In year 2010 and 2011, the weather anomaly makes some rice plantation failed to harvest or damaged and decrease the amount of production. XYZ pure farming calculate its Earning at risk using three forecasted period gives different risk exposure and use confidence level of 95%. It shows that XYZ pure farming could loss 214 million rupiah in 3 years forecast, increasing to 1.2 billion rupiah in 5 years forecast, and 6.7 billion rupiah at 10 years forecast. Risk management of weather anomaly in XYZ pure farming can be begin with identification of risk based on their type. There are several risk that has been identified such as : Environmental Risk, Counter-party Risk, Operational Risk, Market Risk, and Financial Risk. After risk identification, all risk is scaled based on its severity and probability and then make the risk mapping to helps in problem solving. There are several risk in XYZ pure farming that increase when the rice production is decrease due to the weather anomaly impact. After measure the risk and prioritize the risk, the next step is to mitigate the risk, take an action for the every risk measured. Risk can be mitigated by doing 4 optional actions related to the severity and the probability of the risk itself. There are Retain, Control, Tranfer, and Avoid. Some of XYZ pure farming mitigation action: Capital raising, below the line marketing, new supplier, contact improvement safety stock, smart pricing, partnership program, FiFo System, vacuum sealed package, green house technology R&D in new type of seed, and integrated irrigation system. Keywords: risk management, weather anomaly, SRI, pure farming, return at risk.
Financial Performance Analysis of PT Waskita Karya Related to Its Initial Public Offerings Stock Price and Future Prospect Lukmana, Marlisa; Soekarno, Subiakto
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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This final project attempted to analyze Waskita Karya decision to get the fund from initial public offerings, analyzes the factors that caused Waskita Karya’s IPO share oversubscribed until 800%, analyze the prospect of Waskita Karya by forecasting its stock price at the end 2013 with using Discounted Cash Flow (DCF) and Relative Valuation method. Moreover, author also give recommendation for investor and management of Waskita Karya related to its capital structure in order to maximize its firm value. Keywords: Initial Public Offerings (IPO), Discounted Cash Flow method, Relative Valuation, Capital Structure, Construction Industry, State-Owned Company
Performance Management System Design Based on Balanced Scorecard in PT Krakatau Tirta Industri Sulistyo, Iwan; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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The business environment is growing very fast including water business. Investment in clean water becomes more open to private national and foreign. Technology developments in the field of clean water grow fast both in terms of water quality and efficiency so the competitions become very important issue.  The company wants its business remains sustainable so it not just focuses on the financial performance but also focus to all aspects affecting the long-term business viability. This problem can be solved by using a framework that can align the business situation, the company's vision, strategy and operational objectives also monitor the realization. One framework that can meet the needs is the balanced scorecard (BSC). BSC consists of four perspectives: financial perspective, customer perspective, internal process perspective and learning and growth perspectives. Research has been done in this final project resulted performance management system design based on the balanced scorecard in PT. Krakatau Tirta Industri. Application of BSC is focused on achieving sustainable financial growth with emphasis to the completion of the raw water shortage problems and business development. Execution is the key step that PT. KTI has an objective goal to encourage employees to have high productivity in their strategy map. Strategy map than deployed to the division level that all available resources are used to achieve the targets set in order to achieve the company's vision as a world class water supply company. Application BSC is expected to support the achievement of the company's vision to provide good value to consumers; businesses develop and improve internal processes become more efficient and effective, workforce competency development as demanded changes, effective organization and good organizational culture. Application of balanced scorecard requires commitment and participation of all parties, especially top management. Monitoring and evaluation should be carried out periodically by top management in order to produce feedback to achieve its targets.  Keywords: Performance management system, balanced scorecard, feedback. 
Implementation of Organization Development Case Study in Bank Muamalat Indonesia Sulistianing, Rina; Tjakraatmadja, Jann Hidajat
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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The current position of Bank Muamalat Indonesia (BMI) is in the transformation phase, namely to accelerate business growth. The acceleration is closely related to competitiveness owned by BMI. The trend of diminishing productivity level of BMI’s employees is a challenge for the bank to process improvement.  Some factors that may affect employee’s productivity are the variables of Organization Development (OD) which can be grouped into business strategy variable, technology & organization structure, human resource and human process variable. Measurement of employee’s productivity which is the best practices in BMI is the partial productivity that is based on total assets per employee.  From the results of the assessment of BMI’s Supervisor, so the root causes are following : BMI has not concerned operation efficiency and the customer’s needs in its business strategy; the development & application  of new working methods design and process of product development banking to improve aspects of techno-structural still have not been optimal; the weak utilization of training for the employees’ competencies development which had been obtained by the bank; and there were only a number of people have done sharing and work in ad hoc team. Referring to the results of analysis above, then we can see that the study proposed four (4) basic programs for the improvement of productivity for BMI, namely : (1) Budgetary Control Program (Marketing Budget Improvement & Procurement Function Improvement); (2) Work Design Improvement Program (Standard Operating Procedure (SOP) of Marketing  and Operation Staff’s  Activities Improvement); (3) Training Program (Service Training, Marketing & Time management Training); and (4) Sharing Program (Knowledge Cafe and Board  & Employees Gathering). Keywords : Islamic Banking, Employee’s Productivity, Organization Development
Brand Awareness Strategy for Fashion Urban Youth Local Brand "Pinx Project" Insania, Rima; Mutiaz, Intan Rizky
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Indonesian young designers have a very strong potential to explore the international level with the achievements that gradually starts to open the eyes of the global fashion world.urban youth local label movement which spreading in 5 years, glance indonesia fashion industry. One of the is Pinx Project. Pinx Project, found in late November 2011, grew along with urban youth fashion which was booming among young people and many other emerging fashion lines. Pinx, which can still be considered as freshman in the field of urban youth fashion, has to compete intensely with other fashion lines, causing its brand awareness to still be under the surface. Together with Mannequin Plastic, Pinx participated in fashion events in the same booth, so consumer’s perception is that Pinx is part of Mannequin Plastic. This was done due to the difficulty of curation to attend a fashion event. This cause low brand awareness of Pinx and causing Pinx still under surface in urban youth fashion industry. From internal and external analysis, the efectiveness marketing was developed by pinx n 3 years considered can delivered message to costumer yet. This causing few problems are low distribution coverage, low quality of packaging, low durability of product style, low promotion (visual), low information source, less special program and highly competitive rivalry and subtitutes among urban youth brand. Strategy used to gaining brand awareness is Intergrated marketing communication and Product development strategy. Product development strategy using for involve new category market, cause Pinx already into apparel market with their highly competitor. The implementation of this strategy are Intergrated marketing communication and Product development strategy for the next mid-term strategy for Pinx are more visula promotion, adding more product placing in concept store, webstore development and also product placement in departemen store. This strategy expexted to gaining brand awareness and boosting revenue sales in every month. The strategy expected can be in implanted and helps the company to raise awareness brand and market share.
Optimizing Spare Parts Procurement to Enhance Plant Availability Triwidodo, Stepanus Ady; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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During operation all equipments in Plant need spare part to replace its damage element to maintain Plant Availability. Variation in spare part, spare part’s life service, and procurement lead time tend to increase number of spare part request. On the other hand, huge number of inventories has no direct correlation with plant availability as the fact that many break-down equipment need extended repair time due to unavailable spare part. Inventory also became main topic on company performance especially on financial side. This paper will discuss spare part procurement method on Steel Making Plant that projected able to maintain and increase Plant Availability and concern to inventory level. The working method started by spare part classification, inventory policy for each spare part classification, and procurement method. Spare part classification according to three mains criteria, which are: usage value, critically, and usage frequency. Spare part will divide by 27 different classes to decide inventory policy. These are three inventory policies:  with-out stock, one piece stock, and more pieces stock. Spare part procurement method should able to support defined inventory policy and concern to vendor availability. There are some spare part procurements method alternatives that have individually strong and weak point.  For evaluate spare part procurement method use “Kepner-Tregoe Decision Analysis” and to analyze potential problem that may rise from chossen procurement method is “Adverse Consequences”. Keywords: spare part, equipment availability, inventory, spare part classification, inventory policy, spare part procurement method.
Business Strategy Recommendation for Warung Lepak Restaurant Using Quantitative Strategic Planning Matrix (QSPM) Garthinda, Denna; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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Tourism has developed into a major industry and has a strategic role and position of Bandung city development. The development has affected to its culinary business growth. Culinary business environment in the recent time has so many changes and becomes much more competitive. The competitiveness leads to Warung Lepak’s performance loss and causes a decrease in sales. Dealing with current situation, the company should be survive and beats the competition through implementing strategic management which covers all future orientated aspects as provided the Quantitative Strategic Planning (QSPM) method. Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies. Quantitative Strategic Planning Matrix or a QSPM provides an analytical method for comparing feasible alternative actions. The QSPM approach attempts to objectively select the best strategy using input from other management techniques and some easy computations. This Final Project is trying to apply a strategic management systematically of Warung Lepak to return its performance, based on the strategic management framework. First step are scanning the environment and internal organizational, this step would identify possible opportunities and threats and its internal environment for strengths and weaknesses. The next step is formulating strategy which divides into three-stage decision-making framework. Stage 1 is The Input Stage, stage 2 is The Matching Stage, and stage 3 is The Decision Stage. The frameworks are applicable company such as Warung Lepak and can help strategists identify, evaluate, and select strategies. Based on the QSPM analysis result, a turnaround strategy becomes the most appropriate alternative strategy compared with market penetration and market development strategy. Turnaround strategy is a time based systematic process of stabilizing and revitalizing distressed or underperforming firms through financial, operational, and structural reorganization with the aim of achieving sustainable result. The strategy is appropriate to the company in declining phase.  To be succeed, the implementation of alternative strategy needs the role and responsibility of the owners, socialization, and participation from all employees. The systematic step in the Quantitative Strategic Planning Matrix (QSPM) method makes the choosing processes of alternative strategies at Warung Lepak can be done appropriately, therefore the continuous improvement processes can be done in an effective way. Keywords: Quantitative Strategic Planning Matrix, Turnaround Management, Strategic Management.
Media Indonesia Marketing Strategy to Incrase Their Gen Y Readers Asril, Abrar; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Since Gen Y is the biggest population in Indonesia, Gen Y were also being the most potential market for Media Indonesia to increase their readership. To fit their newspaper for the Gen Y crowd, Media Indonesia should do several things. They should understand about Gen Y, know their needs, and choose a marketing strategy that fit the Gen Y as their target market. This research was collected from a survey of 170 respondents with a characteristic age around 14-35, living in DKI Jakarta, familiar with newspapers, familiar with the internet, and with minimal Senior High School educational background. This research also conducted an interview with the Media Indonesia Business Development General Manager and Media Indonesia readers. This research found that Content, Cover & Layout, and Brand being factors that raises the Gen Y interest in reading a newspaper. This research also found the favorite contents of Gen Y are Sports, Technology, Music & Film, Economy, and Communities. To maintain and increase readership of their Gen Y readers, Media Indonesia shall set up their marketing strategy that fit the Gen Y group. This marketing strategy is set up for 5 years with a target to increase the total readership of their Gen Y demographic. The recommendation here is that Media Indonesia shall improve their content, cover & layout, and their brand to fit for the Gen Y group. After doing some improvement of their newspaper, they recommended to apply a new wave of marketing strategy to get the attention of the Gen Y group. The new wave marketing mix of strategies that was suggested is co creation, communal activation, conversation, and commercialization.

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