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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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The Influence of Creative and Cultural Elements On The Boarding House in Order to Develop an Appropriate Business Model to be Applied at GW Indekost Wibowo, Gabriella; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 4 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - In the world of newcomers business, “the differentiation” becomes something that must be possessed in order to enter and defense among the tight competition with many competitors. From a many factors that may be influence, the creative and cultural are one of the unique factors that need to be considered. In this research, those both factors were lifted up as the independent variables to be observed further about the presence-absence or large-small impacts that appeared against the dependent variable, namely: student’s decision, in the context to choosing the desired temporary shelter. By the questionnaire mediator, this research was improved moreover systematically, and the answers of the respondents are the key decider where is these research culminates. Wherein, the multiple linear regression analysis was the chosen method in order to helping solve this problem. Through this method, was obtained a multiple linear regression equation that refers to the important information about the correlation among those three variables, which is explicitly state that the creative and cultural elements turned out have a positive influence. With the results: Fcount (54,182 > 3,091) which means that, “The creative and cultural elements simultaneously influence on student's decision in choosing the desired boarding house”, also tcount (4,233 > 1,984) and (2,601 > 1,984) which means that, “The creative or cultural elements partially influence on student's decision in choosing the desired boarding house”. Based on these final result that given, and then arranged a business model with the addition of creative and cultural elements in it, that appropriate to be able to applied at a newcomer boarding house as the main object, which also is the source problem of this business research, namely: GW Indekost. Wherein, the solutions that are meant above, among others: the waste recycle to be the new useful goods, the routine donation to be distributed to orphanages, the special privilege in phone rations to contact the parents, the adopting of eco-green principal, the alternative invoice by a pulse system, the royal exterior design with Balinese architecture, the ethnic Balinese interior design that is modern, simple and minimalist, the distinctively Balinese ornaments detail, the set of Balinese traditional music instruments, the application of vertical garden as a green area. Keywords: creative, cultural, student’s decision, multiple linear regression analysis,  business model.
Managing the Operation of Call Center: An Attempt to Improve Service Quality for Costumer Satisfaction Case Study: PT. Astra International, Tbk - AstraWorld Mukhaiyar, Hadi; Firman, Aries F.
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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As CRM company for automotive industry, AstraWorld face so many challenges, especially in call center services. Almost every day, our end customers make interaction with call center agents 24 hours and 7 days. The activities are also different and depend on the customers needs, such as inqueries, booking, complaint, customer requests, emergency assistance, etc. But during that time, there is none survey to measure whether the customer feel satisfied or dissatisfied so the company able to set a strategic to improve the operational quality of service. Another fact found from our database analysis research that the customers will make interaction with the call center after 6 month – 12 month later. So looking at this condition, positive or negative services given will determine the customers level of satisfaction or event determine whether the customer want to use call center services again. This project will share about what is the real expectation that the customers bring while using call center and how to manage the operational call center with excellent services. Initial survey from all aspects that affect Customer Satisfaction (CSAT) Index is conducted to all customers who ever made interaction with call center, such as System Accessibility, Process & Procedures, and People. System accessibility related how easy the customers able to reach call center agent after dialing up the hotline number. Process & procedures related on how flexible information requested able to deliver to the customers. And people related to agents level of competencies and knowledge in delivering all customers needs. To be able to find the root cause then additional surveys are required both from internal agents perspective and customers perspective. The problem solution offered focus on quality internal improvement, include Developing People Competencies and Enhancing Knowledge Management Features. Through these strategies hopefully able to develop professional call center agents with excellent services standards. And of course able to improve company CSAT score.  Keywords: Call Center, Customers, Service Quality, Call Center Agent, Customer Satisfaction 
Risk Management at PT. BQC Mubarak, Husni; Murtaqi, Isrochmani
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Generally, every company is expected to initially identify any risk that has been or is likely to occur, then to analyze them and find the best solution. Such process is called risk management. In this case, the use of the framework AUS / NZ 4360 is an approach to manage the risks in PT BQC. Assessing PT BQC’s risks from five categories, namely business, human resource, finance, marketing, and operation, 21 risks are identified. From those identified risks, it is found that at least 3 risks have the highest links with other risks, which are risk of organizational structure, risk of compensation, and liquidity risk. Besides that, risk of survey, risk of employee crime, risks of conflict of interest, risk of bribery, and risk of saturated market are also crucial for the company to be analyzed. Therefore, mitigation of these risks is expected to be an impact on lessening the impact and likelihood of other risks associated. The solutions to mitigate three risks that have the highest links are: restructuring the organization in the branch and clarifying each position’s job description, recalculating the wages using combination of basis (base salary using person-based calculation and work allowance using job-based calculation), adding long-term debt for financing. The risk mitigations for the other catastrophic risks are: updating the survey criteria, using integrity test procedure and investigating directly to the field, conducting evaluation of supplier performance, emphasizing giving credit for productive goods or on productive sectors. Keyword: risk management, PT BQC, AUS/NZ 4360
Indonesia’s Economic Development Cooperation Program Through Private Public Partnership (PPP) Scheme Park, Jongmin; Firman, Aries F
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This Project is the study of how Low and Middle Income Countries (LMICs) overcome Middle Income Trap (MIT). This study selects Indonesia as an example representing LMIC and suggests Private Public Partnership (PPP) method as a key solution to overcome MIT. The study also finds the methodology to contribute to Indonesia’s economic development through International Development Cooperation (IDC). This study provides Research Questions in the beginning and comes to conclusion as the answer to the Questions through Analysis Framework. It is based on Qualitative Methodology using expert group interview and document review. Besides, as the Final Project of Master of Business Administration (MBA), it recommends the realistic application and practical implementation.In the first stage, this Project analyzes the current status of PPP in Indonesia and finds application problems of PPP tools. It also delves deeply into the characteristic and varieties of PPP projects through literature investigation as well as the opinions from experienced experts in the field of PPP. In the second stage, this project uses analytical tool of interpretation and discussions of business theory. From the work, applicable and meaningful results are drawn. In addition, the results are reviewed and refined for practical application.In the last stage, it endeavors to apply to a real IDC program. It recommends IDC’s contribution and suggestion for the success of PPP project. Finally it shows the vision of economic development in Indonesia through using PPP scheme.For the reference, PPP is normally an acronym for Public Private Partnership, but in this project, PPP is used as an acronym for Private Public Partnership stressing importance of private sector in terms of economic development.Key words: Low and Middle Income Countries (LMIC), Middle Income Trap (MIT), Private Public Partnership (PPP) tools, International Development Cooperation (IDC) program
Managing Business Growth for a Small Business Entity (Case Study : Toko Nata Bahagia, Traditional Convenience Store) Arianti, Dewi; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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The increasing amount of global retailers and franchised multi-chain stores in the past decade in Indonesia has tightened the market for independent convenience stores. Modern stores provide affordable prices and a ‘modern look’ store atmosphere that are bright and clean that has shifted the behavior of consumers to leave patronizing traditional markets and stores. The large economy scale of multi-chain stores has gained the advantage of bargaining power with product suppliers through trading terms and has set a different level of trading compared to traditional stores through its product cycle and pricing system. Previous researches had proven that by the increase of modern retailers by 8%, has eliminated traditional kiosks, stores and markets by 30% (AC Nielson data). The objective of this research is to find out how a traditional convenience store can survive the fierce competition of the retail industry. Taking a case study of a single traditional store named Nata Bahagia that has operated for 22 years in North Bandung, this research intends to formulate solutions to manage and increase its business growth. Currently the business issue is that’s the store is in a healthy condition and is progressing an income growth, but as operational costs rise thus making the profit not increasing. By implementing a comprehensive research of Nata Bahagia by studying its business situation (PESTEL & Customer behavior analysis’) and the company situation (Porter’s 5 Forces, Value Chain, & Financial analysis’), the store could find the root causes of the business issue. The result could then be formulated in the strategy formulation analysis by implementing SWOT, Grand Strategy, TOWS, and Internal-External analysis’. The result is that to manage the company’s business growth the store has to improve their productivity and is in a good condition to increase their business growth. Productivity is implemented by reducing operational costs and increasing sales. One of the programs to increase sales is by improving their delivery service and accommodating local & domestic homemade products to add cost advantage. To expand the company’s business growth, since the store is locally well known, the best is a social approach by creating a facility that could help provide welfare for the society which is by making a basic-need wholesaler (currently does not exist in the area). The purpose is to solve the problem that many small-medium enterprises (SME) face when purchasing to suppliers, no bargaining power. By collecting the many small-volume purchases of these SME’s, the wholesaler would gain bargaining power and issue trading terms.    Keywords : retail industry, convenience store, small-medium enterprises, PESTEL, customer behavior analysis, Porter’s 5 Forces, Value Chain, SWOT, Grand Strategy, TOWS, Internal-External
Strategy for Strengthening Research Management in Research and Community Service Institute of Parahyangan Catholic University for Research Fund from Goverment Sutanto, Hendry William; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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the object of this final project is Research and Community Service Institute in Parahyangan Catholic University. Themain issue in this final project is dealing with research funds from government.Research funds from government are increasing in the past four years, so that it needs strategy to strengthen research management in Parahyangan Catholic University. The purpose of this final project itself is to develop an appropriate strategy to strengthen research management and evaluate the current procedure of the research management. First, in developing an appropriate strategy, used gap analysis by ISO 9001 to analyze the current situation and what need to be done to fulfill the requirement in ISO 9001. After analyzing, the next step is developing a business model of the research management. The last step is making the ideal business process for this research management. From the analysis using ISO 9001, the conclusion is research management still has no meet the requirement in ISO 9001. So, it needs to improve the procedure, documentation, etc. After developing the strategy, an implementation plan needed to make the strategy came true. Some implementation plans include organization restructuring, establish a new application for this kind of research management (external funding), and socialize to research teams. All this plan is hoped can be executed by May 2013.  Keywords: research management strategy, government funds, research and community service institute
Investment on Green Building as Strategy to Improve Company Value , Case Study of PT. Pembangunan Perumahan Prabowo, Andek; Siahaan, Uke
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT. Pembangunan Perumahan is one of the many state-owned enterprises engaged in green building construction, where PT. Pembangunan Perumahan hoped to become a contractor who dominates this market. However, green building suffered some significant constraints especially with the idea that green building requires greater costs. This final projectcompares comparison between green building with conventional building especially in the calculation of the financial benefit for both the company and the clients, andthen formulate the company's strategy to increase the company's profitability and value PT. Pembangunan Perumahan.This study starts by assessing the business issue using external and internal analyses to find the root of problems. From there, it is found that the Red Ocean of construction industry makes PT. Pembangunan Perumahan has to make differentiation from others by becoming the company that leads the green building construction industry. However, the green building construction has higher initial investment and is not common in Indonesia. Therefore, PT. Pembangunan Perumahan is facing the condition that requires it to have competitive offering to clients from the green building construction. The competitive offering should have financial benefit, and also PT. Pembangunan Perumahan should know the benefit of green building for the company itself.This study then compares the green building and conventional buildings. From forecasting the projects, it is found that financially, focusing on green building gives higher value stock of the company, which is Rp 2,000 per share, compare to conventional one at Rp 1,500 per share. Moreover, it is also found that green building is more cost-efficiency for the customers in long term. Aside from the financial advantages, many other factors are more supportive of green building, including factors, technological and social environment. With the advantages provided by a green building, it is advisable that PT. Pembangunan Perumahan to be more focus on green building construction as stated in the strategy of achievement. This achievement strategy would bring PT. Pembangunan Perumahan to become a market leader within the next 10 years, furthermore PT. Pembangunan Perumahan should push government to make regulation to support green building. Keywords: Green Building, Construction, Investment Strategy, Finance Benefit, Valuation, Comparative Matrix, Strategy Map.  
Proposal of Marketing Strategy for Instalasi RIK Parahyangan Pavilion RSUP Hasan Sadikin Bandung Nurina, Azniar; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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Along with the changes of social society and the flow of information, customer’s need for quality of service is higher, including health service in hospital. For some people, they perceived health service in private hospital is superior than government-owned hospital. Moreover, some of them preferred to use health service abroad. Since medium – higher economic class customer have ability to choose health service they needed, it is important to inquiry factors that influenced their decision making.The research for this thesis was conducted at RIK Parahyangan Pavilion Hasan Sadikin Hospital in Bandung. The problem is low Bed Occupancy Rate (BOR). Eventhough every year, hospital improve their facility, either added their bed capacity or added supporting facilities, the efforts still did not urge standar usage capacity BOR which is about 85% of occupancy.The main focus of this thesis is to investigate the preference inpatient service of potential customer. This study includes internal and external analysis to determine the dominant criterion in influencing customer preferences to choose inpatient service of particular hospital.The data that had been processed comes from interview and questionnaire. The result are the level of importance, customer perception and position of  RIK Parahyangan Pavilion Hasan Sadikin Hospital compared with its competitor. Based on the data and analysis, we can conclude that low awareness of Instalasi Rawat Inap Khusus Parahyangan Pavilion RSUP Dr. Hasan Sadikin Bandung, negative perception of health service and cannibalism became the dominant factor that cause low level in BOR.As solution RIK Parahyangan Pavilion Hasan Sadikin Hospital is to encourage to apply internal marketing communication and below the line marketing to build customer awareness and create positive attitude toward government-owned hospital especially Hasan Sadikin Hospital. Keyword : Awareness, Internal marketing, Below-the-line Marketing
Proposed Corporate Strategy of PT. Pikiran Rakyat Bandung Noezar, Firra Astria; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 2, No 14 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT. Pikiran Rakyat Bandung (PT. PRB) is a region-level conventional newspaper company positioned on the 8th biggest market share of newspaper in Indonesia with 5.89% market share in year 2005. Today, the using of mobile phone and internet has risen to 62% and 42%. Indonesians are expected to be very responsive to the development of gadget and internet. This era is feared by PT. PRB can bring down the company. One of the symptoms is the decreasing of the revenue from year 2010-2012 by 1.4% in year 2011 and 3.12% in year 2012. The company has intention to do early precautionary strategy before the decreasing goes too far. Methodology in this final project is by evaluating the external and internal environment in order to get the SWOT. From the SWOT, corporate strategy can be created using TOWS matrix and Grand Selection Matrix. The building of the Grand Selection Matrix is supported by IFAS and EFAS table. After generating the corporate strategy, evaluation is done using cost and benefit analysis. Using the method above, it is found that the score of IFAS and EFAS are 2.21 and 2.00 respectively. Therefore, it is located in the third quadrant which is retrenchment strategy. The cost and benefit analysis resulting weighted score of 1.63 for conglomerate diversification which is the best solution for the company. To implement the strategy there are several actions should be done in 5 years of time horizon. Keywords: Internal Analysis, External Analysis, Strategy Formulation, Corporate Strategy, Information Industry, Newspaper Business
Training and Learning Need Analysis Based on Soft and Hard Competences Gap (Case Study in PT. Bank X) Sujarwadi, Edy Tri; Tjakraatmadja, Jann Hidajat
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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The study aim to analyze employee competency gaps at the branch level and then develop them through training and learning process. The analysis covers the soft and hard competence.  The soft competence includes achievement motivation, communication skills, problem solving, teamwork, integrity, accountability and respect to others. The hard competence include marketing management/product selling, risk management, operational management, systematically  thinking-cross function, product knowledge, product selling approval process, and working procedure related to his/her job, understanding financial statement of company / business unit and company vision, mission and strategy. To conduct mapping of competence gap it is used competency model through clearly defining for each competency level. The results of the gap analysis will be an input to run training and learning, based on the level of employee competence gaps. In order to implement the study, it is prepared a Training Program Outline (TPO) for each required competencies. Keywords: sharia banking, human resources (HR), competency gaps, training and learning

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