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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Proposed Marketing Strategy For Tempo Newspaper On Facing Digitization Era Gratiano, Antonio; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.Indonesia has a rapid growth of internet users. Moreover, technology development makes newspaper industry should adapt with the situation. Tempo Inti Media is one of the leading media industries in Indonesia, which has long served its readers with the news from Tempo Newspaper which has uniqueness in journalistic style; tend to criticize sharply and straight to the point. Nowadays, as a part of Tempo Media Group business line, Tempo Newspaper entering the phase where the newspaper sales are declining, but in the other hand Tempo.co as an online news source has a massive growth.External and internal analysis was conducted to determine consumer behavior and the impact and implications of technology for the newspaper industry, especially the Tempo newspaper. It also conducted a field study to determine the level of importance and the quality performance of Tempo Newspaper, Tempo Website, Newspaper Competitors and Competitor Websites from a consumer standpoint. The outcome of the field study is also used to make Importance-Performance Matrix (IPM)to know the variables of Tempo Newspaper that need to be improved.The results of the analysis of field studies, it is known that some of the variables of Tempo Newspaper can be improved but overall Tempo should slowly move into the online platform because of the perspective of customers, today newspaper is considered unable to meet consumer needs for update news. Besides, it should also focus on improving Tempo website because based on the field study to Tempo Newspaper readers, although customers prefer to read through online media, but not necessarily readers will open Tempo website because there are other competitors who offers better quality than Tempo website.The proposed improvement quality of Tempo Newspaper and Tempo website is expected not only to increase the newspaper revenue but also to add customers interest to access Tempo website so has competitiveness of its competitors.Keywords: Tempo Newspaper, Tempo website, quality, consumer behavior
E-Commerce Development of Kios Nabawi of Majelis Rasulullah Yopan, Muhamad; Saksono, Prasetyo Budi
The Indonesian Journal of Business Administration Vol 1, No 2 (2012)
Publisher : The Indonesian Journal of Business Administration

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The objectives of this study is developing e-commerce but the first is improved the organization of Kios NabawiMajelis Rasulullah is the largest majlis dhikr and shalawat in Jakarta which has congregation scattered in various cities in Indonesia and even abroad. In getting funding for the dakwah, Majelis Rasulullah established Kios Nabawi to sell the products and souvenir of Majelis Rasulullah. When founded in 2006, Kios Nabawi only sold one type of model of Jacket of Majelis Rasulullah. The turnover of Kios Nabawi has been growing and sells more various products. Kios Nabawi selling activities move from one place to another place following the events of Majelis Rasulullah in around Jakarta without having a permanent store. The event of Majelis Rasulullah is not hold every days, it means that Kios Nabawi does not get revenue every day. In the other side, potential market is big including more than seven millions congregation of Majelis Rasulullah are spreading in various cities in Indonesia that could not be reached by Kios Nabawi. To make customer easier to get information and order, Kios Nabawi develops e-commerce. Previously there are many issues of Kios Nabawi such as lack of organization, financial and inventory records, so the organization of Kios Nabawi should be improve before e-commerce runs. Organizational assessment is the first step in improving the management of the organization, then analyst of the elements of organization, creates organizational structure, recruitment and training for staffs of each division to make sure they are ready to carry out the daily operation. E-commerce is created by forming a project team and designed in accordance with the steps that used to be taken by companies that already successful in e-commerce. Once the e-commerce project is completed it is necessary to provide training and handover to the operational team of Kios Nabawi Keywords: e-commerce, organization, Majelis Rasulullah, Kios Nabawi
Stock Price Forecasting Accuracy Analysis using Mean Absolut Deviation (MAD) and Mean Absolute Percentage Error (MAPE) on Smoothing Moving Average and Exponential Moving Average Indicator (Empirical Study 10 LQ 45 Stock with Largest Capitalization from pe Halimawan, Alam Akbar; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia stock market crash of 2008, in general the majority due to external factors. The recovery of the world economy had a positive impact on economic growth in Indonesia. LQ 45 stock is a stock that has a market capitalization of 45 stocks are the most liquid and capitalized great. Based on data obtained from sources (www.idx.co.id), the condition of the development of the stock price index LQ 45 from the fourth quarter of 2009 until the third quarter of 2010 increased by 99.75%. The situation above can be analyzed through technical analysis. Moving Average indicator provides information signal sale or purchase, as the determinant of the ongoing trend., Knowing the trend reversal (reversal), and Moving Average can be used to gain support and resistance. In general, there are several indicators to measure the accuracy of forecasting, the Mean Absolute Deviation (MAD), Mean Square Error (MSE) and Mean Absolute Error Percentage Error (MAPE). The samples used were the stocks that fall into the category LQ 45 in the period February 2013 - July 2013. The Result of Measurement showed that method with the smallest MAD and MAPE is the best method chosen to determine how much the stock price forecasting in a single month, the Exponential Moving Average method recommended by the company and the investors. Keyword: Smoothing Moving Average, Exponential Moving Average, Mean Absolute Deviation (MAD), Mean Absolute Percentage Error (MAPE),  LQ 45)
Proposed Marketing Strategy for Enjoy Tour and Travel Hadianie, Zenie; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 10 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Nowdays every people need a holiday for entertaining themself after density of their activity. Holiday for every people has been important. Todays how many tour and travel services which is can help us to arrange our holiday so it easier to do a holiday. The business players in the Tour and Travel industry were competing to gain profit by providing various attractive offers so that customer prefer to receipts their services compared to its competitors. Enjoy Tour and Travel participate in providing tour and travel services, especially in Bandung and Jakarta. Enjoy Tour and Travel be operates since 2011. And in 2012 Enjoy Tour and Travel doing the expansion of destination in their business. And nowdays they faced the problem the unsuccessful the expansion and the increasing of the competitor in this industry. The variuous analysis such as external analysis, internal analysis, customer analysis, competitor analysis and SWOT analysis doing to know the root cause of the problem that faced by Enjoy Tour and Travel. The main cause of this problem then grouped by three type, they are the problem of no strategy marketing, the problem of limited financial of company and the problem of barrier to entry is low. To rising this problem, the writer proposed the solution for Enjoy Tour and Travel. The Solution business consist of the proporse the STP and proposed the marketing mix. As for the plan implementation for doing the solution business that proposed consist of plan implementation marketing mix, budgeting financial and plan time activity. Keyword : Tour and Travel, Strategy Marketing, Marketing Mix
A proposal to increase employee performance through employee engagement survey in pt KBI Harvid, Albertus; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Karunia Berca Indonesia (KBI) is one of the best steel galvanizing factory in Indonesia. KBI have some problems like lack of willingness to train, lack of employee development program, and lack of facilities. That 3 factors are performance indicator. Low on employee performance will decrease the revenue. With root cause analysis can be found the main problem in PT KBI is lack of performance. To increase employee performance, KBI must determine the engagement for the employee using employee engagement survey. The survey composition is a synthesis from ASTD Gallup, and DDI. After collecting, the questionnaire data, the analyzed is done with SPSS program. The results are determining 2 main problem about engagement in PT. KBI, there are, receive adequate resources variable, and Efficient work Environment (culture) variable. Deeper interview for 2 main problem is done with some staff in PT. KBI. Interview result about receive adequate resources, KBI is lacking Indoor area for painting and wielding, and the storage capacity. The second problem is about training habit. KBI want every employee to go training, but the employee think training is wasting time. The solution for the first problem are adding roof for outdoor activity and expanding the area for storage. The solution for the second problem is, creating champion to help brainstorming the other employee about training. Keywords: Employee engagement, training , Change management, employee performance
Proposed Integrated Marketing Strategy for NahlaFashion.com Johara, Ace; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 4 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract – The increasing number of Internet users in Indonesia led to many online business opportunities, Muslim fashion online store is one of them. Nahla Fashion, Muslim fashion online store, established on November 4, 2009 with the main business is selling various brands of Muslim Fashion through online media such as: Facebook and Website. Currently, Nahla Fashion faces two main problems: decreasing of sales and online promotion problems. To find out the root of the problems faced by Nahla Fashion, the study conducted using quantitative approach such as: sales database and qualitative approach such as: customer experience questionnaire survey. The decreasing of sales was analyzed by using segmenting, targeting and positioning (STP) and the 4Ps (product, price, place and promotion). While online promotion problem is analyzed by using customer experience surveys and web analytics. From those analysis obtained three main root causes: simple marketing strategy approach, bad Content Management System (CMS) of website and no website optimization with SEO techniques. To solve the problems faced by the proposed Integrated Marketing Strategy, a combination of online marketing strategy and offline marketing strategy (brick and mortar). For online marketing strategy is to sharpen STP strategy and 4Ps strategy. In addition to the proposed changes Content Management System of NahlaFashion.com website and optimization with SEO techniques to increase SERP rankings (search engine results pages) for some targeted keywords on Google. For offline marketing strategy, it is suggested to build an offline store with the new STP and The 4Ps same with online store. Implementation plan is divided into two categories: short term strategic plan is to implement an online marketing strategy and the long term plan for implementing of offline marketing strategy. Keywords: Online store, Internet marketing, Web analytics, Brick and mortar, Integrated Marketing Strategy
Operational Risk Management Case and Proposed Action Plan to Support Business Continuity at PT. Freeport Indonesia Yurizal, Ruky; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Internal and external environmentalsituation changes and the company experienced  rapid growth followedby the increasing complexity of risk and its uncertainty in the operational activities undertaken by the company. This final project will focus on the issue of managing thepotentialriskof people at PT Freeport Indonesia, which could have an impact on mining activities and the delay resulted in the cessation of production activities as well as a reduction in the production of normal production capacity. Risks that have been and will be faced by PT Freeport  Indonesia can be affectingto Business Continuityin the futureand also could affect the potential problems and risks that might appear, therefore,to minimize any potential risks that may arise in the operational  activities,this  paper  will focus on how to implement the  Operational Risk Management  by emphasizing to people risk in regards to minimize and preventrisk to the operational activitiesof the company. The research comprisesof an analysis of the existing literature within the scope of Operational Risk Management and exploration of Risk Managementpractice that has beenapplied in the PT FreeportIndonesia today. The research approach is also through by benchmarking  against practices of Operational Risk Management at the company that has implemented  so in order to find and assess best practices that can be applied to the PT Freeport Indonesia. The research  data is predominantly  qualitative.  On the implementationof the Operational  Risk Managementplan will follow the rules of the sequence of steps Risk Managementby the accompaniment of Management commitment  and all organizational linesto make  risk managementand business continuity managementas a whole culture in the implementation  of the company's operation in preventing the impact of the risk without reducing the opportunity of corporate objectives to be achieved. Keywords: Risk, People Risk, Business Continuity, Operational Risk Management, Risk Management Abstract- Internal and external environmentalsituation changes and the companyexperienced  rapid growthfollowedby the increasing complexity of risk and its uncertainty in the operational activities undertaken by thecompany. This final project will focus on the issue of managing thepotentialriskof people at PT FreeportIndonesia, which could have an impacton mining activitiesand the delay resultedin the cessation of productionactivitiesas well as a reduction in the production of normal production capacity. Risks that have been and will befaced by PT Freeport  Indonesia can be affectingto Business Continuityin the futureand also could affect thepotentialproblems and risks that might appear,therefore,to minimizeany potentialrisks that may arise in theoperational  activities,this  paper  willfocus on how to implementthe  OperationalRiskManagement  byemphasizing to peoplerisk in regards to minimize and preventrisk to the operationalactivitiesof the company.The research comprisesof an analysis of the existing literaturewithin the scope of Operational Risk Managementand exploration of Risk Managementpractice that has beenapplied in the PT FreeportIndonesia today. Theresearchapproach is also through by benchmarking  against practices of OperationalRisk Management at thecompany that has implemented  so in order to find and assess best practices that can be applied to the PT FreeportIndonesia. The research  data is predominantly  qualitative.  On the implementationof the Operational  RiskManagementplan will follow the rules of the sequenceof steps Risk Managementby the accompaniment ofManagementcommitment  and all organizational linesto make  risk managementand business continuitymanagementas a whole culture in the implementation  of the company's operation in preventing the impact ofthe risk without reducing the opportunity of corporate objectives to be achieved.Keywords: Risk, People Risk, Business Continuity, Operational Risk Management, Risk Management 
Business Strategy for PT. Bhakti Usaha Era Makmur in Purpose to Increase Sales Yosheko, Tita Gracia; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Albizia is a plan with high functional value and also reasonable price. As a trading company, PT. Bhakti Usaha Era Makmur is trading albizia timber. Currently, there are several disadvantages situation for West Java business segment. Decreasing number of suppliers, high uncollectible receivable, and low customer demand satisfaction are became company business issues for recent years. Those three business issues will be analyzed by Carter 10 C’s, value chain etc. The root causes are legal agreement cannot implemented properly, few customers were active, and delegated primary activity to suppliers.. Considering the root cause and objective, and also remembering the business life cycle of company which is in growth stage, the author propose that company is conducting backward vertical integration. The strategy is completed with financial analysis, which is resulting positively (IRR 64% and BEP in 4 years). Keywords: Agribusiness, Ablizia, Vertical Integration, Business Strategy
Strategy Formulation For Barber Pop Suparyadi, Bunga Anggriani; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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A survey conducted by “Channel News Asia” in 2011 declares Bandung to be one of top five most creative city in Asia. Therefore, it is not surprising that Bandung city became a source of creative businesses. Creative business todays not only limited to the goods sectors but also entered the service sector such as done by Barber Pop, which entered barbershop industry. The presence of Barber Pop has made a breakthrough in the industry. Unlike other barbershops, Barber Pop strives for excellent customer satisfaction by offering outstanding services while still retaining the traditional concept of a barbershop. The services that offered by Barber Pop has been favored by urban male in Bandung city. This was proven by the number of Barber Pop customers continues to increase every month since the opening of the Barber Pop by July 2011 which causing long waiting list. Based on these facts, the owners has intention to grew their business. However, after performing an analysis, there are internal problems faced by Barber Pop that can be an obstacle for Barber Pop in developing its business such as customers’ dependence on specific barber, unfix schedule of barbers’ holiday, and also the limited capacity provided in current shop. The objective of this final project is to provide suitable strategies for Barber Pop in corporate, business, and functional level of the company in order to help Barber Pop to maintain and grow its presence. The recommended strategy as solution of Barber Pop current condition is that Barber Pop should opening new branch immediately with the same concept using differentiation strategy and fixing any shortcoming in internal condition by hiring public relation, creating barbers’ portfolio, and also create incentive in order to increase barber level of discipline. The implementation of the strategies that were formulated, involve all the internal side of the company such as the marketing, financial, human resource, and operation departments. These strategies need to be monitoring and assessing because they will affect the company future conditions. Therefore a strategy measurement also provided in this final project to know whether the implemented strategy could achieve its target or not.Key Words: service industry, barbershop business, growth strategy
The Proposal of Co-Branding Strategy PT. XYZ and SAS in Automotive Sector in SPAIN Market to Increase PT. XYZ Reputation in International Market Putra A, Freggy Griyatta; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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The development of the lubricant market in the Asia-Pacific, Africa, Middle East, and South America is an opportunity for PT.XYZ in the future. PT. XYZ wants to improve their brand image through co-branding with the SAS company as one of the local oil company in Spain. The study also analyzes the co-branding strategy through Joint Venture of PT. XYZ with SAS to improve the company's brand image in the international market. The conceptual framework of this research started from the goal of PT. XYZ to increase the brand image in the international market. The author analyzes the Joint Venture form between PT. XYZ with SAS and the alternatives that could be run by both companies thus this research recommends the most effective co-branding form for the PT. XYZ and SAS. The result of analysis of Joint Venture states that it is the most effective collaboration to increase the brand image of the PT. XYZ in the international market. However, the economic crisis in Spain made the Joint Venture form is more risky. Therefore, the author conducted an analysis of alternative forms of co-branding that can be run among Ingredient Branding, Product Creation, Promotion Joint, Joint Marketing, Branding and Joint by using Advantages and Disadvantages method. The result of the analysis states that the Ingredient Branding is the most effective alternative for current situation. In implementing the Ingredient Branding strategy, the research recommends the most appropriate alternative of Ingredient Branding strategy, canvas business model and implementation activity that can be run by PT. XYZ. Keywords: Co-branding, Joint Venture, Ingredient Branding.

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