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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Pasundan Delivery Services (PT. Wahana Bumi Raya) Business Strategy Formulation and Implementation to Create Sustain Future Competition Haryanto, Iman; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Pasundan Delivery Services (PDS) is the delivery services provider using motorcycle provide solutions for visitors and Bandung citizens to effective and efficient their valuable time, run its costumer order through smartphone and social media, lucrative demand leads PDS to formulate its strategy to reach more costumers among existing competitors to win the competition in and as the leader the future. Formulation of strategic management involving small team discussion group as the management of PT. WBR, observations and employee sharing during evaluation. The methodology based on the strategic management framework. scanning the external environment and internal organization, this phase will identify possible opportunities and threats and its internal environment for strengths and weaknesses. The result of business strategy formulation, growth strategy for corporate level strategy and for business level strategy result on 2 choices of strategy selection, competitive and cooperative, consider its two major services, dine-in services currently faced barrier on reach higher number of costumers handling due to its limitation order process using smartphone device, migration into hotline costumer care is the best selection plan, cargo and document delivery services to deliver the goods and document across Indonesia, however to succeed the strategy chosen, both services need cooperation with external partnership. Implementation phase to succeed the strategy using Balanced Scorecard as performance measurement system to an interactive management system for strategy execution, consisting of implementation model, gap analysis between current situation and desire objective, it is also using Balanced Scorecard as performance measurement system as an interactive management system for strategy execution. The objectives on each perspectives create the KPI management and deploy the programs into each functional, at the end to reach positive EVA as financial objective.Keywords: Pasundan Delivery Services, Strategic Management, Balanced Scorecard, KPI, EVA
Business Model and Strategy Development of Commulus Digital Marketing and COmmunication Indonesia Saputra, Arif Fajar; Motik, Suryani Sidik
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The findings of this study will help CIDMAC as new venture in digital advertising industry to formulate their business strategy (Especially in the beginning of their business) to be able to compete with existing competitors and capture many opportunities ahead. The authors propose the formulation of CIDMAC’s business model and DIAMOND Strategy as outlined in the implementation of business strategies in short term (1 year) and long term (3 years) that are expected to make CIDMAC business continues to grow and sustain in the long run. Moreover, the findings will give the latest overview of digital advertising in Indonesia. Keywords: Business Strategy, Indonesian Creative Industry, Digital Advertising Agency, Internet Marketing, Digital Marketing.
Marketing Strategy of Narapati Indah Syariah Hotel Nurahman, Gari; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In 1992, the formation of Muamalat Bank as the first bank that based on syari’ah in Indonesia is the starting point of growth and development of syari’ah economic paradigm factually in Indonesia. So did in the global capital markets, the Western views this as one ethycal invesment or business of ordinary course, who enchase commercial values of a business with certain values. Meanwhile, the hospitality business as business engaged in accommodation services are maintained commercially is basically one other businesses, clean. However, because the tendencies of hedonistic desire, there were a lot of  “person” of hotel business who  shifting to the practice that contradicting to the governmental regulations, and from religious side, it becomes an “immoral” value. Regardless of all phenomenas, Ahmad Gemma Nurrahman as a General Manager of Narapati Hotel, motivated by his desire to make his hotel as a first hotel that applying syariah values, at the end of 2011 proposed an idea to convert the system and mechanism of his hotel management into the hotel that applying the syariah values. Until the end of 2011, the occupancy level of Narapati Indah Hotel & Convention average reached 62 %. But if it is compared in 2008 which reached 62.29 %, it means a significant decline. In 2012, after applying the label and values of “Syariah” beginning from the name to all activities implemented, so the point will has an impact on the loss of potential customers in the side and the emergence of potential on the other hand. The current question is, how to increase of Narapati Indah Hotel & Convention occupance with the customers who have morrality? Unclear STP make lack of differentiation. With no differentiation make the awareness became low, that’s the main reasons why Narapati Indah Syariah Hotel & Convention have a low occupancy level, beside of highly industrial competition is also became the other reason. The main thing to be done is to improve Occupancy Rate as desired by management of Narapati syariah Hotel & Convention is do proper marketing communication to build awareness of syariah hotel, defined new STP for syariah hotel, and reinforce the marketing effort in marketing mix, especially product, process, physical evidence and also Promotion. Keywords: Syariah hotel, low occupancy,Unclear STP,Islamic hotel 
Outlining the Promotion Strategy of four Moslem Clothing Designers by Comparing the Enthusiasm in Social Media Destria, Sannaz Dilla; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Moslem clothing and hijab are undergoing significant growth and is becoming the latest fashion trend in the Indonesian market. Moslem clothing is no longer perceived as being outdated; rather it has become a fashion that is adored and suitable for every Moslem woman. The growth in Moslem fashion is caused by the emergence of many Moslem outfit brands designed by young Indonesian designers. Their products are very loved by the Moslem clothing consumers, not only domestically in Indonesia, but also internationally. Hijabers Community is the largest Moslem community in Indonesia. Many of its members have their own Moslem fashion clothing lines but only three are well known. These brands are Dian Pelangi, Ria Miranda and Jenahara. It is found that social media holds a vital role in boosting the popularity of these three well-known brands.Other members of Hijabers Community have great products but are lacking in popularity. This is because they do not understand how to exploit the social media to promote their products. The three top brands of the Hijabers Community are able to see opportunities from social media marketing that others have not been able to do.  The aim of this final project is to formulate social media strategy that are adopted from the top four Moslem fashion designers which are Dian Pelangi, Riamiranda, Jenahara, and Shafira. A framework is proposed to help startups of the Moslem Fashion brand to devise a promotion strategy for the social media. The research is conducted by using a comparative study, which compares promotion strategies of the Moslem clothing brand through social media as one of the tools. The comparative study is done by monitoring social media activity in Twitter, Facebook, Instagram, and Google Search. It was found that Dian Pelangi is the most popular brand of the four. Its popularity comes from the fact that the brand was the first-mover in the industry (with regards to young person as the target market) and that it used its time well by taking many roles, in which it has gained many advantages. On top of this, Dian Pelangi is making an excellent use of the social media to promote its product. It was found that the brand has the most number of followers in Facebook, Twitter, and Instagram. Keywords: Moslem Clothing, Hijab, Social Media, Promotion Strategy, Comparative Study.
Proposed Marketing Strategy at PT. ABC Bandung Using Three V's Method Siandi, Hendry Arie; Hariandja, Evo S
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Automotive Industry growth in Indonesia is quite phenomenal. Unit of cars being sold are increasing each year. The growth of automotive industry becomes an opportunity for automotive replacement market. However competition in replacement market is believed to be more intense each year. Many players are interested to take part in this industry. When competition gets intense, customers are getting demanding because availability of choices they have. Automotive replacement market’s customers are divided into two customers B2C and B2B customers. PT. ABC Bandung is a spare parts distribution company who serve automotive replacement market in Bandung Area. Customers of PT. ABC Bandung are believed to be more concern about easiness in doing business. Threats are emerge from company current situation and customers demand. Analysis on customer demand will be needed to keep company in the business by creating intimacy with customers. Three values method is the right method to find out customer’s need and lead to creation of STP. Better STP is guidance for company to build their marketing mix. This thesis will analyze customer’s needs through creation of three value method. Keywords: automotive, b2b, marketing mix, 3v
Strategic Repositioning For Convection Business Case Study: AR Vendor Anindita, Pratisara Satwika; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The study aims to determine suitable position and strategy in order to reach superiority in convection business based on the company strengths and weaknesses. A study conducted in late 2012 at AR Vendor, a home-based convection company which focus on the t-shirt screen printing service. In response to the issue of the below average profit margin, the company has to rethink their position and strategy in handling the convection business environment. While AR Vendor business may growth in accordance to the population and economy growth, AR Vendor has to aware about shifting from manual to digital screen printing technology. Moreover, AR Vendor also has to pay attention to the reseller-customer preference in doing backward integration. From its internal environment, it also known that AR Vendor still did not optimizing its marketing activity and employees performance. Alternative of strategies was gathered through Porter’s generic competitive strategies, which cost-leadership strategy was chosen as the most suitable strategy by using QSPM. Through business model, customer segments that suitable with suggested strategy is them whom prioritize the quality, low price, punctuality, and customization. The cost leadership strategy also supported by business model that encourage the profit enhancement through economies of scale and cost efficiency. Keywords: strategic positioning, strategic management, QSPM, business model
The Application of Dividend Yield Based Investment Strategy in Indonesian Stock Exchange Ekaputra, Adriansyah; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Stock market development in Indonesia is growing rapidly, coupled with the increase of Indonesia’s investment rating by investment research and rating companies such as Moody’s and S&P, it makes Indonesian stock market look sexy in the eyes of investors from various countries. The investment strategy that simple and applicable is often sought by investors to maximize the investors’ portfolio. One investment strategy is evolving but still not widely used in Indonesia is an investment strategy based on dividend yield. Dividend yield based investment strategy such as the Dogs of the Dow is quite popular in the United States, but the use of this investment strategy in Indonesia is still quite uncommon. Therefore, the expected investment strategy in Indonesia may provide a favorable outcome. The main issue of writing this final project is whether the application of dividend yield based investment strategy on the Indonesia stock exchange, especially in LQ45 stock index so that it can produce such good results as on the Dow Jones stock index. The research to analyze the application of dividend yield based investment strategy used historical data of LQ45 stocks from period 2006 to 2011. Closing prices of the end of the year and the annual dividend of the companies are the components to calculate dividend yield. The portfolio is formed from the 10 highest dividend yield stocks. The research show that dividend yield based investment strategy can give high performance and also simple to apply. With an investment strategy that provides a profitable portfolio for investors, investment companies may also attract investors to invest in their products. Individual investor could also develop their portfolio using the investment strategy to maximize their profit themselves. Keywords: Indonesian stock exchange, dividend yield, investment strategy. 
Proposed Business Strategy for Milka Baby Shop Wulandary, Aztried; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Milka Baby Shop is a family business retail that provides a variety of children need from their born preparation phase until their growth phase. Milka Baby Shop established in January 2011 which located in Taman Galaxi Indah Residential, South Bekasi. Milka Baby Shop products were divided into several categories such as clothing, eating equipment, toiletries, toys, and so on. Milka Baby Shop also provided free gift-wrapping services for customers. Since Milka Baby Shop established in January 2011, the revenues were fluctuated as seen from its financial statement. Currently Milka Baby Shop is no longer able to survive and temporary closed since August 2013. The research began with the data collection through questionnaires, interviews, literature, and references. Then do the exploration of the problems faced by Milka Baby Shop by analyzing the external and internal factors Milka Baby Shop. External factors were analyzed using the Porter’s Five Forces to determine the threat of the new entrants, bargaining power of buyers, threat of substitute products, bargaining power of suppliers, and rivalry among existing competitor. With this analysis, the threats and opportunities that faced by Milka Baby Shop is known. Then internal factors were analyzed using value chain analysis and business model canvas to know what are the strengths and weaknesses of Milka Baby Shop. Then the threats, opportunities, strengths, and weaknesses that have been known is used to formulate the appropriate strategies using diamond strategy, TOWS matrix, and proposed business model canvas. Diamond strategy showed that Milka Baby Shop should emphasize its business strategy into arena and vehicle. Then TOWS matrix generating strategies related to arena and vehicle which are establish an online shop to selling and marketing, do advertising and promotion strategy, make a good ambience in store and maintain a good service for customer, provide the baby needs completely, maintain a good relationship with suppliers, find new principal, expansion & diversification, restructuring the organization, and assets management strategy.Milka Baby Shop still has an opportunity to reset the business. At the beginning Milka Baby Shop has to control the product quality, the product variety completeness, and the products price in order to achieve their vision to become one stop shopping baby stuff. Keyword: Retail Business, TOWS Matrix, Business Model Canvas
Spasi Artistik Interaktif untuk Anak (SAIA): Creative Business Model Proposal for Children's Interactive Art Space and Art Therapy Augustin, Elfitra Mercredi; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

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Plato, the Greek philosopher once opined that "Art is supposed to be part of basic education or should be the foundation of education, because art, to a certain extent, it forms our personality sharpen the mind and character." This indicates that art has a very strong influence in the formation of human character, especially if introduced in early stage. On one hand, Art is also considered as an effective mental health treatment. In psychotherapy often used as an expressive medium to help clients communicate, cope stress and explore more in various personality aspects. Art therapy may eventually be an option for children with special needs. The need for a location that serves as a children's art community and the availability of art therapy in Indonesia seen quite possible. This thesis is to focus on the proposal / initiation of a creative social business model that has Value Proposition as a Children's Interactive Art Space and Art Therapy called Spasi Artistik Interaktif untuk Anak (SAIA). For limited source of information, the analysis be done by benchmarking against some overseas locations that have the same vision and mission as well as analyzing the needs of the external environment in Indonesia through interviews with experts and literature study. It resulted in how Children's Art Space and Art Therapy can be a very promising field to be implemented in Indonesia and a well-strategic plan is needed to overcome its weaknesses of lacking in initial capital and art therapist resources. Solution is generated by using Business Model Canvas to create a creative business model proposal that suits with the need and environment in Indonesia. With parents and children and/or children with special needs as the main Customer Segment, SAIA has three main Key Activities which are Art Space, Art Therapy and ArtCubator. Using Lovermarks style of Customer Relationship, Revenue Streams is generated from classes, workshops, art therapy and lease of space. Physical, human and financial as SAIA's Key Resources; and partnership with numerous organizations, companies, medias, foundation related with children, art, social and education. Implementation of the business model will be placed on the consolidation of all aspects in the Business Model Canvas into 18 month development process strategy which include a series of program like DSUSFellowship, Stack Them Up and Spread The News. Keywords: business models, art space, art therapy, children, children with special needs.
Proposed Strategy for PT Anugerah Pharmindo Lestari (APL) to Increase Merck Product Service Level (Case Study at Indomaret) Abdullah, Rizal; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Anugerah Pharmindo Lestari (APL) is a national healthcare distributor appointed by PT. Merck Tbk as the main distributor in Indonesia. The company is responsible for distributing the entire Consumer Health products for all types of outlets, including minimarket Indomaret scattered throughout Indonesia.Based on the internal data of PT Merck, the service level of PT. APL to serve Indomaret below trading term agreement target, the average service level of PT APL in distributing the products of PT. Merck to Indomaret only 81%, far from the target of 100%, this final project intends to conduct an analysis of service level of PT. APL to Indomaret. Conceptual framework analysis of the final project is based on the concept of Service Quality Model and IPA Matrix. The final project will analyze the external and internal factors of the PT. APL, it will gain strengths and weaknesses of PT. APL in serving the needs of Indomaret. The next step is to conduct a survey to determine services quality dimensions of PT. APL which undervalued by Indomaret perspective as the customer. Indomaret satisfaction survey results along with the weaknesses of the internal analysis of PT. APL will become business issues to look for improvement strategies proposal.Based on the results of Indomaret satisfaction survey and IPA Matrix Model evaluation, PT. APL has a lower level of service quality on the dimensions of reliability and assurance. Based on internal and external analysis also indicates PT. APL have weaknesses in the delivery of goods to customers. Based on IPA Matrix result, PT. APL has four service parameters are in quadrant I (focus improvement), there are the delivery process that is not timely, error type of goods sent, error quantity of goods sent, and low capability of their KAM and Salesman.Improvement strategy proposal for PT. APL from the internal is the addition of fleet facilities, improvement of the ERP system which made a Merck products special code for Indomaret and automatic order input system, recruiting new KAM specifically serve and manage Indomaret, while the external side is a monthly regular meeting for coordination and evaluation of the service process between PT. APL, Indomaret, and PT. Merck as a principal.Keywords: Consumer Health, Service Level, Servqual Model, IPA Matrix Model 

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