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Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Multi Media "MMTC" Yogyakarta Jln. Magelang Km. 6 Yogyakarta Telepon: (0274) 561531, 562513 Fax: (0274) 623537
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Jurnal Ilmiah Multimedia & Komunikasi
Published by Sekolah Tinggi Multi Media Yogyakarta
ISSN : 25412086     EISSN : 27760006     DOI : 10.56873
Core Subject : Science, Art, Social, Engineering,
Arts Computer Science & IT Control & Systems Engineering Social Sciences
Jurnal Imiah Multimedia dan Komunikasi memiliki fokus di bidang multimedia dan komunikasi seperti desain grafis, teknik animasi dan game, teknik pengolahan audio video, desain dan pengembangan web atau sistem informasi, media interaktif, fotografi, industri media, periklanan, komunikasi pemasaran, dan sebagainya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "JIMK Vol. 9 No. 1, Bulan Juni 2024" : 5 Documents clear
Implementasi Tangga Dramatik Dalam Dokumenter “Dua Sisi” Edisi “Kami Dan Rumah Singgah Kebaya” Munggaran, Utari S S R; Asiatun, Siti
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 1, Bulan Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i1.295

Abstract

HIV or Human Immunodeficiency Virus is a type of virus that infects white blood cells which causes a decrease in human immunity. It had established a Rumah Singgah Kebaya. It is a non-governmental organization (NGO) in Yogyakarta that cares to HIV/AIDS patient. The NGO presents as a transgender empowerment center that provides shelter and assistance for People with HIV/AIDS (ODHA). In order to make visual documentary of the NGO, it was decided to create a television documentary program entitled "Dua Sisi" Edition of "Kami dan Rumah Singgah Kebaya". The methods used in the creation of this television documentary work are research methods, field observations, interviews with source persons, as well as television documentaries. This documentary applies the four stages of Aristotle's dramatic structure and to attract the attention of the audience through the dramatics implemented in the script so it is not monotonous. The dramatic structure has four stages as follows: Protasis Stage, Epitasio Stage, Catastasis Stage, and Catastrophe Stage. The type of this documentary work is a portrait documentary and its duration is about 22 minutes 35 seconds. Based on the analysis, it can be concluded that the dramatic structure is successfully implemented in the creation of this television documentary “Dua Sisi” Edisi “Kami dan Rumah Singgah Kebaya”.
Strategi Promosi Program Dokumenter Televisi “Doctive: Persona” Melalui Media Sosial Instagram Pratama, Gustiani Ariani; Oktora, Dina Dwika
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 1, Bulan Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i1.300

Abstract

One of the success factors of a television program is program promotion. For this reason, a producer has a role to determine the right promotional strategy. The aim of this study is to create a promotional strategy for documentary programs via social media Instagram to attract attention and to provide information about the program being created to the wider public. The creation method used to create promotional content uses the Canva and Adobe Premiere applications which are used to edit video clips and make them into trailers as part of the program's promotional content. The promotional technique used is sharing content about the program through feeds, reels and Instagram stories. Based on the results of the insight review of the Instagram account used as promotional media, it was found that the total number of visits to all uploaded content was 449 visits in one week. The promotion strategy via Instagram social media is successful and it is used appropriately by sharing content in which the features provided by the Instagram can attract the public's attention.
Pengembangan Konten Media Sosial Instagram Desa Jabung Klaten untuk Meningkatkan Keterlibatan Audiens Putri, Visella Tania Radita; Wicaksono, Bintarto; Jatisidi, Artyasto
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 1, Bulan Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i1.294

Abstract

Currently, most village governments use social media to share information about the village, to introduce the village's potential, and to interact with villagers and the wider community. However, the Jabung Village Government does not yet have a social media account as an information channel. Therefore, the author aims to create a social media account to achieve one of the village's missions. This study discusses the content strategy on the main social media platform, Instagram, for the Jabung Village Government, Klaten, to increase engagement. This strategy aims to make the potential of Jabung Village more widely known. The author selects a strategy that aligns with the target audience and uses effective as well as engaging communication to ensure that all information is conveyed well and interaction with the audience is established. The Instagram content strategy is also designed according to the needs of the audience, especially the residents of Jabung Village. The method used is qualitative, with data collection through observation, interviews, and literature studies. The conclusion of this strategy shows that using attractive content titles is the most effective strategy to increase engagement, and the most effective content is Playful Content on Instagram story, utilizing interactive features such as polling and question boxes.
Efektifitas Iklan YouTube: Korelasi antara Kredibilitas Tasya Farasya dengan Ulasan Produk Maybelline Putri, Triana; Rayhan, Muhammad; Marta, Rustono Farady; Ahmad, Rosmalia; Harliyono, Maria
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 1, Bulan Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i1.307

Abstract

Influencers can strengthen the effectiveness of advertising by consumers when they are considered to have good credibility, so they buy the product. The aim of the research is to determine the relationship between Tasya Farasya's credibility and the effectiveness of Maybelline product reviews as marketing communication strategy.  Previous study of Credibility Theory by Hovland Weiss found that audiences tend to give a higher level of approval when the source has a high reputation. There are two variables that will be measured, namely source credibility and review effectiveness. Source credibility is measured using the dimensions of attractiveness, trustworthiness, and expertise. Also, advertising effectiveness is measured using the dimensions of personal engagement and interactive engagement. The research used a survey-based explanatory quantitative approach by distributing questionnaires to 100 consumers of Maybelline products. The data obtained was processed using SPSS version 27 software, and analyzed by correlation. Research findings show that there is a significant and strong relationship between Tasya Farasya's credibility and the effectiveness of Maybelline product advertising. Therefore, it can be concluded that Tasya Farasya's credibility is able to strengthen the effectiveness of Maybelline product advertising.
Kontinuitas Gambar Adegan Dalam Penyutradaraan Drama Televisi “Kuwi Nggonku” Hasanuddin, Alfin Nur; Murbaningsih, Ari Mintarti
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 1, Bulan Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i1.304

Abstract

The television drama “Kuwi Nggonku” is an interesting drama show. This drama applies image continuity in several scenes. There are four types of continuity, namely Content Continuity, Movement Continuity, Position Continuity, and Dialogue Continuity. The television drama “Kuwi Nggonku” tells the story of social conflicts that exist in society, specifically regarding the orderliness in the cleanliness of public toilets. In creating this production work, the method used is 3 stages of production, namely pre-production, production, and post-production (including evaluation). The implementation of image continuity in the television drama Kuwi Nggonku aims to maintain image balance so that it does not jump and convey the character's mood well, supported by cut in and cut away editing techniques. The implementation of image continuity in this production results ; Continuity in the production of “Kuwi Nggonku” makes it easier for the audience to understand the story line, Continuity of the images also supports strengthening the conflict of the story being created, the more the continuity of the images is maintained, the more it will support the audience to be able to focus on the conflict.

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