Garuda - Garba Rujukan Digital

Motif Melakukan Electronic Word of Mouth oleh Konsumen Rosmalia Ahmad; Diah Febrina
CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by consumers. This research used electronic word of mouth (eWOM) and the motives for giving electronic word of mouth (eWOM) as a concept. The results show that altruism, social benefits, and venting feeling are considered as the motivation for giving electronic word of mouth (eWOM) by consumers. While self-improvement is a dimension that does not motivate consumers to do electronic word of mouth (eWOM).

Implementasi Komunikasi Pemasaran PT. DSP dalam Mempertahankan Konsumen Diana Anggraeni; Vladya Giana Tasha; Rosmalia Ahmad
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 1 (2023)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i1.212

Periklanan merupakan kegiatan yang selalu dilakukan suatu perusahaan yang bertujuan untuk membangun citra positif terhadap produk dan perusahaan. Banyaknya perusahaan periklanan berdampak pada tingginya persaingan. Promosi yang dikerjakan harus berbeda dari pesaing lainnya. Adanya strategi komunikasi pemasaran yang direncanakan akan memengaruhi keberhasilan dalam menciptakan loyalitas dengan pihak-pihak yang ikut bekerja sama di dalamnya. PT. DSP merupakan satu dari perusahaan periklanan lokal di Jakarta yang berada dalam persaingan tinggi yang didominasi oleh periklanan multinasional. PT. DSP harus menghadapi kondisi persaingan yang ketat dalam menghadapi para pesaingnya. Oleh karena itu, PT. DSP turut merencanakan komunikasi pemasaran yang dapat membantu mempertahankan penjualannya dan konsumennya di tengah gempuran persaingan dan pandemi Covid 19. Tujuan penelitian ini untuk mengetahui bagaimana impelementasi komunikasi pemasaran yang diterapkan oleh PT. DSP dalam mempertahankan konsumen. Penelitian ini menggunakan paradigma post positivis dengan pendekatan deskriptif kualitatif. Konsep yang digunakan adalah bauran komunikasi pemasaran. Hasil penelitian ini adalah PT. DSP menerapkan delapan bauran komunikasi pemasaran yang dianggap dapat memberikan dampak yang signifikan serta memanfaatkan seluruh saluran komunikasi seperti media konvesional, media sosial dan media digital.

Analysis of Communication Patterns Between Chinese and Sundanese Ethnic in Suryakencana, Bogor Nathalia Perdhani Soemantri; Muthia Karina; Aprilyanti Pratiwi; Rosmalia Ahmad
CoverAge: Journal of Strategic Communication Vol 14 No 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v14i1.5468

Chinese ethnic live for generation across Indonesia and have adapt with Indonesian culture. in Bogor City, West Java. In general, Chinese ethnic descent who live in Bogor, West Java, specifically in Central Bogor sub-district live in Warehouse and Pasar Babakan sub-districts which include the Suryakencana area, with a percentage of 27%, live side to side with Sundanese ethnicity. The purpose of this study was to determine communication patterns between ethnic groups of Chinese and Sundanese descent on Jalan Suryakencana Bogor. This study combines two main concepts: cross-cultural communication and communication patterns. This study is using interpretif paradigm with a qualitative descriptive approach. Data collection uses three methods: in-depth interviews, and non-participatory observation. The study findings reveal that cross-cultural communication emerges through tolerance, especially in terms of respect, openness, association, and acculturation. The ethnic identity of Chinese descent is reflected in architectural features decorated with traditional Chinese elements, wedding practices, and Chinese vocabulary in daily conversation. Interpersonal communication patterns emerge in trading contexts, while group communication patterns emerge during social activities.

Stimulation of Anxiety Management for Instagram Followers @najwashihab by Comparing the Credibility of Quraish Shihab and Najwa Shihab Nufindra, Ardin; Marta, Rustono Farady; Mulyadi, Fitri Sarasati; Engliana, Engliana; Ahmad, Rosmalia
Kalijaga Journal of Communication Vol. 5 No. 2 (2023)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.52.05.2023

This research explores the reactions of Instagram followers @najwashihab after watching content featuring Najwa Shihab with Quraish Shihab on Najwa Shihab's YouTube channel. This research uses a quantitative approach with survey methods. Data was obtained from survey results among followers of the Instagram account @najwashihab regarding the credibility of Quraish Shihab and Najwa Shihab in conveying messages. The results of this research show that the communicants or audience, namely Instagram followers @najwashihab, show the influence that these two sources have on the management of anxiety. Exciting findings from this research show the reactions of communicants after seeing the messages delivered by Quraish Shihab and Najwa Shihab. Instagram followers @najwashihab can manage anxiety through mindfulness, namely being aware of their surroundings and being able to accept emotions openly. Further research should consider variables such as attitude, quality of life, mental health, self-love, quarter-life crisis, and anxiety management and consider questionnaires for comprehensive research.

PENGARUH BRAND AMBASSADOR TERHADAP MINAT BELI PRODUK MOM UUNG Anggraeni, Diana; Muctar, Shanon Riesva Natasya; Ahmad, Rosmalia
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol 15 No 2 (2024): September
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i2.899

The importance of maternal and child health issues is the focus of sustainable development goals. In an effort to maintain the quality of mother's breast milk through booster products, Mom Uung will provide healthy babies. To reach it, you need the role of a brand ambassador so that breastfeeding mothers are interested in buying and using it. The aim of this research is to determine the influence of brand ambassador level on the level of buying interest of breastfeeding mothers who follow Mom Uung's Instagram account for products. This research uses the AIDA model, purchase intention, and brand ambassadorship as a basis for viewing the phenomenon from a theoretical and conceptual perspective. The research methodology uses a positivism paradigm with a quantitative approach. Meanwhile, this type of research is explanatory in nature to see the influence of brand ambassadors on interest in buying Mom Uung products by breastfeeding mothers as the unit of analysis. The sampling technique was purposive by attaching several criteria to respondents, in this case 100 breastfeeding mothers, obtained using the Slovin formula. Simple linear regression analysis is used as a data analysis technique. Research findings show that Nagita Slavina as the brand ambassador for Mom Uung products has a significant influence on the buying interest of breastfeeding mothers. In conclusion, there is an influence of brand ambassadors on purchasing interest. Therefore, it can be concluded that brand ambassadors influence consumer buying interest (breastfeeding mothers).

Perilaku Determinan dari Perilaku Anak Muda Pro Lingkungan di Jakarta Pusat Ahmad, Rosmalia; Sarwoprasodjo, Sarwititi; Muljono, Pudji
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.7246

Perilaku pro-lingkungan berkaitan dengan sikap dan tindakan yang mendorong individu untuk terlibat dalam perlindungan dan pelestarian lingkungan hidup. Perilaku ini sangat relevan dalam mengatasi masalah lingkungan khususnya penumpukan sampah plastik, terutama di kalangan generasi muda yang akan merasakan dampak besar dari degradasi lingkungan. Penerapan perilaku pro-lingkungan didorong oleh berbagai faktor, antara lain terpaan media, keterhubungan dengan alam, motivasi perlindungan, dan pengetahuan lingkungan. Kajian ini untuk mengetahui faktor-faktor yang memengaruhi perilaku pro-lingkungan di kalangan pemuda Jakarta Pusat. Metode penelitian adalah survei menggunakan kuesioner yang disebarkan kepada 96 pemuda berusia antara 18 hingga 30 tahun yang berdomisili di kawasan Johar Baru, Jakarta Pusat. Teknik pengambilan sampel menggunakan cluster dan accidental. Data primer yang telah diperoleh sianalisis secara deskriptif dan inferensial. Hasil penelitian menunjukkan bahwa faktor pendorong perilaku pro lingkungan pemuda adalah terpaan media, motivasi perlindungan, dan pengetahuan lingkungan. Sedangkan, keterhubungan dengan alam dapat menjadi faktor lain namun membutuhkan mediasi motivasi perlindungan.

Telaah Sikap Mahasiswa Muslim Rumpun Ilmu Sosial-Politik Akibat Terpaan Pemberitaan Hoaks Pemilu 2024 di Instagram Andriyani, Monica; Imaliya; Marta, Rustono Farady; Ahmad, Rosmalia; Wahyuddin
Bahasa Indonesia Vol 5 No 1 (2024): J-Kis: Jurnal Komunikasi Islam Juni 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i1.956

Social media has been utilized as a medium to disseminate political information about the 2024 elections to the public. The dissemination of political information using social media seeks to target and attract voters from the Millennials and Z generations. The purpose of this study is to determine the effect of exposure to the hoax news of the 2024 Election on Instagram on student attitudes. This theory uses Muzafer Sherif's (1982) social appraisal theory to look at message judgments made by audiences. Our study is based on the paradigm (positivism) with an explanatory type quantitative approach. Data were collected using the survey method through questionnaires to 100 students as the study sample. The sampling used a purposive type, which sets the criteria as Instagram users who have seen hoax information about the 2024 Election. The results showed that exposure to hoax news about the 2024 Election had a significant effect on student attitudes. Keywords: Attitudes; Hoaxes News; Media Exposure; Social Judgement; Social Media Abstrak Media sosial telah dimanfaatkan sebagai media menyebarkan informasi politik tentang Pemilu 2024 kepada masyarakat. Penyebaran informasi politik menggunakan media sosial berusaha untuk menyasar dan menggaet pemilih yang berasal dari generasi Millenials dan Z. Tujuan penelitian ini adalah untuk mengetahui efek terpaan pemberitaan hoaks Pemilu 2024 di Instagram terhadap sikap mahasiswa. Teori ini menggunakan teori peneliaian sosial dari Muzafer Sherif (1982) untuk melihat penilaian pesan yang dilakukan oleh khalayak. Studi kami berlandaskan paradigma (positivisme) dengan pendekatan kuantitatif jenis eksplanatif. Pengumpulan data dengan metode survei melalui kuesioner kepada sebanyak 100 mahasiswa sebagai sampel studi. Pengambilan sampel menggunakan jenis purposive, yaitu menetapkan kriteria sebagai pengguna Instagram yang pernah melihat informasi hoaks tentang Pemilu 2024. Hasil penelitian menunjukkan bahwa terpaan pemberitaan hoaks Pemilu 2024 berpengaruh signifikan terhadap sikap mahasiswa.

STIMULATION OF ATTRIBUTION BEHAVIOR OF THE EFISHERY FRIENDS CULTIVATION COMMUNITY DUE TO EXPOSURE TO FISHERY BUSINESS CONTENT ON INSTAGRAM Agustinus, Ferdinand; Fatiha, Raisha Aulia; Marta, Rustono Farady; Ahmad, Rosmalia; Tururaja, Tresia Sonya
Fish Scientiae Vol 14 No 2 (2024): EDISI DESEMBER, Vol 14 (2), 2024
Publisher : Faculty of Fisheries and Marine Resources of Lambung Mangkurat University-South Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/fishscientiae.v14i2.242

Efektifitas Iklan YouTube: Korelasi antara Kredibilitas Tasya Farasya dengan Ulasan Produk Maybelline Putri, Triana; Rayhan, Muhammad; Marta, Rustono Farady; Ahmad, Rosmalia; Harliyono, Maria
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 1, Bulan Juni 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i1.307

Influencers can strengthen the effectiveness of advertising by consumers when they are considered to have good credibility, so they buy the product. The aim of the research is to determine the relationship between Tasya Farasya's credibility and the effectiveness of Maybelline product reviews as marketing communication strategy. Previous study of Credibility Theory by Hovland Weiss found that audiences tend to give a higher level of approval when the source has a high reputation. There are two variables that will be measured, namely source credibility and review effectiveness. Source credibility is measured using the dimensions of attractiveness, trustworthiness, and expertise. Also, advertising effectiveness is measured using the dimensions of personal engagement and interactive engagement. The research used a survey-based explanatory quantitative approach by distributing questionnaires to 100 consumers of Maybelline products. The data obtained was processed using SPSS version 27 software, and analyzed by correlation. Research findings show that there is a significant and strong relationship between Tasya Farasya's credibility and the effectiveness of Maybelline product advertising. Therefore, it can be concluded that Tasya Farasya's credibility is able to strengthen the effectiveness of Maybelline product advertising.

Telaah Sikap Mahasiswa Muslim Rumpun Ilmu Sosial-Politik Akibat Terpaan Pemberitaan Hoaks Pemilu 2024 di Instagram Andriyani, Monica; Imaliya; Marta, Rustono Farady; Ahmad, Rosmalia; Wahyuddin
Bahasa Indonesia Vol 5 No 1 (2024): J-Kis: Jurnal Komunikasi Islam Juni 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i1.956

Social media has been utilized as a medium to disseminate political information about the 2024 elections to the public. The dissemination of political information using social media seeks to target and attract voters from the Millennials and Z generations. The purpose of this study is to determine the effect of exposure to the hoax news of the 2024 Election on Instagram on student attitudes. This theory uses Muzafer Sherif's (1982) social appraisal theory to look at message judgments made by audiences. Our study is based on the paradigm (positivism) with an explanatory type quantitative approach. Data were collected using the survey method through questionnaires to 100 students as the study sample. The sampling used a purposive type, which sets the criteria as Instagram users who have seen hoax information about the 2024 Election. The results showed that exposure to hoax news about the 2024 Election had a significant effect on student attitudes. Keywords: Attitudes; Hoaxes News; Media Exposure; Social Judgement; Social Media Abstrak Media sosial telah dimanfaatkan sebagai media menyebarkan informasi politik tentang Pemilu 2024 kepada masyarakat. Penyebaran informasi politik menggunakan media sosial berusaha untuk menyasar dan menggaet pemilih yang berasal dari generasi Millenials dan Z. Tujuan penelitian ini adalah untuk mengetahui efek terpaan pemberitaan hoaks Pemilu 2024 di Instagram terhadap sikap mahasiswa. Teori ini menggunakan teori peneliaian sosial dari Muzafer Sherif (1982) untuk melihat penilaian pesan yang dilakukan oleh khalayak. Studi kami berlandaskan paradigma (positivisme) dengan pendekatan kuantitatif jenis eksplanatif. Pengumpulan data dengan metode survei melalui kuesioner kepada sebanyak 100 mahasiswa sebagai sampel studi. Pengambilan sampel menggunakan jenis purposive, yaitu menetapkan kriteria sebagai pengguna Instagram yang pernah melihat informasi hoaks tentang Pemilu 2024. Hasil penelitian menunjukkan bahwa terpaan pemberitaan hoaks Pemilu 2024 berpengaruh signifikan terhadap sikap mahasiswa.

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