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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Mantik Communication Avant Garde Jurnal Pewarta Indonesia Jurnal Ilmiah Multimedia & Komunikasi Artinara J-CEKI
Artyasto Jatisidi
Universitas Budi Luhur
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMAKNAAN KHALAYAK DAN HEGEMONI MEDIA MENGENAI NASIONALISME DALAM IKLAN (Studi Resepsi pada Iklan Djarum versi Bull Race, Telkomsel versi Halmahera dan You C1000 versi Miss Universe) Artyasto Jatisidi
Avant Garde Vol 4, No 1 (2016): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.448 KB) | DOI: 10.36080/avg.v4i1.214

Abstract

The era of globalization took effect on today's Indonesian nationalism, nationalism of the Indonesian nation is distorted away from its original meaning. The symbols of global cultural products as if drowning sense of all Indonesia's youth. On the other hand the mass media also play a role in this, by creating false consciousness and false about the value of nationalism. One is through advertisements on television. The theory used in this research is the Reception Analysis Stuart Hall that positioned the audience at the 3 position, Dominant-hegemonic-hegemonic, Negotiation and Opposition. From the results of these positions are expected to be concluded as to what nationalism typical community-owned Indonesia, and the power of the media hegemony. This study used qualitative methods, with a critical paradigm. Then, the data obtained through interviews with the four informants were selected by purposive sampling. The results showed that the people of Indonesia occupies a tendency on the Negotiation position, they are similar to interpret the ad makers, but they also have alternatives meaning. From the research it can be said that the people of Indonesia has a typical pragmatic nationalism that sees nationalism in terms of togetherness.
Pemaknaan Khalayak Mengenai Brand Message Choco Drink (Studi Resepsi Konten Akun Instagram @Chocodrink.id) Artyasto Jatisidi; Kevin Sebastian
Avant Garde Vol 10, No 1 (2022): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v10i1.1796

Abstract

Massive content on social media today makes it a new challenge for brands to be able to survive in digital marketing on social media, brands must be able to create content that is relevant to the audience. This study aims to find out how the meaning of Chocodrink's target audience regarding brand messages and Chocodrink's digital marketing techniques in the content of the @Chocodrink.id instagram account. This research method is qualitative with Stuart Hall's Reception Analysis Theory which positions three audiences in three positions, namely dominant, negotiating and opposition. The subject of this study is the Chocodrink audience with the object of research, namely the Chocodrink brand message in the content of the @Chocodrink.id instagram account. Data collection was obtained through in-depth interviews with five informants who were selected by purposive sampling. The conclusion of the research is that the informants accept the meaning conveyed in the content of the @Chocodrink.id instagram account, the audience's meaning such as with the Chocodrink brand message and digital marketing techniques conveyed by Chocodrink. So that the informants can easily interpret the message that Chocodrink wants to convey. In this case it can be said that the content presented by the brand is in accordance with the characteristics of the audience and the message conveyed can be well received by the audience.
REPRESENTASI MASKULINITAS PADA IKLAN (ANALISIS SEMIOTIK ROLAND BARTHES PADA IKLAN GUDANG GARAM DAN IKLAN MS GLOW FOR MEN) Artyasto Jatisidi; Rifqi Al Mutonik; Bintarto Wicaksono
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 11, No 3 (2022)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v11i3.2552

Abstract

Media plays an important role in spreading ideas about popular culture because popular culture requires media to distribute ideas. The Gudang Garam “Jungle” advertisement and the Ms Glow for men ad “Akbar Rais, Arif Muhammad, and Verrel Bramasta” are advertisements for cigarettes and facial care products that emphasize masculinity. Both of these advertisements feature urban men in a casual style. Masculinity is a gender-based trait that is attached to men. The mass media, in this case television advertising, apparently also played a role in confirming this view. Based on semiotic analysis using the Roland Barthes model in the ad impressions of Gudang Garam "Jungle" and Ms Glow For Men "Akbar Rais, Arif Muhammad, and Verrel Bramasta" as research subjects, this study concludes as follows: Representation of masculinity in Gudang Garam and Ms. Glow For Men is, Masculine is described as brave and likes challenges, Masculine is described as caring about appearance, and Masculine is concerned with their partner and family. In this case, the Gudang Garam and Ms Glow For Men advertisements have the characteristics of new masculinity. At the end of the 1900s to the 2000s a new term emerged in the construction of the male self, namely new masculinity (the concept of new masculinity). This new figure presents a unique and interesting blend that opens the world's eyes to the stereotypes of masculine images that have been formed so far. The character of this masculinity is different from the initial masculinity.Media memegang peranan penting dalam penyebaran gagasan tentang budaya populer karena budaya populer memerlukan media untuk mendistribusikan ide. Iklan Gudang Garam “Jungle” dan Iklan Ms Glow for men “Akbar Rais, Arif Muhammad, dan Verrel Bramasta” merupakan salah satu iklan rokok dan produk perawatan wajah yang mengedepankan maskulinitas. Kedua iklan ini menampilkan laki-laki perkotaan dengan gaya yang kasual. Maskulinitas adalah sifat-sifat berdasarkan gender yang dilekatkan pada laki-laki. Media massa dalam hal ini iklan televisi rupanya juga berperan dalam pengukuhan pandangan tersebut. Berdasarkan analisis semiotika dengan menggunakan model Roland Barthes pada tayangan iklan Gudang Garam “Jungle” dan Ms Glow for Men “Akbar Rais, Arif Muhammad, dan Verrel Bramasta” sebagai subjek penelitian, penelitian ini menyimpulkan sebagai berikut: Representasi maskulinitas dalam iklan Gudang Garam dan Ms Glow for Men adalah, Maskulin digambarkan Berani dan Menyukai Tantangan, Maskulin digambarkan peduli akan penampilan, dan Maskulin Perhatian terhadap pasangannya maupun keluarga. Dalam hal ini iklan Gudang Garam dan Ms Glow for Men terdapat karakteristik new masculinity. Akhir tahun 1900-an menuju tahun 2000-an munculah istilah baru dalam konstruksi diri laki-laki yaitu new masculinity (konsep maskulinitas baru). Sosok baru ini menyajikan sebuah paduan unik dan menarik yang membuka mata dunia atas stereotype imaji maskulin yang selama ini dibentuk. Karakter maskulinitas ini berbeda dengan maksulinitas pendahuluannya. 
Praktik-praktik Komunikasi Kelompok dalam Memproduksi Acara Popnews pada KompasTV Arbi Cristional Lokananta; Bintarto Wicaksono; Artyasto Jatisidi; Haronas Kutanto
Jurnal Pewarta Indonesia Vol 4, No 2 (2022): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v4i2.115

Abstract

Penelitian ini bertujuan mengetahui bagaimana komunikasi kelompok tim produksi program Popnews di KompasTV? Bagaimana sistem eksternal dan sistem internal komunikasi kelompok yang Popnews di KompasTV lakukan? Metode penelitian yang digunakan adalah pendekatan kualitatif dan metode deskriptif kualitatif dengan pengumpulan data diperoleh dari pengamatan langsung (observasi) dan wawancara mendalam terhadap informan. Data diperoleh melalui studi kepustakaan dan dokumentasi dari berbagai media, baik cetak maupun daring. Penelitian akan melihat tiga unsur penting dalam komunikasi kelompok George C. Homans adalah semua hal kegiatan, interaksi dan perasaan yang dilakukan oleh anggota tim produksi program Popnews di KompasTV. Unsur kegiatan yang mereka lakukan mencakup komunikasi kelompok yang dilakukan dari tahap pra, produksi, sampai pascaproduksi.
Penyajian Podcast Komite Akreditasi Nasional “Podcastkan” Sebagai Media Informasi Skema Akreditasi Haronas Kutanto; Artyasto Jatisidi; Rini Lestari
Communication Vol 14, No 1 (2023): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v14i1.2169

Abstract

Saat ini, sebagian besar institusi baik kementrian ataupun non kementrian menggunakan platform media sosial sebagai media informasi publik, salah satunya dengan memproduksi konten podcast. Podcast merupakan serial program yang menyajikan berbagai macam informasi, yang membahas berbagai macam topik tentang hiburan, edukasi ataupun sosialisasi. Podcast telah menjadi media komunikasi yang cukup populer, terbukti dengan semakin banyaknya institusi yang memiliki konten program dalam format podcast. Layaknya sajian program mini talkshow di televisi, saat ini podcast dapat sajikan dalam format “video podcast”. Komite Akreditasi Nasional (KAN) adalah lembaga yang bertanggung jawab kepada Presiden Republik Indonesia dengan tugas utama memberikan akreditasi kepada Lembaga Penilai Kesesuaian. Komite Akreditasi Nasional memanfaatkan media sosial dengan format video podcast “PodcastKAN” sebagai media informasi skema akreditasi lembaga penilaian kesesuaian yang ditayangkan melalui platform youtube. Dalam hal ini, peneliti berfokus pada produksi dan penyajian podcast: mulai dari pra-produksi, produksi dan pasca produksi, termasuk strategi pemilihan narasumber di setiap episodenya.
Pemaknaan Nasionalisme Budaya dalam Iklan (Studi Resepsi pada iklan Grab versi #ModalPercaya dan Shopee Versi #ArtiNasionalisme) Jatisidi, Artyasto
Avant Garde Vol 11, No 2 (2023): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v11i2.2695

Abstract

Globalization has influenced the current nationalism of Indonesia, where the nation's nationalism is far removed from its original meaning. Symbols of global cultural products seem to overshadow the sense of identity of the entire young generation of Indonesia. On the other hand, mass media also plays a role in this by creating false and misleading awareness about the values of nationalism, one of which is through television advertisements. The aim of this research is to understand how contemporary nationalism, as perceived by the audience, either remains in a position of feudal nationalism hegemony or holds alternative interpretations of nationalism. The theoretical framework employed in this research is Stuart Hall's Reception Analysis, which positions the audience in three positions: Dominant-hegemonic, Negotiated, and Oppositional. The results obtained from these positions are expected to conclude the characteristics of nationalism held by Indonesian society and the hegemonic power of the media. This research utilizes a qualitative method with a critical paradigm. The data obtained through interviews with the four informants were purposively sampled. The findings of the research indicate that one informant occupies the dominant position, agreeing with the concept presented in the advertisement, two informants are in the negotiated position, offering different interpretations than the advertisement producers, and one informant holds an oppositional position, refuting the concept of the advertisement. The researcher also concludes from this study that the audience tends towards a type of nationalism known as civic nationalism, which is pragmatic in the sense that it focuses on activities held in common as the essence of society's nationalism
Sustainable Cultural Tourism Innovation: Cow Cart in Palbapang Village Dita, Apro; Pinontoan, Nexen Alexandre; Jati, Rocky Prasetyo; Jatisidi, Artyasto
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5270

Abstract

This study investigates the sustainable cultural tourism innovation using cow carts in Palbapang Village, Yogyakarta. The background highlights the importance of integrating sustainability into tourism development to preserve cultural and environmental heritage. A qualitative approach was employed, involving in-depth interviews, participatory observation, and document analysis to gather comprehensive data from stakeholders such as cow cart owners, tourism managers, tourists, and local residents. The findings indicate that the cow cart initiative is well-received by the community, enhancing local pride and providing economic benefits by boosting local small and medium enterprises (SMEs). The initiative also reduces environmental impact by minimizing reliance on motor vehicles and promoting waste management and nature conservation. The dis-cussion emphasizes the importance of community participation and government support in im-proving infrastructure and training to ensure high-quality services. The study concludes that cow cart tourism effectively promotes sustainable cultural tourism, preserving cultural heritage while fostering economic growth and environmental conservation. This model demonstrates how tra-ditional practices can be integrated with modern tourism demands to achieve long-term sus-tainability
Pelatihan Adobe Indesign Pada Guru Smkn 58 Untuk Peningkatan Kompetensi Guru Produktif Pusparani, Yori; Jatisidi, Artyasto; Satrio Darmawan, Zakaria
Artinara Vol 1 No 1 (2022): Jurnal Artinara Februari 2022
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/art.v1i01.44

Abstract

Software is data that is programmed, stored, and digitally formatted with a specific function. This device itself does not have a physical form, you can operate it via a computer. For its own manufacture, this device requires a programming language written by a programmer/person who is an expert in the field. The reason is, with software that is a command program to run the needs on a computer. Adobe Indesign is a software to layout a magazine or book. In the process of applying Adobe Indesign, all materials are prepared neatly and are in one folder in order to facilitate the place in the process of laying out books or magazines as one of the final goals to be done. Even though it is neat, the important point is how to style a design work in the form of a book or magazine which will later be published to the public. To achieve this, it is necessary to pay attention to various design elements and principles in the layout. Adobe Indesign is often used by designers or smaller is a magazine designer in helping the process of arranging the layout and making it easier to create page by page. This software allows designers to lay out more pages in one book and certainly not too big if used as a raw file. With some of the above foundations, we plan to carry out community service activities with the concept of "Adobe Indesign Training for SMKN 58 Teachers to Improve Productive Teacher Competence". It is hoped that with this community service activity, which contains several Adobe Indesign operating materials, it can make it easier for SMKN 58 teachers to teach the software to students and of course can improve skill competence.
Pelatihan Animasi Dasar untuk Pengenalan kepada Siswa SD Lazuardi Cordova Jakarta Jatisidi, Artyasto; Alif Ramadhan, Nur; Lestari, Rini
Artinara Vol 2 No 1 (2023): Jurnal Artinara Februari 2023
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/art.v2i01.63

Abstract

Fenomena merebaknya animasi local saat ini membuat banyak masyarakat, khususnya generasi Z yang ingin menjadi creator animasi. Sayangnya, tidak sedikit generasi belia saat ini belum mengetahui profesi sebagai animator. Oleh karena itu, tim melaksanakan Program Pengabdian Kepada Masyarakat (PKM) berupa pelatihan animasi dasar yang bertujuan untuk membantu memperkenalkan animasi dasar bagi siswa SD khususnya dalam bidang content creator animasi serta melatih rasa percaya diri dan kreativitas siswa dalam mengembangkan diri sebagai animator. Pelatihan ini diselenggarakan oleh dosen dan mahasiswa Program Studi Ilmu Komunikasi Universitas Budi Luhur yang diikuti 20 peserta dari siswa kelas 5 SD Lazuardi Cordova Jakarta. Metode pelatihan yaitu perkenalan, pengenalan animasi, prinsip animasi, praktik animasi, pengenalan program pembuatan animasi dan evaluasi. Semua kegiatan pelatihan dilaksanakan di SD Lazuardi Cordova. Hasil dari kegiatan menunjukkan adanya antusiasme para peserta pelatihan dan minat peserta untuk menjadi animator muda.
Analisis Perspektif Semiotika Makna Kebaya Yang Ditampilkan Jeng Yah Dalam Serial Gadis Kretek Amanda Safira Putri Hamid; Artyasto Jatisidi; Rocky Prasetyo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6197

Abstract

The series 'Gadis Kretek' carries a deep significance of Javanese society, firmly rooted in its principles, guidance, and cultural heritage. The series traces the history and development of the kretek industry against a historical backdrop. The character Dasiyah, or Jeng Yah, plays a crucial role in representing an inspiring woman. Her character demonstrates that women possess courage, perseverance, and the ability to overcome challenges. In this research, the focus will be on the colors of the kebaya worn by Dasiyah or Jeng Yah. This article employs a qualitative method with Roland Barthes' semiotic approach to analyze the perspectives and meanings conveyed by the kebaya worn by Jeng Yah in the Netflix series. The researcher has applied several methods, including a literature review, observation, and documentation. This is because the research object is a document, specifically the scenes in the Netflix film 'Gadis Kretek.
Co-Authors Alif Ramadhan, Nur Amanda Safira Putri Hamid Amanda Safira Putri Hamid Bintarto Wicaksono Desti Kornelia Crista Desti Kornelia Crista Dita, Apro Jati, Rocky Prasetyo Kevin Sebastian Kutanto, Haronas Lestari, Rini Lokananta, Arbi Cristional Pinontoan, Nexen Alexandre Putri, Visella Tania Radita Rifqi Al Mutonik Rini Lestari Rocky Prasetyo Rocky Prasetyo Rocky Prasetyo Jati Satrio Darmawan, Zakaria Yori Pusparani