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Nurul Fardiana
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At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah
Published by Institut Agama Islam Riyadlatul Mujahidin Ngabar Ponorogo
ISSN : -     EISSN : 27160866     DOI : https://doi.org/10.51772/tasyri'.v1i02.52
Core Subject : Religion, Economy, Humanities, Social,
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
The journal is a semi-annual publication publishing two issues each year. It strives to strengthen transdisciplinary studies on issues related to Islam and Muslim societies. Its principal concern Islamic laws, islamic interdicipliner, islamic social, and Islamic economics.
Arjuna Subject : Ilmu Sosial - Hukum
Articles 61 Documents
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Analisis Implementasi Program Thematic Education Outlet Sebagai Strategi Penguatan Branding Perbankan Prasetian Dewi, Arlinta
At-Tasyri': Jurnal Hukum dan Ekonomi Syariah Vol. 5 No. 02 (2024)
Publisher : Fakultas Syari'ah Institut Agama Islam Riyadlatul Mujahidin Ngabar (IAIRM) Ponorogo.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55380/tasyri.v5i02.826

Abstract

This research aims to analyze the extent of success of the thematic education outlet program launched by BNI. The method used is qualitative descriptive by collaborating case studies and literature review. The data obtained will be analyzed in such a way as to produce a conclusion. The research results show that the thematic education outlet program is able to provide a customer experience to encourage the migration of customer transactions towards digital. This program provides a faster, more informative and complete experience as well as easy and comfortable operational access for customers. The concept and services of this program are ultimately effective in encouraging BNI’s rebranding to become a millennial and more digital bank as well as supporting the development of international banking services.

Page 7 of 7 | Total Record : 61

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