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Sodality: Jurnal Sosiologi Pedesaan
ISSN : 23027517     EISSN : 23027525     DOI : -
Sodality: Jurnal Sosiologi Pedesaan is a scientific journal, focused on Rural Sociological which refers to the key terminology of "Sodality" where the dynamics of the local structures (village/rural) and extra-local has created spaces of social disharmony, thus require the analysis and synthesis of multidisciplinary science to explain empirical facts dimensions of socio-economic-ecological in village/rural.
Arjuna Subject : -
Articles 410 Documents
SIKAP DAN INTENSI PEMANFAATAN INTERNET DALAM KEGIATAN BISNIS Anggita Nurul Adha, Irena; Virianita, Ratri
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 3 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.13 KB) | DOI: 10.22500/sodality.v4i3.5836

Abstract

As developed time, needs of information and communication media become significant. Internet utilization functions for business were transformed from information exchange into an instrument for business strategy application such as marketing, selling and customer service. In general, internet has three functions in business such as communication, promotion and research. Small and middle scale entrepreneur which exposed with the growth of information technology have the options whether to utilize internet for business or not. The objective of this study is to describe attitude and intention of internet utilization for business, and to analyze the effect of attitude and subjective norm to intention of internet utilization for business on small and middle scale entrepreneur. This research used quantitative approach. The results of this study is, mostly small and middle scale entrepreneur have positive attitude and intention to internet utilization for business. Attitude and subjective norm are effected to intention to internet utilization for business.
PERSEPSI MAHASISWA TERHADAP LAYANAN NOKIA LIFE TOOL SEBAGAI INOVASI MEDIA INFORMASI PERTANIAN Yuanita, Suzyant; h, Hadiyanto
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 3 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (825.603 KB) | DOI: 10.22500/sodality.v4i3.5837

Abstract

Nokia Life Tools is an innovation in agricultural sector which provide relevant information needed by farmers. One of the consequences of innovation is justification as action by the stakeholders. Agronomy and Horticultural Department students in this case are acting as one of the stackholders for the agricultural sector. The purpose of this study is to find out what the perception of students in the Agronomy and Horticultural Department class of 2006 about Nokia Life Tools watched by its characteristic as an innovation to agricultural sector. Beside that this study also have the purpose to understand the relation between internal and external factors from the Agronomy and Horticultural Department class of 2006 students with the perception about Nokia Life Tools.The result of this study shows that students in the Agronomy and Horticultural Department class of 2006 think that Nokia Life Tools giving an average advantage level, quite fit for agricultural sector, quite complicated, quite easy to be tried, and also quite easy for the result to be observed. Other result is the internal factor that related to the students in the Agronomy and Horticultural Department class of 2006 perception is the origin of the students and the students awareness level about Nokia Life Tools., and the external factor is the students exposure level of the Nokia Life Tools advertisement.
STRATEGI PENCITRAAN PERUSAHAAN AGRIBISNIS MELALUI MEDIA VIRTUAL Yusuf, Rinaldy; Purnaningsih, Ninuk
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 3 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.682 KB) | DOI: 10.22500/sodality.v4i3.5838

Abstract

This study is about the effectiveness of agribusiness corporate brand image strategy which doing by PT. Plantera on virtual media and related factors. This study use quantitative approach with survey method and supported by qualitative data. Respondent is people who already visited Plantera Fruit Paradise Ngebruk’s fan page on Facebook and then decided to came to the Plantera. This study focused on relation between respondent’s social economic characteristics (gender, age, level education, and level income), public perception about the corporate, and corporate brand image strategy on Facebook Fan Page with the effectiveness itself. Based on result, from four social economic characteristics on respondent (gender, age, level education, level income) only level education, level income, and age of respondent that have relation with the effectiveness of corporate brand image strategy on Facebook Fan Page.. The conclusion of this study is the corporate brand image strategy which doing by PT. Plantera is well done and had an effective result on it’s implementation.
DAMPAK PROGRAM PEMBAHARUAN AGRARIA NASIONAL (PPAN) TERHADAP KEADAAN SOSIAL EKONOMI DAN EKOLOGI MASYARAKAT LOKAL Maharani Kusuma Ningtyas, Pitaloka; Hadi Dharmawan, Arya
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 3 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.755 KB) | DOI: 10.22500/sodality.v4i3.5840

Abstract

The objectives of this research are: (1) to compare the social-economic condition of communities before and after the National Agrarian Reform Program (PPAN); (2) to know the alteration of land placement (3) to explore the differences of perception from local communities about PPAN. This research was using qualitative and quantitative method. The qualitative method was supported by in-depth interview for collecting data. In the other hand, quessionaire used to be a research instrument to support quantitative method. There were 60 respondents who got PPAN program in this research which selected by purposive sampling technique.
MENGEMBANGKAN SISTEM PENYULUHAN PERTANIAN, PERIKANAN, DAN KEHUTANAN DALAM RANGKA IMPLEMENTASI UNDANG-UNDANG NOMOR 16 TAHUN 2006 Sadono, Dwi
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 3 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.806 KB) | DOI: 10.22500/sodality.v4i3.5841

Abstract

The enactment of Law 16/2006 on System of Agricultural Extension, Fisheries and Forestry may be marked as the new era in agricultural extension development of Indonesia. It is realized so far, that there has been no significant progress to that issue since the extension service had been administratively shifted from the central government to regional authority. Lack of local authority commitment on funding the extension services has made agricultural extension activities remained undeveloped during the years. With Law 16/2006, extension services gained sufficient legal-basis to be undertaken and thus financed by regional authority. This article is part of study to see sub-systems of extension, i.e. extension policy, agricultural extension, research and inspection, special education/official duty, and training. These sub-systems build up an integrative extension system that determines the success of agricultural extension mission at large. This writing tries to elaborate how better functional interconnection among those sub-systems could help increase the effectiveness of agricultural extension activities in the field.
RESENSI BUKU : Pollock, John L. and Joseph Cruz 2003. Contemporary Theories of Knowledge, Second Edition. Rowman & Littlefield: Lanham Agusta, Ivanovich
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 2 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.458 KB) | DOI: 10.22500/sodality.v4i2.5842

Abstract

Bahwa dalam edisi pertama buku ini langsung digolongan menjadi buku klasik, menunjukkan kualitas isinya yang tinggi. Sedangkan edisi kedua ini, selain digunakan sendiri oleh John L. Pollock –profesor filsafat dan ilmu pengetahuan kognitif di Universitas Arizona—untuk mata kuliah Theory of Knowledge (Teori tentang Pengetahuan) yang dia asuh, buku ini juga digunakan di universitas-universitas lain. Telah puluhan buku lain yang menggunakan citasi dari buku ini. Bahkan banyak yang menyatakan bahwa buku ini jauh lebih bagus dalam menerangkan teori-teori pengetahuan dibandingkan dengan buku-buku serupa, bahkan yang terbit beberapa tahun kemudian, misalnya Introduction to ContemporaryEpistemology (1985) karya Jonathan Dancy, Groundless Belief edisi kedua (1999) dan Problems of Knowledge: A Critical Introduction toEpistemology (2001) karya Michael Williams, Epistemology: Classic Problems and Contemporary Responses (2002) karya Laurence BonJour, dan Knowledge (2001) karya Michael Welbourne (Traiger 2004).
Representasi Profesional Petani Padi-Sawah dalam Hubungannya dengan Praktek Pengendalian Hama Katrina Pandjaitan, Nurmala
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 2 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.943 KB) | DOI: 10.22500/sodality.v4i2.5843

Abstract

The purpose of this research is to apprehend plant disease management practices from a psyhosocial viewpoint. Is there any relationship between plant disease management practices and the professional representations of the farmers? What influence does professional context have in this relationship? How does participation in SLPHT, used to spread IPM Practices, influence rice farmers in plant disease management? The relationship between professional representations and pest management practices varies depending on the professional context. When institutional coercion is marked, it is the legal prescriptions which influence the relationship between professional representations and practices. Inversely, when institutional coercion is less marked, professional representations guides practices. Participation in SLPHT is unrelated to plant disease management by the rice farmers. This research aims to contribute to the study of adult training by showing how the professional context can influence the adoption of innovation.
Konsep Diri Anak Jalanan : Kasus Anak Jalanan di Kota Bogor Provinsi Jawa Barat Pamuchtia, Yunda; K. Pandjaitan, Nurmala
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 2 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1443.851 KB) | DOI: 10.22500/sodality.v4i2.5844

Abstract

Penelitian ini mengenai konsep diri anak jalanan untuk dapat memahami tingkah laku mereka. Tujuan penelitian ini adalah untuk mengetahui: (1) Karakteristik sosial ekonomi anak jalanan, (2) Konsep diri anak jalanan, (3) Perbedaan konsep diri berdasarkan karakteristik anak jalanan. Mayoritas anak jalanan di ketiga lokasi penelitian adalah laki-laki dengan tingkat pendidikan rendah (rata-rata hanya tamat Sekolah Dasar). Sebagian besar anak jalanan bekerja sebagai pengamen. Alasan anak jalanan bekerja sebagian adalah karena kesulitan ekonomi dan sebagian lagi untuk mencari uang tambahan dan untuk rekreasi. Pendidikan orang tua anak jalanan rata-rata hanya tamat Sekolah Dasar dan bekerja di sektor marjinal seperti buruh dan pada bidang jasa seperti tukang ojek dan membuka bengkel. Konsep diri anak jalanan menyangkut karakter pribadi, penampilan fisik, hubungan dengan orang tua, umum, sikap jujur dan percaya dan hubungan dengan Tuhan ternyata cenderung positif. Artinya sebagian besar anak jalanan melihat dirinya cenderung positif. Namun konsep diri menyangkut kestabilan emosi yang dimiliki anak jalanan cenderung sedang, anak jalanan mengakui kondisi mereka sering labil. Ada perbedaan antara konsep diri anak jalanan berdasarkan karakteristik sosial ekonomi yang mereka miliki seperti usia, jenis kelamin dan alasan turun ke jalan, namun tidak ada perbedaan konsep diri berdasarkan tingkat pendidikan dan jenis pekerjaan. Konsep diri anak jalanan cenderung positif ternyata belum muncul dalam usaha mereka untuk memperbaiki diri dalam memilih pekerjaan dan berhubungan dengan orang lain yang tidak bekerja sebagai anak jalanan ataupun orang lain yang tidak senasib dengan mereka.
Transformasi Identitas Gerakan dari “Petani” menjadi “Masyarakat Adat”: Upaya Memahami Konflik Pembangunan Bandara Sultan Babullah di Ternate Maluku Utara” Taib, Rinto; Soetarto, Endriatmo; Tonny, Fredian
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 2 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.061 KB) | DOI: 10.22500/sodality.v4i2.5845

Abstract

Land conflict in Ternate have been in existence from the era of pre-independence to the present reform era. One example is the conflict over the development of Sultan Babullah Ternate Airport, which has victimized the peasant communities in the village of Tafure. This srudy used a strategy of qualitative method of research. It is intended to development of Sultan Babullah Ternate Airport, examine the formation and development of new social movements in Ternate and its relation to the issues of environmental and socio-economic impacts as well as the issues of ulayat (custom) land and the rights of custom communities, and determine to what extent the peasants’ movements could become a solution to win the peasants’ rights and at the same tme feasible as the forum to struggle for better life of peasants. This study found that the peasant communities initially launched protests to get the financial compensation for the land used for the airport and then in the next development they changed their movement identity from peasants to custom communities. It was also found that there were some factors that triggered the birth of the new social movement, for example lost farm land, lost housing land, disappearing acces to forest area, lost rights for custom land, lost houses or settlement, lost sources of livelihood or incomes, lost plantation land and cemetery, etc. The emergence of the peasants’ social movement in Ternate is motivated by equal feeling of poor life and strong desire for a change However, the management of organizational aspects have not yet fully run well such as filing, financing, and work division. In its development, the peasant’s movement has experienced some structural constraints, for example the weak position of peasants concerning the evidence of land ownership, while the cultural obstacle is the presence of internal conflicts or divisions in the movement.
Pertarungan Gagasan Dan Kekuasaan Dalam Pemekaran Wilayah : Studi Kasus: Kabupaten Bungo dan Kabupaten Tebo di Propinsi Jambi Farida, Aulia; Hadi Dharmawan, Arya; Tonny, Fredian
Sodality: Jurnal Sosiologi Pedesaan Vol. 4 No. 2 (2010): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5078.6 KB) | DOI: 10.22500/sodality.v4i2.5846

Abstract

Pemekaran Wilayah menjadi semakain marak di Indonesia , dan dikarenakan beberapa alas an yang melatarbelakanginya. Tujuan ideal dari suatu pemekaran wilayah adalah untuk meningkatkan kesejahteraan masyarakat. Hal ini juga ditujukan untuk memperpendek, mengefektifkan birokrasi, sehingga penggunaan, pengoilahan dapat langsung diawasi dan dimanfaatkan oleh masyarakat local, sehingga menjadikan masyarakat lebih mudah untuk mengontrolnya. Namun demikian, fakta dilapangan menunjukkan adanya penyalahgunaan oleh sekelompok pihak untuk mencapai tujuan dan kepentingan golongan. Salah satunya adalah untuk memperoleh kekuasaan di wilayah baru. Ada banyak aktor yang terlibat di dalam pemekaran, dan masing-masing dari mereka memiliki tujuan dan kepentingan tersendiri. Salah satu wilayah yang mengalami pemekaran adalah kabupaten Bungo an Kabupaten Tebo di propinsi Jambi. Pemekaran diwilayah ini pada awalnya memang diberikan kesempatan oleh pusat, dengan adanya kesempatan tersebut, pemerintah daerah Bungo-Tebo, sangat mendukung dilakukan pemekaran dan menjadikan isu ‘kepentingan masyarakat’ sebagai alas an dilakukan pemekaran tersebut. Untuk memenuhi persayaratan dan mempersiapkan perencanaan pemekaran, pemerintah daerah bekerja sama dengan banyak aktor. Namun, dikarenakan ktidaksiapan perencanaan tersebut, ada banyak persyaratan pemekaran yang belum mampu dipenuhi daerah sehingga muncul rekayasa-rekayasa agar pemekaran dapat dilakukan. Akibat ketidaksiapan ini, ketika pemekaran terjadi tujuan untuk mensejahterakan masyarakat tidak tercapai. Berdasarkan latar belakang pemekaran seperti itu, menunjukkan bahwa selamna sepuluh tahun, pemekaran tidak membarikan keuntungan bagi masayarakat, ketidakpuasan terhadap pemekaran, terjadi konflik kepentingan di masyarrakat, dan pemekaran lebih sebagai perebutan kekuasaan di wilayah baru. Dengan demikian, patut dipertimbangkan jika pemekaran wilayah tidak dilanjutkan.

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