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Chrisanty V. Layman
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Milestone: Journal of Strategic Management
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27753565     DOI : -
Core Subject : Social,
Social Sciences
Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to strategic management while engaging strategic management scholars and practitioners. Milestone: Journal of Strategic Management places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to business strategic management. This journal topic covers scientific publications related to business, strategic management, organizational behaviour, and international management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 80 Documents
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ACADEMIC RESILIENCE AND SELF-ESTEEM AS DETERMINANT OF STUDENTS’ ACADEMIC PERFORMANCE IN ZAMFARA STATE Chioma Ifeoma Ojeleye; Oluchi Nnadozie Adegbile; Taibat Apanpa
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.7206

Abstract

The academic performance of students in the nations tertiary institutions has been on the decline. The study explored self-esteem and academic resilience as determinants of students’ academic performance in Federal Polytechnic Kaura-Namoda, Zamfara state. The study employed survey and cross-sectional research design. The study employed purposive sampling technique as 800 pieces of questionnaire were administered students in the institution out of which 682 were valid and used for the analyses. The study used statistical package for social sciences (SPSS) to run the preliminary analyses such as detection of missing value, outliers, multicollinearity and test of normality. Structural equation model (SmartPLS) was used to run the measurement and structural models. The findings revealed that self-esteem and academic resilience have positive and significant effect on students’ academic performance in Federal Polytechnic Kaura-Namoda, Gusau, Zamfara state. The study recommended that educational stakeholders (the government, school management, lecturers and school peers) should encourage students to bounce-back from seemly difficult situation to stimulate their performance.
DETERMINANTS OF CAPITAL STRUCTURE IN INDONESIAN COMPANIES FROM 2011 – 2022 Wilar, Gideon Caprio; Budhidharma, Valentino
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8204

Abstract

The purpose of this study is to examine the variables influencing capital structure in Indonesian businesses. The dependent factors in this case are the debt to asset ratio (DAR) and the debt-to-equity ratio (DER), while the independent variables are profitability, growth potential, size, dividend policy, liquidity, and business risk. All industries in Indonesia are represented in the research sample, except for the banking industry. The panel regression analytical method is used. Furthermore, Random Forest's variable importance analysis is used in this work. The outcome demonstrated that dividends, tangibility, profitability, and liquidity are important components of both DAR and DER models. Strong tangible assets raise both DAR and DER, but favorable profitability and liquidity typically lower them. Additionally, businesses that pay out larger dividends typically have smaller debt loads. Therefore, businesses should concentrate on sustaining strong profitability as it is closely related to sales. To guarantee continuous liquidity, which enables businesses to fulfill both short- and long-term obligations, care must be taken while paying out dividends.
POSTULATING THEORY SYNTHESIZATION FOR STRATEGIC ALLIANCE AND COMPETITIVE ADVANTAGE SUCCESS IN NIGERIA Ojukwu, Henry Sonna
Milestone: Journal of Strategic Management Vol. 4 No 2 September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i2.7950

Abstract

Irrespective of country and economy, organizations around the globe are constantly scanning for ways to enhance their competitive position for sustained industry performance amidst heightened competition. Rather than competing against each other, these firms view themselves as strategic partners for long-term industry relationships. To this end, the study analyzed how theoretical Synthesization would greatly influence the positional standing of aligning firms. To achieve the study intent, the scoping review approach was employed. Study materials were mainly journal articles sourced from academic search engines and institutional databases. The study clearly states that regarding strategic alliance and competitive advantage, the essence of possessing rare, uncopiable, and non-substitutability organizational resources should be for inter-organizational purposes rather than individualist exploitation.
DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK Sembel, Jacquelinda Sandra; Putri, Derinda Alika
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8206

Abstract

In the era of digital marketing, the role of Key Opinion Leaders (KOL) has become critical to attract new customers. However, previous studies reveal inconsistent results.  This study aims to investigate the influence of Key Opinion Leaders (KOL) on purchasing interest in cosmetics products. The study employs a descriptive quantitative method, using a survey questionnaire distributed to 200 respondents. The respondents have TikTok accounts and follow Key Opinion Leaders in the beauty sector on TikTok. The research employs a quantitative study with a survey questionnaire. Data was analyzed using SmartPLS 4 software. The study reveals interesting results. First, there is a positive influence of KOL Expertise on followers' buying interest. However, KOL Attractiveness and Trustworthiness do not have a positive influence on followers' buying interest. The research findings provide strategic implications for marketers and business owners who plan to optimize their digital marketing strategies by employing Key Opinion Leaders.
MARKETING INNOVATIONS AND PERFORMANCE OF INSURANCE COMPANIES IN NIGERIA: MODERATING ROLE OF INSTITUTIONAL SUPPORT Ojeleye, Yinka Calvin; Mustapha, Hauwa Abdullahi; Oyede, Saheed Adesunkanmi
Milestone: Journal of Strategic Management Vol. 4 No 2 September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i2.8455

Abstract

The adoption of marketing innovations can contribute to the sustainability of a firm. However, research on the types of marketing innovations and their effects is limited. The study examined the dimensions of marketing innovations, their effects on performance of insurance firms, and how institutional support moderates those effects. The population of the study 504 management staff from 56 insurance companies, a sample size of 223 was determined using the Taro Yamane formula for finite population. Empirical data were collected and used to validate the model. Significant positive relationships are identified among each dimension of marketing innovation and performance. The findings are explained through the theoretical lens of resource-based view. Results show that both product and process innovation significantly contribute to the performance of insurance companies. Moreover, the relationship between process innovation and firm performance is significantly moderated by institutional support this is because with a favorable regulatory framework and activities aimed at encouraging innovation in the insurance business, institutional support is critical in easing the adoption and implementation of process changes. Whereas institutional support did not moderate the relationship between product innovation and firm performance. The study recommends that to maximize the significant positive effect of product innovation, Nigerian insurance firms should prioritize market research and client feedback. This study contributes to the literature because it elaborates the conceptualization of marketing innovation and presents the dynamics of institutional support and firm performance. It also provides practical implications on how insurance firms can utilize marketing innovations to achieve business sustainability.
INDIVIDUAL WORK PERFORMANCE OF MILLENNIAL EMPLOYEES IN TERMS OF SERVANT LEADERSHIP PERCEPTION Jayanagara, Oscar
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8214

Abstract

This research investigates how servant leadership impacts the job performance of millennial staff members at UKRIDA Hospital directly. Additionally, it delves into the traits of servant leadership exhibited by leaders and evaluates the job performance of millennial employees at UKRIDA Hospital. A sample using purposive sampling technic from 174 millennial employees at UKRIDA Hospital was collected. Established measurement tools, including the Servant Leadership Questionnaire (SLQ) and Individual Work Performance Questionnaire (IWPQ), were employed. The characteristics of the participants were analyzed using Statistical Package for Social Science (SPSS). Hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Servant leadership significantly and positively impacts the individual work performance of millennial employees in the hospital setting. Hospitals should cultivate an environment that embraces all facets of servant leadership to enhance the job performance of millennial employees.
SUPPLY CHAIN DISRUPTION AND SUSTAINABILITY OF PHARMACEUTICAL FIRMS IN ANAMBRA STATE, NIGERIA Eze, Solomon Uchehukwu
Milestone: Journal of Strategic Management Vol. 4 No 2 September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i2.8643

Abstract

The pharmaceutical sector, in Nigeria plays a role in the nations’ healthcare system by supplying medications to the people. However pharmaceutical companies in the Anambra State have been facing obstacles recently due to disruptions in their supply chains. This research investigates how supply chain disruptions impact the sustainability of firms in Anambra State. A mixed-methods approach, involving qualitative interviews with industry experts and quantitative analysis of operational data, identifies the main causes of supply chain disruptions and their effects on this firm’s long-term success. The research reveals that supply chain disruptions result from factors such as delays in customs clearance, inconsistent regulatory policies, currency fluctuations, inadequate transportation infrastructure and issues with supplier reliability. Interviews with industry experts highlighted customs delays as a disruption while quantitative analysis showed a 20% increase in times for imported pharmaceuticals along with a 15% rise in delivery delays and a 10% increase in product returns due to transportation challenges. Moreover, inefficiencies in inventory management were observed, leading to a 5% rise in holding costs and a 3% decrease in turnover rates due to supply chains. Challenges related to suppliers involved issues, with delivery reliability and product quality leading to a 10% extension in supplier lead times and a 5% uptick, in returns. The findings highlighted a direct correlation between these supply chain issues and decreased profitability, operational efficiency, and the ability to meet patient needs, emphasizing the urgent need for improvements to enhance the resilience of the pharmaceutical supply chain in Anambra State.
APPLICATION OF LEADERSHIP STYLES IN DIGITAL HEALTHCARE SYSTEMS Jayanagara, Oscar
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8304

Abstract

Leadership will always change according to the times, including leading in digital era. Leadership is the art of inviting and moving other people to work to achieve goals. This research aims to analyze the relationship between transformational leadership and LMX theory that provide valuable frameworks for leadership in the digitalization era by promoting adaptability, innovation, employee engagement, collaboration, and the development of strong interpersonal relationships in a technologically driven work environment. The qualitative approach is used utilizing the databases Semantic Scholar, Google Scholar and PubMed. There is a strong relationship between traits (intelligence, personality, integrity) and leadership. Digital era is an era where society is centered on systems that are integrated online in solving social problems and balancing economic growth. In this digital era, healthcare leaders need to improve their tech savvy skill so they can guide their organizations in adopting and leveraging these technologies. They need to be more proactive, be innovative and dynamic, and set a good example in order to bring the organization up ahead. To improve the quality of digital health services, effective leadership is required.
SETTLING INTERNAL STRENGTHS AND EXTERNAL DEPENDENCIES: A CONCEPTUAL FRAMEWORK INTEGRATING RDT AND RBV THEORIES FOR ORGANIZATIONAL SURVIVAL Kui, Daniel Ong Kim; Widjaja, Anton Wachidin; Pramono, Rudy
Milestone: Journal of Strategic Management Vol. 4 No 2 September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i2.8745

Abstract

The purpose of this study is to explore the integration of two mainstream theories of strategic management rooted in resource Dependency Theory (RDT) and Resource-Based View (RBV) in utilizing the internal strengths and external dependencies of companies. This study will explore the area of theory integration by using a literature review method that involves the collection, analysis and synthesis of influential publications on both theories, semi-systematic literature review is carried out with narrative analysis techniques. The results of the study provide a conceptual framework in understanding organizational strategy and to gain stability in managing the main sources of competitive advantage and dependency of the organization. Studies of how organizations are leveraging their internal strengths, and external dependencies can reveal improvement trends and under-explored areas in strategic management research. The implications of exploring the integration of these two key perspectives will enhance the prospect of using both theories together in strategic planning, organizational behavior and decision-making, and serve as an integration view for managers to engage in process utilization. Internal forces and external dependencies are rooted in two mainstream theories: Resource Dependency Theory (RDT) and Resource Based View (RBV). This study explores the area of integration of these theories using a literature review method that involves the collection, analysis, and synthesis of existing influential publications from both theories. The implications of this research provide a conceptual framework in understanding organizational strategy and to gain stability in managing the main sources of competitive advantage and dependency of the organization
E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION Berlianto, Margaretha Pink
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8306

Abstract

In the midst of increasing e-commerce competition and the dynamics of consumer behavior, industry players need to think strategically to carry out systematic consumer preference research so as not to be left behind in business competition. This research aims to investigate the influence of service quality on brand preference and satisfaction, the influence of perceived risk on brand preference and satisfaction, the influence of perceived price on brand preference and satisfaction, and the influence of brand preference on satisfaction. There were 198 respondents in the research using purposive sampling, namely Lazada consumers who made at least one purchase. The results of this research are that service quality has a positive effect on brand preference and customer satisfaction, perceived risk has no effect on brand preference and customer satisfaction, the price has a positive effect on brand preference but has no effect on customer satisfaction, and brand preference has a positive effect on customer satisfaction. The managerial implication of this research is that e-commerce business players need to focus on service quality because it has the biggest influence on customer preferences and satisfaction.

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