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Milestone: Journal of Strategic Management
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27753565     DOI : -
Core Subject : Social,
Social Sciences
Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to strategic management while engaging strategic management scholars and practitioners. Milestone: Journal of Strategic Management places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to business strategic management. This journal topic covers scientific publications related to business, strategic management, organizational behaviour, and international management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 80 Documents
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Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses] Thioanda, Nataya Niken; Wardhana, Ali
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5922

Abstract

The purpose of this study is to determine the effect of market orientation, technology orientation, and entrepreneurial orientation on business performance in the business of coffee shop. This study uses a quantitative approach where 40 coffee shops were used as sample from the results of the survey conducted. The sampling method used is non probability sampling with purposive sampling technique. Data were analyzed using multiple regression analysis method. The results of hypothesis testing with t-test explain that partially market orientation and entrepreneurial orientation have a positive and significant effect on business performance. Meanwhile, technology orientation has no significant effect on business performance. In the results of the F test, it is known that there is an effect of market orientation, technology orientation, and entrepreneurial orientation simultaneously on business performance in the business of coffee shop. Suggestions that can be conveyed in this study are coffee shop needs to implement strategies, especially market orientation and entrepreneurial orientation to understand consumer insight and take advantage of these opportunities in order to improve their business performance.Bahasa Indonesia Abstract: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan terhadap kinerja usaha pada usaha kedai kopi. Penelitian ini menggunakan pendekatan kuantitatif yang melibatkan 40 kedai kopi yang digunakan sebagai sampel dari hasil survei yang dilakukan. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling. Analisis data menggunakan metode analisis regresi berganda. Hasil pengujian hipotesis dengan uji-t menjelaskan bahwa secara parsial orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja usaha. Sedangkan orientasi teknologi tidak berpengaruh signifikan terhadap kinerja bisnis. Pada hasil uji F diketahui bahwa ada pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan secara simultan terhadap kinerja usaha pada usaha warung kopi. Saran yang dapat disampaikan dalam penelitian ini adalah coffee shop perlu menerapkan strategi khususnya orientasi pasar dan orientasi kewirausahaan untuk memahami wawasan konsumen dan memanfaatkan peluang tersebut untuk meningkatkan kinerja usahanya.
RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT Ali Akbar Fuadi; Getruda Filumena Yulius; Christian Haposan Pangaribuan
Milestone: Journal of Strategic Management Vol. 3 No. 1 April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i1.6342

Abstract

Nowadays, skincare has evolved into a social trend. People are competing to get the best suitable skincare, while local companies are competing to make skincare that is market-acceptable in terms of image, price, and quality. The usage of Korean brand ambassadors has been a topic in the local skincare industry with some of the recognized brands competing to partner with them. This paper aims to determine if the effort provides a positive relationship with customers’ purchase decision compared to other factors, which are the price and product quality. Using a Likert scale questionnaire distributed to Korean wave fans from high school and college students with a random sampling method, the data is constructed using the regression model. The questionnaire collected 52 participants who have used at least one of the local skincare products that use Korean brand ambassadors. It is found that the brand ambassador and price variable is not significant for the model tested, while product quality positively affects the customers’ purchase decision. The model shows that there is a market segmentation that does not consider the Korean brand ambassador even though they are fans of the Korean wave. Moreover, the market segmentation is also willing to spend more for the product that offers better quality. Therefore, the model suggests that local skincare brands focus more on improving the quality of their product.
THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM Muhammad Ivan Syaugy; Dewi Wuisan
Milestone: Journal of Strategic Management Vol. 3 No. 1 April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i1.6741

Abstract

This study aims to investigate the impact of celebrity endorsement on consumer behavior in the Shopee marketplace. The research employed a quantitative approach and collected data through an electronic questionnaire using Google Forms, with a total of 160 respondents from Indonesian consumers living in Greater Jakarta who have seen Shopee advertisements and shopped in the marketplace. Validity and reliability tests were performed in the measurement model, while the R-square test, T-statistics, and P-value tests were utilized in the structural model to evaluate the relationship among the variables. The results suggest that the attractiveness of celebrity endorsers does not significantly affect ad recall by consumers, whereas the credibility of the endorser has a significant impact on both ad recall and purchase intention of consumers.Bahasa Indonesia Abstrak: Penelitian ini bertujuan untuk meneliti dampak dari dukungan selebriti pada perilaku konsumen di pasar Shopee. Penelitian ini menggunakan pendekatan kuantitatif dan mengumpulkan data melalui kuesioner elektronik menggunakan Google Forms, dengan total 160 responden dari konsumen Indonesia yang tinggal di Jakarta yang telah melihat iklan Shopee dan berbelanja di pasar. Uji validitas dan reliabilitas dilakukan dalam model pengukuran, sementara uji R-square, T-statistik, dan nilai P digunakan dalam model struktural untuk mengevaluasi hubungan antara variabel-variabel. Hasilnya menunjukkan bahwa daya tarik dukungan selebriti tidak berpengaruh signifikan pada ingatan iklan oleh konsumen, sedangkan kredibilitas endorser berdampak signifikan pada ingatan iklan dan niat beli konsumen.
CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS Sean Lawrence; Patricia Patricia
Milestone: Journal of Strategic Management Vol. 3 No. 1 April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i1.6865

Abstract

Millions of people live in uncertainty even more after the COVID-19 pandemic. Therefore, creativity, proactive personality, entrepreneurial alertness, and entrepreneurial intention are required to reach the break-even point or gain business opportunities during the pandemic. This research aims to analyze the effects of university students' creativity and proactive personality towards entrepreneurial intention through a mediating role of entrepreneurial alertness in Indonesia. The research is quantitative and it uses non-probability sampling. The respondents for this study are 370 university students in Indonesia. The data was gathered using an online questionnaire and tested using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 4.0 by conducting validity, reliability, and hypothesis tests. Based on the hypothesis testing, the research shows that creativity has a positive effect on entrepreneurial alertness, proactive personality has a positive effect on entrepreneurial alertness, entrepreneurial alertness has a positive effect towards entrepreneurial intention, creativity has a positive effect towards entrepreneurial intention through a mediating role of entrepreneurial alertness, and proactive personality has a positive effect towards entrepreneurial intention through a mediating role of entrepreneurial alertness.
THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS Ardi Kho; Jacob Donald Tan; Michael Prayogo Nugroho; Stefani Mutiara Kornelius; Sonnia Prayoga; Stephen Adi
Milestone: Journal of Strategic Management Vol. 3 No. 1 April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i1.6919

Abstract

Sido Muncul is a company engaged in herbal medicine, pharmaceutical, traditional medicine, health food and beverage, cosmetics, and herbal processing. It is continuously innovating its products and keeping an eye on market needs. Sido Muncul gains a place in the hearts of consumers and is one of its business strategies. In addition, Sido Muncul is also expanding into foreign markets to market and sell its products. This study uses the description of PESTLE analysis, Porter 5 Forces, and SWOT Matrix because it experiences significant challenges from competitors, regulations, the economy, internal companies, and changes in consumer behavior. Based on the PESTLE, Porter 5 Forces, and SWOT Matrix analysis, Sido appears to have strength in market growth and has unique products and competencies to survive in competition, gain profits and continue improving efficiency and product innovation. The company needs to improve: the younger generation does not use herbal products for health.
ARE MILENIALS AND GENERATION Z STILL INTERESTED IN ENTERPRISES POST COVID? Axel Leonardo Valentino; Chrisanty V. Layman
Milestone: Journal of Strategic Management Vol. 3 No. 1 April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i1.6935

Abstract

Entrepreneurial intention is a bridge to start entrepreneurial activity. Increasing entrepreneurial activity in society will help improve the economy, standard of living and welfare of the community. The millennial and z generations, which are the generations with the largest population in Indonesia, play an important role in this regard. The purpose of this research is to find out what factors can influence entrepreneurial intentions in the millennial and z generations in Indonesia. The results of this research data sample are 277 respondents who are individuals belonging to the millennial generation and z generation. The sample respondent data that was successfully collected was then tested using the SmartPLS 4 application to find out the results of the validity, reliability and hypothesis testing results. The results of testing the hypothesis in this study indicate that family support has a positive effect on subjective norms, perceived behavioral control, and dominance. Then the relationship between perceived behavioral control and entrepreneurial intentions through mediating attitudes towards entrepreneurship and the relationship between family support and entrepreneurial intentions through mediation of perceived behavioral control and attitudes towards entrepreneurship proves to be positive. Meanwhile, subjective norms and dominance do not have a positive effect on entrepreneurial intentions through the same mechanism.Bahasa Indonesia Abstrak: Intensi kewirausahaan merupakan jembatan untuk dimulainya aktivitas kewirausahaan. Dengan meningkatnya aktivitas kewirausahaan di masyarakat akan membantu meningkatkan perekonomian, taraf hidup dan kesejahteraan masyarakat. Generasi milenial dan generasi Z yang merupakan generasi dengan jumlah populasi paling banyak di Indonesia memainkan peranan penting dalam hal ini. Tujuan dari penelitian untuk mengetahui faktor-faktor apa saja yang dapat mempengaruhi intensi kewirausahaan pada generasi milenial dan generasi Z di Indonesia. Hasil sampel data penelitian ini yaitu 277 responden yang merupakan individu yang tergolong ke dalam generasi milenial dan generasi Z. Sampel data responden yang berhasil dikumpulkan kemudian dilakukan pengujian dengan menggunakan aplikasi SmartPLS 4 untuk mengetahui hasil uji validitas, reliabilitas, dan hasil uji hipotesis. Hasil pengujian hipotesis pada penelitian ini menunjukkan bahwa dukungan keluarga berpengaruh positif terhadap norma subjektif, perceived behavioural control, dan dominance. Kemudian hubungan antara perceived behavioural control dan intensi kewirausahaan melalui mediasi sikap terhadap kewirausahaan serta hubungan antara dukungan keluarga dan intensi kewirausahaan melalui mediasi perceived behavioural control dan sikap terhadap kewirausahaan terbukti positif. Sedangkan norma subjektif serta dominance tidak berpengaruh secara positif terhadap intensi kewirausahaan melalui mekanisme yang sama.
MEDIA COMPANY'S STRATEGIC ANALYSIS USING BALANCE SCORECARD Ardi Ardi; Jacob Donald Tan; Irwanto Halim; Teddy Purnama; Yuma Luqman Adhli
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.7439

Abstract

The three steps of Media Innovation are focusing on optimizing TikTok, implementing a fair usage policy (FUP), and working strategically with Starlink. Optimization of TikTok aims to optimize digital marketing campaigns; the application of FUP includes regulations governing the fair use of internet bandwidth. And use Starlink satellite technology to expand the market. External adjustments in communication, branding, and interaction with customers and stakeholders. All activities and initiatives can be monitored by applying the balanced scorecard to measure media performance by considering four perspectives. Qualitative research methods through document studies to discuss the use of the balanced scorecard in dealing with external influences, analyze the industrial environment, discover internal strengths and weaknesses, and develop creative strategies and appropriate action plans, as well as change management to become the basis for implementing the desired changes for overall company performance measurement.
PERCEIVED ACCESS TO FINANCE, SELF-EFFICACY, AND ATTITUDE ON STUDENT’S ENTREPRENEURIAL ABILITY AND INTENTION Gianeta Gianeta; Chrisanty V. Layman
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.7456

Abstract

This study aims to analyze the influence of perceived access to finance, self-efficacy, and attitude toward entrepreneurship directly on the entrepreneurial intention and indirectly through entrepreneurial ability. The subjects of this study are 190 respondents who are undergraduate students from various majors who had studied for at least one year at Pelita Harapan University. The study uses quantitative research by taking samples using a purposive sampling technique. Data analysis was performed by Partial Least Square-Structural Equation Modelling (PLS-SEM) using the software SmartPLS 3.2.9. The results of this study indicate that perceived access to finance, self-efficacy, and attitude toward entrepreneurship has a positive on entrepreneurial ability. Meanwhile perceived access to finance is not significant to entrepreneurial intention, however self-efficacy and attitude toward entrepreneurship have a positive influence on entrepreneurial intention. Furthermore, the study found that entrepreneurial ability mediates those influences towards entrepreneurial intention. The study showcases the important mediating effect of entrepreneurial ability towards entrepreneurial intention. This supports universities to build on more practical business capabilities of their students to encourage them to start businesses.
KEUNGGULAN KOMPETITIF BISNIS KELUARGA DALAM BIDANG MANUFAKTUR PERIKANAN PADA MASA PANDEMI COVID-19: PT PLM [COMPETITIVE ADVANTAGE OF FAMILY BUSINESS IN FISHING INDUSTRY DURING COVID-19 PANDEMIC: PT PLM] Felyana, Felyana; Tan, Jacob Donald
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.7477

Abstract

PT PLM is a family company operating in the fisheries manufacturing industry which was able to survive and develop until it was able to win awards during the COVID-19 pandemic. The COVID-19 pandemic has had a significant impact on the manufacturing industry, one of which is a 30–40% decline in export demand in the production and distribution sector of fishery products. The research was conducted to find out the competitive advantages of PT PLM is still struggling to compete in the existing competition. This single case study research will be carried out qualitatively, where the data collection process will be carried out using interviews, observations, and field notes with informants, namely owners, employees, and customers from PT PLM hopes that their views can help and support in compiling the Mini-Model Theory in this research. It is hoped that the theory developed can help PT PLM in continuously improve its competitive advantage in the future and also provide insight into the world of academia in the fishing industry.Bahasa Indonesia Abstract: PT PLM merupakan perusahaan keluarga yang bergerak pada industri manufaktur perikanan yang mampu bertahan, berkembang hingga mampu meraih penghargaan selama pandemi COVID-19 terjadi. Padahal pandemi COVID-19 memberikan dampak yang signifikan terhadap industri manufaktur salah satunya seperti penurunan 30–40% permintaan ekspor pada sektor produksi dan distribusi produk perikanan. Penelitian dilakukan dengan tujuan untuk mengetahui keunggulan kompetitif yang dimiliki PT PLM yang hingga kini masih terus berjuang untuk berkompetisi di persaingan yang ada. Penelitian single study case ini akan dilakukan secara kualitatif, di mana proses pengumpulan data akan dilakukan menggunakan wawancara, observasi, serta catatan lapangan dengan informan yaitu pemilik, karyawan dan pelanggan yang berasal dari PT PLM yang diharapkan pandangan mereka dapat membantu dan mendukung dalam menyusun Mini-Model Theory di penelitian ini. Theory yang disusun diharapkan dapat membantu PT PLM dalam meningkatkan keunggulan kompetitifnya terus menerus di masa depan dan juga kasih wawasan untuk dunia akademia di industri perikanan tersebut.
DIGITAL TRANSFORMATIONAL LEADERSHIP OF WILLIAM TANUWIJAYA (FOUNDER OF TOKOPEDIA) Ardi Ardi; Yohana F. Cahya Palupi Meilani; Veronica Sinaga
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.6979

Abstract

Technology and the internet are helping to create new ideas and opportunities by digitizing customers, businesses, products, services, and processes. Businesses can influence every digital area, including consumers, employees, partners, business processes, and a global network of companies and objects. These circumstances result in fundamental adjustments in social behavior and associated repercussions. Organizations require digital transformational leadership to adapt to innovation, creativity, and change capacity. This research aims to explain the idea of digital transformational leadership as a trait of future CEOs of digital businesses. Evidence from the literature suggests that digital transformational leaders enhance organizational innovativeness and performance in many successful businesses. The founder of the Indonesian technology company Tokopedia, William Tanuwijaya, is analyzed using descriptive and phenomenological methodologies for his digital transformational leadership style. As a preliminary study, the research discusses how William's digital transformational leadership philosophy and tactics helped Indonesian market startup Tokopedia prosper.

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