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Journal of Business Administration (JBA)
Published by Politeknik Negeri Ujung Pandang
ISSN : 27751279     EISSN : 27752186     DOI : 10.31963
Core Subject : Social,
Social Sciences
Journal of Business Administration (JBA) merupakan jurnal ilmiah yang memuat tulisan dalam bentuk artikel penelitian (research article), literatur review (studi literatur), dan review buku (book review), artikel opini (perspective article) yang diterbitkan oleh Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang dengan periode terbitan dua kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 1 (2024): Juni 2024" : 6 Documents clear
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE AZARINE PADA MAHASISWI POLITEKNIK NEGERI UJUNG PANDANG Nurul Khafifah; Mawardi Mawardi; Paramudia Paramaudia
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4741

Abstract

This study aimed to determine the effect of promotion and price on purchasing decisions for Azarine skincare products among female students at Ujung Pandang State Polytechnic. The sampling technique used purposive sampling with a total of 97 respondents. Data analysis used  descriptive analysis using IBM SPSS 25 where the tests used are validity and reliability tests, classical assumption tests. The hypothesis in this research is an associative hypothesis where the tests used are multiple linear regression analysis, t test, f test and analysis of the coefficient of determination.The results of this study were: (1) promotions had a positive effect on purchasing decisions with a sig 0.00 < 0.05 and t value 7.259 > 1.985. (2) Price had a positive effect on purchasing decisions with a sig 0.02 < 0.05 and t value 3.225 > 1.985. (3) promotion and price simultaneously had a positive effect on purchasing decisions with a significance level of 0.00 < 0.05,  F-value 62.188 > 3.092 and the R-Square  47, 4%.
PENGARUH PERSEDIAAN BARANG DAGANG DAN KETEPATAN WAKTU PENEGIRIMAN PADA CV. ALLEGRA NUSANTARA Nur Fadilla; Syahriah Sari
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4738

Abstract

 This Research aims to determine,: 1) customer perceptions of the inventory of goods at CV. Allegra Nusantara 2) Customer perception of the timeliness of delivery at CV. Allegra Nusantara 3) Customer perception of sales volume at CV. Allegra Nusantara. 4) The effect of inventory of goods on sales volume 5) Effect of Timeliness on Sales Volume at CV. Allegra Nusantara 6) Effect of inventory of goods and timeliness of delivery at CV. Allegra Nusantara. This study uses a quantitative approach with questionnaire data collection methods and interviews. The sample in this study amounted to 80 respondents taken from 406 population with the proposive sampling method and the slovin formula. Data analysis was carried out by multiple linear regression analysis using SPSS Version 16.
PENGUKURUAN KINERJA KEUANGAN DENGAN PENDEKATAN ECONOMIC VALUE ADDED (EVA) (STUDI KASUS PT TELEKOMUNIKASI INDONESIA TBK) Sumatriani Sumatriani; Nurdiah Nurdiah
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4805

Abstract

This research was conducted at PT Telekomunikasi Indonesia Tbk, this research uses a quantitative type to calculate PT Telkom's EVA value.  The data used are PT Telkom's financial reports, share price data, the composite stock price index (IHSG), and SBI interest rate data.  This data is in the form of secondary data obtained from the Indonesian Stock Exchange, PT Telkom's Annual Report, and Bank Indonesia.  These data were obtained using documentation techniques, while data analysis was carried out using quantitative data analysis using the Economic Value Added (EVA) approach. Based on the results of research and discussion, it is known that the EVA produced from 2015 to 2019 always has a positive value, namely EVA>0.  This shows that the company value is in a positive condition, even though the resulting financial performance experiences fluctuating amounts which tend to decrease every year.  This means that the company is able to create added economic value for both the company and investors in the form of additional wealth. 
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP BUYING DECISION PRODUK SOMETHINC DI POLITEKNIK NEGERI UJUNG PANDANG Millenia Viska Tandiallo; Jayadi Jayadi; Dian Gita Utami
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4680

Abstract

This study aims to determine the influence of e-wom and brand image on buying decisions of Somethinc at Politeknik Negeri Ujung Pandang. The sampling technique used purposive sampling with total of 98 respondents. The data analysis used descriptive statistical analysis using IBM SPSS 25 where the tests used were validity and reliability tests, and classical assumption tests. The hypothesis in this study is associative hypothesis where the tests used are multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results of this study: (1) e-wom has positive and significant effect on buying decisions with a sig. value of e-wom 0,003 < 0.05 and a t-value of 3,106 > greater than the t-table value of 1,985. (2) brand image has positive and significant effect on buying decisions with a sig. value of brand image of 0,000 < 0,05 and a t-value of 3,811 > greater than the t-table value of 1,985. (3) e-wom and brand image simultaneously have positive and significant effect on buying decisions with significance level of 0,000 < 0,05 and an F-value of 48,345 greater than the F-table value of 3,092 and the R2 value of e-wom and brand image on buying decisions is 50.4%.
PENERAPAN GAYA KEPEMIMPINAN TRANSFORMING BRANCH MANAGER KCP BANK SYARIAH Harbani Harbani; Farida Amansyah; Andi Yahya; Mawar Sari
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4796

Abstract

This research was aimed to determine how the implementation Transforming Leadership Style Impelementation of Branch Manager KCP Indonesian Islamic Bank Tamalanrea 1 Makassar for the period of 2021-2024.The research method used was descriptive research. The sampling technique used was saturated sampling technique where the entire 23 population were taken as samples. Measurement of data was using a likert scale and data collection methods through observation, questionnaires dan interviews. The data analysis used was quantitative analysis supported by qualitative analysis and data processing using frequency distribution table.Based on the research which has been done, the results were the implementation of the Transforming Leadership of Branch Manager Indonesian Islamic Bank Tamalanrea 1 Makassar for the Period 2021-2024 shows a total 120 (34.09%) where this value is in the highest score range with the interpretation of "Not Good". Especially in the indicators of planning, grouping and motivating. So in this case the Transforming Leadership of Branch Manager KCP Indonesian Islamic Bank Tamalanrea 1 Makassar for the Period of 2021-2024 is categorized as not good, which means its implementation has not been good.Based on the conclusions of this research, the author suggests that the Branch Manager in planning an activity should always refer to the vision/goals of the organization so that what is done or planned is more targeted. Branch Manager is expected to be more familiar and know the qualities and capacities of their employees, so that employee work placements can be in accordance with their respective fields. Then the Branch Manager is expected to pay attention to relationships with his employees. For example, communicating with employees about their hopes and desires. That way, employees feel cared for and will build their enthusiasm to work actively.
PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ROTI CARMEL PADA PT PINRANG PANTAI INDAH KOTA MAKASSAR Maulana Tri Adi; Dian Pane; Ahmadi Usman
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4748

Abstract

This research is motivated by the development of increasingly competitive businesses, one of the industries that is currently developing is the bread industry. One reason is people's interest in consuming bread as a means of preventing hunger. Carmel bread produced by PT Pinrang Pantai Indah is a company that was only founded in 2020. But, is able to compete with other companies that produce bread. One of the factors to be able to survive in business competition is to create products that consumers can remember and recognize or are known as brand awareness, this will influence purchasing decisions made by consumers.This research aims to determine 1) consumer perceptions of brand awareness Carmel Bread, 2) consumer perceptions of factors influencing purchasing decisions for Carmel Bread, 3) influence brand awareness on the decision to purchase Carmel Bread. This research used a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study consisted of 90 respondents taken by using the method purposive sampling. Data analysis was carried out using simple linear regression analysis using SPSS version 16 for windows.The results of this research indicated that 1) consumer perceptions of brand awareness Carmel Bread are good, 2) consumer perceptions of the factors that influence purchasing decisions for Carmel Bread are good, 3) brand awareness influence the decision to purchase Carmel Bread. The coefficient of determination for this research is 0.601 or 60.1% and the remaining 39.9% comes from other variables outside of this research.

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