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Mega Asri Zona
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megaasrizona@fe.unp.ac.id
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omiss@fe.unp.ac.id
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Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Jl. Prof. Dr. Hamka Air Tawar, Padang Utara, Padang- West Sumatera-Indonesia (25131) Email: omiss@fe.unp.ac.id, cc: omiss.feunp@gmail.com Homepage: http://jkmosi.ppj.unp.ac.id/index.php/omiss
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Operations Management and Information System Studies
Published by Universitas Negeri Padang
ISSN : 27984486     EISSN : 27984478     DOI : https://doi.org/10.24036/omiss
Core Subject : Science,
Decision Sciences, Operations Research & Management
The aim of this journal is to publish articles dedicated to the latest outstanding developments in the fields of operations management and information system studies. This journal encompasses operational management and information systems, business decisions, processes, and activities within the actual business setting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 6 Documents
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Search results for , issue "Vol. 3 No. 2 (2023): Operations Management and Information System Studies" : 6 Documents clear
Utilitarianism, trust, and online purchase intentions on Shopee application user Diki
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.106

Abstract

This study has the aim of analyzing the influence of utilitarianism and trust on online purchase intentions on the Shopee application in meditation by attitudes towards online purchasing. This research has a population of online shopping consumers in Padang City who have never used Shopee to shop. This study used samples taken using the Purposive Sampling technique with a sample of 150 online shopping consumers in 2023. This research was analyzed using SmartPLS 4.0. With the following research results: (1) utilitarianism has a significant and positive effect on attitudes toward online purchases. (2) Trust has a significant and positive effect on attitudes towards online purchases. (3) Attitudes towards online purchases have a significant and positive effect on online purchase intentions. (4) Utilitarian has a significant and positive effect on online purchase intentions through attitudes towards online purchases. (5) Trust has a significant and positive effect on online purchase intentions through attitudes towards online purchases.
The effect of perceived ease of use, perceived usefulness, and perceived risk on reuse intention mobile banking service Aurelifa Annisa Friolinda; Yunia Wardi
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.107

Abstract

This study aims to analyze the effect of Perceived ease of use, Perceived usefulness, and perceived risk on Reuse intention of mobile banking services with Trust as mediation for Bank Nagari customers in Padang City in the new normal phase. In this study, 160 respondents comprised the sample size. The distribution of online questionnaires was used for data capture, and the SmartPLS program was used for data processing. According to the findings of this study (1) Trust has a positive and significant effect on mobile banking reuse intentions. (2) Perceived convenience of use has a positive and insignificant effect on trust. (3) Perceived efficacy has a positive and significant effect on trust. (4) Perceived risk has a positive and significant effect on trust. (5) Perceived convenience of use has a positive and insignificant effect on the intention to utilize mobile banking services mediated by trust. (6) Perceived efficacy has a positive and significant effect on the intention to utilize mobile banking services, as mediated by trust. (7) Perceived risk has a significant positive effect on the reuse intention of mobile banking, which is mediated by trust. (8) The perceived usability of mobile banking has a positive and significant influence on the likelihood of future use. (9) The perceived utility of mobile banking has a positive and significant effect on its reuse intention (10) Perceived risk has a positive and insignificant effect on Reuse intention
The influence of performance expectancy, effort expectancy, and social influence on behavioral intention to use ShopeePay Ustiza Risman; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.110

Abstract

The purpose of this study is to analyze the dimensions of Performance Expectancy, Effort Expectancy and Social Influence on Behavioral Intention to Use mediated by Trust on the ShopeePay e-wallet in Padang City. The population used in this study are all consumers who have used ShopeePay in Padang City. There were 200 responders in the study's samples. Online questionnaires were used to collect data, and sophisticated PLS (Partial Least Square) software was used to process the data. The analysis of the data revealed the following: (1) Performance expectancy has a favorable and considerable impact on consumers' trust in ShopeePay. (2) The trust of ShopeePay consumers is positively and significantly impacted by effort expectation. (3) Social Influence has a favorable and considerable impact on consumers' trust in ShopeePay. (4) The behavioral intention to use ShopeePay is positively and significantly impacted by trust. (5) Performance expectancy, which is mediated by trust, has a favorable and significant impact on behavioral intention to use ShopeePay. (6) The behavioral intention to use ShopeePay is positively and significantly influenced by effort expectancy, which is mediated by trust. (7) The behavioral intention to use ShopeePay is significantly and favorably influenced by social influence, which is mediated by trust.
The influence of variety seeking, alternative attractiveness, subjective norm, and satisfaction on switching intention Qurrati A'yun; Firman
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.114

Abstract

Competition in the smartphone industry is very tight, marked by the emergence of more and more new products with various brands. The development of the times and science have had an impact on the tendency of consumer behavior to change, especially in terms of consumption. So that a phenomenon appears in society in the form of consumer behavior that is easy to move around in consuming a product or service. This study aims to analyze the effect of variety seeking, alternative attractiveness, subjective norms, and satisfaction to switching intention on smartphones Iphone in Padang City. The sample used in this study was 170 respondents with the criteria of people who live in the city of Padang and are currently using an Iphone. Research data was collected using a questionnaire through the Google form. This study was analyzed using IBM SPSS Statistics 26. The results of this study indicate that variety seeking, alternative attractiveness, and subjective norms have a positive and significant effect on switching intention, satisfaction has a negative and significant effect on switching intention.
The influence of e-referral, attitude, and subjective norm on purchase intention Fajriyati Afdhal; Husnil Khatimah
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.115

Abstract

This study aims to analyze the extent to which the influence of e-referral, attitude, and subjective norms on purchase intention among Tokopedia consumers in Padang City. The population that will be used as research material is all consumers who have never used products at Tokopedia. The number of samples in this study was 150 respondents. Data was collected through online questionnaires and data processing was carried out through SmartPLS version 4 software. The results of this study indicate that (1) E-Referral has a positive effect on Purchase Intention (2) Attitude has a negative effect on Purchase Intention (3) Subjective Norm has a positive effect on Purchase Intention for Tokopedia Consumers in Padang City.
The effect of subjective norm and electronic word of mouth on university choice Tirta Alkautsar Amril; Abror
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.120

Abstract

The purpose of this study was to determine the effect of subjective norms and electronic word of mouth on university choice with brand equity as a mediating variable (case studies at Universitas Negeri Padang). This research is quantitative research with the positivistic method. The sampling technique in this study used the nonprobability sampling method, namely the purposive sampling technique. Data was collected using a questionnaire in the form of a Likert scale with five alternative answers. The data analysis technique used SEM-PLS with software SmartPLS version 3. The results of the study found that subjective norms had a direct and significant effect on university choice. E-wom has a direct and significant effect on university choice. Brand equity has a direct and significant effect on university choice. Subjective norms have a direct and significant effect on brand equity. E-wom has a direct and significant effect on brand equity. There is an influence of subjective norms on university choice mediated by brand equity. There is an influence of e-wom on university choice mediated by brand equity.

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