Bima Journal : Business, Management and Accounting Journal
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
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<![CDATA[Influence of Opportunities and Challenges on the Success of Young Entrepreneurs with Social Media Marketing Moderation Variables ]]>
<![CDATA[Illahi. S, Wahyu Nusantara]]>;
<![CDATA[Puteri, Hesi Eka]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.207-218
<![CDATA[Purpose: This study aims to analyze the influence of Opportunities and Challenges on the Success of Young Entrepreneurs and examine the moderating role of Social Media Marketing in this relationship, focusing on café and restaurant businesses in Limapuluh Kota Regency and Payakumbuh City. Methodology: The research employs SEM PLS analysis using the SmartPLS 3.0 tool. Primary data were collected from 61 millennial café and restaurant business owners via a Likert scale-based questionnaire distributed through Google Forms. Results: Opportunities (X1) and Challenges (X2) have a positive and significant effect on the Success of Young Entrepreneurs (Y). Social Media Marketing (Z) positively and significantly moderates the relationship between Opportunities (X1), Challenges (X2), and Young Entrepreneur Success (Y). Findings: Effective Social Media Marketing amplifies the impact of Opportunities and Challenges on the success of young entrepreneurs in the café and restaurant sector. Originality: This study provides fresh insights into the role of digital marketing strategies in enhancing entrepreneurial success in a competitive business environment. Novelty: It integrates Social Media Marketing as a key moderating factor in the entrepreneurial framework of young business owners. Conclusions: Utilizing social media marketing is crucial for young entrepreneurs to achieve sustainable growth and competitiveness. Type of Paper: Empirical research paper.]]>
<![CDATA[Exploring Social Media Marketing (SMM) in Shaping Purchase Intentions: The Mediating Role of Brand Awareness, Brand Image, and Brand Trust in the Beauty Industry Among Gen Z and Y ]]>
<![CDATA[Mukti, Vina Apriliani]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.95-110
<![CDATA[Purpose: To explore the influence of Social Media Marketing (SMM) on consumer Purchase Intention in the Indonesian beauty industry, with the mediation role of Brand Awareness, Brand Image, and Brand Trust. Method:  A quantitative approach with purposive sampling on 270 active users of TikTok and Instagram in Tasikmalaya, especially Generation Z and Y. Data was analyzed using SEM with AMOS 26. Results: The results of the study show that Social Media Marketing has a significant effect on Brand Awareness, Brand Image, and Brand Trust. However, only Brand Image and Brand Trust have a direct influence on Purchase Intention, while Brand Awareness and Social Media Marketing do not have a direct effect on Purchase Intention.  Findings: Purchasing Intentions are influenced more by Brand Image and Brand Trust than by Brand Awareness.  Novelty: This study highlights the important role of Brand Image and Brand Trust in influencing Purchase Intention through Social Media Marketing in the Indonesian beauty industry. Originality: This research fills in the gaps in marketing literature by focusing on the interaction between Brand Awareness, Brand Image, and Brand Trust in shaping purchasing Intentions through Social Media Marketing in the Indonesian beauty industry. Conclusions: To increase Purchase Intention through Social Media Marketing (SMM), beauty brands in Indonesia need to focus their efforts on strengthening Brand Image and Brand Trust, while Brand Awareness plays a role as the first step in building relationships with consumers. Type Of Paper : Empirical Research Paper]]>
<![CDATA[Relationship Between Workload And Work Attitude On Employee Performance Is Mediated By Organizational Commitment ]]>
<![CDATA[Susanto, Yohanes]]>;
<![CDATA[Herlina, Herlina]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.253-267
<![CDATA[Purpose:Â This study examines how organizational commitment mediates the relationship between work attitude and workload and their combined impact on employee performance at the Secretariat of the Legislative Council in Musirawas District, South Sumatra, Indonesia. Methodology: A quantitative, correlational design was employed, with SEM-PLS analysis on data from 130 respondents selected via purposive sampling. Results:Â Work attitude significantly affects employee performance, with optimal work supported by promotions. Workload, when directed with efficient time use, positively impacts performance. Both work attitude and workload together significantly influence employee performance. Organizational commitment mediates these relationships. Findings: Organizational commitment, through promotions and leader appreciation, amplifies the impact of work attitude and workload on performance. Originality:Â The study highlights how optimal work attitudes supported by organizational commitment enhance employee capabilities, providing an innovative perspective on performance improvement. Novelty:Â It focuses on the unexplored link between work attitudes and organizational commitment. Conclusion: Organizational commitment acts as a critical mediator, suggesting that performance can be optimized by fostering a culture of appreciation and timely workload management. Type of Paper:Â Empirical research.]]>
<![CDATA[Exploring Destination Branding: Tourist Interests in Cibaduyut’s Creative Urban Village ]]>
<![CDATA[Tonda, Yoseph Maxidiaz Corala]]>;
<![CDATA[Rangga, Paulus Pradipta]]>;
<![CDATA[Florentyna, Dyta Nadya]]>;
<![CDATA[Darmanto, Rayner Evan]]>;
<![CDATA[Hermawan, Daniel]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.151-166
<![CDATA[Purpose: As a creative city, Bandung has several creative tourism urban villages. One of them, Cibaduyut Creative Tourism Urban Village has its destination brand as trademark, especially Shoe Monument (Tugu Sepatu). The disappearance of Shoe Monument became the central phenomenon studied tourist interest to visit Cibaduyut Creative Tourism Urban Village. Methodology: This research uses a quantitative descriptive approach using Statistical Product and Service Solutions (SPSS) tools with 107 respondents. Influence of the dimensions of destination brand on tourist interest studied here. Results and Findings: Brand identity, brand essence, brand character, brand personality, brand culture, and brand image have a strong significance in tourist interest. Findings: Destination brands have a role to support the tourist interest in tourism destinations. Brand essence dimension have the biggest contribution in tourist interest. Novelty and Originality: The importance of Shoe Monument, also destination branding evolution to address tourist interest. Originality:  Emphasized destination brand should be viewed as a symbol or process that is always evolving. Conclusion: Brand identity, brand essence, brand character, brand personality, brand culture, and brand image have a strong significance on tourist interest. Local authorities in Cibaduyut cooperation with Bandung’s city government should enhance destination brand aspect to attract tourist interest. Type of Paper: Empirical Research Paper.]]>
<![CDATA[Improving Quality Control in Cup Beverage Production Using the Six Sigma Method ]]>
<![CDATA[Maryadi, Deri]]>;
<![CDATA[Azrin, Amrillah]]>;
<![CDATA[Suhendra, Suhendra]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.219-228
<![CDATA[Purpose: This study aims to reduce defect rates and enhance operational efficiency in the cup beverage production process using the Six Sigma DMAIC methodology. Methodology: The research applies the DMAIC framework (Define, Measure, Analyze, Improve, Control) to identify key defect causes and implement process improvements. Results: The application of Six Sigma DMAIC significantly reduced defect rates, as evidenced by improved Defects Per Million Opportunities (DPMO) metrics. Findings: The study demonstrates the effectiveness of Six Sigma in improving process quality and reducing waste, leading to better operational performance and customer satisfaction. Originality: This research uniquely applies Six Sigma in the cup beverage production sector, showcasing its adaptability to this industry. Novelty: While Six Sigma has been widely used in various industries, its implementation in beverage production remains underexplored, making this study a valuable contribution. Conclusions: The Six Sigma DMAIC methodology effectively reduces defects, enhances process efficiency, and increases customer satisfaction. Type of Paper: Empirical research paper.]]>
<![CDATA[Ineffectiveness of Price Sensitivity and Competitive Landscape in Luxury Goods Impulse Buying ]]>
<![CDATA[Hopuntius, Virgin Fermalia Fiondi]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.111-122
<![CDATA[Purpose: This study examines the moderating role of price sensitivity and competitive landscape on the relationship between price discount, limited-quantity scarcity, and limited-time scarcity with impulse buying in the context of luxury goods. Methodology: This research applied a quantitative approach. A purposive sampling technique was used to collect the sample, resulting in 210 Indonesian respondents being selected. A questionnaire with a seven-point Likert scale was used to collect data. Structural Equation Modeling (SEM) with AMOS 26 was used to process the data. Results: The results reveal that price discount, limited-quantity scarcity, and limited-time scarcity do not significantly influence impulse buying of luxury goods. Additionally, price sensitivity and competitive landscape do not moderate these relationships, indicating that the psychological drivers of impulsive purchasing for luxury products differ from those of mainstream goods. Findings: The absence of moderation by price sensitivity and competitive landscape suggests that luxury consumers prioritize brand value, exclusivity, and quality over promotion strategies. Novelty: The study contributes to a nuanced understanding of consumer behavior in the luxury market by demonstrating that price sensitivity and competitive landscape do not function as a key driver of impulse buying in this segment. Originality: This research explores the interaction between price sensitivity and scarcity tactics in the luxury goods sector, offering a new perspective on marketing strategies for high-end brands. Conclusion: Marketers of luxury goods should focus less on promotion tactics and more on emphasizing exclusivity and quality to drive consumer engagement. Type of Paper: Empirical Research Article.]]>
<![CDATA[Implementating Management Information System And Supervision at The AMIK Depati Parbo Kerinci ]]>
<![CDATA[Sandra, Elvina]]>;
<![CDATA[Sestriyenti, Enny]]>;
<![CDATA[R, Ferdinal]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.269-276
<![CDATA[Purpose: This study aims to evaluate the extent of the implementation of the Management Information System (MIS) at AMIK Depati Parbo Kerinci and the supervision conducted to address issues of operational efficiency, management effectiveness, and service quality for users (students, lecturers, and staff), which may hinder campus progress at internal and external levels. Methodology: The research employs a descriptive method with a qualitative approach based on a case study regarding the use of MIS in Academic, Financial, and Personnel activities at AMIK Depati Parbo Kerinci. Results: The implementation of MIS at the campus supports academic, financial, and personnel activities synergistically, although challenges in supervision and coordination require enhancement to ensure better integration. Findings: The study reveals that consistent supervision is key to optimizing the effectiveness and efficiency of MIS usage in higher education institutions. Novelty: This research provides new guidelines on the importance of supervision in the implementation of MIS in higher education. Originality: The study highlights the need for integrated supervision strategies to enhance MIS operational efficiency. Conclusions: Effective supervision can overcome barriers in MIS implementation, support operational efficiency, and improve user services at AMIK Depati Parbo Kerinci. Type of Paper: Empirical research paper.]]>
<![CDATA[Analysis of the Muzakki Confidence Index in Paying Zakat in Baitul Mal Regency (BMK) Southeast Aceh ]]>
<![CDATA[Agara, Andriawan]]>;
<![CDATA[Alfin, Aidil]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.167-174
<![CDATA[Purpose: This study aims to analyze the factors influencing Muzakki's trust in Baitul Mal in Southeast Aceh Regency and identify strategies to enhance trust in zakat payment. Methodology: The research employs a mixed-method approach, combining qualitative and quantitative methods. Primary data was collected, and multiple linear regression analysis was performed using SPSS 26 to evaluate the findings. Results: The study reveals that the Muzakki Confidence Index in Baitul Mal, Southeast Aceh Regency, is 0.88 or 88%, categorized as High Confidence. Despite corruption cases in 2021, trust remains high due to effective management strategies. Findings: The strategies identified to grow Muzakki’s trust include professionalism, transparency, accountability, and credibility in zakat management. Originality: This research highlights the importance of institutional trust in fostering zakat payment in Southeast Aceh and provides actionable strategies for improvement. Novelty: The study integrates trust-building strategies into zakat management and highlights the impact of professionalism and ethical governance.Conclusions: Effective management strategies are essential to maintaining Muzakki’s trust, ensuring optimal zakat collection and distribution. Type of Paper: Empirical research Paper.]]>
<![CDATA[Optimizing the Digital Marketing Strategy of PT Sewu Segar Primatama through Instagram @rejuveid ]]>
<![CDATA[Wigustira, Monica Putri]]>;
<![CDATA[Prihantoro, Edy]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.55-72
<![CDATA[Purpose: This study aims to explore the digital marketing strategy employed by PT Sewu Segar Primatama, specifically through its Instagram account @rejuveid, for marketing its cold-pressed juice products in Indonesia. The research investigates how the company has adapted its marketing communication strategy in response to changing market dynamics. Results: The findings indicate that PT Sewu Segar Primatama has shifted its marketing communication from traditional methods to digital platforms, particularly Instagram, in response to emerging market trends. The company has optimized its marketing efforts to align with consumer behavior, leveraging Instagram’s capabilities to engage with the audience. Findings: The study highlights that PT Sewu Segar Primatama has effectively used Instagram to engage consumers at various stages of the AISAS communication model (Attention, Interest, Search, Action, Share). The company’s approach incorporates educational content and interactive campaigns to maintain consumer interest. Novelty and Originality: This research contributes to the growing body of knowledge on digital marketing strategies, particularly in the FMCG sector, by offering insights into how brands can optimize Instagram for effective communication and engagement. Conclusion: PT Sewu Segar Primatama’s shift to digital marketing through Instagram has proven to be a successful strategy in adapting to changing consumer needs, demonstrating the effectiveness of social media in modern marketing communication. Type of paper : Empirical Research Paper]]>
<![CDATA[Influence of Brand Image, Self-Congruence, and Brand Love on Brand Sacredness and Word-of-Mouth: Insights from Emina Skincare Users ]]>
<![CDATA[Widiastuti, Dinda Rachma Amalia Nurtyas]]>;
<![CDATA[Sekarsari, Larasati Ayu]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.5.2.229-236
<![CDATA[Purpose: This study examines the effects of brand image, self-congruence, and brand love on brand sacredness and word-of-mouth (WOM) among Emina Skincare users in Indonesia. Methodology: A quantitative survey approach was employed, collecting data through structured questionnaires from 150 respondents. Structural Equation Modeling (SEM) with WarpPLS 7.0 was used to analyze the relationships between variables. Results: The findings reveal that brand image and self-congruence significantly influence brand love, which enhances brand sacredness and WOM. Findings: The study highlights the importance of emotional drivers like brand love in fostering brand sacredness and encouraging positive WOM. Originality: This research contributes uniquely to understanding emotional attachment and brand advocacy in the local cosmetics market in Indonesia. Novelty: It addresses the gap in studying emotional branding and consumer behavior in emerging markets. Conclusions: Emina and similar brands should align their brand image with consumer identities, enhance emotional connections, and foster brand sacredness to encourage loyalty and positive WOM. Type of Paper: Survey-based quantitative research paper.]]>
