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Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Published by Universitas Katolik Parahyangan
ISSN : 08530610     EISSN : 2442675X     DOI : https://doi.org/10.26593/be.v25i1
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science
Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ada.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 431 Documents
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PENGUKURAN KUALITAS JASA Maria Merry Marianti
Bina Ekonomi Vol. 13 No. 2 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.921 KB) | DOI: 10.26593/be.v13i2.720.%p

Abstract

Service management is very important, because it determines Service Quality. Service Quality determines customer's satisfaction, and customer's satisfaction determines customer's behavior intentions. It is not easy to measure Service Quality, especially because service is intangible, but every service company which want to improve their service quality, should measure their service quality. We can measure service quality using SERVQUAL or SERVPERF. Research result determined that SERVPERF better than SERVQUAL.
PERAN PENAMBAHAN JUMLAH ENDORSER TERHADAP PERUBAHAN PERSEPSI RESPONDEN AKAN KEKUATAN IKLAN (suatu studi kasus pada media Audio) Setiadi Umar; Agus Hasan Pura P.A
Bina Ekonomi Vol. 13 No. 2 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.962 KB) | DOI: 10.26593/be.v13i2.721.%p

Abstract

In the advertising, a certain style of executing messages can be encountered based on testimonial evidence. As regards testimonial evidence, the marketing party involved can employ several endorsers or make use of only one in advertisements to deliver the message.  The focus of study is on the extent to which messages' strength  in term of attractiveness,  convincingness, believability  and persuasiveness can be altered by an increase  in the number of endorsers. The research will test both messages that are perceived of having low quality persuasion and those are perceived of having high quality. The messages of the commercials are presented in audio-based commercials, a type of commercial that can only be heard by the respondents who cannot see the actual speaker's face.
TEORI KECURANGAN, FRAUD AWARENESS DAN METODOLOGI UNTUK MENDETEKSI KECURANGAN PELAPORAN KEUANGAN Lusy Suprajadi
Bina Ekonomi Vol. 13 No. 2 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.081 KB) | DOI: 10.26593/be.v13i2.722.%p

Abstract

Fraud in financial reporting may result in material misstatement. Auditor has a responsibility to detect fraud before concludes that financial statements are presented fairly. Therefore auditor must have fraud awareness that fraud may occur and learn how fraudster commits fraud. Fraud theory can explain why people commit fraud. Fraud happens because of rationalization, pressure, and opportunity.  Auditor has  to conduct audit in a systematic manner  through precise methodology. This paper describes how to detect fraudulent financial reporting through understanding fraud theory, fraud awareness and methodology.
THE SALIENCY OF STAKEHOLDERS Agus Hasan Pura A
Bina Ekonomi Vol. 13 No. 2 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.668 KB) | DOI: 10.26593/be.v13i2.723.%p

Abstract

Stakeholder management is generally viewed  as a partnering between  the  firm and the who the firm considers  to its stakeholders and involves "communicating, negotiating, contracting and managing relationship"  (freeman, 2004). Managers cannot attend to all of the actual and potential claims of all the stakeholders, the issue of the "Who and What" do managers pay attention  and how  they go about making this determination are depend on stakeholders saliency. Stakeholders salience explain the condition under which managers pay attention to certain classes of stakeholders and how they prioritize stakeholder relationship. They posit that stakeholders  identification and salience is a function of managers' perceptions  of stakeholders as possessing one or more  relationships attributes  : the stakeholders'  power  influence  the organization, the legitimacy of stakeholders' relationship with  the organization,  and  the urgency  of stakeholders'  claim on  the organization.
PENGGUNAAN ARBITRAGE PRICING THEORY UNTUK KEPUTUSAN INVESTASI Zaroni .
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.473 KB) | DOI: 10.26593/be.v14i1.727.%p

Abstract

Risk and return are two important things in investing. A good understanding of how risk is predicted to achieve the expected level of return will provide the optimal investment portfolio. In each of the expected return of an investment is always risky. Determination of risk and return to a central issue in asset pricing theory. The financial and investment experts have developed a model of asset pricing  theory (APT) to determine  the risk and return  in the balance of investment  portfolio selection. APT has been a focus of interest in financial and investment studies in the last few decades. APT starts by making the assumption that security returns associated with a number of factors. Factor based models of risk  factors that affect expected return securities.  The factors that generate these returns either the number or type unknown.  Usually represents economic indicators and does not specifically reflect the characteristics of the company. APT as a model must be built on the basis of the assumptions that underlie  the workings of the model. A good understanding of the assumptions underlying the Apr model and how the workings of these models will allow us to use these models with good  investment  decisions.Key words: Return, Risk, Factor Model, Asset pricing Theory (APT)
PENTINGNYA PENDIDIKAN PERBANKAN UNTUK MENGATASI KELANGKAAN MODAL DALAM UMKM Setiadi Umar
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (849.324 KB) | DOI: 10.26593/be.v14i1.728.%p

Abstract

According  to the Ministry of Trade and Industry of the Republic of Indonesia (Deperindag), there are problems  faced by Small Medium Enterprise(s) (SMEs)  to develop themselves. Some of these problems are  the  insufficiency  capital,  limited knowledge,  uncompetitive  financing schemes and  lack of education  of the SME's owners aggravating  the problem. This paper discusses  the condition of Indonesian banking and other financial  institutions as well as capital  conditions,  the condition of SME(s,) and the needs of financial and business education  for SMEs. Finally, this paper suggests  alternative  solutions to the problem.Keywords: Small Medium Enterprises (SME)s, SMEs development, SMEs Business Education, Indonesian  Banks and LDR, private sector development.
PERBANDINGAN PENGARUH TEKNIK PEMODELAN ENTITY-RELATIONSHIP MODEL DAN RESOURCES-EVENTS-AGENTS MODEL ATAS PERANCANGAN DATABASE PERUSAHAAN Michael Iskandar
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1083.732 KB) | DOI: 10.26593/be.v14i1.729.%p

Abstract

Databases are an important part of most computer-based information systems. As such, the design of a database has also gained importance because a bad design will compromise data integrity as well as make it inefficient in its use of resources. This paper compares the effect of two data modeling approaches on the design of a database, specifically the Entity-Relationship Model (ER Model) and the Resources-Events -Agents Model (REA Model).  First, the sales/collection cycle of a fictional case study is described.  Then, an ER Model and a REA Model are independently created based on this case study. Finally, one database design is created based on the ER Model, and another database design is created based on the REA Model. The outcome of this experiment shows that both approaches produced similar database designs, but the design processes were different in their complexity, structurally, and completeness. A significant difference is that the ER Model closely followed those aspects that were already laid out by the case study, while the REA Model started out by building a most complete data model, over and above the one described in the case study.
PLAGIARSM: MENGAPA HARUS TERJADI? FX Supriyono
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.145 KB) | DOI: 10.26593/be.v14i1.730.%p

Abstract

The purpose of this article is to describe a hot issue called plagiarism. Even though, this is not a simple matter and even some people said that it is a mission impossible, higher education should participate to overcome the problem. The problems of plagiarism exist 'because of many reasons. First it is caused by internal factors, such as personality; values and low appreciation of science. Second it is merely 'caused by external factors such as education system, promotion system, character building, reading habits and control of the institution.  Therefore, several  steps should be taken, such as emphasizing  of the character building  in the process  of learning; providing  the system  control and improving  the process  of consultation. By doing this steps, it is possible to minimize that deviant behavior.
REKSA DANA SEBAGAI SALAH SATU ALTERNATIF INVESTASI Meilinda .
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.279 KB) | DOI: 10.26593/be.v14i1.731.%p

Abstract

An investor always search for the best investment to protect and grow his/her wealth. There are many investment instruments that provide high-return with high-risk and vice versa. Choosing the right instrument for an investor may depend on the risk profiles, amount of fund, time horizon, knowledge and the goal to achieve.  Despite of the risks, mutual/investment fund is one of the profitable investment  instruments.Keywords : investment, return, risk profiles, mutual investment  fund
RFID: THEORY, IMPLEMENTATION AND CRITICS Lydia Mutiara Dewi
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (727.554 KB) | DOI: 10.26593/be.v14i1.732.%p

Abstract

Penemuan continuous wave (CW) untuk radio dan teknologi memungkinkan adanya pengembangan terhadap  teknologi Radio Frequency  ldentification  (RFID). Perkembangan teknologi  ini segera diikuti oleh adanya implementasi  teknologi RFID di berbagai  bidang usaha. Teknologi RFID meningkatkan  efisiensi dan keakuratan dalam pelaksanaan  kegiatan  sehari-hari  terutama  di bidang  bisnis. Di sisi lain, adanya  implementasi  teknologi RFID yang baru-baru ini diterapkan kepada hewan dan manusia dengan  cara menanamkan sebuah biochip ke dalam tubuh  hewan dan manusia  tersebut  telah menuai kritik apakah demi alasan efisiensi dan keakuratan,  sebuah teknologi dapat menimbulkan intervensi yang terlalu jauh dan menimbulkan  ancaman bagi kehidupan hewan  dan manusia.

Page 18 of 44 | Total Record : 431

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