Jurnal Manajemen DIVERSIFIKASI
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
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<![CDATA[Pengaruh Perilaku Konsumen dan Desain Produk terhadap Keputusan Pembelian Produk Imitasi Jenis Fashion (Sepatu Vans) di Kalangan Mahasiswa FEB Universitas Muhammadiyah Metro ]]>
<![CDATA[marhaban, irfan]]>;
<![CDATA[Suryadi, Suryadi]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.569
<![CDATA[Along with the rapid economic development, the various needs for a type of product are increasing and varying in the market. Consumers will judge every side of the product that is needed. One of the product categories currently circulating in the student environment is a fashion imitation product. The types of fashion products that are often used to support everyday appearances and don't forget to use them by students are the Vans brand shoes.Researchers use this type of quantitative research or verification research. In this study, the population was FEB students of Muhammadiyah Metro University. The sampling technique used accidental sampling with a sample size of 100 people. The data collection technique used a questionnaire with a Likert scaleThe results showed that: (1) there was a positive influence on consumer behavior on purchasing decisions for imitation products, vans shoe fashion (2) there was a positive effect on product design on purchasing decisions for vans shoe fashion imitation products (3) there was an influence on consumer behavior and product design. , jointly on the purchasing decision.]]>
<![CDATA[Pengaruh Kepuasan Kerja, Motivasi Kerja dan Komitmen Afektif terhadap Kinerja Karyawan ]]>
<![CDATA[Narwadan, Rosario]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.573
<![CDATA[This study aims to prove whether job satisfaction, work motivation, and affective commitment affect employee performance.. The study took samples of employees who worked at the Seira Wermaktian Health Center. The sampling technique used total sampling. Data collection was carried out by sending questionnaires via personal chat or via email in the form of google form to puskesmas employees. The number of questionnaires processed is 45 questionnaires. The data analysis used multiple linear regression analysis. The results of this study indicate that job satisfaction, work motivation, and affective commitment partially have a positive effect on employee performance.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan, Komunikasi dan Kompensasi terhadap Kinerja Karyawan PT Sinar Sejahtera Jaya Tjipta Group Kota Metro ]]>
<![CDATA[Andika, Romi]]>;
<![CDATA[Septiana, Nani]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.574
<![CDATA[This study is to find empirical evidence of the influence of organizational commitment and human resource competence on the use of information technology in the regional work units (SKPD) of the city of metro. The study was conducted on a regional work unit (SKPD) of the city of metro with a sample of 40 respondents. Sampling using a purposive sampling technique, and data collection techniques using questionnaires. Data analysis techniques using Pearson product moment correlation analysis and multiple regression using the SPSS application. The results of the study concluded: (1) Organizational commitment influences the quality of the financial statements of the metro city government; (2) Human resource competence has an influence on the quality of the financial statements of the metro city government; (3) The use of information technology has an effect on the quality of the financial statements of the metro city government;]]>
<![CDATA[Pengaruh Kompensasi, Kecerdasan Emosional dan Gaya Kepemimpinan terhadap Kinerja Pegawai pada Bulog Subdivre Lampung Tengah ]]>
<![CDATA[Fadila, Rezza]]>;
<![CDATA[Rahayu, Sri Retnaning]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.582
<![CDATA[Bulog Sub Divre Central Lampung is one of the state-owned institutions which has the main objective of securing food supply and stabilizing rice prices, especially in the central and surrounding areas of Lampung. For that we need employees who have good performance to make this happen. The purpose of this study was to determine the effect of compensation, emotional intelligence and leadership style on employee performance at Bulog Sub Divre Lampung Tengah. This type of research is quantitative research or verification research. The method used in this research is explanatory survey method. The objects in this study are compensation, emotional intelligence, leadership style and employee performance. The population of this research is the employees of Bulog Sub Divre Central Lampung with a total sample of 30 respondents. The data collection technique used a questionnaire. The analytical tool used is to use data quality analysis and multiple linear regression analysis with the SPSS program. The results showed that partially compensation, emotional intelligence and leadership style affect employee performance. Simultaneously it also shows that compensation, emotional intelligence and leadership style together have an effect on employee performance. Based on the significance figures, it can be seen that the factor that most influences employee performance is compensation]]>
<![CDATA[Pengaruh Kualitas Produk, Diskon dan Tagline “Gratis Ongkir” terhadap Keputusan Pembelian Pada Market Place Shopee (Studi Kasus Pada Mahasiswa FEB, Universitas Muhammadiyah Metro) ]]>
<![CDATA[Azizi, Ferdian]]>;
<![CDATA[Yateno, Yateno]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.595
<![CDATA[Buying and selling online is a trend that has now penetrated the world of schools and campuses. The rapid development of internet technology has led to changes in behavior among the public and students, including students of the Muhammadiyah Metro University. The survey method was chosen as the primary data source. The survey method focuses on collecting data on respondents who have certain information, allowing researchers to solve problems. In this study, the population was FEB students of Muhammadiyah Metro University. The sampling technique used accidental sampling with a sample size of 75 people. The results showed that: there was a positive influence on product quality on purchasing decisions, there is a positive effect of discounts on purchasing decisions, there is a positive effect of the tagline “free shipping” on purchasing decisions, there is a positive effect on product quality, discounts and the tagline “free shipping” together on purchasing decisions.]]>
<![CDATA[Pengaruh Bukti Fisik, Kehandalan dan Jaminan terhadap Kepuasan Konsumen dalam Penggunaan Digital Payment Dana pada Mahasiswa FEB UM Metro ]]>
<![CDATA[Yusman, Al'Rafi Fulqi]]>;
<![CDATA[Yateno, Yateno]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.600
<![CDATA[The development of information and communication technology makes all human activities easier, both in the economic and social The survey method was chosen as the primary data source. The survey method focuses on collecting data on respondents who have certain information, allowing researchers to solve problems. In this study, the population was FEB students of Muhammadiyah Metro University. The sampling technique used accidental sampling with a sample size of 75 people. The results showed that : there is a positive and significant influence between physical evidence on customer satisfaction in the use of funds in the February metro, there is a positive and significant influence between reliability on customer satisfaction in the use of funds in the Metro Metro, there is a positive and significant influence between guarantees on customer satisfaction in the use of funds in the Metro Metro, and there is a positive and significant influence between (physical evidence, reliability and assurance) simultaneously on customer satisfaction in the use of funds in the metro February.]]>
<![CDATA[Pengaruh E-Service Quality, Trust dan Customer Perceived Value terhadap Customer Satisfaction pada Transportasi Online Grab di Kota Metro ]]>
<![CDATA[Dino, Dino]]>;
<![CDATA[Suryadi, Suryadi]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.602
<![CDATA[The purpose of research to determine the influence of e-service quality, trust and customer perceived value on customer satisfaction with the Grab transportation model in Kota Metro. The type of research is quantitative with the object of research is e-service quality, trust, customer perceived value, customer satisfaction. The population of this research is all transport users online Grab in Metro City with a total sample of 97 respondents. The technique of collecting data using questionnaires and literature study. Analyzer uses multiple linear regression analysis.The results showed that partially there is a positive and significant influence of e-service quality on customer satisfaction on Grab online transportation in MetroCity, there is a positive and significant influence of trust on customer satisfaction on Grab online transportation in MetroCity, and there is a positive and significant influence of trust on customer satisfaction on Grab online transportation in MetroCity. Simultaneously there is a positive and significant influence of e-service quality, trust and customer perceived value simultaneously on customer satisfaction on Grab online transportation in Metro City.]]>
<![CDATA[Pengaruh Kemampuan Kerja, Kompensasi, Disiplin Kerja dan Pengawasan terhadap Kinerja Karyawan Pada PT. PLN (Persero) UP3 Kota Metro ]]>
<![CDATA[Sari, Peni Arum]]>;
<![CDATA[Ratmono, Ratmono]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.611
<![CDATA[Employee performance is an important aspect in a company. The company strives to find and nurture employees with high enthusiasm, to create and maintain competitive human resources. Human resources are what ultimately become the backbone for the success of a company. The formulation of the problem in this study is "Whether the work ability, compensation, work discipline and supervision simultaneously affect the performance of the employees of PT. PLN (Persero) UP3 Kota Metro ". From these problems, the purpose of this study is to determine the effect of work ability, compensation, work discipline and supervision simultaneously affect the performance of employees of PT. PLN (Persero) UP3 Metro City. This research method is quantitative. The techniques used in data collection in this research are observation, interview, documentary and questionnaire techniques. Then in data analysis using quantitative methods, namely the data collected and then analyzed. After the data is collected, then the data is analyzed using multiple regression analysis and processed using SPSs. Based on data analysis using SSS, the conclusion of this study namely work ability, compensation, work discipline and supervision have a positive and significant effect together on the employee performance of PT PLN (Persero) UP3 Kota Metro.]]>
<![CDATA[Pengaruh Marketing Mix terhadap Loyalitas Pelanggan pada Perum Bulog Subdivre Lampung Tengah ]]>
<![CDATA[Gustama, Nando]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.619
<![CDATA[Marketing is an important influence for the progress of a company. This is inseparable from the increasing number of competitors between companies. So, companies need to implement a strategic marketing concept. The marketing concept aims to provide satisfaction with consumer wants and needs. This study aims to determine the effect of the marketing mix which includes: product, price, location, promotion on customer loyalty at Bulog Sub-Division of Lampung Tengah. The population in the sample of this study were customers of Bulog Subdivre Lampung Tengah. The sampling technique in this research is accidental sampling. Sampling using explanatory survey method, with a sample of 68 respondents. The analysis used is multiple linear regression. The results of the study as a whole show that the variables of product, price, location and promotion have a significant and significant effect on customer loyalty at Bulog Bulog Subdivre, Lampung Tengah.]]>
<![CDATA[Pengaruh Stres Kerja, Lingkungan Kerja Fisik dan Lingkungan Kerja Non Fisik terhadap Kinerja Individu (Studi Pada PT. Borneo Melintang Buana Eksport) ]]>
<![CDATA[Septyani, Pipit]]>
<![CDATA[ Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/diversifikasi.v1i2.626
<![CDATA[This study aims to determine whether work stress, physical work environment, and non-physical work environment have a significant effect on individual performance at PT. Borneo Melintang Buana Eksport. By using hypothesis testing multiple linear regression analysis techniques, t test and f test. The population in this study uses all employees. Researchers took samples using accidental sampling method and got 78 people as samples. Research data collection using a questionnaire. The results in this study indicate that; (1) Job stress has no significant effect on individual performance variables, (2) Physical work environment has a significant effect on individual performance variables, (3) Non-physical work environment has a significant effect on individual performance variables, (4) Work stress, physical work environment, and the non-physical work environment simultaneously has a significant effect on individual performance with the obtained F value of (22.354). The most dominant variable is the non-physical work environment with a value of 0.508 and a significant value of 0.000.]]>
