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Transekonomika : Akuntansi, Bisnis dan Keuangan
Published by Transpublika Publisher
ISSN : 28097866     EISSN : 28096851     DOI : https://doi.org/10.55047/transekonomika
Core Subject : Economy,
Economics, Econometrics & Finance
Transekonomika : Akuntansi, Bisnis dan Keuangan, publish by Transpublika Research Center, for sources of information and communication for academics and observers about science and methodology. Published papers are the upshots of research, reflection, and actual critical studies with respect to the themes of Accounting, Business, Management, Finances, Public administration and Social studies. All papers are double blind peer-reviewed and published six (6) times in a year.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 457 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT PENGANGURAN DI KABUPATEN ACEH SELATAN TAHUN 2000-2021 Belinda, Nurva; Wahyuningsih, Yayuk Eko
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.229

Abstract

A country will never be separated from various problems that are certainly related to its citizens. Unemployment in Indonesia has reached tens of millions of people is an urgent problem that must be solved immediately because the impact of unemployment will be very dangerous for the order of social life. This study aims to determine the factors that influence the unemployment rate in South Aceh Regency in 2000-2021 by using the independent variables of PDRB growth rate, minimum wage and population. The data used in this study is secondary data obtained from BPS South Aceh Regency. This study uses a statistical descriptive analysis model and hypothesis testing through multiple linear regression analysis. The results showed that partially the PDRB growth rate variable had a negative and significant effect on the unemployment rate in South Aceh Regency, the minimum wage variable had a negative and significant effect on the unemployment rate in South Aceh Regency and the population variable had a positive and no significant effect on the unemployment rate. unemployment in South Aceh Regency. Simultaneously (F test), the PDRB growth rate, minimum wage and population have a significant effect on the unemployment rate, with a significance value (0.000 < 0.05). While the magnitude of the effect of the growth rate of PDRB, minimum wage and population on the unemployment rate is 78.8% and the remaining 21.2% is influenced by other variables not included in the research model
Analisis Strategi Pemasaran untuk Meningkatkan Daya Saing pada UMKM Marning Jagung Bapak Nuhadi Ridho, Naufal Haydar; Sijabat, Yacobo Perdamaian
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.230

Abstract

The development of increasingly modern and sophisticated technology, causing increasingly fierce business competition, especially in the MSME sector in the food industry, makes business owners must be able to choose what kind of strategy will be carried out to encourage business development and be able to win the competition that occurs. The purpose of this study was to analyze marketing strategies to increase competitiveness in MSMEs corn marning Mr. Nuhadi. In this study, the author uses the SWOT analysis method. Data collection techniques in this study are surveys and interviews to collect data for MSME owners. The results of this study are MSME Mr. Nuhadi by conducting a SWOT analysis, the strategy that will be used is to increase business capital through programs provided by the government to add adequate tools and machines to continue to maintain product quality and maintain product image in the community. In order to meet market needs, the existing production scale will be added.
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PADA PEMBELIAN PT. SHOPEE INTERNATIONAL INDONESIA DI KOTA SUKABUMI Jaya, Umban Adi; Mutiara, Ananda
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.231

Abstract

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Sukabumi, where Shopee consumers in the city of Sukabumi also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.
PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN UD TIGA PUTRA DI KABUPATEN BULUKUMBA Jamnur, Adrian Maulana; Ruma, Zainal; Nurman
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.232

Abstract

This study aims to test whether the variables have an effect on employee performance at UD Tiga Putra. The population in this study is a total of 32 employees of UD Tiga Putra, while the sample in this study using the saturated sample technique will be found 32 people. The data collection technique used is a questionnaire. The data collected is then entered into a simple linear regression equation. The findings in this study indicate that partially the leadership variable has a positive and significant effect on employee performance at UD Tiga Putra in Bulukumba Regency. Hence, every time there is an increase in leadership it will improve employee performance and vice versa. So that the hypothesis in this study is accepted. Based on the results of the study, it can be said that companies need to maintain a leadership strategy by receiving good suggestions, paying attention to employees and not only the company and employee involvement in the company's decision-making process as a step in improving employee performance. In addition, UD Tiga Putra needs to improve on leadership in making decisions that must be carried out absolutely by employees, because this will have an impact on suppressing employees which will make the employee's performance decrease.
PENGARUH KUALITAS PELAYANAN ROOM SERVICE DAN FASILITAS HOTEL TERHADAP KEPUASAN PELANGGAN DI V HOTEL & RESIDENCE BANDUNG Prasetiyo, Budi; Ristiawati, Monika
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.233

Abstract

Hospitality is an aspect of a very large field of business and includes many access fields of work. Therefore, the hotel does not only function to provide services, but also emphasizes the service aspect. Aspects of supporting hotel services and facilities are important points in creating customer satisfaction in a hotel business, for example the completeness of hotel facilities and the friendliness of room service will be of added value in the eyes of customers. This study aims to determine the effect of the quality of room service and hotel facilities on customer satisfaction at V Hotel & Residence Bandung. This study uses a descriptive research method with a quantitative approach. In this study, the variables used are Room Service Quality (X1), Hotel Facilities (X2) and Customer Satisfaction (Y). This research carried out in V Hotel & Residence Bandung, with a total of 100 respondents. Based on the results of the research above, it can be concluded that, the quality of room service (X1) and hotel facilities (X2) partially has a significant effect on customer satisfaction (Y). This indicates that the quality of room service and hotel facilities can affect customer satisfaction V Hotel & Residence Bandung.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA DEALER CV. SUPRA JAYA MOTOR CIANJUR Nardo, Leo; Prasetiyo, Budi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.234

Abstract

Motorcycles are a favorite means of transportation that are chosen by the community, especially because the current level of congestion is very high, so that one alternative is to make it easier and smoother to reach destinations in the city. The growth of motorcycle consumers that continues to fluctuate resulting in many new entrants in various categories. This study aims to obtain data and information regarding product quality and price perceptions, and to determine the extent of their influence on purchasing decisions for Honda BEAT Motorcycles in Cianjur. This study uses quantitative methods and uses the Non-Probability Sampling technique with an incidental sampling technique approach of 72 people. The research findings found that the variable quality of the product on the Honda BEAT motorcycle can be seen that the score is 305.8. Variable price perception on the Honda BEAT motorcycle can be seen that the results are very good because it reaches a score of 304.25. Variable purchasing decisions for Honda BEAT motorcycles at CV. Supra Jaya Motor Cianjur Dealers can be seen the results are good because they reach a score of 296.4.
PENGARUH DIFERENSIASI PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN ESSENTIEEL COFFEE SHOP DI BANDUNG Lestari, Desi; Bernika, Cindy
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.235

Abstract

This study aims to analyze the influence of product differentiation and brand image on consumer satisfaction at Essentieel Coffee Bandung. The method used in this study is a quantitative descriptive method. The population referred to in this study is the number of Essentieel customers over the past 1 month. From the results of the discussion about the influence of product differentiation and brand image on consumer satisfaction at Essentieel Coffee Bandung. So the final conclusion of this study is as follows: Product Differentiation and brand image have a significant effect on consumer satisfaction at Essentieel Coffee Bandung. This is based on the results obtained. This research is still limited to the creation of perceptions based on the marketing theory of Product Differentiation applied by new business people. Then the researcher processes the data from the results of the study and obtains conclusions that can basically be realized or become consideration for the improvement of a new business. Furthermore, researchers can develop and deepen this research in order to obtain other impacts, for example by examining Product Differentiation from the service and product side together so as to give rise to the possibility of new influences between the variables studied.
TATA KELOLA BADAN USAHA MILIK DESA DENGAN PERSPEKTIF GOOD GOVERNANCE (BUMDES SUMBER SEJAHTERA) DI DESA GENITO, KECAMATAN WINDUSARI, KABUPATEN MAGELANG Setiawan, Dedek; Bharata, Risma Wira
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.198

Abstract

This research aims to determine the implementation of Village Owned Enterprises (BUMDes) governance with the perspective of Good Governance at Sumber Sejahtera BUMDes in Genito Village. The village founded BUMDes as a legal body to manage enterprises, utilize assets, develop investment and production, and offer services for the welfare of rural communities. Meanwhile, good governance is a set of practices used to make choices in both commercial and public organizations. The qualitative method was applied in this study. In this study, the researchers applied three theories: people's welfare, decision-making processes, and policy implementation governance. The study results demonstrate that People's Welfare, under the management of BUMDes Sumber Sejahtera in Genito Village, is in compliance with the people's welfare principle, namely that all BUMDes actions are centered on boosting community economic productivity. Decision Making Process, all choices in the management of the Sumber Sejahtera BUMDes are determined after deliberation in order to establish a mutual agreement for mutual prosperity. Policy Implementation Procedures, there is a management structure in the management of the Sumber Sejahtera BUMDes, each of which is responsible for executing policies at the BUMDes.
PENGARUH JUMLAH PENDUDUK, UMR, DAN TPT TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Aprilya, Isna; Juliprijanto, Whinarko
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.238

Abstract

This study discusses the analysis of the Influence of Population, UMR, and TPT that affect Economic Growth in Indonesia in 1990-2020. The data used are time series data sourced from the World Bank and BPS in this study the method used is ECM (Error Correction Model). Before performing the ECM test, the data must be tested for stationarity and cointegration, then after managing the data using the ECM method, the Classic Assumption Test consists of: Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, and Normality Test. The results of this study indicate that the regional minimum wage and open unemployment have a significant effect on economic growth in Indonesia in the short and long term. While the population has no significant effect on population growth.
PENGARUH PENGGUNAAN APLIKASI DIGITAL TERHADAP EFEKTIVITAS KERJA PEGAWAI Choirinisa, Aulia Asri; Ikhwan, Khairul
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.239

Abstract

In this 4.0 era, many companies have switched to using digitization for work purposes, implementing digital applications that aim to make it easier for the people involved in their work processes. This literature-based research can provide benefits in the form of knowledge relevant to the research conducted, namely looking for information on the relationship between the use of digital applications and work effectiveness, where the data used is obtained from relevant research and previous studies related to the topic. The results of relevant research and previous research are useful for strengthening theories, ideas and phenomena that are related and have an effect on research variables. In this study, the results of a review of the use of digital applications with various types and their impact on employee work results will determine the level of work effectiveness.

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