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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 810 Documents
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SUSTAINABLE BUSINESS MODEL INNOVATION FOR SOCIAL ENTERPRISE (CASE STUDY: PT PASAREMPAH NUSANTARA LOHJINAWI) Bernadetta Nurani; Prima Dwiratri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2483

Abstract

The Negeri Rempah Foundation, a nonprofit organization, promotes awareness of Indonesia’s cultural diversity, particularly the historical spice trade, through its #JalurRempah campaign. Aligned with the Indonesian government’s initiative to nominate the Spice Route as a UNESCO World Cultural Heritage, the foundation initially focused on social and cultural impact. However, as it expanded into end-to-end business processes, challenges arose in balancing social impact with business development. To address this, the foundation transitioned into PT Pasarempah Nusantara Lohjinawi, a social enterprise ensuring sustainability while maintaining its social mission.This study examines the key factors for a successful transition, identifies challenges through gap analysis, and explores business models that balance financial and social objectives. Using a mixed-methods approach, data was gathered through interviews and surveys to evaluate the current business model. The Social Business Canvas Model was applied to bridge gaps and refine the framework. Key success factors included a mindset shift, a clear vision, and a structured organization aligned with regulations. The study proposes a new customer segmentation strategy to strengthen sustainability, market expansion, and social impact. The findings offer insights for other NGOs transitioning into social enterprises, with future research recommended on optimal organizational structures for such transformations.
PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA Gusriyansyah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2484

Abstract

The global skincare industry is booming, driven by rising consumer interest in health, wellness, and sustainability, in Indonesia, increased disposable incomes and the rapid shift to digital platforms have accelerated market growth, local brands like Pratista face stiff competition from both domestic and international players, sespite being recognized for its safe, affordable, and effective products, Pratista has experienced a decline in revenue due to limited brand awareness and challenges in retaining customers in a dynamic digital marketplace. To address these challenges, our research adopted a mixed-methods approach by combining quantitative data from online surveys with qualitative insights from in-depth interviews and focus group discussions, also further contextualized our findings using secondary data from industry reports and academic journals. Analytical frameworks such as PESTEL, Porter’s Five Forces, VRIO, SWOT, and the Marketing Mix (7Ps) were employed to systematically assess both external market dynamics and internal operational capabilities. Our findings indicate that while strict regulatory compliance, rising disposable incomes, dynamic consumer trends among Millennials and Gen Z, and technological advancements like AI diagnostics create significant opportunities, Pratista must overcome issues related to product diversity, premium packaging, and inconsistent social media engagement, backed by stable financial resources, modern clinics, advanced CRM systems, and a customer-centric approach, we recommend an integrated marketing strategy focused on digital advertising, influencer partnerships, content marketing, and community engagement to enhance brand awareness and foster long-term customer loyalty.
OPTIMAL STOCK PORTFOLIO USING SINGLE INDEX MODEL (Case Study: 50 Biggest Market Capitalization listed on the Indonesia Stock Exchange for the Period January 2023 – December 2023) Ridho Jatmiko Utama; Bekman Siagian
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2490

Abstract

By using a single index model on companies included in the group of 50Biggest Market Capitalizationwhich is listed on the Indonesia Stock Exchange from January 2023 to December 2023. This research aims to determine the ideal stock portfolio proportions. The analysis results show that two shares, PT. Chandra Asri Pacific Tbk (TPIA) and PT. Dian Swastika Sentosa Tbk (DSSA), can be included in an ideal stock portfolio.The proportion of the two issuers is 39.58% and 60.42%. From the two issuers, the return from the optimal stock portfolio is 7.37% with a risk to be borne of 20.42%.
PORTRAIT OF THE SOCIO-ECONOMIC LIFE OF FISHERMEN IN PANTAI LABU SUB-DISTRICT, NORTH SUMATRA Atha Rifqi Wahyudi Silitonga; Muhammad Farhan Pulungan; Muhammad Ihsan Al Kahfi; Habib Aulia; Rasia Azima Putra Haganta Purba
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2491

Abstract

This research discusses the socio-economy of fishing communities in Pantai Labu District, North Sumatra. The problems studied in the research focused on how to find out the socio-economic life of the delayan community in Pantai Labu District both from the social, social organization, economic organization, social and economic aspects. In the review methodology, they provide a detailed description of the quality, with applied technical data, technical observations and different structures. The results of this study show the socio-economic life of the community ranging from work, income, livelihoods and community environment.
PORTFOLIO OPTIMIZATION USING MARKOWITZ METHOD FOR CRYPTOCURRENCY, INDONESIA STOCK MARKET, AND GOLD (2014–2024) Zaidaan Rizq Vinsa Putra; Subiakto Sukarno
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2494

Abstract

This research focuses on portfolio optimization by leveraging Markowitz Modern Portfolio Theory (MPT) along with Sharpe ratio to analyze the inclusion of Bitcoin in diversified investment portfolios along with the LQ45 Index and gold. The methodology begins with collecting historical data of the underlying asset and the risk-free rate during the period from October 2014 to October 2024, followed by calculating the expected returns, standard deviations, and covariances. This research compares two different portfolio scenarios, with and without Bitcoin. The results shows that portfolio that incorporate Bitcoin have higher return and have better risk-adjusted performance compared to portfolio without Bitcoin during this period. This highlighted the potential for Bitcoin to contribute for enhancing portfolio performance and yielding better return with a given level of risk, providing valuable insight for portfolio diversification and underscore Bitcoin as a high-risk and high-return asset in modern financial markets.
OPTIMIZING PRODUCTIVITY AND QUALITY MANAGEMENT AT UD SALMA JAYA: STRATEGIES FOR ADDRESSING MACHINE BREAKDOWNS AND OPERATIONAL CHALLENGES Tania Meligiatri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2495

Abstract

The food and beverage (F&B) industry plays a significant role in Indonesia’s economy, contributing substantially to the manufacturing sector's growth. However, small and medium-sized enterprises (SMEs) in this sector often face challenges related to production capacity and product consistency, limiting their ability to meet rising market demand. UD Salma Jaya, an SME specializing in snack production, implemented automation to enhance efficiency but encountered machine failures that disrupted operations. These breakdowns led to decreased productivity and inconsistent product quality, particularly when reverting to manual production. This study aims to identify the root causes of these operational challenges and evaluate strategies for optimizing productivity and product quality. Using Root Cause Analysis (RCA), the Fishbone Diagram, and the Analytic Hierarchy Process (AHP), the study assesses whether investing in new automation technology or improving manual production methods would be the most effective solution. The findings suggest that upgrading machinery while enhancing workforce adaptability through targeted training programs can ensure long-term operational stability. This research provides valuable insights for SMEs facing similar automation-related challenges in the F&B industry.
PROPOSED DESIGN OF STRATEGIC SOURCING AND PRODUCTION BOTTLENECK MANAGEMENT FOR REVENUE MAXIMIZATION: AN OPERATIONAL PERFORMANCE ANALYSIS OF PT. ELSEWEDY ELECTRIC INDONESIA Agung Sukma Hardana; Dermawan Wibisono
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2496

Abstract

This study aims to analyze strategic sourcing and production bottleneck management to maximize revenue of PT. Elsewedy Electric Indonesia. The company faces challenges in meeting increasing market demand, especially in the renewable energy sector. The company's main challenge is the mismatch between current production capacity, which is optimized for medium to high capacity transformers, and market demand that is shifting towards smaller transformers. This study uses qualitative and quantitative approaches. Qualitative data were collected through semi-structured interviews with five stakeholder: (1) General Manager, (2) Head of Production, (3) Production Manager and (4) Sourcing Manager from PT. EEI. Quantitative data include historical production data, cycle time data from MOST (Maynard Operation Sequence Technique) studies, and actual machine or workspace data. SWOT analysis is used to map sourcing strategies, and MOST studies are used to calculate production cycle time and plant capacity. The Balanced Scorecard (BSC) is implemented to align operational performance with long-term financial targets. The Balance Scorecard covers four perspectives, namely financial, customer, internal process, and learning & growth, with a total of 10 strategic objectives. The research findings show that the Dry Oven and testing stages are bottlenecks in the production process. The maximum monthly capacity is 14 units or equivalent to 840 MVA, while the winding process can produce 19 units or equivalent to 1140 MVA. Strategic recommendations include the application of vapor phase drying technology can reduce drying time by 20%, diversifying suppliers for long-term delivery materials by adding 2-3 new vendors, implementing the optional strategy of building Testbay 3 to increase testing capacity by 30%, and reallocating 50% of production to high-value MV/HV transformers, which is projected to increase annual output from 10,080 MVA to 12,983 MVA. The limitation of this study is that no investment calculations were made on the optional strategy of building the new Testbay 3. The scenario implementation recommendations are divided into two stages: (1) Short term, including the implementation of vapor phase drying technology, supplier diversification, and the implementation of effective product portfolio reallocation, and (2) Optional strategy including the construction of Testbay 3 taking into account the strategic evaluation of scenario 1.
MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA Muhammad Farrel Ardan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2501

Abstract

Marketing innovation in the digital era plays a crucial role in enhancing institutional capital, particularly for higher education institutions like STIKOM CKI. The rapid development of digital technologies and the increasing dominance of social media have transformed traditional marketing approaches, making digital engagement essential for institutions to remain competitive and relevant. This research explores how STIKOM CKI can leverage digital marketing strategies to improve brand visibility, increase student enrollment, and strengthen institutional capital. The study identifies key challenges faced by STIKOM CKI, including limited brand awareness, underutilization of digital tools, and ineffective stakeholder engagement strategies. To address these issues, the research proposes adopting advanced digital tools such as social media analytics, search engine optimization (SEO), and customer relationship management (CRM) systems. The findings highlight the effectiveness of platforms like Instagram, Facebook, and LinkedIn in reaching prospective students and other stakeholders. Additionally, the research emphasizes the importance of staying ahead of emerging digital trends, including artificial intelligence (AI), machine learning, and automated marketing solutions. Implementing AI-driven chatbots, personalized email campaigns, and predictive analytics can significantly enhance marketing effectiveness. In conclusion, a well-planned, data-driven digital marketing strategy will enable STIKOM CKI to attract and retain students, build stronger industry partnerships, and ensure sustainable institutional growth. By continuously adapting to the evolving digital landscape, the institution can secure its long-term success and maintain a competitive edge in the education sector.
FEASIBILITY STUDY OF FOOD WASTE RECYCLING BUSINESS UTILIZING TTT ENZYME-BASED TECHNOLOGY Zenu Djohan; Soebiakto Sukarno
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2538

Abstract

Driven by rapid urbanization and population growth, Indonesia is still struggling with food waste management, which raises major environmental, social and economic concerns. Conventional waste disposal methods such as landfilling and open dumping have exacerbated soil contamination, health risks and greenhouse gas emissions, therefore stressing the immediate need for more sustainable solutions. This study evaluates the feasibility of establishing a food waste recycling business utilizing TTT enzyme-based technology, which converts food waste into organic compost fertilizers within merely three hours – allowing significant improvement over traditional composting methods that typically require weeks or months. The research adopts a mixed methods and approaches, combining quantitative data collected from surveys targeting Jabodetabek and Bandung residents with qualitative data gathered from literature reviews and expert interviews. Key findings show that TTT enzyme-based technology promotes sustainable agriculture and support circular economy by offering faster processing, lower costs and greener environmental impact. Financial analysis results in strong viability and investment attractiveness, with a projected annual revenue of IDR 108.5 billion and a net profit margin of 27.66%. This study concludes that TTT enzyme-based technology has the potentials to transform food waste management in Indonesia, therefore fostering environmental sustainability and economic resilience throughout the nation.
THE EFFECT OF FINANCIAL AND NON-FINANCIAL FACTORS ON THE LEVEL OF UNDERPRICING AND OVERPRICING IN INITIAL CONDUCTING COMPANIESPUBLIC OFFERINGS ON THE INDONESIA STOCK EXCHANGE IN 2019-2022 Irgi Adyatma Fahrezy; Khaira Amalia Fachruddin; Syahyunan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2539

Abstract

The number of public companies in Indonesia are 898 companies and as many as 213 or 23.7 percent of these companies conducted Initial Public Offerings (IPOs) in the 2019 – 2022 period, as many as 187 companies experienced underpricing and 26 companies experienced overpricing on the first day of listing on the stock exchange. This makes Indonesia one of the countries with the most active IPO market in the respective period. The purpose of this study is to find out the factors that affect the level of underpricing and overpricing, such as financial and non-financial factors. The sample of this study is all IPO companies in the period 2019 – 2022 with a mix research method by conducting quantitative data analysis through secondary data from the Indonesia Stock Exchange (IDX) and qualitative data analysis with intensive interviews with 3 actor informants on the IPO stock exchange. The results of this study are that the size of the company and the inflation rate have a negative and significant effect on underpricing, with proceed and hot issue having a positive and significant effect on overpricing with the age of the company having a significant negative effect on overpricing, other variables return on assets, current ratio, proceed, Underwriter reputation, investor sentiment, hot issues, company age do not have a significant effect on underpricing as well as return on assets, current ratio, company size, underwriter reputation, inflation rate, investor sentiment do not have a significant effect on overpricing.

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