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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 810 Documents
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THE IMPACT OF ADVERSITY QUOTIENT, ENTREPRENEURSHIP EDUCATION AND SELF CONFIDENCE ON ENTREPRENEURSHIP INTEREST (CASE STUDY ON STUDENTS OF FACULTY ECONOMICS AND BUSINESS UMN AL-WASHLIYAH) Muhammad Naufal Fildza Daulay; Muthya Rahmi Darmansyah; Fitriani Tobing; Riza Fanny Meutia
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2448

Abstract

This study aims to determine the impact of adversity quotient, entrepreneurship education, and self confidence on entrepreneurship interest (case study on students of Faculty of Economics and Business UMN Al-Washliyah). This study is expected to be useful and provide an idea of the extent to which adversity quotient, entrepreneurial education and self confidence can affect entrepreneurship interest. To foster entrepreneurship interest in the students, they must have an adversity quotient self confidence, and the lecturers are expected to be able to provide entrepreneurial education that is able to make students interested in doing entrepreneurship activities. Through entrepreneurial education, students will open their insights about how entrepreneurial means. Respondents in this study were 87 students consisting of students of Management and Accounting Departement in Faculty of Economics and Business UMN Al-Washliyah. The research method using Multiple Linear Regression Analysis Method to perform the data analysis. The results showed that adversity quotient, entrepreneurship education and self confidence gives a positive and significant impact to cultivate the entrepreneurship interest for students of faculty economics and business UMN Al-Washliyah
THE EFFECT OF CURRENT RATIO AND DEBT TO ASSET RATIO ON STOCK RETURN WITH EARNINGS PER SHARE AS A MODERATING VARIABLE Thezar Fiqih Hidayat Hasibuan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2449

Abstract

This study aims to test the effect of Current Ratio (CR), and Debt to Asset Ratio (DAR) on Stock Returns using Earning Per Share as a moderating variable. The objects of this study were 21 mining companies listed on the Indonesia Stock Exchange from 2018-2021. The sample was selected using the purposive sampling method, namely 121 companies. The analysis method used in this study is multiple linear regression analysis with moderating variables. The results of this study indicate that variables X1 and X2 are able to influence Stock Returns, and the Moderation variable is able to strengthen the influence of the independent variable on the dependent variable.
ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR Redisa Celica; Harimukti Wandebori
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2450

Abstract

This abstract explores the critical need for enhancing marketing strategies within survey services, particularly focusing on the multi-line business sector, which encompasses a diverse range of industries offering different products and services. In an increasingly competitive environment, effective marketing is essential for survey service providers to distinguish themselves and capture the attention of potential clients. The study involves a comprehensive analysis of existing marketing frameworks and their efficacy, using a mixed-methods approach that combines qualitative interviews with industry experts and quantitative surveys of business clients. By identifying key trends, challenges, and opportunities in the multi-line sector, the research aims to propose innovative marketing strategies that address the unique requirements of these businesses. Additionally, the findings will delve into the role of digital marketing, social media engagement, and customer relationship management in enhancing service delivery and building brand loyalty. The outcome of this research is intended to offer practical recommendations that survey service companies can implement to improve their visibility, increase their client base, and ultimately enhance service quality. The implications of this study underscore the necessity for adaptive and customer-centric marketing strategies that can effectively respond to the dynamic needs of the multi-line business sector, ensuring sustained growth and competitive advantage.
DECISION MAKING FOR PROJECT SELECTION IN PT. JKT WITH ANALYTIC HIERARCHY PROCESS (AHP) METHOD R. Daffa Andaru Fawwaz Naufal; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2451

Abstract

The focus of this study is how PT. Jawara Kanistha Tibra (JKT) makes decisions about three projects: "Reggae Festival", "A Night at the Orchestra: Dewa 19," and "Suara Akal Summit". PT. JKT faces challenges in choosing between three projects. Each project has different risks and benefits, and many different stakeholders participate in it. The Analytical Hierarchy Process (AHP) method is used to provide a systematic framework for evaluating and selecting the project that best aligns with the organization's strategic objectives. The results show that "A Night at the Orchestra: Dewa 19" received the highest score, indicating that this project meets all assessment criteria. This decision helps the company achieve its long-term goals in addition to short-term financial benefits. PT JKT can provide better direction for future project evaluation and selection by using a more objective and methodical approach.
DECISION MAKING FOR MARKETING STRATEGIES PT ZXC FOR PT QWE’S PRODUCT IN INCREASING SALES WITH AHP Adam Riztama Amora; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2455

Abstract

Using the Analytic Hierarchy Process (AHP) method, this study attempts to find and evaluate efficient marketing methods to boost sales of Dosing Pump products from PT QWE through PT ZXC. Particularly for PT QWE items that contribute significantly to the company's revenue, PT ZXC's sales have stalled over the last five years. The nationwide demand for products with HS code 8413.50.90 has increased despite a decline in purchases from PT ZXC, suggesting fierce rivalry at the supplier level. The primary target markets were determined by historical data analysis and AHP to be businesses with high purchase frequency and value, such as oil and gas, power plants, water/wastewater, and petrochemicals. The Technical Workshop Masterclass was the most successful marketing technique, according to the AHP statistics, because it was relevant to the target market and improved product comprehension. It is therefore recommended that PT ZXC concentrate on setting up technical workshops, expanding its target market, and enhancing its after-sales support. To guarantee long-term efficacy, marketing techniques should also be periodically reviewed and modified in response to consumer input. It is anticipated that PT ZXC will boost sales of PT QWE products and solidify its place in the cutthroat industry with this approach.
OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL) Saarah Yurva Salsabila
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2460

Abstract

Abstract In 6 months, the digital marketing strategy has been implemented, and there have been 330 prospective customers contacted. However, only three customers collaborate with PT. Adi Pradana Internasional. Four customers were in the online meeting stage via Zoom with PT. Adi Pradana Internasional. This study aims to find external factors that significantly impact the effectiveness and optimization of digital marketing approaches in the B2B footwear sector and to identify key features and limitations of this company’s current digital marketing strategy to find a digital marketing optimization approach that the company can implement. This study uses a framework where market competition, social media capability, analytics, and content marketing contribute to optimizing digital marketing. Several analysis methods have been used to optimize the strategy: PESTLE, Porter’s Five Forces, Competitor Analysis, Consumer analysis, Value chain analysis, STP analysis, and VRIO analysis. SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Development from the SWOT analysis was conducted by using the TOWS matrix. PT. Adi Pradana Internasional needed to make KPIs for digital marketing content, monitor KPIs, improve social media content, and select a marketing team leader. Keywords: Digital Marketing, Effectiveness, External Analysis, Internal Analysis, Optimization.
ENHANCING ASN PROFESSIONALISM: THE ROLE OF EDUCATION, TRAINING, AND MOTIVATION IN THE REGIONAL SECRETARIAT OF MALANG REGENCY Yantri Pramodawardani; Setiyawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2463

Abstract

This study aims to analyze the effect of education and training on the professionalism index of State Civil Apparatus (ASN), with motivation as a moderating variable in the Regional Secretariat of Malang Regency. The data analysis method used is Structural Equation Modeling - Partial Least Squares (SEM-PLS), with a total sampling technique involving all 36 Sub-Division Heads as respondents. The results of the study indicate that education has a positive and significant effect on the ASN professionalism index, which means that the higher the level of ASN education, the better their professionalism. Likewise, training has a positive and significant effect on the ASN professionalism index, indicating that effective training can improve ASN professionalism. However, motivation as a moderating variable does not have a significant effect. Motivation only slightly increases the relationship between education and ASN professionalism, but the effect is not large enough to be considered significant. Meanwhile, motivation does not play a role in moderating the relationship between training and ASN professionalism. These findings indicate that improving ASN professionalism is more effective through direct education and training, without relying on motivational factors. Therefore, the policy to improve the quality of ASN should focus more on increasing access to relevant education and training.
ANALYSIS OF INVESTMENT FEASIBILITY AND SENSITIVITY ANALYSIS FOR THE XYZ GEOTHERMAL POWER PLANT (GPP) DEVELOPMENT PROJECT Darussalam Darussalam; Irni Yunita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2465

Abstract

Currently, the electricity system of North Sulawesi Province is supplied by power plants including Geothermal Power Plant (GPP), Coal-fired Power Plant (CFPP), Hydroelectric Power Plant (HPP), Solar Power Plant (SPP), Diesel Power Plant (DPP), and Gas Turbine Power Plant (GTPP) with a total installed capacity of 589 MW. The Net Capacity (NC) of this system is approximately 492 MW and the Net Supply Capacity (SC) is around 462 MW, resulting in a gap between installed capacity, NC, and SC Over the past few years, the electricity sales growth in North Sulawesi Province has been quite high, around 7.8% based on sales data from 2011-2020, and is projected to continue growing. Additionally, it is expected that the Energy Mix from New and Renewable Energy sources should reach 23% by 2025, thus the development of new power plants from New and Renewable Energy sources can contribute to achieving this Energy Mix. This research is conducted as a further study regarding the feasibility of investing in the development of XYZ Geothermal Power Plant to provide added value for the company. The research method employed is quantitative descriptive method, which involves calculating the Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), Discounted Payback Period (PP), and Sensitivity Analysis (SA). The results show that the investment will be feasible if the capital source for the investment comes from corporate loans for the upstream sector and soft loans for the downstream sector of development, resulting in an NPV of 2,241 thousand USD, an IRR of 11.11%, a PI of 1.01, and a PP of 24 years. Furthermore, the analysis shows that the decision on the capital source is important, as it affects feasibility, and loan variables such as the interest rate in corporate loans and repayment years in soft loans are important factors to consider in increasing economic feasibility. On the other hand, if the best scenario is chosen—decreasing cost variables and increasing both the electricity tariff and capacity factor by 10% from the base scenario—it can result in higher economic feasibility. Moreover, the electricity tariff, capacity factor, production well cost, and power plant cost have the greatest impact on feasibility. Therefore, it is important to strive for the maximum value of the electricity tariff and capacity factor, while minimizing production well and power plant costs as efficiently as possible.
DEVELOPMENT OF SMARTPHONE WASTE MANAGEMENT PLATFORM USING DESIGN THINKING APPROACH TO SUPPORT IMPLEMENTATION OF EXTENDED PRODUCER RESPONSIBILITY (EPR) IN INDONESIA'S SMARTPHONE INDUSTRY Farid Akbar Harahap; Rina Djunita Pasaribu
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2466

Abstract

Indonesia generated approximately 1.9 million tons of electronic waste (e-waste) in 2021, growing at an annual rate of 39%. By 2030, e-waste generation is projected to reach 4.4 million tons. A study by the National Development Planning Agency (Bappenas) revealed that only 17.4% of e-waste was recycled in 2021, highlighting the inefficiency of Indonesia's current e-waste management system. Smartphones are the most frequently disposed of e-waste, with an average lifespan of 3.42 years—shorter than most electronic devices. By 2028, over 40 million discarded smartphones are expected to significantly contribute to e-waste. To address this, the Indonesian government introduced a circular economy roadmap through Regulation No. 75 of 2019, mandating Extended Producer Responsibility (EPR). However, its implementation has been suboptimal, hindered by limited collaboration among stakeholders. Effective smartphone waste management requires awareness, clear procedures, secure data handling, and practices that maximize economic value. This study involves key stakeholders—consumers, producers, waste managers, and government representatives—to co-design solutions using a design thinking approach. The research delivers a smartphone waste management prototype, comprising a service blueprint and a high-fidelity platform, to support value exchange and improve EPR implementation in the smartphone industry.
APPLICATION OF AHP TO DETERMINE CRITICAL SUCCESS FACTOR FOR OUTSOURCING AUDIO PROJECT BASED SERVICE: A CASE STUDY OF PT. SHEFAI INDONESIA Muhammad Faishal; Dina Dellyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2482

Abstract

This Research provides business process model for an organization that attempts to improve outsourcing strategy in the audio services sector. This research uses the case study approach by applying the Analytical Hierarchy Process (AHP) as a means to define critical success factors in outsourcing project-based audio services at PT. Shefai Indonesia. The research identifies the following as the seven most important criteria that are likely to determine the success of outsourcing: Adequate Communication Channels, Effective Feedback, Skilled Engineers, Skilled Voice Actor Pool, Skilled Project Manager, Turnaround Time Delivery, and Information Security. The study further combines internal (SWOT) and external (PESTEL) analyses to design a complete outsourcing workflow and business structure. To solve the problem, the business process incorporates five key stages, which are supported with CSFs at at critical points to enhance efficiency, vendor collaboration, and service quality

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