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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 28 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): September" : 28 Documents clear
Pengaruh Brand Credibility dan Brand Prestige Terhadap Purchase Intention Pada Produk Handphone Oppo di Kota Mataram Alayda Salsabila; M. Ilhamuddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1113

Abstract

This research aims to determine the effect of brand credibility and brand prestige on consumers' purchase intention for Oppo mobile phone products in Mataram City. In an era of increasingly tight market competition, trust and brand image become important elements in shaping consumer buying interest. This research uses a quantitative method with a causal associative approach. A sample of 100 respondents was selected using purposive sampling technique, specifically individuals who are familiar with Oppo products and are over 18 years old. Data collection was carried out through questionnaires using a Likert scale, and data analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as F tests and t tests. The research results show that brand credibility and brand prestige have a positive and significant effect on purchase intention both simultaneously and partially. The adjusted R² value of 0.468 indicates that the two independent variables can explain 46.8% of the variation in purchase intention. This finding implies that strategies to enhance brand credibility and prestige are important in driving consumer purchase decisions for Oppo smartphone products in the local market.
Pengaruh Beban Kerja, Lingkungan Kerja dan Kompensasi Finasial Terhadap Kepuasan Kerja Pegawai Perum Bulog Cabang Sikur Lombok Timur Monika, Baiq Livia; Suryatni, Mukmin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1116

Abstract

This research aims to determine the effect of workload, work environment, and financial compensation on job satisfaction of employees at Perum Bulog Branch in Sikur East Lombok. The background of this study arises from the fluctuations in the achievement of distribution targets for commodities, which are suspected to be caused by low job satisfaction among employees, influenced by excessive workload, an unfavorable work environment, and inadequate compensation. This research uses a quantitative approach with a causal associative research type. The research sample consists of 64 permanent employees and uses census technique. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression. The research results show that workload has a significant negative effect on job satisfaction, while the work environment and compensation have a significant positive effect. This indicates that job satisfaction can be improved by better distributing tasks proportionally, creating a comfortable work environment, and providing appropriate and fair compensation. The implication of this study is the need for the management of Perum Bulog Branch Sikur to review its employment policies in order to increase productivity and achieve the company's targets.
Pengaruh Persepsi Harga, Lokasi dan Fasilitas Terhadap Keputusan Pembelian Pada Perumahan Unram Residence PT. Varindo Lombok Inti Deny zulfan Husaini; Rusminah HS
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1119

Abstract

The purpose of this study is to determine the effect of price perception, location, and facilities on consumers' decisions to purchase houses at Unram Residence. This study is based on fierce competition in the property market and high demand for housing in Mataram City, especially around Mataram University. This study employs a quantitative and associative approach. After collecting data through a questionnaire administered to 60 individuals who purchased homes at Unram Residence, multiple linear regression was conducted using Microsoft Office Excel and Statistical Product and Service Solution (SPSS) software. The results indicate that price perception, location, and facilities partially influence consumers' purchasing decisions at Unram Residence. Recommendations for PT. Varindo Lombok Inti include optimizing pricing, location, and facility strategies through dynamic and sustainable approaches. Future researchers are advised to expand the study by exploring psychological factors, brand perception, and the influence of social media for a more comprehensive understanding of purchasing decisions.
Efektifitas Lembaga Amil Zakat (LAZ) DASI NTB Dalam Mempertahankan dan Meningkatkan Jumlah Muzakki di Kota Mataram Baiq Wita Pradika; Akhmad Jufri; Moh. Huzaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1124

Abstract

The purpose of the study was to determine the effectiveness of the strategy of the Amil Zakat Institution (LAZ) DASI NTB in maintaining and increasing the number of Muzakki in Mataram City. This research uses a qualitative approach with descriptive methods. The data collection techniques used are observation, interview and documentation. Determination of informants in this study using purposive and snowball. The data validity method used is the triangulation method. Data analysis methods use data collection, data reduction, data presentation, and drawing conclusions. The indicators of effectiveness measurement are program understanding, on target, on time, achieving goals, and real changes.  The results of the five indicators in terms of increasing and maintaining the number of Muzakki, direct strategies through socialization are very effective because they achieve all five indicators, direct strategies through funding are effective but not as effective as socialization and indirect strategies through social media and websites are less effective because there are several indicators that are not achieved.
Pengaruh Label dan Influencer Endorsement Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Le Minerale Pada Generasi Z di Kota Mataram Rahmawati, Dini Sari; Retnowati, Weni
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1140

Abstract

This study aims to examine the influence of product labels and influencer endorsements on the purchase decisions of bottled drinking water (AMDK) brand Le Minerale among Generation Z in Mataram City. The research method used is a quantitative approach with an associative research type. The sample size involved 100 respondents, determined thru a non-probability sampling method using the purposive sampling technique. Data analysis was performed using multiple linear regression to test the hypothesis, with the assistance of SPSS version 25 software. The research results indicate that the product label variable has a positive and significant effect on purchasing decisions with a calculated t-value of 6.711 > t-table 1.984 and a significance of 0.000 < 0.05. Similarly, the influencer endorsement variable has a positive and significant effect on purchasing decisions with a calculated t-value of 2.362 > t-table 1.984 and a significance of 0.020 < 0.05. Therefore, it can be concluded that both product labels and influencer endorsements have a real contribution to influencing the purchase decisions of Le Minerale brand AMDK among Generation Z in Mataram City.
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Produk dari CV. Tri Utami Jaya di Kota Mataram Ayunda, Nur; Retnowati, Weni
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1141

Abstract

This study aims to find out and explain the influence of price and brand image on product purchase decisions from CV. Tri Utami Jaya in Mataram City. This type of research uses associative quantitative and data collection methods using a survey sample with a sample of 100 respondents. The analysis method in this study uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of the study showed that price had a positive and significant effect on purchase decisions with a calculated t-value of 3,459>1,984. And Brand Image has a positive and significant effect on product purchase decisions from CV. Tri Utami Jaya in Mataram City with a calculated t value of 6,878>1,984. The results of this research can be used as a basis for improving purchasing decisions by developing the benefits of price and brand image.
Analisis Pengaruh Keputusan Investasi, Profitablitas dan Likuiditas Terhadap Nilai Perusahaan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pada Perusahaan Sektor Property dan Real Estate Yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023 Laila Isnaini Hikmawati; Siti Aisyah Hidayati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1150

Abstract

This quantitative study explores the determinants of firm value in property and real estate entities listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Using a panel data regression model, the study examines the impact of investment decisions (proxied by FAR), profitability (proxied by ROA), and liquidity (proxied by CR) on firm value (proxied by PBV), while also testing the moderating effect of firm size (proxied by FZ). The results of the empirical analysis indicate that investment decisions have a positive and statistically significant effect on firm value. On the other hand, profitability and liquidity only show a positive but insignificant correlation. The company size variable failed to moderate the interaction between the independent and dependent variables, thus its role is limited as a potential moderator. The implications of this finding are relevant for stakeholders in formulating investment policies and corporate strategies aimed at enhancing value.
The Reality and Challenges of Gender Issues in the Tourism Industry Andilolo, Imanuella R.; Ranteallo, Ikma Citra; Widiana, Harmi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1270

Abstract

Tourism industry is still marred with “glass ceiling” phenomenon even though women contribute a significant portion of the overall industry. Women remain underrepresented in top culinary roles and continue to encounter challenges including wage inequality, restricted career advancement, workplace harassment, and deeply rooted patriarchal practices within the professional kitchen. Historically a woman’s place was considered to be in the kitchen. The feminist movement in 1970s opened up opportunities for women to join the work force. However, after decades, women still have difficulty entering the professional kitchen where men continue to dominate. This paper conducts an empirical research on the gender of Head Chefs or Executive Chefs of several five and four-star hotels in Lombok, Indonesia, and discusses challenges on gender issues within the professional kitchen. This paper examines the managerial and social barriers based on gender bias/inequality in professional kitchens; it looks at how female chefs socially manoeuvre within the kitchen culture; and attempts to compile solutions.

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