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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 218 Documents
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Analisis Pengaruh Bauran Pemasaran terhadap Penjualan Nana Sopiana
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 1 (2021): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.178 KB) | DOI: 10.29303/alexandria.v2i1.31

Abstract

The purpose of this study is to prove the significance of the influence of the marketing mix both simultaneously and partially on the sale of coffee products and prove the marketing mix that has a dominant influence on the sale of coffee products in coffee companies and convection "Aneka Busana" Kediri West Lombok. The type of research used to examine the above problems is descriptive research with case study method. The analytical tools used in this study are multiple linear regression analysis, hypothesis test (f test), hypothesis test (t test), and classic assumption test processed through SPSS program. The results showed that: (1) For the F test hypothesis test, that together product variables, prices, promotions, distributions influenced sales so that Ho was rejected and Ha accepted; (2) For the test hypothesis test t , which does not have a significant influence on sales is a variable promotion and distribution channel; (3) Of the four variables that have a dominant influence on sales is the price variable
Pengaruh Store Layout, Interior Display Dan Promosi Terhadap Keputusan Pembelian (Studi pada Mahahsiswa Fakultas Ekonomi dan Bisnis Universitas Mataram) Yaumil Akhiryananda
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.525 KB) | DOI: 10.29303/alexandria.v2i2.64

Abstract

The purpose of this study was to find out the influence of store layouts, display interiors, and promotions on purchasing decisions at the Café On Students of the Faculty of Economics and Business, University of Mataram. This research is included in quantitative research with survey methods. The type of data in this study is quantitative data. Data sources or information are obtained from primary and secondary sources. The data collection technique used in this study is in the form of primary data obtained from the results of respondents' responses to a list of statements in the form of questionnaires distributed to respondents. The population used is the person who ernah buys at Kamila Caffe. The sample taken was 100 people from the Faculty of Economics and Business (S1 Management). The data analysis technique used in this study is regression analysis. The results showed that: (1) Store layout factors affect consumer purchasing decisions at Kamila Caffe Mataram, meaning that if the store layout is getting better then the purchase decision is increasing. (2) The interior factor of the display is influential in the face of consumer purchase decisions at Kamila Caffe Mataram, meaning that if the interior display is getting better then the purchase decision is increasing. (3) Promoosi factor affects the consumer purchase decision at Kamila Caffe Mataram, meaning that if the promotion is getting better then the purchase decision is increasing
Pengaruh e-Wom dan Online Advertising dalam Membangun Brand Image Pada Produk HP Vivo Wulan Sari; Lalu M. Furkan; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.556 KB) | DOI: 10.29303/alexandria.v2i2.72

Abstract

The purpose of this study was to find out the influence of Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University and to find out the influence of Online Advertaising on Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University. This research is an associative research with a research approach using quantitative approaches. This research was conducted in the Faculty of Economics and Business of Mataram University. The data collection method used in this study is a sample survey. The population in this study was consumers who shopped for Vivo mobile products. A study sample of 98 respondents was determined by a non probability sampling technique, a purposive sampling method. Collecting the necessary data and information, the study used interview and questionnaire techniques. The data collection tool used in the study was a questionnaire. Data analysis techniques are performed using multiple linear regressions. The results showed that (1) variable e-wom had a significant influence on brand image and buying interest in vivo products in the city of Mataram; (2) Online Advertising variables have a positive and significant influence on the decision to purchase vivo products in the city of Mataram
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Menabung Pada Bank BRI Cabang Praya Lombok Tengah Lalu Ardhi Kusuma
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.18 KB) | DOI: 10.29303/alexandria.v2i2.73

Abstract

This research aims to find and find out the factors that affect customers saving at Bank BRI Praya Branch, these factors include Products, Interest Rates, Places, Promotions, Processes, physical, employees and services. This type of research is descriptive research at Bank BRI Praya Branch, Jalan Gajah Mada No. 128 Praya Central Lombok. This research method is a sample survey, determining respondents using Simple Random Sampling. The analysis model used is qualitative using the Likert scale and quantitative using table anlisa and factor analysis. Based on the calculation of factor analysis results, six variables affect customer saving decisions, including Product Variables, Places, Processes, Physical, Employees, and Services. The six variables form the two factors that most affect the arena has an eigenvalue of more than 1.0 and loading factors above 0.4. Factor 1 has an eigenvalue of 1,914, and factor 2 has an eigenvalue of 1,587. The other two variables do not participate in the influence, namely for variable interest rates and promotions. The interest rate does not enter into because it has an MSA of less than 0.5. At the same time, the advertisement does not affect it because it has a loading factor of less than 0.4. Therefore, Bank BRI Praya Branch must pay attention to factors that influence customers by improving their quality and improving variables that do not affect to attract people to save more optimally in the future
Teacher Performance: The effect on Teacher Satisfaction in Public Senior High Schools Hamidi Hamidi; A. Wahab Jufri; I Wayan Karta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.23 KB) | DOI: 10.29303/alexandria.v2i2.74

Abstract

This research aim to determine the effect of performance on teachers satisfaction in Public Senior High Schools in Lombok, Indonesia. This study is a quantitative study was conducted in Lombok with a population of 580 teachers. The total sample of 85 teachers was obtained by a proportional random sampling technique. Data analysis was performed by regression. The results showed that performance has an impact on teacher satisfaction. The teachers of public senior high school in Lombok will be satisfied if their performance is very good. It was concluded that one way to maintain teacher satisfaction is by improving performance
Pengelolaan Sarana Prasarana Terhadap Efektivitas Kerja Pegawai Di Kantor BNNP Sumut Nusroh Afifah; Juliana Nasution
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 3 No. 1 (2022): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v3i1.171

Abstract

Management of facilities and infrastructure is not the main focus in the efficiency of the work of employees in the Office of the National Narcotics Agency of North Sumatra Province, infrastructure only acts as a means of assisting employees to carry out all activities and work in the office. The management of facilities and infrastructure at the North Sumatra BNNP Office is quite optimal. The existence of office facilities and infrastructure as a form of effort in increasing employee motivation and as a means of supporting employee work activities, it is very necessary to manage good office structures and infrastructure. In the management of office structures and infrastructures, it is not only the duty of General Affairs (GA), but includes all existing employees, so that the facilities and infrastructure that will be used will operate effectively and efficiently in accordance with the implementation procedures
Penerapan Aplikasi Sakti Dalam Pengelolaan Keuangan Di Badan Narkotika Nasional (BNN) Provinsi Sumatera Rizki Nur Amalia Nasution; Juliana Nasution
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 3 No. 1 (2022): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v3i1.172

Abstract

A recording system using an application is very much needed by agencies in carrying out financial management. A good recording system can produce well-structured financial reports so that the reporting is also structured. The purpose of this study was to find out about how the application of the SAKTI application in financial management at the BNNP of North Sumatra. The research method used in this research is a qualitative approach. Data were collected by using observation, interview, and literature study techniques. The results show that the application of the SAKTI at the National Narcotics Agency of North Sumatra Province began in early 2022, although it is still very new in its application, it is quite effective and optimal, but employees still need more knowledge so that its implementation can be more optimal
Efisiensi Penerapan Fintech dan Digitalisasi dalam Memaksimalkan Market Share Perbankan Syariah Pada Masa Pandemi Covid 19 Indah Lestari Ritonga; Ahmad Amin Dalimunte
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 3 No. 1 (2022): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v3i1.173

Abstract

The purpose of this study is to try to provide an overview of the efficiency of implementing fintech and digitalization that must be done by Islamic banking, one of which is at Bank Sumut Medan Sharia Branch Office. The method used in this study is a descriptive qualitative method. Data collection techniques by conducting a literature study approach (library research) and interviews. The results showed that the state of implementation and cooperation with fintech companies has not been running as has been done by conventional Sumut Banks. However, in the future Bank Sumut Syariah will realize the release or add some banking services with a digitalization system. With the hope of implementing fintech and the realization of more optimal digitization services at PT Bank Sumut, Medan Sharia Branch Office is expected to be able to provide progress and maximize market share in Islamic banking
Analisis Permasalahan Kredit Macet Khofifah Indah Pohan; Mustapa Kamal Rokan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 3 No. 1 (2022): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v3i1.174

Abstract

This research aims to find out what factors are the cause of bad credit problems and how the bank sumut Syariah branch office medan in handling non-performing loans. The type of research conducted is qualitative research using descriptive methods. The results of the research findings show that the causes of bad credit problems are: (1) Weaknesses from the internal debtor side can be caused by bad faith from the debtor, and the decline of the debtor's business resulted in a decrease in the debtor's ability to pay installments; (2) Weaknesses from the internal side of banks/financial institutions can be caused by bad faith from bank officers/financial institutions for personal interests, such as bank employees/financial institutions repaid debtors' credits that reward the disbursement of the credit. In the case of bad loans, the bank needs to make a rescue, so that it will not cause losses. Rescues that are carried out can be by providing relief in the form of a period of return, especially for credits that have experienced disasters
Problematika Perbankan Syariah: Solusi dan Strategi Digitaliasasi dalam Meningkatkan Kualitas Produk dan Layanan Perbankan di Bank Sumut Kantor Cabang Syariah Medan Mardia Shintia Devi Gultom; Mustapa Khamal Rokan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 3 No. 1 (2022): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v3i1.175

Abstract

The purpose of this research is to find out appropriate strategies through the digitization of products and services in order to improve the quality of Islamic banking and be better known by the wider community. The aspects analyzed are islamic banking problems. The synthesis described is the solution and strategy of developing Islamic banking through the role of digitalization in improving the quality of Islamic banking products and services. Among the development strategies of Bank Sumut Syariah Sharia Branch Office Medan, namely through payment and purchasement services and services, SUMUT Mobile, ATM Services, E-Martabe Cards, Strengthening the digitization system to improve the efficiency of Islamic banking services, strengthening human resources in improving the innovation of Islamic banking products, in addition, among the management of Islamic banking development through the use of information digitization is very important so that the existence of Islamic banking is very important so that the existence of Islamic banking is very important so that the existence of Islamic banking is very important so that the existence of Islamic banking is very important so that the existence of Islamic banking is very important so that the existence of Islamic banking  the higher so that people's interest in using Islamic banking services and services is increasing

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