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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 232 Documents
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Financial Risk Tolerance dan Sikap Keuangan terhadap Keputusan Investasi Deposito dengan Financial Literacy sebagai Variabel Moderasi Damayanti, Alpina; Anggriani, Rini; Sidharta, Raden Bagus Faizal Irany; Alpiansah, Restu; Saputra, Sahdan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1524

Abstract

This study aims to analyze the effect of financial risk tolerance and financial attitude on deposit investment decisions with financial literacy as a moderating variable. The research object is Micro, Small, and Medium Enterprises (MSMEs) actors in East Lombok Regency. This study uses a quantitative approach with a survey method through the distribution of questionnaires to MSME actors. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The research results indicate that financial risk tolerance and financial attitude have a positive and significant effect on deposit investment decisions. However, financial literacy is unable to moderate the influence of financial risk tolerance or financial attitude on investment decisions. These findings suggest that in low-risk investment instruments such as deposits, psychological and behavioral factors are more dominant compared to financial knowledge aspects. This study provides a theoretical contribution to the study of behavioral finance by emphasizing that the role of financial literacy is contextual.
Communication Adaptation and Customer Loyalty in Platform-Based Ride-Hailing Services: Evidence from Greater Jakarta Sofian, Ferane Aristrivani; Rizan, Cindy Valencia; Asri, Tri Mega; Mathur, Manish; Putra, Marginata Kurnia
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1556

Abstract

This study explores whether drivers’ communication skills are positively related to attitudinal customer loyalty, how communication is adaptively enacted within short, platform-evaluated encounters in the Greater Jakarta metropolitan region, and how these adaptive practices relate to loyalty outcomes. An explanatory sequential mixed-methods design was employed. The quantitative phase involved 385 active ride-hailing users and applied descriptive statistics and Spearman’s rank-order correlation. The qualitative stage consisted of semi-structured interviews with seven experienced drivers, which were analyzed thematically using Communication Accommodation Theory. The findings show a moderate and statistically significant positive correlation between perceived drivers’ communication skills and attitudinal customer loyalty (ρ = .412, p < .001). Interview data suggest that each ride functions as a micro-communication arena in which drivers continually recalibrate tone, conversational depth, and embodied conduct in response to passengers’ cues, algorithmic visibility, and rating asymmetry. Communicative adaptation unfolds through situational convergence (alignment), strategic divergence (privacy-sensitive silence), evaluative convergence under rating pressure, and multimodal accommodation. These patterned adjustments stabilize brief encounters and shape evaluative judgments. In algorithmically governed environments, communication emerges not merely as a soft skill but as a context-sensitive relational practice linking interactional competence to loyalty intention in low-switching-cost platform markets.

Page 24 of 24 | Total Record : 232

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