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Mahmud Al Athok
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Surakarta Management Journal
Published by Universitas Surakarta
ISSN : -     EISSN : 27154637     DOI : 10.52429
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Surakarta Management Journal (SMJ) diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta. Jurnal ini dijadikan media informasi tentang karya ilmiah di bidang manajemen dan bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi akademisi, peneliti, dan praktisi. Jurnal ini diterbitkan dua kali setahun, yaitu pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "VOLUME 2 NO. 1 JUNI 2020" : 6 Documents clear
PENGARUH HARGA DAN PROMOSI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PERUMAHAN DI PT. RESSAN GEMOLONG Kusumawati, Mega; Danarwati, Yanti Sri
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.806 KB) | DOI: 10.52429/smj.v2i1.401

Abstract

This study aims to analyze the effect of prices and promotions on housing purchase decision making at PT. Ressan Land Gemolong. The population in this study are all consumers who have come and made purchases at PT. Ressan Land Gemolong. The sample in this study consisted of 70 respondents using purposive sampling techniques. Data collection is done by using a survey through a questionnaire filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing through t test and F test, and analysis of the coefficient of determination (R2). Based on the results of the study, the regression equation obtained the results Y = 19.113 + 0.462 X1 + 0.505 X2 + e. Based on the analysis of static data, the indicators in this study are valid and the variables are reliable. In testing classic assumptions, multicollinearity regression models, heteroscedasticity do not occur, and have a normal distribution. Individually, the variable that has a greater influence is the price with a regression coefficient of 0.505 and followed by a promotion variable with a regression coefficient of 0.462. Hypothesis calculation using t test shows that the price and promotion variables studied are proven to be significant. Then through the F test, it is clear that the independent variable is feasible to test the dependent variable of the purchase. The adjusted R square figure shows that 22.4% of purchasing decisions can be explained by promotion and price variables. While the rest is explained by other factors outside the research model.
PENGARUH SISTEM BIROKRASI, FASILITAS DAN PEMENUHAN KONSEP SYARIAH TERHADAP KEPUASAN PENGGUNA PADA KOPERASI SIMPAN PINJAM PEMBIAYAAN SYARIAH BMT TUMANG BOYOLALI Parli, Parli; Trisnowati, Juni; Budiwanarto, Kim
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.9 KB) | DOI: 10.52429/smj.v2i1.395

Abstract

The purpose of this study was to find out: 1) the influence of the bureaucratic system on service user satisfaction, 2) the effect of facilities on service user satisfaction, 3) the effect of fulfilling sharia concepts on service user satisfaction, 4) the influence of the bureaucratic system , facilities and fulfillment of sharia concepts to service users' satisfaction. This study included quantitative descriptive research whose conclusions were obtained based on the results of statistical analysis with the object of research at KSPPS BMT Tumang Boyolali. A sample of 161 people from a population of 300 people with incidental sampling techniques. Instruments used with questionnaires and data analysis techniques used are multiple linear regression analysis, t test, F test, R2 test. Regression analysis results obtained regression equation: Y = 3.223 + 0.249 X1 + 0.255 X2 + 0.298 X3, which means that service user satisfaction is influenced by the bureaucratic system, facilities provided and fulfillment of sharia concepts (compliance). Based on the analysis and discussion it can be concluded that: 1) the bureaucratic system influences the satisfaction of service users. (2) facilities affect the satisfaction of service users. (3) fulfillment of sharia concepts  affects the satisfaction of service users. (4) the bureaucratic system, facilities and fulfillment of the concept of sharia together affect the satisfaction of service users. (4) bureaucratic system, facilities provided and fulfillment of sharia concepts affect the satisfaction of service users by 59.5%, while the remaining 40.5% is influenced by other variables outside of this study
PERAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING DALAM PENGARUH IKLAN DAN ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER (Studi Kasus Pada Make Up Artis di Solo) Ningrum, Retno
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.285 KB) | DOI: 10.52429/smj.v2i1.388

Abstract

AbstractOne of the factor that influence of brand awareness is the promotion of strategy, advertising on television becomes the choice in conventional promotion. The rapid development of technology is very influential in the promotion espectially social media through social endorser service is the right choice.The purpose of forming brand awareness is to provide a number competitive advantages, brand awarness is considered capable of driving on puchasing decisions.This study aims to determine the direct and indirect effects of advertising and endorsers on the formation of brand awarness  representing intervening variable  in the decisions purchase cosmetic product of  Make Over.The population is make up artist in Solo. The result is advertising and endorser, it’s significantly proven influencing of brand awarness. Brand awareness significanly mediate advertesing to purchasing decision (indirect effect), but not significanly mediate endorser to to purchasing decision.    
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN SMARTPHONE ASUS MAHASISWA FAKULTAS EKONOMI PROGRAM STUDI MANAJEMEN UNIVERSITAS SURAKARTA Argasha, Denis Volindo; Slamet, Giarti
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.383 KB) | DOI: 10.52429/smj.v2i1.396

Abstract

                This study aims to analyze and explain the factors of Product Quality, Price and Promotion that affect the Consumer Satisfaction of Smartphone Asus Students of the Faculty of Economics, Management Study Program, University of Surakarta. This research approach is a quantitative approach, because this research is presented with numbers. The sample in this study were 80 students from the Faculty of Economics, Surakarta University Management Study Program. The analysis model in this study uses multiple linear regression analysis with the help of SPSS VERSION 16.0 for windows.The results of the statistical analysis of this study where the Simple Linear Regression Test has shown: Y = 9.503 - 1,652 X1 + 1,231 X2 + 0.944 X3. T test results obtained: Product Quality (X1) obtained a significant coefficient of 0.001 with the value of t count> value of t table (-3.390> 1.991) thus Product Quality (X1) has a positive effect on Consumer Satisfaction (Y). Price (X2) obtained a significant coefficient of 0,000 with a value of t arithmetic> value of t table (7.258> 1.991) thus Price (X2) had a positive effect on Consumer Satisfaction (Y). Promotion (X3) obtained a significant coefficient of 0.031 with a value of t arithmetic> value of t table (2,200> 1,991) thus Promotion (X3) has a positive effect on Consumer Satisfaction (Y). Based on the F Test obtained an Fcount of 23,329 with a Significant of 0,000. The calculated F value> F table (23,329> 4.01) can thus be concluded that Product Quality (X1), Price (X2) and Promotion Variable (X3) has a positive effect on the Consumer Satisfaction variable (Y).From the calculation results it is known the amount of adjusted Determination Coefficient (R Square) is 0.577. This means that 57.7% of Customer Satisfaction can be explained by three variables of Quality, Price and Promotion, while the remaining 42.3% is influenced by other factors that cannot be explained in this study. 
ANALISA PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KOTA SURAKARTA Saputro, Endro Aryo; Widiastuti, Erni
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.162 KB) | DOI: 10.52429/smj.v2i1.399

Abstract

The purpose of this study was to determine: 1) the influence of brand image on purchasing decisions of Yamaha NMAX motorcycles in Surakarta, 2) the effect of prices on purchasing decisions of Yamaha NMAX motorcycles in Surakarta, 3) the effect of product quality on purchasing decisions of Yamaha motorcycles NMAX in Surakarta City, 4) Simultaneous influence of brand image, price, product quality on purchasing decisions of Yamaha NMAX motorcycle in Surakarta City. This research is a quantitative descriptive study whose conclusions are obtained based on the results of statistical analysis with the object of research are Yamaha NMAX motorcycle users in the city of Surakarta. The sample is 100 respondents, where the sampling technique is accidental sampling technique.The instrument used with the questionnaire and data analysis technique used was multiple linear regression analysis, t test, F test, R2 test. Regression analysis results obtained by the regression equation: Y = -10,906 + 0,395X1 + 0,366 X2+ 0,410 X3, which means that purchasing decisions of Yamaha NMAX motorcycles in Surakarta City are influenced by brand image, price and product quality. Based on the analysis and discussion it can be concluded that: 1) brand image significantly influences the purchasing decision of NMAX motorcycles in Surakarta. (2) the price significantly affects the purchase decision of NMAX motorcycles in the city of Surakarta.  (3) product quality significantly influences the purchasing decision of NMAX motorcycles in Surakarta. (4) brand image, price, and product quality simultaneously significantly influence NMAX motorcycle purchasing decisions in Surakarta. Judging from the coefficient, the brand image, price, and product quality were determined to influence the purchasing decision of NMAX motorcycles in Surakarta by 82.6%, while the remaining 17.4% was influenced by other variables outside this study.
ANALISIS PENGARUH IKLIM ORGANISASI, KOMPETENSI KARYAWAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN ADMINISTRASI DI PT. AIR MANCUR SURAKARTA Anari, Sahar; Rohwiyati, Rohwiyati
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.319 KB) | DOI: 10.52429/smj.v2i1.400

Abstract

In this study the author has the objective to determine the effect of organizational climate, employee competence, and motivation on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously. The hypothesis in this study are: Suspected organizational climate, employee competence, and motivation have significant effect on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously. The data required in this research is primary data obtained from questionnaires distributed to respondents. The analysis technique used in this study using multiple linear regression, t test, F test and test the coefficient of determination. Results of data analysis in this study it can be concluded that the organizational climate, employee competence, and motivation have significant effect on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously. 

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