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Journal of Applied Business, Taxation and Economics Reseach
Published by PT. Equator Sinar Akademia
ISSN : -     EISSN : 2808263X     DOI : https://doi.org/10.54408/jabter
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to take part in the advancement of knowledge in economics and business by publishing high quality research on contemporary trends in economics and business in emerging markets or countries. As the journal main horizon is to embrace contemporary trends in applied business, taxation, and economics, its scope is dynamic and evolving to accommodate the latest and emerging issues, challenges and phenomena.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 331 Documents
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The Effect of Information System of Management ERP and Work Environment to Employee Productivity Mona Turisna Nasution; Andrian Jeefry
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.596

Abstract

This research was made to determine the effect of ERP management information systems and work environment on employee work productivity. The method used in this study is causal associative of 26 respondents of PT. X . To measure the questionnaire data used, the data analysis technique used is the validity test, reliability test and classic assumption test using the normality test using the Kolmogorov-Smirnov test and multicollinearity test by looking at VIF. To measure this research the researchers influence the ERP management information system and work environment on productivity using multiple linear regression analysis, determinant analysis, partial T test, simultaneous F test using SPSS 20 software. The results revealed a partial T test that the management information system partially influences work productivity. The work environment partially influences work productivity, whereas based on the simultaneous F test of the ERP management information system and work environment together it influences work productivity. So it can be concluded that the better the performance of the company's ERP management information system and the better the work environment, the higher the level of employee productivity.
The Influence of Sharia Finance Principles and Sharia Financial Literacy on The Financial Performance of MSMEs in Kamanre District Nurfadillah R Nurfadillah R; Jumawan Jasman; Samsul Bachri
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.600

Abstract

Study This aim For analyze is impact from principles finance sharia and understanding literacy finance sharia to results performance Micro , Small, and Medium Enterprises (MSMEs) finance in the District Kamanre . The methodology applied is approach quantitative with type studies associative . Subject study covers all MSME actors in the District Kamanre which numbered 307 units business , with amount sample A total of 75 respondents were determined use formula Slovin . The data analysis process was carried out through The Partial Least Squares Structural Equation Modeling (PLS-SEM) method is used SmartPLS4 application . Findings study indicates that principle finance sharia as well as literacy finance sharia own positive and significant impact​ to performance MSME finance . Principles finance sharia contribute to efficiency and sustainability business , whereas literacy finance sharia functioning in taking decision appropriate finances​ with sharia . Implications from studies This show that strengthening principles and literacy finance sharia can become step effective strategy​ in advance performance MSME finances in general sustainable and harmonious with values held by society​ Kamanre .
The Relationship between Consumer Lifestyle and Savings Level on Personal Money Management of Students of Muhammadiyah University of Palopo Nur Asrah; Asriany Asriany; Samsul Bachri
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.601

Abstract

The purpose of this study is to examine the consumer lifestyle, savings level, and personal financial management of students. This study uses a quantitative approach, with data collected through a structured questionnaire. The population consisted of 1,199 students from the Faculty of Economics and Business, Muhammadiyah University of Palopo (classes of 2022, 2023, and 2024). Using the Slovin formula and random sampling, 93 respondents were selected. Data analysis was carried out using SPSS, including reliability and validity tests, multiple linear regression, coefficient of determination (R2 ) , partial tests (t-tests), and simultaneous tests (F). The results showed that a consumer lifestyle did not have a significant positive effect on financial management, while the savings level had a significant positive effect on financial management.
The Influence of Interactive Content and Influencers on The Purchase Decisions of Micro, Small, and Medium Enterprises in Palopo City Nia Ramadani; Muhammad Aqsa; Jumwan Jasman
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.603

Abstract

This research is motivated by the increasing use of digital media as a marketing tool, where interactive content and influencers have become strategies widely used by companies to attract attention and encourage consumers in making purchasing decisions. This study aims to analyze the influence of interactive content and influencers on consumer purchasing decisions. The research method used is a quantitative method with a population of all MSME consumers in Palopo City who have purchased MSME products. The sampling technique used purposive sampling with the determination of the number of samples using the MoE formula so that a sample size of 100 samples was obtained. Data analysis included descriptive and inferential analysis using SmartPLS. The results of the study show that: Interactive content has a positive and significant effect on purchasing decisions, influencers have a positive and significant effect on purchasing decisions and simultaneously interactive content and influencers have a positive and significant effect on purchasing decisions. These findings indicate that a digital marketing strategy that combines interactive content and influencers is effective in increasing consumer interest and purchasing decisions.
The Impression of Marketing Mix 7P, Influencer Marketing, Brand Ambassador, and Discount Promotion on Interest in Purchasing Wardah Cosmetic Products in Palopo Tifani Aulia; Edy Marzudi; Putri Dewintari; Antong Antong
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.604

Abstract

This study aims to analyze the influence of the 7P marketing mix impression, influencer marketing, brand ambassadors , and discounts and promotions on purchasing interest in Wardah Cosmetic products in Palopo City. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to 250 respondents who are Wardah consumers in Palopo, using a purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method . to test the relationship between research variables. The results showed that the impression of the 7P marketing mix and discounts and promotions had a positive and significant effect on consumer purchase intention. Meanwhile, influencer marketing and brand ambassadors did not directly influence purchase intention, but played an indirect role by strengthening the effectiveness of discounts and promotions . In addition, the 7P marketing mix was proven to influence influencer marketing, and influencer marketing influenced brand ambassadors as well as discounts and promotions.
The Influence of Green Human Resource Management and Work Environment on Employee Performance at the Palopo City Environmental Agency Ardianti Amir; Muhammad Kasran; Indah Pratiwi
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.605

Abstract

The sustainable implementation of Green Human Resource Management and a good working environment are very important in supporting the running of organizational tasks and activities, especially in local government agencies. This study aims to determine the influence of Green Human Resource Management and the Work Environment on the performance of employees at the Palopo City Environmental Service, both partially and simultaneously. This type of research is quantitative. The data collection method was carried out through filling out a 1-5 point Likert scale questionnaire and then testing was carried out using the SPSS application. The population in this study consisted of 143 employees, while the sample number was 59 respondents determined using the Slovin formula. The analysis techniques used include validity test, reliability test, descriptive analysis, multiple linear regression analysis, t test, f test and determination coefficient test. The results of this study show that: 1) there is a positive and significant influence of Green Human Resource Management on employee performance, 2) there is a positive but insignificant influence of the work environment on employee performance, and 3) simultaneously, Green Human Resource Management and the work environment affect employee performance at the Palopo City Environmental Office. The implications of the results of this study show that increasing the implementation of Green Human Resource Management must be a priority in the HR management policy at the Environment Agency, because it has been proven to be able to improve employee performance in a sustainable manner.
The Effect of Self-Control and Self-Efficiency on The Personal Financial Behavior of Students from Away from The City Of Palopo Arifah Fadillah; Asriany Asriany; Jumawan Jasman
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.606

Abstract

Personal financial management is important for students, but developments in financial technology tend to increase consumer behavior. Financial Services Authority (OJK) data (2022) shows that financial literacy remains low at 49.68%, while Statistics Indonesia (BPS) (2023) recorded a 17% increase in non-essential student spending. This situation is further complicated by the fact that out-of-town students manage their finances independently, suggesting that self-control and self-efficacy influence financial behavior. This study used an associative quantitative approach with a sample of 94 out-of-town students from the Faculty of Economics and Business, Muhammadiyah University of Palopo, from a population of 1,576, determined using the Slovin formula and proportionate stratified random sampling. Data analysis using multiple linear regression showed that self-control had a positive but insignificant effect (Sig. 0.079 > 0.05), while self-efficacy had a positive and significant effect (Sig. 0.000 < 0.05). Simultaneously, both variables had a significant effect with an R² of 0.547, indicating that self-efficacy was a more dominant factor in influencing the financial behavior of out-of-town students.
The Role of Digital Literacy and Social Media in the Effectiveness of MSME Digital Marketing through Consumer Trust Surahman Herman; Muhammad Aqsa; Junaidi Junaidi
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.608

Abstract

This study aims to analyze the role of digital literacy and the use of social media on the effectiveness of MSME digital marketing in Palopo City with consumer trust as a mediating variable. The research method uses a quantitative approach with explanatory research. Data was obtained through questionnaires distributed online and offline to 500 respondents who were active consumers of social media who had interacted or purchased MSME products. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique using SmartPLS software. The results of the study show that digital literacy has a significant positive effect on both the effectiveness of digital marketing and consumer trust. The use of social media has a significant effect on consumer trust, but it does not directly affect the effectiveness of digital marketing. Consumer trust has been proven to have a positive influence on the effectiveness of digital marketing and significantly mediates the relationship between digital literacy and social media use and the effectiveness of digital marketing. Thus, this research model emphasizes that digital literacy is the dominant factor that strengthens the effectiveness of MSME digital marketing, while social media plays a role mainly through the formation of consumer trust. The practical implications of this study are the importance of increasing the digital literacy capacity of MSME actors as well as social media management strategies that focus on transparency and credibility, so as to strengthen consumer trust and increase the competitiveness of MSMEs in the digital era.
The Influence of Financial Literacy, Hedonism Lifestyle, Social Media, on Financial Management of Students of The Pharmacy Study Program, Muhammadiyah University of Palopo Sarinayanti Sarinayanti; Asriany Asriany; Riyanti Riyanti
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.611

Abstract

Study This aim For analyze influence literacy finance , style life hedonism , social media to management finance study program students Muhammadiyah University Pharmacy Palopo . Study This use approach quantitative with proportionate stratified random sampling technique and survey method on 200 respondents who are student active study program Pharmacy Department of Muhammadiyah University of Palopo 2025/2026 . Data collection was carried out through questionnaire , and data analysis includes validity tests , reliability tests , assumption tests classic , as well as multiple linear regression . Research results show that literacy finance influential positive and significant to management finance students , while style life hedonism No give influence significant . Social media found influential positive and significant to management finance . In terms of simultaneous , third variables the influential significant with contribution by 34.8% against management finance students . Findings This implies that improvement literacy finance and social media utilization in a way educative become factor important in form behavior management more finances​ okay , meanwhile style life hedonistic No is factor dominant in context student Pharmacy.
The Influence of Media Marketing Social to Generation Z Purchase Decisions Through Brand Engagement and Personalization on Brand Planet Surf in City Palopo Hiskiah Hiskiah; Muhammad Aqsa; Edi Mazudi
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.612

Abstract

Study This aim For analyze the influence of social media marketing to decision purchase consumer Generation Z with role mediation of brand engagement and personalization on Planet Surf Brand in Palopo City in 2025. Research This use approach quantitative with population all over consumer Generation Z in Palopo City who have exposed advertising and doing purchase retail products , both both online and offline . Sample study totaling 100 respondents were determined use technique purposive sampling. Collection data is done through questionnaire structured , whereas data analysis using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with help device soft SmartPLS 4/3. Research results show that social media marketing influential positive and significant towards brand engagement and personalization, but No influential significant in a way direct to decision purchase . Brand engagement and personalization proven influential positive and significant to decision purchase as well as mediate The influence of social media marketing . Implications study This show that company need emphasize personalization and improvement strategies involvement consumer in activity social media marketing For push decision purchase Generation Z.

Page 31 of 34 | Total Record : 331

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