cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota pontianak,
Kalimantan barat
INDONESIA
Jurnal Manajemen Update
Published by Universitas Tanjungpura
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 1,621 Documents
 103   104   105   106   107 
PENGARUH SELF EFFICACY DAN LINGKUNGAN KAMPUS TERHADAP PRESTASI AKADEMIK PADA MAHASISWA BIDIKMISI JURUSAN MANAJEMEN FEB UNTAN admin, Surya Rahman B11112013
Jurnal Manajemen Update Vol 6, No 1 (2017): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The academic achievement is an entire results which is achieved by a university student in reaching the goals and academic success from the learning efforts. This achievement can be seen from the student’s GPA (Grade Point Average). The academic achievement  is influenced by certain factors that are internal and external. The purpose of this research is to find out the influence of self efficacy and campus environment toward the academic achievement of Management students for Bidikmisi program in Economics and Business Faculty at Tanjungpura University. The population of this research is whole students of Management for Bidikmisi program in Economics and Business at Tanjungpura University in Academic Year 2013 – 2015. The total number of populationss for this research are 78 students. Moreover, the samples of this research are 71 students. The sampling technique used in this research is saturated sampling called census. In collecting data, the researcher used primary and secondary data. Furthermore, the researcher also applied double regression analysis as the analysis technique for this research. The final results of this research show that self efficacy and campus environment are influenced positively and significantly toward the academic achievement of Management students for Bidikmisi program in Economics and Business Faculty at Tanjungpura University. The percentage of the result is in the amount of 17.1%. On the other hands, 82% of the result is influenced by the academic achievement of Management students for Bidikmisi program in Economics and Business Faculty at Tanjungpura University. Keywords : Academic Achievement, Self Efficacy, Campus Environment
ANALISIS PENGARUH LIKUIDITAS, LEVERAGE DAN AKTIVITAS TERHADAP PROFITABILITAS PADA PERUSAHAAN INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK B31111138, Sherli Ananda Putri
Jurnal Manajemen Update Vol 4, No 4 (2015): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi profitabilitas perusahaan, dimana variabel independen terdiri dari Current Ratio (CR), Debt Ratio (DR), Total Assets Turnover (TAT) dan variabel dependen adalah Return on Equity (ROE).Penelitian yang digunakan adalah perusahaan sektor industri barang konsumsi yang terdaftar di Bursa Efek Indonesia periode 2008-2013. Dengan menggunakan sampel 20 perusahaan Sektor Industri Barang Konsumsi. Teknik analisis yang digunakan adalah analisis regresi linier berganda dan uji t dan juga dilakukan uji asumsi klasik yang meliputi uji normalitas, uji linearitas, uji multikolinearitas dan uji heteroskedastisitas. Berdasarkan uji normalitas, uji linearitas, uji multikolinearitas dan uji heteroskedastisitas, tidak ditemukan variabel yang menyimpang dari asumsi klasik. Hal ini menunjukkan bahwa data yang tersedia telah memenuhi syarat untuk menggunakan model persamaan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial (X1) Current Ratio berpengaruh negatif dan signifikan terhadap ROE, (X2) Debt Ratio berpengaruh negatif dan signifikan terhadap ROE dan (X3) Total Assets Turnover berpengaruh positif dan signifikan terhadap ROE. Return on Equity dapat dijelaskan oleh variabel bebas sebesar 25,1%. Kata Kunci: Current Ratio, Debt Ratio, Total Assets Turnover dan Return On Equity
PENGARUH DPK, CAR, NPL, LDR DAN ROA TERHADAP PENYALURAN KREDIT SUB SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Nurmala, Nurmala
Jurnal Manajemen Update Vol 8, No 4 (2019): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK     Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh DPK, CAR, NPL, LDR dan ROA terhadap Penyaluran Kredit sub sektor perbankan yang terdaftar di Bursa Efek Indonesia periode 2013-2017. Populasi dalam penelitian ini adalah bank yang terdaftar di Bursa Efek Indonesia yaitu sebanyak 43 perusahaan. Teknik pengambilan sampel dalam penelitian ini diambil berdasarkan metode non probability sampling dengan teknik purposive sampling sehingga menghasilkan sampel sebanyak 21 perusahaan. Pengolahan data menggunakan analisis regresi linier berganda dengan Program Eviews 8. Hasil penelitian menunjukkan bahwa Dana Pihak Ketiga (DPK) dan Loan to Deposit Ratio (LDR) berpengaruh positif dan signifikan terhadap Penyaluran Kredit. Capital Adequacy Ratio (CAR), Non Performing Loan (NPL) dan Return On Assets (ROA) tidak berpengaruh terhadap Penyaluran Kredit.Kata kunci :   dana pihak ketiga, capital adequacy ratio, non performing loan, loan to deposit ratio, return on assets dan kredit.
PENGARUH CITRA NEGARA ASAL DAN PERSEPSI KUALITAS TERHADAP LOYALITAS MEREK STUDI PADA KONSUMEN PESAWAT TELEVISI LG DI KOTA PONTIANAK PURNAMA B11110032, NOVA BUDI
Jurnal Manajemen Update Vol 3, No 3 (2014): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was motivated by the increasing competition in the marketing of electronic products in countries where Indonesia is a potential market as the country's international trade objectives. This phenomenon makes foreign and domestic companies have to have a specific strategy to attract consumers that are loyal to their products. To increase loyalty there are several ways of creating a good image of the country as the country of origin of the goods-producing and improving the quality of their products. This study aims to analyze the influence of the image of the country of origin, and perceived quality on brand loyalty in the LG television at Pontianak city. This study was conducted using quantitative causal form. In this study the distribution of questionnaires to 100 users LG television at Pontianak city using snawball sampling technique, after the analysis of data obtained by using quantitative data analysis. Quantitative analysis includes: Test Validity and Reliability, Testing Assumptions Classic, Multiple Regression Analysis, hypothesis testing via t-test and F-test, and analysis of the coefficient of determination (R2). From the results of this study indicate that the image of the country of origin and perceived quality individually and jointly significant effect on brand loyalty in products LG television at Pontianak city. From the test results can partially be seen that the perceived quality of the most dominant effect on brand loyalty in products LG television at Pontianak city. Keywords: brand loyalty, country of origin image, Perceived quality
ANALISIS PENGARUH SIZE, LEVERAGE, DAN PROFITABILITAS TERHADAP PRICE EARNING RATIO PADA PERUSAHAAN PROPERTY DAN REALESTATE YANG TERDAFTAR DI BEI (Periode 2010-2013) B31110062, Sutarto
Jurnal Manajemen Update Vol 4, No 3 (2015): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One ratio that is widely used in making investment decisions are PER (Price EarningsRatio). This ratio is used to evaluate the position, performance and financial condition of thecompany in making investment decisions. Price Earning Ratio (PER) comparing the stockprice (which is derived from the capital market) and earnings per share are obtained by theowner of the company are presented in the financial statements, Husnan and Pudjiastuti,(2006:75) Investors may consider this ratio in order to sort out which shares will be able toprovide great benefits in the future. This study aims to determine whether the ratio of Size, Leverage and Profitabilityaffect the Price Earning Ratio (PER) in the Property and Realestate companies listed inIndonesia Stock Exchange. This study used a sample of 19 Property and Realestatecompanies listed on the Stock Exchange in the period 2010-2013. Tests using descriptivestatistics and multiple regression analysis. Results showed Size significant and positiveimpact on the Price Earning Ratio, Profitability significant but have a negative relationship toPrice Earning Ratio. leverage effect negative and insignificant impact Price Earning Ratio.Keywords: Size, Leverage, Profitability, Price Earning Ratio,
ANALISIS PERBANDINGAN METODE CAPITAL ASSETS PRICING MODEL (CAPM) DAN ARBITRAGE PRICING THEORY (APT) DALAM MEMPREDIKSI RETURN SAHAM PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA OKTAVIANI PUTRI, ATICHA HARUMIA B1021131051
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Model yang sering digunakan dalam mengestimasi  expected return  saham berdasarkan faktor-faktor yang dianggap memengaruhi  return  saham adalah Capital Asset Pricing Model (CAPM) dan Arbitrage Pricing Theory (APT). CAPM merupakan model untuk menentukan expected return saham pada keadaan equilibrium. APT mengasumsikan bahwa expected return saham dipengaruhi oleh berbagai faktor dalam perekonomian dan industri. Tujuan penelitian ini untuk mengetahui perbandingan tingkat keakuratan CAPM dan APT dalam mengestimasi  expected return pada saham-saham yang terdaftar pada BEI. Penelitian ini menggunakan data close price bulanan saham dengan periode Juni 2012-Juli 2016. Berdasarkan hasil uji-t Dua Sampel Independen dapat diambil kesimpulan yang menyatakan bahwa terdapat perbedaan yang signifikan antara keakuratan CAPM dan APT dalam mengestimasi expected return saham yang terdaftar pada BEI. Dari hasil penelitian ini, menunjukkan bahwa perbandingan keakuratan dari CAPM dan APT yang dilihat dari nilai Mean Absolute Deviation (MAD) yang memiliki selisih yang sangat kecil.Kata Kunci : CAPM, APT, Expected Return.Agustiono dan Ratna Mariaty Goni. 2015. Analysis on the Implementation of Capital Asset Pricing Model in Predicting Stock. Jurnal Eksekutif. Vol. 2, No. 1. Ahmad Kamarudin, Dasar-dasar Manajemen Investasi dan Portofolio, Jakarta: Rineka Cipta, 2004 Brigham, Eugene F dan Joel F. Houston. 2001. Manajemen Keuangan. EdisiKedelapan. Jakarta: Erlangga. Dyah, Ratih Sulistyastuti. 2002. Saham dan Obligasi. Edisi Pertama. Yogyakarta: UAJY Fahmi, Irham. 2014. Pengantar Manajemen Keuangan. Bandung: Alfabeta. Farkhan., Ika. 2012. Pengaruh Rasio Keuangan Terhadap Return Saham Perusahaan Manufaktur di Bursa Efek Indonesia. Jurnal Unimus. Vol. 9, No. 1. Hanafi, M Mamdu. 2004. Manajemen Keuangan. Edisi Pertama. Edisi KeduaYogyakarta: BPFE. Hartono, Jogiyanto. 2010. Teori Portofolio dan Analisis Investasi. Edisi Ketujuh: Fakultas Ekonomi dan Bisnis UGM Hendranata Anton, ARIMA (Autoregressive Moving Average), Manajemen Keuangan Sektor Publik, Jakarta: FEUI, 2003. Kasmir. 2010. Pengantar Manajemen Keuangan. Jakarta: Kencana Prenada MediaGroup. Lemiyana. 2015. Analisis Model CAPM dan APT dalam Memprediksi Tingkat Return Dalam Syariah. I-Finance. Vol. 1, No. 1. M. Hanafi, Mamduh. 2014. Manajemen Keuangan. Yogyakarta: BPFE-Yogyakarta M. Irsyadul Aqli. 2015. Analisis Perbandingan Keakuratan Capital Assets Pricing Model (CAPM) dan Arbitrage Pricing Theory (APT) dalam memprediksi Return Saham”. Marcus, Brealey Myers. 2007. Dasar-dasar Manajemen Keuangan Perusahaan.Edisi Kelima. Jakarta: Erlangga. Muizudin. 2015. Analisis Risiko Keuangan Sebagai Alat Untuk Menilai Kinerja Keuangan. Jurnal Ilmu dan Riset Manajemen. Vol. 4, No. 9. Munawir. 2007. Analisis Laporan Keuangan. Edisi Keempat. Yogyakarta: PT. Liberty.Nurhidayah., Rony Okta Andrianto. 2014. Penerapan Capital Asset Pricing Model untuk Menilai Kinerja Saham. Jurnal JIBEKA, Vol. 8, No. 2. Sartono, R. Agus. 2002. Manajemen Keuangan : Teori dan Aplikasi. Edisi Keempat. Yogyakarta: BPFESatori, Djam’an., & Aan, Komariah. 2010. Metodologi Penelitian Kualitatif. Bandung: ALFABETA, cv. Sharpe, WF., and Cooper, G.M. “Risk – Return class of New York stock exchane common stock 1931-1967”. Financial analyst journal, march – april 1972. Sunyoto, Danang. 2011. Metodologi Penelitian Untuk Ekonomi. Yogyakarta: CAPS. Tandelilin Eduardus, Portofolio dan Investasi : Teori dan Aplikasi, Yogyakarta: BPFE 2010 Uyanto Stanislaus S.,Pedoman Analisis Data Dengan SPSS, Yogyakarta: Graha Ilmu, 2006. Widianita Sulistriarini, Analisis Perbandingan Keakuratan CAPM dan APT dalam memprediksi Return Saham LQ-45 Di BEI, Jakarta: UIN Syarif Hidayatullah. www.bi.go.id diakses pada tanggal 27 Juli 2018www.idx.co.id di akses pada tanggal 9 Agustus 2018https://finance.yahoo.com di akses pada tanggal 13 Juli 2018www.investing.com di akses pada tanggal 18 September 2018
Pengaruh Karakteristik Pekerjaan Dan Kepuasan Kerja Terhadap Komitmen Organisasional Pada Credit Union Mura Kopa Balai Karangan B31112004, Aventus Petrus Suparman
Jurnal Manajemen Update Vol 6, No 2 (2017): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Organizational commitment is as a situation where an employee favoring a particular organization and its goals and desires to retain membership in the organization. Organizational commitment owned by employees is an activity that is important to measure the success of an organization in achieving the vision and mission of an organization's. Organizational commitment of the employees themselves, one of which can be influenced by factors characteristic of a job where he had to work and job satisfaction which is owned by the employees themselves. This study aims to examine and analyze the influence of job characteristics and job satisfaction, organizational commitment for at Credit Union Mura Kopa Authorship Hall. Data collected through questionnaires and conducted on 69 people Credit Union employees Mura Kopa Authorship Hall. Analysis of the data in this study using a support program IBM SPSS version 16. The sampling technique used by the census methods and testing techniques of data used in this study include the validity and reliability test. Classical assumption test and multiple regression analysis, to test and prove the hypothesis of the study. The analysis showed that the job characteristics influence positively and significantly related to organizational commitment. Job satisfaction positive and significant effect on organizational commitment  Keywords: Job Characteristics, Job Satisfaction, Organizational Commitment.
ANALISIS PENGARUH PROFITABILITAS (PROFITABILITY) DAN TINGKAT PERTUMBUHAN (GROWTH) TERHADAP RETURN SAHAM PADA PERUSAHAAN – PERUSAHAAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA PERIODE 2009-2012 B11111082, Thiara Cinta Mika
Jurnal Manajemen Update Vol 4, No 4 (2015): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk menguji pengaruh variabel profitabilitas (NPM, ROE, ROA) dan Growth (Asset Growth dan Sales Growth) terhadap return saham pada perusahaan yang terdaftar di Bursa Efek Indonesia periode 2009-2012. Teknik sampling yang digunakan adalah sampling dengan kriteria : 1). Perusahaan yang terdaftar di Bursa Efek Indonesia periode 2009-2012; 2). Perusahaan yang selalu mengeluarkan laporan keuangan selama periode 2009-2012. Data yang digunakan adalah data sekunder, dan jumlah perusahaan yang dijadikan sampel adalah 45 perusahaan yang terdaftar di Bursa Efek Indonesia. Teknik analisis adalah data panel dan uji hipotesis menggunakan uji f-statistik untuk menguji koefisien regresi simultan serta t-statistik untuk menguji koefisien regresi parsial. Dari hasil analisis menunjukkan bahwa variabel Sales Growth secara parsial berpengaruh terhadap return saham pada perusahaan yang terdaftar di Bursa Efek Indonesia. Periode 2009-2012 pada level significance kurang dari 0,05 atau 5%. Sedangkan secara simultan variabel profitabilitas (NPM, ROE, ROA) dan Growth (Asset Growth dan Sales Growth) terbukti signifikan berpengaruh terhadap return saham pada perusahaan yang terdaftar di Bursa Efek Indonesia periode 2009-2012.   Kata Kunci : Net Profit Margin,Return On Equity, Return On Asset, Asset Growth, Sales Growth dan Return Saham.
MARKET REACTION TO MERGER ANNOUNCEMENT: EMPIRICAL STUDY ON THE COMPANIES LISTED ON IDX (INDONESIA STOCK EXCHANGE) B11111044, BETI SEPLIANTINI
Jurnal Manajemen Update Vol 4, No 4 (2015): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of the research  was to reveal  the reaction of the  stock  market on the company to merger announcements.  It was an empirical study  on  the companies  listed  on IDX(Indonesia Stock Exchange) in the  period 2004-2014 by looking at  the  abnormal return around the time of the  announcement, comparing the average abnormal return and  the average trading  volume activity  before and after the merger.  This was a  comparative research  a case study. It was also  an event study. The population in this study included39 companies that announced merger in the  period  of  2004-2014 with a total sample of 30 companies  selected through  a  purposive sampling technique.  The period  of the research was 21 days, 10 days before and 10 days after the announcement.The results of the research  showed that the probability value or significance value of AR, AAR and TVA  was greater  that the  significance level used.  The abnorrnal return around the  time of the  announcement  was  not significant either before the announcement t-10  until  t-1 or  after the announcement t+1  until  to t+10, and at the time of the announcement t+0.  The average abnormal return (AAR)  10 days before and 10 days after the announcement  was  0.899>0.05  meaninng  there was  no significant difference before and after the merger  announcement. The average TVA 10 before and 10 days after the announcement was  0.600>0.05  so there was  no significant difference. It can be concluded that the average AR and the average TVA before and after the announcement of the merger indicated that there was no significant difference.Keywords:  Merger Announcement, Event Study,  Abnormal Return, Trading Volume Activity.
THR INFLUENCE OF BRAND AWARENESS, COUNTRY OF ORIGIN, AND PRODUCT INNOVATION TOWARDS CONSUMER ATTITUDE AND HOW THEY AFFECT CONSUMER PURCHASE INTENTION SUSIANTI, SUSIANTI B1024141009
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThe development of technology has developed drastically and continues to grow until now and increasingly globally. The development of this technology can be seen through people's lifestyles that began to change along with the emergence of smartphones, and internet networks that can be accessed more easily through each smartphone. The increase in Oppo smartphone sales in Indonesia continues to increase. However, companies need to know and understand consumer behavior towards the products offered. The attitude of consumers is part of the purchasing process. Consumers tend to be aware of and choose the brands that they recognize, and from which countries the products are from, and how innovative the products they will buy. This study aims to analyze consumer attitudes and purchase intention on Oppo smartphone products in Pontianak by using variable brand awareness, country of origin, and product innovation. The sample in this study were 100 respondents aged over 17 years and domiciled in Pontianak. The method of data analysis in this study was the SEMPLS method using SmartPLS version 3.0 software. All hypotheses are accepted which means there is a positive direct effect between variables. This study shows the strongest correlation between consumer attitudes and purchase intention.Keyword: Brand Awareness, Country of Origin, Product Innovation, Consumer Attitude, and Purchase IntentionREFERENCES Aaker, D. A. (1991). Managing Brand Equity – Capitalizing on the Value of a Brand Name. New York: The Free PressAaker, D. A. (2008). Strategic market management. 8th Edition. Chichester: John Wiley.Acharya, C., & Greg, E. (2001). An Examination of Effect of Country of Design and Country of Assembly on Quality Perceptions and Purchase Intentions. Australian Marketing Journal 9 (1).Agbonifoh, B. A., & Jonathan, U. E. (1999). Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands. Journal of International Consumer Marketing, 11(4), 97–116. Barber, N., Pei-Jou, K., Melissa, B., & Raymond, G. (2012). Measuring Psychographics to Assess Purchase Intention and Willingness to Pay. Journal of Consumer Marketing. Vol. 29. NO. 4. 2012. 280–292.Boone, H. N., & Deborah, A. B. (2012). Analyzing likert data. Journal of extension, 50(2), 1-5.Cateora, P. R., & John L. G. (1999). International Marketing. 10th Edition. Boston, Mass. : Irwin/McGraw-Hill.Cooper, D. R. & Pamela, S. S. (2006). Business Research Methods. Irwin/McGraw-Hill.Dafler, F. (2013). Memahami dan mempelajari SmartPLS.Durianto, D., Sugiarto, & Lie, J. B. (2004). Brand Equity Ten. Jakarta: Gramedia Pustaka Utama.Eom, J. & Cho, Y. C. (2015). Exploring Brand Awareness and Purchase Intention on Complete and Ingredient Brands of Smartphone. Journal of Marketing Thought, Vol.2, 73-84.Fontana, A. (2011). Innovate we can!. Bekasi: Cipta Inovasi Sejahtera.Fu, F. Q. & Michael, T. E. (2013). The Moderating Effect of Perceived Product Innovativeness and Product Knowledge On New Product Adaption An Intergrated Model, Journal of marketing theory and practice, vol 21, no : 3Ghorbani, H., & Madani, F. (2012). The Analysis Of Effective Factors on Product Brand Image After Extension (PBI) in Home Appliance Industry In Iran. African Journal of Business, Vol.6, No : 27Ghozali, I. (2013). Aplikasi Analisis Multivariate Dengan Program SPSS. 2nd Edition. Semarang: BP Universitas Dipenogoro.Grundey, D., & Silwia, B. (2008). Consumers Economics: Brand Awareness Among Polish Consumers. Transformation in Business and Economics, vol 7, No 2(14), Supplement B.Halim, W. Z. W., & Abu, B. A. (2005). Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant. ANZMAC Conference: Consumer Behaviour.Hawkins, D., Roger, J. B., & Keneth, A. C. (1980). Consumer Behavior: Building Marketing Strategy, 7th ed., Mc-Graw Hill Company.Hox, J., & Timo, B. (2011). An Introduction to Structural Equation Modeling. Family Science Review, 354-373.IDC Asia-Pacific Quarterly Mobile Phone Tracker and ForceTrend. (2017).Ismail, V. Y., & Zain, E. (2008). Peranan Sikap, Norma Subjektif, dan Perceived Behavioral Control terhadap Intensi Pelajar SLTA untuk Memilih Fakultas. Ekonomi.Jurnal Ekonomi dan Bisnis, Vol. 5 Nomor 3, Desember 08. Kogakusha. TokyoKamus Marketing. (1995). Jakarta, Bumi Aksara.Kim, H. B., & Kim, W.G. (2005). The Relationship Between Brand Equity and Firms’ Performance in Luxury Hotels and Chain Restaurants. Tourism Management. 26:549-560.Kinnear, T. C., & James, R. T. (1996). Marketing Research. 5th Edition. New York: McGraw-Hill Inc.Kotabe, M. (1990). Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation. Journal of Marketing, Vol.54, (April, 1990), pp.19-33.Kotler, P. & Kevin, L. K. (2009). Management Marketing. 13th Edition. United States: Pearson.Kotler, P. (2000). Marketing Management. New Jersey: Prentice Hall Intl, Inc.Kotler, P. (2007). Marketing: An Introduction. United States: Pearson Prentice Hall.Liu, F., Jamie, M., Jianyao, L., & Xiangping, L. (2006). English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs. Australasian Marketing Journal (AMJ), 14(2), 5–16. Lukas, B. A & Ferrell, O. C. (2000). The Effect of Market Orientation on Product Innovation. Journal of the Academy of Marketing Science. Vol. 28, Spring.Mar’at. (1982). Sikap manusia perubahan serta pengukurannya. Jakarta: Ghalia, Indonesia.McCarthy, J. E. & William, D. P. (1991). Essentials of Marketing. 5th Edition. Homewood Ill Irwin.Muliana, V.A. (2017). Terkuak, Ini Rahasia China Bisa Jadi Negara Maju di Dunia “http://www.liputan6.com/bisnis/read/3191579/terkuak-ini-rahasia-china-bisa-jadi-negara-maju-di-dunia.”Mustari, Abul, R. K., Muhammad A., & Indriaty, I. (2016). Effect Of Marketing Comunications, Brand Equity, Brand Awareness Atitudes And Decision Of Customers PT. Mortgage In South Sulawesi. International Journal Of Scientific and Research Publications, vol. 6, issue 8Newzoo. (2018). Top 50 Countries/Markets by Smartphone Users and Penetration. Accessed from https://newzoo.com/insights/rankings/top-50-countries-by-smartphone-penetration-and-users/Ramadania, Sri, G., & Jamaliah. (2013). Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products. Asean Marketing Journals, Vol.5, - No. 1Ramadania, Sri, G., M. Rustami. (2015). Cultural Similarity Ethnocentrism and Product Necessity in Evaluation of Malaysian Products: Indonesian Consumer Perspective. 2nd Global Conference on Business and Social Science-2015.

Page 105 of 163 | Total Record : 1621

 103   104   105   106   107 

Filter by Year

2012 2021


Reset
Filter By Issues
All Issue Vol 11, No 4 (2021): JURNAL MAHASISWA MANAJEMEN Vol 10, No 3 (2021): JURNAL MAHASISWA MANAJEMEN Vol 10, No 2 (2021): JURNAL MAHASISWA MANAJEMEN Vol 10, No 1 (2021): JURNAL MAHASISWA MANAJEMEN Vol 9, No 3 (2020): JURNAL MAHASISWA MANAJEMEN Vol 9, No 2 (2020): JURNAL MAHASISWA MANAJEMEN Vol 9, No 1 (2020): JURNAL MAHASISWA MANAJEMEN Vol 8, No 4 (2019): Jurnal Mahasiswa Manajemen Vol 8, No 3 (2019): Jurnal Mahasiswa Manajemen Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen Vol 8, No 1 (2019): Jurnal Mahasiswa Manajemen Vol 7, No 4 (2018): Jurnal Mahasiswa Manajemen Vol 7, No 3 (2018): Jurnal Mahasiswa Manajemen Vol 7, No 2 (2018): Jurnal Mahasiswa Manajemen Vol 7, No 1 (2018): Jurnal Mahasiswa Manajemen Vol 6, No 4 (2017): Jurnal Mahasiswa Manajemen Vol 6, No 3 (2017): Jurnal Mahasiswa Manajemen Vol 6, No 2 (2017): Jurnal Mahasiswa Manajemen Vol 6, No 1 (2017): Jurnal Mahasiswa Manajemen Vol 5, No 4 (2016): Jurnal Mahasiswa Manajemen Vol 5, No 3 (2016): Jurnal Mahasiswa Manajemen Vol 5, No 2 (2016): Jurnal Mahasiswa Manajemen Vol 5, No 1 (2016): Jurnal Mahasiswa Manajemen Vol 4, No 4 (2015): Jurnal Mahasiswa Manajemen Vol 4, No 3 (2015): Jurnal Mahasiswa Manajemen Vol 4, No 2 (2015): Jurnal Mahasiswa Manajemen Vol 4, No 1 (2015): Jurnal Mahasiswa Manajemen Vol 3, No 4 (2014): Jurnal Mahasiswa Manajemen Vol 3, No 3 (2014): Jurnal Mahasiswa Manajemen Vol 3, No 2 (2014): Jurnal Mahasiswa Manajemen Vol 3, No 1 (2014): Jurnal Mahasiswa Manajemen Vol 2, No 3 (2013): Jurnal Mahasiswa Manajemen Vol 2, No 2 (2013): Jurnal Mahasiswa Manajemen Vol 2, No 1 (2013): Jurnal Mahasiswa Manajemen Vol 1, No 1 (2012): Jurnal Mahasiswa Manajemen More Issue