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INDONESIA
INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Published by Yayasan Pena Cendekia Insani
ISSN : 27985377     EISSN : 27985156     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English language.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 18 Documents
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Search results for , issue "Vol. 4 No. 1 (2023): January" : 18 Documents clear
The Effectiveness of Interpersonal Communication in the Sultan Iskandar Muda High School Educational Institution Shabrina, RA. Aura Fatila; Harahap, Nursapiah
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.615

Abstract

Basically humans are born as individual beings who are not separate, not divided between their soul and body. Human development as an individual being does not only mean the unity of body and soul. Humans have characteristics with their own personality patterns. This difference teaches that humans cannot live without other humans. The peace that we feel is born from good communication. Therefore, inheriting skills in communication and ethics needs an education that becomes a vehicle for learning for generations of the nation.
Interpersonal Servant Communication Relationship With Buyer Satisfaction of Resto Ayam Jingkrak Tanjung Balai Hakiki, Fitri; Sikumbang, Ahmad Tamrin; Harahap, Suheri
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.803

Abstract

This study aims to determine whether there is a relationship between interpersonal communication between waiters and customer satisfaction at Jingktak Chicken Resto. The theory used in this study is the theory of interpersonal communication, and the theory of buyer satisfaction. The research method used is a correlational quantitative research method that seeks the relationship between variable X (interpersonal communication of waiters) and variable Y (with buyer satisfaction). Correlational method is a method that aims to determine the relationship of a variable with other variables. The sampling technique used was purposive sampling and accidental sampling. The researcher first determines the criteria for respondents and then selects respondents who coincidentally meet and match these characteristics. The population in this study were buyers of the Tanjungbalai Jingkrak Chicken Restaurant. Based on the sample calculation using the Slovin formula, a total sample of 97 people was obtained. In this study, the samples were buyers who visited the Jingkrak Chicken Restaurant, Tanjungbalai. Data collection techniques were carried out in this study in three ways, namely observation by going directly to the field, questionnaires by distributing questionnaires, and documentation. Data analysis techniques used in this study were single table analysis, cross table analysis, and hypothesis testing through the Correlation Coefficient formula by Spearman using the SPSS 26 application. The results of this study obtained a correlation coefficient of 0.564. Based on the Guilford scale used, the coefficient shows a significant relationship between interpersonal communication between waiters and customer satisfaction at Prancing Chicken Resto. Then the result of the coefficient of determination is 31.8%, the factor that influences the interpersonal communication relationship between the waiter and the buyer's satisfaction, while 68.2% is influenced by other factors.
Marketing Communication Strategy in Increasing Advertisement Revenue (Case Study on Radio Rau 105 FM Padang Sidimpuan) Armando Harahap, Hengki Sugeng; Riza, Faisal; Faishal, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.806

Abstract

This research is entitled "Marketing Communication Strategy in Increasing Advertising Revenue (Case Study of Radio RAU 105 FM Padang Sidimpuan). The purpose of this study is how the marketing communication strategy is applied to Radio RAU 105 FM Padang Sidimpuan to get increased advertising. The theory used is Communication Theory, Communication Mix Theory and Communication Strategy Theory. This study uses a qualitative research model, namely a descriptive approach. Retrieval of data used is observation, interviews and documentation. This research has seven informants including the person in charge of radio, main director, head of administration and finance, radio broadcaster, advertiser and the public. Based on the research that has been carried out, Radio RAU 105 FM Padang Sidimpuan uses a marketing strategy to increase revenue, especially in advertising. The promotion model used is to carry out social activities to the community, give confidence to business actors by broadcasting featured programs and working with potential advertisers at affordable prices and more flexible confirmation of cooperation. The frequency range of Radio RAU 105 FM Padang Sidimpuan is still limited so that it can influence potential advertisers to work with the radio. Another factor that affects the increase in revenue through advertising is the income of business actors and the economic improvement obtained by business actors.
Analysis of Parents' Interpersonal Communication Patterns to Shape Children's Personalities in Siangkat Village, Dairi Regency Harahap, Annisa Dwi Utari; Alfikri, Muhammad; Naldo, Jufri
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.814

Abstract

This study is entitled Analysis of Interpersonal Communication Patterns of Parents and Children to Shape Children's Personalities in Sidiangkat Village, Dairi Regency. How interpersonal communication patterns of parents and children to shape children's personalities and how different communication patterns of parents to the eldest and youngest children. This study uses a descriptive qualitative approach that aims to understand a phenomenon experienced by the research subject, techniques used in data collection, observation methods, interview methods, and documentation methods. The theories used are analysis theory and social penetration theory. The results of the study can be concluded that parents adhere to the pattern of authorithative interpersonal communication, namely communication that refers to the climate of social relations in the family, the application of rules, parental recognition, giving rewards or punishments or can be called by responding to all children's actions. Communication differences between parents and children unconsciously inevitably occur. In accordance with ethical theory, a person will use different messages depending on the person's perception of the situation and the listener.
Business Communication Strategy for Street Vendors in Gambir Tembung Market Sari, Ria Novita; Ritonga, Muhammad Husni; Jailani, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.826

Abstract

The purpose of this study was to determine the business communication strategy used by street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency in selling their wares. In this case, the authors use field research, which is a research that can retrieve the desired data that will be found directly in the field. This investigation obtains data directly from respondents through observation and interviews arranged according to the research objectives. This research uses (descriptive analysis research), namely research that describes and interprets what is there. The object of this research is street vendors in Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency. Regarding the results of the research that the author obtained from street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency, regarding the types of merchandise, namely: Vegetable traders, chili traders and basic food traders.
The Use of Journalistic Language in The Headlines of The Waspada Daily Newspaper Nurhaliza, Siti; Sikumbang, Ahmad Tamrin; Harahap, Suheri
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.827

Abstract

The use of good, clear and easy-to-understand language is a benchmark in whether the information conveyed is well received and understandable by the recipient of the information. Journalistic language is a variety of creative language used by the press in writing news in the mass media. Journalistic language has characteristics such as specific, sparing words, not redundant, clear meaning, and communicative. By using concise and clear news language, journalists present interesting information to readers. Journalists often experience problems in applying journalistic language, such as writing under pressure, carelessness and pressing deadlines. In this study the authors focus on the main news or the main page. The main story is also referred to as the intro, meaning that the section is intended to make it easier for the reader to find out the contents of the news quickly. This study aims to determine the use of the language of the Daily Waspada newspaper. This study uses a qualitative approach, and the type of research is descriptive content analysis. The descriptive type of content analysis is used by researchers to provide an overview of the use of journalistic language analysis funds in the Waspada Daily newspaper. In collecting the data, the researcher conducted interviews and directly examined the news text in the main news of the Waspada Daily newspaper. The results of the research are that researchers in using the language of Harian Waspada apply journalistic language that is guided by the Big Indonesian Dictionary and Enhanced Spelling. Apart from that, the Waspada Daily also continues to rely on KBBI and guidebooks for news writing or procedural operational standards (SOPs). Then from the 5 headlines analyzed, the characteristics are not redundant and sparing words that are often violated.
Dutch Discrimination Against The Natives in Film Bumi Manusia (Study of Discourse Analysis Teun A.Van Dijk) Mahendra, Ihza; Sikumbang, Ahmad Tamrin; Harahap, Suheri
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.831

Abstract

Film is a communication medium that combines two elements, namely audio (sound) and visual (image) which functions to convey a message to individuals or the general public who gather in a certain place. Film has so many meanings depending on the point of view of the researchers, in my opinion film is one of the mass communication media that displays a series of moving images with a storyline played by actors who have been produced by producers to convey a message to the audience. This study aims to find out the forms of discrimination against natives in the film Bumi Manusia based on Teun A. Van Dijk's discourse analysis by analyzing discriminate texts. This study uses a qualitative approach with Teun A Van Djik's critical discourse analysis as the motive. The data collection technique in this study is that researchers will carry out literature study techniques and note taking techniques. The data analysis technique was adapted to Teun A. Van Djik's discourse analysis, namely text and social context analysis. This research resulted in the conclusion that the film Bumi Manusia shows social discrimination through social status, education, laws that were in force at that time, and discrimination against women. The social context shows that the discrimination that occurred in the film Bumi manusia during the colonial era of the 1920s is still relevant to Indonesia's current situation.
Representation Of Ferdinand De Saussure's Semiotics In The Film Jakarta VS Everybody Sinaga, Winda Sari
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.836

Abstract

The purpose of this research is to find out the semiotic representation of Ferdinand De Saussure in the film Jakarta vs Everybody, to find out the signifier conveyed in the film Jakarta vs Everybody, to find out the signified conveyed in the film Jakarta vs Everybody. This type of research is descriptive qualitative using Ferdinand de Saussure's semiotic analysis method. In his method he develops two systems, namely the signifier, the signified and the meaning contained and conveyed in it. This film tells the story of the life of a young man from Padang, West Sumatra who migrates to the metropolitan city, namely Jakarta to fulfill his dream. But instead of getting a life according to what he wished for, Dom instead gets a rather winding and complicated life. Early in his life in Metropolitan City, Dom met a drug dealer and offered him to become a drug courier. The results of the study draw conclusions regarding the signifier and signified and the meaning of the film, namely this film is more directed towards a moral message, which can be seen from the scenes per episode.

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