Golden Ratio of Marketing and Applied Psychology of Business
Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business serves practitioners and academicians in the fields of the applied psychology of business, marketing, consumer behavior and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. In the expertise field of Marketing, Consumer Behavior and Ethics in Marketing. Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. The Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) to be the journal for publishing articles reporting the results of research on business. The GRMAPB invites manuscripts in the areas: Marketing Management, Strategic Management, Operation Management, E-business, Knowledge Management in Marketing Fields, Management Information System for Marketing Fields, International Business, Business Economics, Business Ethics and Sustainable, Islamic Marketing, Consumer Behavior, Marketing Research, Entrepreneurship. Golden Ratio of Marketing and Applied Psychology of Business requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. Golden Ratio of Marketing and Applied Psychology of Business expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions. Golden Ratio of Marketing and Applied Psychology of Business explores the application of marketing principles and practices within academic, commercial, industrial, public sector, and non-governmental organizational settings. Marketing covers many important aspects of strategy, planning, communications, direct response marketing, and media development, as well as retailing, technological innovations, and social responsibility. The Golden Ratio of Marketing and Applied Psychology of Business features: Basic and applied research that reflects current business marketing theory, methodology, and practice. Articles from leading researchers covering topics of mutual interest for the applied psychology of business and academic communities. A summary for business marketing practitioners and a structured abstract accompanying each article.
Articles
115 Documents
<![CDATA[Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions ]]>
<![CDATA[Faradiva Dwi Azizah]]>;
<![CDATA[A. Nirwana Nur]]>;
<![CDATA[Aditya Halim Perdana Kusuma Putra]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v2i1.173
<![CDATA[This study aims to determine the impact of implementing the Information System Technology Acceptance Model in supporting the tendency to use applications and impulse buying behavior on purchase decisions Shopee E-Commerce. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study was drawn from the infinite population, with a sample of 315 respondent who were students in Makassar City. Data analysis used the validity test, reliability test, R-square test, F-square test, direct effect test, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model variable has a positive and significant effect on the Purchase Decision variable. Likewise, the impulsive buying behavior variable has a positive and significant effect on the purchase decision variable. The relationship between these variables is included in the dominant category of class I. Then the influence of the TAM on impulsive buying behavior is included in the predominant type of class II. This study's theoretical and managerial implications explain that the TAM and impulsive buying behavior can improve purchase decisions.]]>
<![CDATA[Editorial Notes: Transformation Customers’ Needs in The Aspect of Client Value in Industry 4.0 ]]>
<![CDATA[Aditya Halim Perdana Kusuma Putra]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v2i1.186
<![CDATA[Istilah Industri 4.0 sering digemakan oleh banyak orang; mulai kaum cendekia, para politisi, pebisnis, dan praktisi, hingga masyarakat awam sekalipun. Namun, hingga saat ini belum semua kalangan masyarakat mengerti dan memahami secara utuh apa itu Industri 4.0. Apa yang terjadi pada era shifting-industri dari 3.0 ke Industri 4.0. Apa yang harus dilakukan di era yang disrupsi ini, serta strategi apa saja yang harus dilakukan oleh para pelaku bisnis menyikapi gempuran informasi yang seolah tidak pernah ada ujungnya; dewasa ini perubahan perilaku dan kebutuhan masyarakat yang juga kian abstrak. Sehingga dengan pemahaman yang komprehensif itulah kita dapat menyongsong masa depan yang lebih baik dan berkesinambungan. Pada chapter ini, menjelaskan tentang awal mula diksi kata Industri 4.0 digunakan dan kemudian menjadi sebuah istilah baku diseluruh dunia yang digunakan sebagai sebuah peringatan akan hadirnya era-era baru dalam beradaban umat manusia. Kemudian, mengindentifikasi factor determinant apa saja yang ikut mengalami shifting dalam perilaku konsumen, ragam potensi tantangan, peluang dan ancaman yang hadir dalam industry 4.0; dan yang terakhir adalah bagaimana kemudian kita dapat berselancar diatas ombak ditengah era disrupsi agar tidak tenggelam dalam palung Samudra perubahan yang dalam.]]>
<![CDATA[The Effect of Corporate Governance, Integrated Quality Management and Social Responsibility on Competitiveness and Operational Performance ]]>
<![CDATA[J. Junaidi]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 2 (2022): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v2i2.187
<![CDATA[The purpose of this study is to analyze the effect of corporate governance, integrated quality management, and social responsibility on the competitiveness of manufacturing companies, analyze. The study was conducted on manufacturing companies with a population of 43 companies and determined a sample of 129 employees as respondents. The data from the questionnaire were analyzed using the SEM-AMOS. The study's results found social responsibility had insignificant effect on the competitiveness. This is because responsibility tends to be a moral spirit of the company which is not too related to the competitiveness that the company wants to achieve, so social responsibility in the form of environmental, social, economic, stakeholder, and voluntary dimensions has an insignificant impact on the company's competitiveness. Social responsibility has a positive and negative effect on the competitiveness. Besides that, social responsibility is related to the worker's social spirit and the social environment. Social responsibility has insignificant effect on the competitiveness. This is because the actualization of social responsibility is not directly related to competitiveness and improving corporate performance. Responsibility tends to be oriented towards aspects of worker psychology and working environment conditions, while competitiveness and operational performance are oriented towards achieving the results of the company's work.]]>
<![CDATA[Strategic Study on The Business Development of Regional Owned Enterprises in Tanjungpinang City ]]>
<![CDATA[S. Suryadi]]>;
<![CDATA[F. Fatahurazak]]>;
<![CDATA[Oksep Adhayanto]]>;
<![CDATA[Bismar Arianto]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 2 (2022): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v2i2.192
<![CDATA[PT. Tanjungpinang Makmur Bersama (PT. TMB) is a Regional Owned Company in Tanjungpinang City; the company's current activities are: Running a business in the field of regional asset monitoring services in the form of leasing: stores and places of business by renting out to tenants as small entrepreneurs and traders of essential goods for the people of Tanjung City. This study aims to discover and explore the possibility of how BUMD can develop economic resources. This research focuses on identifying internal and external factors for what happened to PT. Tanjungpinang Makmur Bersama to be able to analyze the right business strategy to be implemented. The data collected in this study came from two sources: The primary data collection method was carried out by direct interviews with informants. The informants in this study are the management of PT. Tanjungpinang Makmur Bersama. Secondary data used in this research can be in the form of documents in the format of Financial Statements, Work Plans and Company Budgets, Company Business Plans. The results of the research are presented qualitatively and quantitatively in this study, while the managerial implications and suggestions are also explained in detail at the end of this study.]]>
<![CDATA[The Development of the Tourism Sector in Improving the Regional Economic Growth of Mojokerto Regency ]]>
<![CDATA[Muhammad Ridwan Basalamah]]>;
<![CDATA[M. Cholid Mawardi]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 2 (2022): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v2i2.193
<![CDATA[Tourism is one sector that is being seriously worked on by countries in the world to encourage the national economy. The purpose of this research is how to implement strategy development to increase regional economic growth and what are the positive implications of implementing strategy development to increase regional economic growth in Mojokerto Regency, East Java, Indonesia. Research and methods in this study used qualitative method with the analysis of the interaction patterns used Miles and Huberman of Data Collection, Data Reduction, Data Presentation and Conclusions and Verification. The results of this study show governance in the development of tourism-based village potential in Mojokerto Regency, especially Ketapanrame Village, is one proof where the village government can invite the community to work together to realize a common goals. From this it can be state that village officials or village heads are able to give trust to the community where not all leaders can do this. With the existence of several tours such as the Ganjaran park and Sumber Gempong, the Trawas Village Head admits that the community's economic level is slowly getting better. Managing village potential is not only temporary if the development process but also the utilization after that.]]>
<![CDATA[Technology Acceptance Model Factors: Implications on Digital-Wallet on Interest to Buy in Franchise Business ]]>
<![CDATA[Ida Farida]]>;
<![CDATA[Wawan Ardiansyah]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 2 (2022): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v2i2.139
<![CDATA[This study aimed to determine the effect of perceived usefulness and perceived ease of use of digital wallets on buying interest in the franchise in Bone Regency. The type of research used is quantitative research—data analysis techniques using multiple linear regression analysis accompanied by T-test and F-test. The calculation process uses SPSS 23. The test results are based on the F-test of perceived usefulness, and perceived ease of use of digital wallets influences buying interest because the significant value is smaller than 0.05. Then, based on the T-test of the perceived usefulness of digital wallets on buying interest, because the significant value is smaller than 0.05 (0.000 <0.05), the variable perceived ease of use of digital wallets does not affect purchase stake because the significant value is greater than 0.05 (0.638 > 0.05). So only perceived usefulness is very influential on buying interest in franchises in Bone Regency, South Sulawesi Province, Indonesia. Based on the results and discussion of the research that has been described, the researchers would like to suggest that Franchise companies reconsider the aspects of Perceived Usefulness and Perceived Ease of Use to increase consumer buying interest so that the company can survive during business competition.]]>
<![CDATA[Business Strategy Approach to Informal Small Businesses in Increasing Productivity and Competitiveness ]]>
<![CDATA[Muhammad Mansur]]>;
<![CDATA[Abdul Kodir Djaelani]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 3 No. 1 (2023): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v3i1.206
<![CDATA[The aim of this study is to analyze (1) performance on production capabilities, (2) Market orientation on performance, (3) innovative performance, (4) Performance on work productivity, (5) Production capacity on competitiveness, (6) Market orientation on competitiveness (7) Innovative on competitiveness (8) Work productivity on competitiveness (9) Performance on competitiveness. The research used primary data by surveying as many as 187 Informal small business respondents in Surabaya city as samples. Research data were analyzed using Structural Equation Modeling (SEM). The results of this study states: (1) Production capacity significantly on performance, (2) Market orientation was not significantly on performance, (3) Innovative have significant effect on performance, (4) work productivity have a significant effect on performance (5) production capacity of influential have significant effect on competitiveness, (6) Market orientation have a significant effect on competitiveness, (7) Innovative have a significant effect on competitiveness (8) Work productivity have significant effect on competitiveness (9) Performance have a significant effect on competitiveness (10) Production capabilities have a significant effect on competitiveness through Performance, (11) Market orientation do not have effect on competitiveness through performance, (12) Innovative have a significant effect on competitiveness through performance, (13) Work productivity have a significant effect on competitiveness through performance.]]>
<![CDATA[The Role of Cooperatives for Trade, Industry, Mining, and Energy Office in Empowering SME ]]>
<![CDATA[D. Dahliah]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 2 (2022): February - June ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v2i2.208
<![CDATA[The objectives of this study are: Firstly, to find out the factors driving and inhibiting the empowerment of SMEs in the Bulukumba district. Secondly, to find out the role of the Department of Cooperatives, SMEs, Trade, industry, mining, and energy in empowering MSEs in the Bulukumba district. The methodology used and the results obtained in this study are the author uses an experimental research method with an inductive approach. The results of this study are: 1). creating a conducive climate, 2). increasing financing and capital for SMEs, and 3). targets for increasing cooperation for all business actors, both private and government. From this observation, it is suggested that the empowerment of micro, small, and medium enterprises in the Bulukumba Regency is carried out by the Bulukumba Regency government, and the Bulukumba Regency Government can embrace micro, small and medium business actors in Bulukumba Regency to promote small-capitalized businesses jointly. As conclusion, the government needs to cooperate with other agencies such as banks so that they can get capital quickly for SME actors, which are still very difficult to reach, which can encourage and increase SMEs. So, government can advance funds in implementing SME empowerment programs and to increase the income.]]>
<![CDATA[Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers ]]>
<![CDATA[Muh. Haerdiansyah Syahnur]]>;
<![CDATA[Andi Faisal Bahari]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 3 No. 1 (2023): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v3i1.277
<![CDATA[This study aims to determine the effect of surrounding reference variables, namely (product, service, and brand image) and Environmental Stimuli, on purchasing decisions. This research approach uses quantitative research. The data used in this study are primary data obtained from questionnaires and secondary data. This research was conducted at Chocholicious Cake Shop Makassar City. The population in the study used the Infinite population, with a sample size of 200 respondents / people in Makassar City. Data analysis using validity test, reliability test, R-Square test, F-Square test, direct effect test, and hypothesis submission using Partial Least Square. The results of this study indicate that the variables in the surrounding reference have a positive and significant effect on the consumer purchasing decision variable; Ambient references are factors around consumers that can influence their perceptions and purchasing decisions. Which means that factors such as recommendations from friends and family, public opinion, and advertising can influence consumer purchasing decisions. Likewise, the environmental stimuli variable has a positive and significant effect on consumer purchasing decisions. Environmental stimuli are factors around consumers that can influence their perceptions and purchasing decisions, which means that factors such as store layout, product design, store atmosphere, etc. can influence consumers' purchasing decisions.]]>
<![CDATA[The Effect of Advertising and Brand Image on Purchasing Decisions for Telkomsel Mobile Cards ]]>
<![CDATA[Alif Nur Aliah]]>;
<![CDATA[Asdar Djamereng]]>;
<![CDATA[M. Mapparenta]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 1 No. 1 (2021): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52970/grmapb.v1i1.314
<![CDATA[This study aims to determine the effect of advertising and brand image on purchasing decisions for Telkomsel mobile cards at SMA Negeri 3 Barru. This research was conducted using a quantitative approach and causal method. The quantitative approach is used to measure the relationship between the variables under study numerically, while the causal method helps in identifying the cause-and-effect between the variables. The research sample consisted of 100 students of SMA Negeri 3 Barru, who are potential consumers of Telkomsel mobile card products in the neighborhood. Research data were collected through two methods, namely observation and questionnaires filled out by SMA Negeri 3 Barru students. Observations were made to obtain information about student behavior related to cellular card purchasing decisions. In addition, questionnaires were used to collect data on students' perceptions of Telkomsel's advertisements and brand image as well as their purchasing decisions. After data analysis was carried out, it was found that the advertising and brand image variables had a significant influence on the purchasing decision variable. These results indicate that effective advertising and a positive brand image can increase the likelihood of SMA Negeri 3 Barru students to choose Telkomsel mobile cards as their choice. This study concludes that advertising and brand image play an important role in influencing purchasing decisions for Telkomsel cellular cards among SMA Negeri 3 Barru students. Therefore, telecommunications companies must continue to improve advertising strategies and build a strong brand image to support sales growth and maintain market share in the school environment and the local community. This study also provides insight for other researchers who are interested in digging deeper into the factors that influence purchasing decisions in an educational environment.]]>
