cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Irma Rochmawati
Contact Email
irma@email.unikom.ac.id
Phone
+6281294649662
Journal Mail Official
divagatra@email.unikom.ac.id
Editorial Address
Smart Building Lt.6 UNIKOM Jl. Dipatiukur No.112-116 Bandung 40132
Location
Kota bandung,
Jawa barat
INDONESIA
DIVAGATRA - Jurnal Penelitian Mahasiswa Desain
Published by Universitas Komputer Indonesia
ISSN : 2776656X     EISSN : 2776656X     DOI : https://doi.org/10.34010/divagatra.v1i1
Core Subject : Humanities, Education, Art,
Arts Humanities Other
DIVAGATRA - Jurnal Penelitian Mahasiswa Desain is a regular journal published by the Fakultas Desain, Universitas Komputer Indonesia. DIVAGATRA is published twice a year in April and October. This scientific journal aims to disseminate the scientific works of Diploma (D3), Bachelor (S1) and Master Degree (S2) students in the fields of design, art and culture. The focus and scope of articles that can be published by this journal are in the fields of Interior Design, Visual Communication Design and Graphic Design as well as other design and culture fields.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 91 Documents
 6   7   8   9   10 
Integrasi Design Thinking dan Strategi Kewirausahaan Pada Pengembangan Produk Eco-design Brand Lokal Pala Nusantara dalam Ekosistem Digital Lingga Puspita Handayani; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra
DIVAGATRA - Jurnal Penelitian Mahasiswa Desain Vol 6 No 1 (2026): DIVAGATRA #11
Publisher : Fakultas Desain Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/divagatra.v6i1.18412

Abstract

Increased global awareness of environmental issues has prompted the creative industry, especially local brands, to transform their product strategies. This study examines the synergy between digital entrepreneurship strategies and the Design Thinking approach in creating sustainable product innovationsat the local brand Pala Nusantara. Using a descriptive qualitative method with a case study approach, this study analyzes observational data, indepth interviews with the founder of Pala Nusantara, and digital documentation. The results show that Pala Nusantara not only sells watches but also builds ecological and cultural narratives through: the application of Design Thinking centered on empathy for waste issues (coffee grounds and plastic), cross-sector collaboration strategies for material processing, and digital marketing based on Nusantara cultural storytelling. These findings confirm that the integration of Design Thinking into entrepreneurial strategies can create a unique value proposition that strengthens brand resilience amid digital market competition.

Page 10 of 10 | Total Record : 91

 6   7   8   9   10 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol 6 No 1 (2026): DIVAGATRA #11 Vol 5 No 2 (2025): DIVAGATRA #10 Vol 5 No 1 (2025): DIVAGATRA #09 Vol 4 No 2 (2024): DIVAGATRA #08 Vol 4 No 1 (2024): DIVAGATRA #07 Vol 3 No 2 (2023): DIVAGATRA #06 Vol 3 No 1 (2023): DIVAGATRA #05 Vol 2 No 2 (2022): DIVAGATRA #04 Vol 2 No 1 (2022): DIVAGATRA #03 Vol 1 No 2 (2021): DIVAGATRA #02 Vol 1 No 1 (2021): DIVAGATRA #01 More Issue