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International Journal of Regional Innovation
Published by Inovbook Publications
ISSN : 27226255     EISSN : 27225739     DOI : https://doi.org/10.52000/ijori.v1i4
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
International Journal of Regional Innovation (IJORI) is a journal aims to be a peer-reviewed platform and an authoritative source of information. We publish original research papers, review articles and case studies focused on Innovations in technology, social, policy, research, product, health, rural, financial, bureaucratic, public service, as well as related topics. All papers are peer-reviewed by at least two referees. IJORI is managed to be issued four times in every volume
Arjuna Subject : Ilmu Sosial - Geografi, Perencanaan dan Pengembangan
Articles 58 Documents
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The Influence of Promotion and Reputation on Purchase Decisions of Pegadaian Gold Saving Products (Study on Customers of Syariah Gold Savings Account, Pegadaian Syariah Bandar Lampung Branch) Siti Khulwaniatur Risya; Aida Sari; Dwi Asri Siti Ambarwati
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.77

Abstract

Gold is considered an investment with relatively low risk and its value is almost always profitable because it is an investment object whose value tends to increase, thereby increasing public interest in investing in gold. Pegadaian Syariah, which is part of PT. Pegadaian, has innovated by releasing a product called Gold Savings with the aim of facilitating people who want to own gold at an affordable price and with minimal capital by saving. However, in recent years there has been a decrease in the number of Gold Savings customers at the Radin Intan Sharia Pawnshop which was influenced by the promotion factors carried out and the company's reputation. So that, in this study discusses promotion and reputation on customers' decisions to buy Gold Savings products at the Radin Intan Sharia Pegadaian Branch using the nonprobability sampling method using the Purposive Sampling method category, with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop.
The Influence of Use Benefits, Convenience, Discounts, Security and Risk on the Intention To Use Indonesian Digital Wallets (DANA) In Bandar Lampung Hanner Rambe; Satria Bangsawan
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.78

Abstract

Technological developments, especially in electronic payment systems, continue to increase both in terms of increasing value and transaction volume due to the support of information and communication technology which is continuously developing. Digital wallet payments have become popular and most accepted as an emerging payment method in both developed and developing countries. Digital wallets continue to grow and continue to increase due to many factors, one of which is due to the recent Covid-19 Pandemic, the World Health Organization (WHO) recommends reducing physical activity, keeping a distance or physical distancing so that many consumers are inspired to carry out activities minimum physical contact. DANA digital wallet comes with an open-platform concept, both offline and online, but still integrated. DANA pursues a strategy to accelerate growth by providing cashback and sizable promos, while other payment applications generally incur administration fees when making transactions, especially bank transfer transactions. Other payment applications are also not as complete as DANA in providing easy access for their users, such as purchasing tickets for various entertainment platforms and making donation transactions to various charitable institutions. With this event, the researcher wants to know more deeply about how much influence respondents and customers have in intending to use the DANA application. The purpose of this study is to identify the effect of perceived benefits, convenience, discounts, safety and risks on intentions to use the DANA application. This research is a quantitative research using survey techniques with the subject of DANA application users in the city of Bandar Lampung. The data collection technique used a questionnaire in the form of a list of questions that were distributed online via Google form to respondents with a sample of 180 respondents. Based on the results of the study it is known that there is an influence between the benefits of use, safety of use, discounts and perceived risk of use partially on the intention to use the application of funds.
The Influence of Tiktok Social Media Advertising and Brand Image on the Purchase Decision of Maybelline Products (Study on Tiktok Users in Bandar Lampung) Kartika Chandra; Ayi Ahadiat; Mudji Rachmat Ramelan
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.79

Abstract

The phenomenon of intense market competition has resulted in cosmetic product marketers being required to be more creative and innovative in order to compete with other local cosmetics. Companies or marketers must be able to attract consumer buying interest by utilizing social media advertising and increasing the brand image they have. The purpose of this study was to test how much influence social media advertising and brand image have on purchasing decisions for Maybelline products in Bandar Lampung. Seeing market conditions that are getting tighter, there must be a strategy to win the competition by paying attention to the use of social media which is used to advertise a product that is right and has a positive brand image that will increase the level of consumer purchases on Maybelline products. The data used in this study are primary data obtained from the results of the respondents answers collected with the help of a questionnaire. The number of samples in this study were 120 respondents. The sampling method uses purposive sampling, which is a technique for determining the sample according to the criteria determined by the researcher. The analytical method techniques used in this study were validity test, reliability test, analysis phase using multiple linear regression, and hypothesis testing, namely the t test and the coefficient of determination test (R2), with the help of the IBM SPSS 26 for windows application program. The results of this study indicate that social media advertising variables have a significant effect on purchasing decision variables.
The Effect of Brand Evaluation and Brand Relationship on Brand Loyalty of MG Coffee and Resto in Pringsewu Muhammad Millenio Rizky Ramadhan; Satria Bangsawan; Dwi Asri Siti Ambarwati
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.80

Abstract

This study aims to examine the effect of brand evaluation and brand relations on brand loyalty of MG Coffee and Resto in Pringsewu. The object of this research is MG Coffee and Resto in Pringsewu. The type of data used in this research is quantitative data. Methods of data collection by literature study and questionnaires with data testing techniques based on descriptive statistical analysis, validity test, reliability test, multiple linear regression analysis, hypothesis testing. From the results of the analysis of this study it is known that brand evaluation has a significant positive effect on brand loyalty as evidenced by the t test value on brand evaluation of 8,846. Brand relations have a significant positive effect on brand loyalty as evidenced by the t test value on brand relations of 21,630.  
Innovation to Improve Service Quality Based on Classes (Study on BPJS Kesehatan Using Communities In The General Hospital, Depati Hamzah, Pangkalpinang City): Suwaibah Putri
International Journal of Regional Innovation Vol. 3 No. 3 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i3.83

Abstract

  According to Law Number 25 of 2009 concerning Public Services. Public service is an activity or a series of activities in the context of fulfilling service needs in accordance with statutory regulations for every citizen and resident for goods, services and/or administrative services provided by public service providers. The purpose of this research is toTo find out the quality of services provided to social classes in the BPJS Health user community. This study uses public service theory according to Lijan Poltak Sinambela regarding public service. This study used a descriptive qualitative method. The technique of determining the informants in this study was carried out by means of a purposive sampling technique by means of interviews and documentation. The results of the study show that the quality of public services in BPJS classes at the general hospital in the Depati Hamza area of ​​Pangkalpinang City can be said to be good, namely on the principles of transparency and accountability. Based on the principle of equality and participatory which must also be fulfilled to improve the quality of service.
Integration of Solar Energy Technology in Improving Energy Sustainability and Efficiency in the Fisheries Sector (Case Study of Rokan Hilir Regency, Riau Province) Ari Prasetyo; Jhonni Rahman; Eddy Elfiano; Sehat Abdi Saragih; Sutan Lazrisyah
International Journal of Regional Innovation Vol. 3 No. 3 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i3.85

Abstract

Improving sustainability and energy efficiency in the fisheries sector has emerged as an essential objective in addressing current environmental and economic concerns. One promising solution is the integration of solar energy technology in the fisheries sector. The purpose of the study was to analyse the potential and benefits of incorporating solar energy technology in improving sustainability and energy efficiency in the fisheries sector. This research included quantitative and qualitative analysis of the usage of solar energy technology in numerous aspects of the fisheries sector, such as fishing vessels, aquaculture, processing facilities, and related infrastructure. Data was collected from different locations with various characteristics during field research. The study found that integrating solar energy technology can lessen reliance on fossil fuels while also saving long-term operational costs. One of the potentials that can be used to encourage the growth of Rokan Hilir Regency, particularly in the field of fisheries, is the incorporation of solar energy technology. The Rokan Hilir Regency has the potential for solar energy conversion into electrical energy that can be used for a variety of purposes. The average peak power hour (Sun Peak Hour) for a year in Bangko District is 6.84 hours, with a minimum value of 6.23 hours in December and a maximum of 7.34 hours in August. The usage of integrated solar energy technology is utilised to support the activities of the fisheries sector, including catching, cultivating, or hatching, as well as fishing product processing. Obviously, the components used in each field must be adjusted to the level of electrical energy required. Several components that are used on fishing boats to facilitate fishing activities include spotlights, LED lights, fish cool boxes, and electric starters. Lighting lamps and DC water pumps can be used in the aquaculture industry. Solar energy is also used in the Fisheries Processing sector for LED lights and electric motors in shredded fish processing machines.
The Influence of Work Compensation and Flexibility on Job Satisfaction Case Study on Online Ojek Drivers in Bandar Lampung Fikry Afriyanda; Habibullah Jimad
International Journal of Regional Innovation Vol. 3 No. 3 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i3.87

Abstract

In the current era of technological development, several technological developments have emerged in the field of transportation, such as online transportation. It is not surprising that there are many start-ups or companies engaged in online transportation. This development creates an application model that can be accessed via mobile phones. The large number of online-based transportation service provider companies makes competition even tougher, so companies must improve the performance of online partners or drivers. For this reason, the performance of online drivers is an important concern for every online transportation company to be able to win the competition. This study aims to determine the effect of compensation and flexibility on job satisfaction of online motorcycle taxi drivers in Bandar Lampung. The research method used is quantitative, namely a process of finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. In this study using a questionnaire with a Likert scale. The population of this study were online motorcycle taxi drivers in Bandar Lampung and 189 people were taken as a sample. Data analysis used multiple linear regression analysis with the IBM SPSS 26 analysis tool. The results showed that compensation and flexibility have a positive effect on job satisfaction. Companies that provide online transportation services are expected to be able to increase compensation such as salaries, benefits, incentives or performance bonuses and provide flexibility in time and place of work that can be adjusted by online motorcycle taxi drivers. So that with that the job satisfaction of online motorcycle taxi drivers will increase.  
Banjarmasin City Government Efforts in Giving Access to Public Services and Regional Equipment Organizational Accountability Mercy Pasande; Wirman Syafri
International Journal of Regional Innovation Vol. 3 No. 3 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i3.89

Abstract

This research combines public service access and the accountability of Regional Device Organizations into a single application within the Banjarmasin City Government. The innovations of Banjarmasin Pintar and the Personnel Performance Information System (SIKAP) are utilized to enhance the effectiveness of public services and the accountability of government agencies. Banjarmasin Pintar is an application that integrates various public services using Single Sign-On (SSO) technology, allowing users to access all services with a single account. ATTITUDE is a performance accountability system that covers planning, reporting, and financial realization. The research methodology employed is a qualitative approach with data collection through literature review.
Innovating Brand Image: Mediating The Impact of Social Media Advertising Content and Social Media Sales Promotion Content on Behavioral Intentions for Clothing Distros in Bandar Lampung (A Study on Otsky Store Distro Products, Lampung) Tinezia Sri Cendani; Mahrinasari MS; Mudji Rachmat Ramelan
International Journal of Regional Innovation Vol. 3 No. 4 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i4.90

Abstract

The development of the business sector in MSMEs in the fashion sector has become widespread in society. The Otsky Store is one of the MSMEs in the fashion sector which is famous for its good quality t-shirts on the market. This study will analyze the effect of the influence of social media advertising and social media sales promotion content with brand image as a mediating variable on behavioral intention for Clothing Distro Otsky Store. By doing branding on social media platforms which are very influential due to using a content. Brand Image is needed as a mediating role in this research. This research is to test the positive and significant values of the variables. The method in this research uses quantitative descriptive. In this study using descriptive analysis that measures dominant indicators and weak indicators to draw conclusions and provide advice on the object being examined using PLS. The results of this research produced 121 respondents, the hypothesis value and the role of mediation were accepted with a p value <0.05 so the value was positive and significant for the variable. The mediation results revealed the significant role of brand image in explaining the relationship between social media advertising content, social media sales promotion content and behavioural intention.
Development of Food Plot at The South China Sea of Indonesia's Outer Island Lukman Hakim, Dani
International Journal of Regional Innovation Vol. 5 No. 1 (2025): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v5i1.120

Abstract

Establishing food plot in the outer island of Indonesia constitutes a strategic approach to bolstering food security and promoting agricultural sustainability. This study investigates the establishment and consequences of food plot on diverse remote islands in Indonesia. The key objectives encompass assessing soil suitability, determining appropriate crop selection, and implementing agricultural practices tailored to specific local climatic and environmental conditions. The study utilizes a mixed-methods methodology, incorporating soil analysis, crop yield evaluations, and interviews with local farmers and agricultural specialists. There are 14 SMUs in Anambas Islands Regency, that are created by layering various thematic maps such as those showing soil composition, topographic features, land use patterns, and climate data, including precipitation levels. Based on the results of the analysis of field and laboratory data, the actual land suitability class for lowland rice commodities was obtained based on the existing potential in the Anambas Islands Regency Area. From the existing soil map units (SMU), all SMU representative points are declared "marginally suitable" for lowland rice commodities, with suitability class S3. Meanwhile, in the subclasses, the inhibiting factors found were quite diverse, such as limited nutrition (nr) and oxygen availability (oa). Community empowerment in Anambas Islands Regency serves as a fundamental determinant in fostering sustainable development and improving the overall well-being of individuals residing within a community. The objective is to enhance the capacity of community members to exercise autonomy in their lives, facilitate informed decision-making, and collaboratively address challenges.

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