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INDONESIA
Jurnal Media dan Komunikasi Indonesia
Published by Universitas Gadjah Mada
ISSN : -     EISSN : 2721396X     DOI : https://doi.org/10.22146/jmki.51114
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Media dan Komunikasi Indonesia (JMKI) published by the Department of Communication Science, Faculty of Social and Political Sciences, Universitas Gadjah Mada. JMKI is dedicated to publish and disseminate research, studies, theories, and phenomena in communication science. The scope of the manuscript to be published in the JMKI is a manifestation of the Department of Communication Science’s vision "Crafting Well Informed Society." JMKI is published twice a year and invites researchers or practitioners from various disciplines to write about media and communication issues such as, but not limited to, journalism and media, entertainment media, advertising, public relations, cultural studies, film studies, and game studies.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 62 Documents
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KOMUNIKASI INOVASI STUDI IMPLEMENTASI APLIKASI I-PUBERS (INTEGRASI PUPUK BERSUBSIDI) sulis, sulis sulis; Ayuningtyas, Fitria; Muqsith, Munadhil Abdul
Jurnal Media dan Komunikasi Indonesia Vol 5, No 2 (2024): SEPTEMBER
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.94102

Abstract

In support of SDGs program no. 2 Zero Hunger, the fulfillment of food supply, especially the availability of rice for national food, must be considered. The government through Kementerian Pertanian RI  with Kementerian Badan Usaha Milik Negara (BUMN) appointed PT Pupuk Indonesia and released an application, namely the integration of Pupuk Bersubdi (i-Pubers). Launching i-Pubers is a form of communication of innovations from government programs. The acceptance of the application is a TAM model with an innovation diffusion approach so that i-Pubers can answer the needs of farmers about the effective and efficient redemption process of subsidized fertilizers. The purpose of this study is to describe and explain the implementation of the TAM model innovation in the i-Pubers application in the subsidized fertilizer redemption process. This research uses a qualitative research method with descriptive analysis, while the data collection method is through interviews, document studies, and observations with informants of a partner owners, farmers, and farmer. The results of the research with these informants show that the Barito Kuala community consisting of Farmers, Agricultural Extension Officers, and Subsidised Fertiliser Kiosk Owners or Kiosk Partners are coils that each other has a role to succeed in using i-Pubers. Community acceptance of the i-Pubers application is a form of acceptance because the application is easy and useful in supporting fertilizer needs in Barito Kuala Regency.Keywords: Diffusion of Innovation, TAM, i-Pubers
Beribadah Daring di Masa Pandemi: Netnografi Praktik Cyber-Spirituality GBI Miracle Service Yogyakarta) Silalahi, Benyamin Imanuel; Irawanto, Budi
Jurnal Media dan Komunikasi Indonesia Vol 6, No 1 (2025): MARET 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.88465

Abstract

Pembatasan aktivitas sosial akibat Pandemi Covid-19 membuat praktik pergerejaan, khususnya peribadahan harus dilakukan secara daring. Penelitian ini melihat Bagaimana anggota gereja GBI Miracle Service Yogyakarta, sebuah gereja yang sebelumnya tidak memiliki kesiapan untuk menyelenggarakan ibadah secara daring, beradaptasi dan menggunakan media digital untuk memenuhi kebutuhan spiritual pandemi. Penelitian ini menggunakan metode netnografi, dengan kacamata kajian cyber-spirituality dan teori mediatisasi. Peneliti menemukan bahwa ibadah daring dimaknai sebagai suatu alternatif yang bersifat sementara, yang tidak dapat menggantikan ibadah fisik. Adaptasi dilakukan dengan signifikan melalui fitur-fitur platform yang ada, sehingga pola interaksi anggota gereja dipengaruhi oleh logika media.
RACE REPRESENTATION AND THE CONCEPT OF RELIGIUSITY IN GENSHIN IMPACT Putri, Lintang Shabrina
Jurnal Media dan Komunikasi Indonesia Vol 6, No 1 (2025): MARET 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.91984

Abstract

The video game trend in Indonesia has witnessed an escalation since 2020, with one of the popular games among the populace being Genshin Impact. Genshin Impact is a role-playing gaming (RPG) video game, that immerses players in a narrative-driven experience where they embody avatars to navigate the game's missions. In the context of RPG, the meticulous construction of the game world is pivotal to bolstering the overarching storyline. Consequently, the significance of representation cannot be overstated, serving as a linchpin for enhancing the gaming experience. This contextual backdrop frames the present research, seeking to unravel the cultural portrayals embedded within Genshin Impact. The aspiration is to contribute novel insights to the discourse on representation studies. Moreover, the research employs a qualitative descriptive methodology, leveraging Roland Barthes' semiotic analysis to scrutinize the intricate cultural elements within the game. This analytical approach aims to uncover and comprehend the nuanced layers of cultural representation in Genshin Impact.
EFEKTIVITAS IMPRESION MANAGEMENT ANIES BASWEDAN SEBAGAI CAPRES 2024 TERHADAP SIKAP PEMILIH PEMULA Hayati, Sagita Rahma
Jurnal Media dan Komunikasi Indonesia Vol 6, No 1 (2025): MARET 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.93775

Abstract

Anies Baswedan is a political figure who plays a role, in this case political public relations is very important for carrying out impression management, especially ahead of the 2024 presidential election. The purpose In this study, was to find what kind the impression management strategies Anies Baswedan used through his Instagram account @aniesbaswedan during the 2024 presidential election campaign. This study is using a quantitative method with a positivism paradigm by distributing questionnaires to respondents who are followers of Anies Baswedan's Instagram account and also beginner voters aged 17-21 years. The subject and object in this research are Anies Baswedan as the object and followers as the subject. The population in this study are followers of Instagram account @aniesbaswedan. And the results of this study are show that the strategy most often likely to perform by Anies Baswedan is the ingratiation strategy, Anies wants to get the impression of being a 2024 Presidential candidate who wants to be liked by sympathetic actions.
MENGUAK MISTERI SIMBOL X DAN KEGAGALAN REBRANDING TWITTER: ANALISIS SEMIOTIKA MARKETING OSWALD Pratiwi, Sefya Dian
Jurnal Media dan Komunikasi Indonesia Vol 6, No 1 (2025): MARET 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.93846

Abstract

Twitter's recent rebranding to X, replacing its iconic blue bird with the letter, stunned users and triggered a wave of negativity. This study examines this rebranding failure through a consumer brandscape concept of marketing semiotics lens. Primary data was gathered by directly observing Twitter's logo transformation content, complemented by secondary data from a literature review. To validate interpretations, short interviews with five loyal Twitter users were conducted. The study reveals that Twitter's transition to the X aimed to communicate a narrative of change, innovation, and progress, positioning itself as a super app. Contrary to this intention, loyal Twitter users interpreted X negatively, associating it with the dark web. Analysing this through consumer brandscape semiotics marketing, the failure is attributed to emotional and cultural tensions arising from the abrupt shift from Twitter's iconic blue bird symbol to the letter X. This identity change led to confusion, discomfort, and negative user reactions. The rebranding failure underscores Twitter's insufficient consideration of marketing semiotics, particularly within the consumer brandscape. The implication is that a successful rebranding necessitates a holistic approach, encompassing the entire semiotic marketing ecosystem, including considerations of culture, values, and brand legacy, to effectively convey identity changes to users. Keywords: Rebranding, Marketing Semiotic, Consumer Brandscape, Twitter, X
Analisis Pesan-Pesan Propaganda selama Pilpres 2024 di X pambudi, buyung
Jurnal Media dan Komunikasi Indonesia Vol 6, No 1 (2025): MARET 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.99553

Abstract

Propaganda politik yang menggunakan teknologi digital, pesan-pesan propaganda juga menjadi hal penting untuk dikaji di samping para aktor. Di satu sisi, pesan propaganda menjadi sarana untuk menyampaikan pesan yang bertujuan menjaga citra baik kandidat yang didukung, serta untuk menjatuhkan citra kandidat lawan di sisi lain. Pesan propaganda dapat dipilah ke dalam tiga kategori, yaitu disinformasi, malinformasi, dan misinformasi. Pesan propaganda dapat dilihat dengan mengamati topik-topik tertentu yang berhubungan dengan politik selama pemilihan umum, khususnya pemilihan presiden (pilpres) tahun 2024. Topik yang ramai diperbincangkan oleh warganet di X selama pilpres 2024 menjadi sarana untuk menyebarkan pesan propaganda baik yang bertujuan mendukung kandidat tertentu atau menyerang kandidat lawan. Selama pilpres tahun 2024 di Indonesia, pesan propaganda banyak bertebaran di media sosial, termasuk di X yang dulunya bernama Twitter. Semua kandidat dalam pilpres tahun 2024 tidak dapat menghindar dari upaya serangan propaganda dengan tujuan menjatuhkan citranya. Pilpres tahun 2024 menunjukkan bahwa warganet di X tidak terbelah seperti Cebong dan Kampret pada pilpres tahun 2019. Oleh karena itu, pesan-pesan propaganda lebih ditujukan kepada para kandidat bukan kepada para pendukung kandidat. Pesan propaganda yang disebarkan di X dapat berupa kalimat naratif, gambar, video, dan audio. Bahkan, terdapat pesan propaganda yang dibuat dengan bantuan teknologi kecerdasan buatan. Penggunaan teknologi kecerdasan buatan merupakan hal baru dalam propaganda selama pemilihan presiden di Indonesia.
Bukan Sekadar Boneka: Pemaknaan Fans Stray Kids pada Tren Mengoleksi SKZOO Ditinjau dari Budaya dan Ekonomi Penggemar Cinti, Putu Intan Raka
Jurnal Media dan Komunikasi Indonesia Vol 6, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.102591

Abstract

This study aims to understand how Stray Kids fans interpret the activity of collecting SKZOO dolls through the lens of fan culture and fan economy. Using a phenomenological approach, this research explores fans subjective experiences in perceiving SKZOO dolls not merely as consumer goods, but as a medium for gaining emotional needs, a symbols of identity, and a form of participation in fandom culture. The findings reveal that fans love to collect SKZOO dolls because of the cuteness as a representation of kawaii culture, strenghthening the emotional bonds both among fans and with Stray Kids,, while simultaneously becoming part of participatory culture through content creation and distribution. On the other hand, SKZOO dolls also embodies the dynamics of fans economy through hypercommercialization, where entertainment companies capitalize on fans’ emotional attachment to encourage repetitive consumption. Thus, these SKZOO dolls emerge as a dual phenomenon: a medium of fan cultural expression and an instrument of the entertainment industry for gaining finansial profit.
Brand Identity Model to Develop Bondowoso Regency as the "Republic of Coffee" in Indonesia Junaedi, Rusli Akhmad; Riswandari, Ninuk; Faris, Faris
Jurnal Media dan Komunikasi Indonesia Vol 6, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.104086

Abstract

The development of regional brand identity is crucial in enhancing economic competitiveness and strengthening the image of Bondowoso Regency as a leading coffee center. Bondowoso Regency, as a historic site and coffee production hub, faces challenges in maintaining and expanding its positive image to support sustainable economic growth and promote culture-based tourism, as well as its natural resource potential. This study proposes a brand identity model based on Kapferer’s Brand Identity Prism theory and empirical data to establish Bondowoso Regency's branding as the "Republic of Coffee" in addressing these challenges. A qualitative approach was employed in data collection, involving interviews with eight informants from various stakeholders, field observations, and documentation from both primary and secondary sources. Validation was carried out through data triangulation and documentation analysis to ensure the consistency and validity of the findings. Data analysis integrated theory and empirical data in developing a strategy for building an authentic, integral, and sustainable brand identity. The research findings indicate that the success of this branding can enhance the region’s image, attract tourists, and drive economic growth through strong and consistent brand identity elements. These findings underscore the importance of collaboration among the government, community, and businesses in establishing a relevant and enduring brand image. The implementation of this model is expected to position Bondowoso Regency as a national and international hub for coffee.
The Political Mediatization of the Golkar Party in West Sumatra Arifuddin, Muhammad Thaufan; Darwis, Yuliandre; Dalmenda, M. A.; Rinaldi, Rinaldi; Yulia, Vitania
Jurnal Media dan Komunikasi Indonesia Vol 6, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.104989

Abstract

This study addresses a critical gap in the scholarship on the mediatization of political parties at the local level in post-Suharto Indonesia, namely the limited attention to how party–media interactions unfold outside the national arena and beyond Java-centric analyses. By examining the case of the Golkar Party in West Sumatra, this article shows how local dynamics shape distinctive patterns of political communication and mediatization. Drawing on in-depth interviews, intensive observation, and documentary analysis, including local newspaper coverage from Singgalang, the study demonstrates that Golkar has strategically employed mediatization to reinforce organizational networks, disseminate political and social programs, and mobilize electoral support. At the same time, the case reveals persistent constraints such as polarization, money politics, and dynastic influence, which highlight the limits of mediatization in advancing democratic consolidation at the local level. By situating the West Sumatra case against broader Indonesian patterns, this article makes a novel theoretical contribution to political mediatization by illustrating how local socio-political contexts condition party–media relations in ways that complicate assumptions derived from national-level studies.
Manajemen Privasi Pengguna Aplikasi Kencan Daring Perempuan Semarang dalam Mengatasi Ancaman Privasi Edvra, Paulus Angre; Hariyanto, Michelle Catarina; Zarika, Lie Tamisha
Jurnal Media dan Komunikasi Indonesia Vol 6, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.106274

Abstract

This qualitative multiple case study examines privacy management strategies of female users of online dating applications in Semarang, Indonesia, a region marked by increasing online dating-related crimes. Using Communication Privacy Management (CPM) theory, the research analyzes processes of privacy ownership, control, and turbulence among women aged 18–24 and 25–34. Findings indicate that users actively safeguard sensitive information such as real names, addresses, and photos, with privacy rules shaped by cultural norms, motivations, situational contexts, and risk-benefit ratio. However, even though there are regulations that control privacy, privacy turbulence is still unavoidable, including stalking, photo misuse, data theft, and unique local threats such as mystical attacks (“Semar Mesem”). Following such turbulences, participants either reinforced stricter privacy boundaries or terminated relationships, illustrating CPM’s mechanisms of rule adjustment.  This study found no significant variation between age groups in their privacy strategies. This study contributes to the limited body of Indonesian privacy research by highlighting localized risks and self-regulatory practices in online dating environments.

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