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Empowerment Society
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 26141027     EISSN : 26141035     DOI : https://doi.org/10.30741/eps
Core Subject : Humanities, Social,
Humanities Social Sciences
Empowerment Society published twice a year in February and August, published by LPPM Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. Empowerment Society is intended as a forum for publishing scientific articles in the field of community development and involvement.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol 8 No 2 (2025): Agustus 2025" : 4 Documents clear
Ecoprint Business Development at Newcoral Ecofriendly UMKM trhough Improving Production, Management and Marketing Quality Wahyuningsih, Sayekti; Rahmawati, Rahmawati; Amperawati, Endang Dwi; Samsi, Samsi; Paramita, Ratna Wijayanti Daniar
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1536

Abstract

Micro, Small, and Medium Enterprises (MSMEs) newcoral ecofriendly is a business engaged in the production of other ecoprints based on natural materials such as leaves, twigs, flowers, and roots. The ecoprint products produced have high artistic value and are environmentally friendly, making them one of the leading business opportunities in the creative industry. However, this MSME faces a number of problems that hinder business development, including inconsistent production quality, less structured business management, and limited marketing strategies. The method implemented in community partnership empowerment-based service in the form of workshop activities, mentoring in ecoprint making practices, providing training related to management governance and marketing processes, as well as monitoring and evaluation. This program is expected to produce outputs in the form of scientific publications, media publications, and videos. Through this activity, Usaha Mikro, Kecil, dan Menengah (UMKM) newcoral ecofriendly is expected to be able to increase competitiveness and contribute to the development of environmentally friendly creative industries in Indonesia.
Increasing Production Capacity and Financial Strengthening of Hand-Printed Batik Motif Textile Business at Kenayyu SME in Sragen Regency Murni, Sri; Kurniadi, Edi; Hisjam, Muhammad; Rahmawati, Rahmawati; Rudianto, M
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1705

Abstract

This community service program aims to address the problems faced by Kenayyu Small and Medium Enterprises (SMEs) in Sragen Regency, particularly in the areas of financial management, accounting practices, design innovation, production capacity, and marketing. The urgency of this activity arises from the limited availability of production equipment, unstructured financial recording systems, and lack of marketing strategies, which hinder the competitiveness and sustainability of hand-printed batik businesses. To overcome these issues, the program was implemented through five main stages: (a) socialization, (b) training, (c) technology application, (d) mentoring and evaluation, and (e) program sustainability. The socialization stage built awareness and commitment among partners, while the training improved skills in financial recording, accounting applications, and batik motif design. The application of technology was carried out through the use of dynamo-powered equipment to enhance production efficiency. Mentoring and evaluation ensured continuous improvement and problem-solving, and the sustainability stage encouraged partners to maintain progress after the program ended. These activities have produced significant outcomes, including increased financial literacy, better product design innovation, improved production efficiency, and expanded digital marketing through marketplaces, leading to higher competitiveness and turnover for partner SMEs.
Green Marketing Mentoring for MSMEs in Rowokangkung District Robustin, Tri Palupi; Irdiana, Sukma; Putri, Nur Latifa Isnaini
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1706

Abstract

Green Marketing is a marketing activity that uses environmental issues as a strategy to market products. The purpose of this green marketing training mentoring activity is to contribute to the community in Sidorejo Village who have businesses to be able to implement green marketing strategies in the form of green product features, green product prices, green product promotions in their businesses, so that they can improve their business image. This community service has provided several results, including the first activity is providing knowledge to the Sidorejo Village community about green marketing, so that they understand the importance of environmentally friendly marketing activities and the extraordinary benefits for health and environmental sustainability. This activity also provided good feedback because during the activity, many people were enthusiastic to ask questions related to the material presented. In addition, as many as 50 participants showed an increased understanding of green marketing strategies based on the results of the evaluation of the activity.
Feasibility Analysis Assistance for Oyster Mushroom Cultivation as a Sustainable Entrepreneurial Solution Jariah, Ainun; Irdiana, Sukma; Lukiana, Ninik
IMPOWERMENT SOCIETY Vol 8 No 2 (2025): Agustus 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i2.1707

Abstract

Oyster mushrooms are widely consumed as part of daily food, similar to green vegetables. They contain beta-glucan fiber, antioxidants, and nutrients that support heart health, immunity, cognitive function, blood sugar control, and reduced cancer risk. These benefits encouraged Mr. Asmari to develop an oyster mushroom processing business. This community service activity evaluates the feasibility of the business based on four main aspects. From the engineering and production aspect, the business location is accessible, and electricity and water are adequate. The mushroom house is suitable, with proper shelves, ventilation, wide access doors, and sufficient lighting. However, production capacity has dropped significantly from about 1 kg to around 100 grams per baglog, indicating reduced productivity. In the aspect of organizational management and human resources, the number of workers is limited, and all production stages depend on minimal labor, so this aspect is considered not feasible. From the market and marketing aspect, products reach several schools and traditional markets, and product innovations match consumer preferences, although the market area remains small. Financial analysis also shows infeasibility, indicated by a payback period of more than five years, negative NPV, an IRR below the 30 percent standard, and a profitability index under 1.

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