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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,494 Documents
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The Effect of Human Resource Digitalization on Employee Work Productivity: The Mediating Role of Digital Capability and the Moderating Role of Technological Adaptability Andri Octavia; Riswan Riswan; Muhammad Oktaviannur
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.7366

Abstract

Digitalization reshapes public sector human resource management practices. This study aims to examine the effect of human resource digitalization on employee work productivity, with digital capability as a mediating variable and technological adaptability as a moderating variable in a public sector organization. The research adopts a quantitative explanatory approach and was conducted at the Regional Revenue Agency (BAPENDA) of Pesawaran Regency. Data were collected from 77 employees using a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that human resource digitalization has a positive and significant effect on employee work productivity. Digital capability is found to significantly mediate the relationship between human resource digitalization and productivity, indicating that productivity improvements occur when employees possess adequate digital skills. Furthermore, technological adaptability strengthens the influence of human resource digitalization on work productivity, suggesting that employees’ adaptive capacity enhances the effectiveness of digital transformation initiatives. Overall, the findings highlight that digitalization alone is insufficient without the development of employee digital capability and adaptability. This study contributes to the literature by integrating the Resource-Based View and the Technology Acceptance Model to explain how and under what conditions digitalization improves employee productivity in public sector organizations.
Pengaruh Brand Awareness dan Kualitas Produk Terhadap Keputusan Pembelian Pada NF Store Metro Apriliani Putri; Hepiana Patmarina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.7434

Abstract

In an era of increasingly fierce business competition, a company's success is determined not only by the quality of its products but also by the strength of its brand in the minds of consumers. This study aims to determine the effect of Brand awareness and Product Quality on Purchasing Decisions at NF Store Metro. This study uses a quantitative approach with a causal associative research method. The population used in this study was all 4,000 NF Store Metro customers, with a sample size of 98 consumers. The data analysis methods used were validity testing, reliability testing, normality testing, multicollinearity testing, multiple linear regression analysis, t-test, and F-test. The Brand awareness variable (X1) has a regression coefficient of 0.205 with a significance value of 0.076 (>0.05). This indicates that Brand awareness (X1) has a partial positive effect on Purchase Decisions (Y). The Product Quality variable (X2) has a regression coefficient of 0.178 with a significance value of 0.149 (>0.05). This indicates that Product Quality (X2) also has a partial positive effect on Purchase Decisions (Y).
Pengaruh Social Media Marketing dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah Yuni Ayu Safitri; Zulfan Yusuf; Sarboini Sarboini; Edi Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.7608

Abstract

This study aims to analyze the influence of social media marketing and halal labeling on purchasing decisions for Wardah products. In the current digital era, social media represents a crucial strategy for product promotion, particularly among young consumers. Furthermore, halal labeling plays a significant role in attracting Muslim consumers who are increasingly conscious of the importance of Sharia-compliant products. The study employs a quantitative survey method, gathering data through questionnaires distributed to Wardah consumers. Multiple linear regression analysis was used to measure the impact of each variable on purchasing decisions. The results indicate that social media promotion has a positive and significant effect on purchasing decisions, with consumers more inclined to purchase products advertised on social media. Additionally, halal labeling was found to have a positive influence, as consumers prefer products with halal certification. This study encourages marketers to leverage social media and ensure product compliance with halal standards as a strategy to boost sales.
Transformational Digital Leadership And Public Legitimacy: Purwakarta Community Perceptions Of Dedi Mulyadi Nur Fitriyani; Mega Zhafarina Purwono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.7903

Abstract

This study examines Dedi Mulyadi transformational digital leadership patterns and the construction of Purwakarta societys perceptions of the phenomenon of person centered leadership based on social media. The approach use a qualitative descriptive with netnography methods supported by indepth interviews with three (3) informants. Methodologically, this study operationalizes four (4) core stages of Kozinets netnography framework introspection, digital ecosystem mapping, interaction archiving, and theory based interpretation to rigorously link empirical data with the research objectives. The result is Dedi Mulyadi legitimacys is maintained through consistent humanistic content and direct engagement across digital platforms with a total of more than 34 million followers, effectively extending leadership influence beyond formal office boundaries. In terms of quantitative data, at the cross platform sentiment analysis reveals a dominance of positive sentiment at approximately 59% standing in stark contrast to the 22% of critical sentiment centered on concerns regarding excessive digital exposure and rather superficial content. Then the public perceives a contrast between the leaders rapid personal movements on social media and formal bureaucratic mechanisms, which have the potential to create figure dependency and weaken institutional trust. This research contributes to the development of an adaptive public sector leadership model in the digital era. Research shows that the success of transformational digital leadership in building public image and legitimacy needs to be balance with strengthen the capacity of the formal bureaucracy so that public trust does not only rest on the figure of the leader, but also on the sustainability of the government system.

Page 150 of 150 | Total Record : 1494

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