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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,494 Documents
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Triple Convergence dan Masa Depan Perkembangan Manusia Indonesia: Pendidikan Farmasi, Kecerdasan Buatan, Pembatasan Media Sosial, dan Moralitas Anak Muda di Persimpangan yang Menentukan Ilham Arief; Ardi Kho
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6924

Abstract

This article critically examines the convergence of three concurrent transformative forces in Indonesia: the development of pharmacy education, the acceleration of artificial intelligence (AI), and social media restrictions through Government Regulation No. 17/2025 (PP TUNAS) and Ministerial Regulation No. 9/2026, effective March 28, 2026. This revision integrates a fourth, previously overlooked variable: the influence of social media restrictions on the moral development of young people. Using the Triple Convergence analytical framework grounded in Sen's capability approach, Bronfenbrenner's developmental ecology, Vygotsky's ZPD theory, and Kohlberg's theory of moral development, this critical review synthesizes 83 sources (2020–2026). The findings reveal a structural paradox: the four forces have the potential to reinforce each other in producing clinically and ethically competent pharmacists, but also have the potential to be detrimental if not coordinated. Social media restrictions have the dual effect of protecting against harmful content while simultaneously reducing the space for developing empathy and moral reasoning, essential to the healthcare profession. This article argues that policies should be designed within an integrated framework centered on expanding human capabilities, including moral capabilities.
The Mediating Role of Brand Trust in Brand Loyalty on Indonesia’s Local Women’s Fashion Belinda Aprilia; Fredianaika Istanti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6938

Abstract

Indonesia’s fashion industry is growing rapidly, as indicated by increasing consumer spending on fashion products. High fashion imports raise concerns about consumer perceptions of local versus foreign brands, underscoring the need to examine loyalty drivers among female consumers of local fashion in Semarang amid rising income and purchasing power. This study assesses the impact of social media marketing, brand awareness, and brand image on brand loyalty with brand trust acts as mediator. A quantitative explanatory study with 180 non-probability purposively sampled respondents, following Hair’s sample size guideline and employing a five-point Likert scale, was analyzed the measurement and structural models with PLS-SEM. The findings indicate that social media marketing, brand awareness, and brand image significantly impact brand trust. Social media marketing and brand image influence brand loyalty, with social media marketing emerging as the most dominant predictor. In contrast, brand awareness does not affect directly on brand loyalty. Furthermore, brand trust mediates the influence of social media marketing, brand awareness, and brand image on brand loyalty. Local fashion should strengthen awareness to build trust and sustain loyalty.
Pengaruh Promosi terhadap Keputusan Pembelian Pada Merville Cafe di Kabupaten Bireuen Nurmasyitah Nurmasyitah; Yusrawati Yusrawati; Al Mahfud Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6942

Abstract

This study aims to analyze the effect of promotion on consumer purchase decisions at Merville Café in Bireuen Regency. The study employs a quantitative approach with an associative research design. A total of 99 respondents were selected using an accidental sampling technique. Data were collected through a structured questionnaire using a 5-point Likert scale. The data analysis techniques included validity and reliability tests, descriptive statistics, classical assumption tests, simple linear regression analysis, t-test, and coefficient of determination (R²). The results indicate that promotion has a positive and significant effect on purchase decisions, as evidenced by a regression coefficient of 0.644 and a significance value of 0.000. Furthermore, the coefficient of determination (R²) of 0.274 shows that promotion explains 27.4% of the variation in purchase decisions, while the remaining 72.6% is influenced by other factors outside the research model. These findings suggest that promotion plays an important role in influencing consumer purchase decisions in the culinary business sector. Therefore, Merville Café is recommended to implement more strategic, consistent, and creative promotional activities to enhance consumer attraction and improve purchase decisions.
Pengaruh Fitur Live Streaming dan Content Marketing terhadap Keputusan Pembelian Konsumen pada Tiktok Shop Raihan Raihan; Yusrawati Yusrawati; Al Mahfud Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6943

Abstract

This study aims to analyze the effect of live streaming features and content marketing on consumer purchasing decisions on TikTok Shop, focusing on students of Universitas Almuslim. This study employed a quantitative approach with an associative research design. The population consisted of Universitas Almuslim students, while the sample included 96 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results show that, partially, the live streaming feature has a positive and significant effect on purchasing decisions, with a significance value of 0.024. Furthermore, content marketing also has a positive and significant effect on purchasing decisions, with a significance value of 0.003. Simultaneously, live streaming and content marketing have a significant effect on purchasing decisions, with a significance value of 0.000. The coefficient of determination (R²) of 0.270 indicates that both independent variables explain 27.0% of the variance in purchasing decisions, while the remaining 73.0% is influenced by other factors outside the research model. These findings confirm that consumer purchasing decisions on TikTok Shop are influenced by the quality of digital content and interactive marketing communication.
Analisis Pengaruh PDRB Infrastruktur Jalan dan Ekspor Terhadap Investasi Asing di Indonesia Studi Kasus 34 Provinsi di Indonesia Tahun 2020-2024 Tanzil Ariansyah; Siti Hodijah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6973

Abstract

Analysis of the Effect of GRDP, Road Infrastructure, and Exports on Foreign Investment in 34 Provinces in Indonesia in 2020–2024”. This study aims to analyze and identify the effect of Gross Regional Domestic Product (GRDP), road infrastructure, and exports on foreign direct investment (FDI) in Indonesia at the provincial level. The research method used is a quantitative approach with secondary data obtained from the Central Statistics Agency (BPS) and related agencies. The data used is panel data, namely a combination of time series data for 2020–2024 and a cross section of 34 provinces in Indonesia. The analysis technique used is panel data regression with the Common Effect Model (CEM), Fixed Effect Model (FEM), and Random Effect Model (REM) approaches, and model selection tests are carried out through the Chow test, Hausman test, and Lagrange Multiplier (LM) test. In addition, classical assumption tests and hypothesis tests are also carried out to ensure the validity of the research results. The results show that GRDP, road infrastructure, and exports have different effects on foreign investment in Indonesia, both partially and simultaneously, depending on the characteristics of each province. This finding indicates that improvements in economic indicators are not always followed by consistent increases in foreign investment in each region.
Analisis Perbandingan Model Prediksi Kebangkrutan Altman Z-Score, Springate, Grover, dan Zmijewski pada Perusahaan E-Commerce di Indonesia Widi Nugroho; Kadar Nurjaman; Eva Novita Pratiwi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.7010

Abstract

This study aims to evaluate the relevance of traditional bankruptcy prediction models in the context of digital companies, specifically within Indonesia's e-commerce sector. Although the e-commerce sector has experienced rapid growth, many companies in this sector continue to record sustained losses, raising questions about the accuracy of conventional bankruptcy models in assessing the financial condition of digital firms. This research employs a quantitative approach by analyzing the financial statements of three e-commerce companies listed on the Indonesia Stock Exchange: PT Bukalapak.com Tbk, PT Global Digital Niaga Tbk, and PT GoTo Gojek Tokopedia Tbk, covering the period from 2021 to 2024. The analysis utilizes four bankruptcy prediction models—Altman Z-Score, Springate, Grover, and Zmijewski—and includes the Kruskal–Wallis test to examine differences in outcomes among the models. The results indicate variations in predictions across models, suggesting differences in sensitivity when evaluating the financial condition of e-commerce companies. Furthermore, most models tend to classify these companies as being in financial distress, even though, operationally, they are still in a growth phase. These findings highlight the limitations of traditional bankruptcy prediction models in interpreting the financial characteristics of digital firms. The study implies that the application of bankruptcy prediction models should consider industry context, particularly for technology-based companies with growth patterns and financial structures that differ from those of conventional firms.
Pengaruh Pengungkapan Corporate Social Responsibility dan Good Corporate Governance Terhadap Nilai Perusahaan LQ45 Fera Lufhidarani Pranita; Maria Evy Purwitasari; Widiyono Widiyono; Mohammad Sigit adi Nugraha; Muntasir Muntasir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.7031

Abstract

This study aims to examine and analyze the effect of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) disclosures on the value of LQ45 companies. This research applied purposive sampling with specific criteria, yielding 140 observations. The study utilized secondary data sourced from the Indonesia Stock Exchange (IDX) website. Data were analyzed using descriptive statistics and multiple linear regression analysis. The findings indicate that CSR disclosure, institutional ownership, managerial ownership, and the board of commissioners have a significant positive effect on firm value. In contrast, the audit committee variable shows no significant effect on corporate value.
Pengaruh Media Sosial Instagram Terhadap Minat Beli Konsumen Secara Offline Marlina Marlina; Fitriliana Fitriliana; Juwita Juwita; Putri Mauliza; Filia Hanum
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.7144

Abstract

In the digital era, Instagram has become a dominant platform in product marketing, enabling companies to reach a wider audience through engaging visual content. Although interactions and transactions often occur online, consumer purchasing interest in making purchases in physical stores remains significant. The research method used is field research with an associative quantitative approach, the sources of research information are basic information and secondary information. Information in this study was collected using a questionnaire technique, and after the data was collected. The results of this study are to explain the influence of Instagram social media on consumer purchasing interest. The results show that Instagram social media has a positive and significant effect on consumer purchasing interest, indicated by the t-test coefficient value of Instagram social media with a t-table value of (4.298> 0.05). And the magnitude of the influence obtained from the coefficient of determination value of 0.631 is equal to 63.1%. This value indicates that 63.1% of consumer purchasing interest is influenced by Instagram social media while the remaining 36.9% is influenced by other factors. The research method used is a survey with a questionnaire distributed to 200 respondents who actively use Instagram and make purchases offline. The information obtained was analyzed using regression analysis to measure the relationship between the independent variable (Instagram usage) and the dependent variable (offline purchase intention). The results showed a significant positive effect between Instagram social media and offline consumer purchase intention. Engaging content, positive interactions, and effective promotions on Instagram have been shown to increase consumer interest in making purchases in physical stores. This research provides a compelling impetus for businesses to formulate marketing strategies that leverage the power of social media to increase offline sales.
Pengaruh Corporate Social Respon (CSR) dan Return on Assets (ROA) Terhadap Nilai Perusahaan Sinta Fitriani; Eva Maria Sulastri; Kamaluddin Rahmat
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.7186

Abstract

This study aims to analyze the influence of Corporate Social Responsibility (CSR) and Return on Assets (ROA) on firm value in the coal mining sector listed on the Indonesia Stock Exchange during the period 2021–2024. The study uses a quantitative approach with a causal associative method and secondary data obtained from annual reports and sustainability reports of coal companies. The sample was selected using purposive sampling, resulting in 11 companies and 44 observations. Data analysis was performed using multiple linear regression after passing classical assumption tests. The results show that CSR has a positive effect on firm value but is not statistically significant. ROA has a negative effect, also not significant. The coefficient of determination (R Square) of 0.107 indicates that CSR and ROA can only explain 10.7% of the variation in firm value, while the remaining variation is influenced by other factors not examined in this model. This study strengthens the relevance of stakeholder theory, legitimacy theory, and signaling theory in explaining firm value in the high-risk extractive industry sector. The novelty of this research lies in its focus on the coal sector and the use of a more recent period. The study recommends that coal companies strategically integrate CSR and improve financial performance transparency to support the creation of long-term firm value.
Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura Indra Eka Wardana Toii
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.7362

Abstract

This study aims to analyze the influence of brand love on purchase decisions for Oreo products among Generation Z in Jayapura City. Brand love, as a form of emotional attachment between consumers and brands, is seen as an important factor influencing purchasing behavior, especially among the younger generation, who are known to be responsive to brand identity, emotional experiences, and digital marketing activities. Although Oreo is a global brand with a high level of brand awareness, there has not been much research specifically examining how brand love is formed and to what extent these variables contribute to purchasing decisions for Generation Z in Eastern Indonesia, especially Jayapura City. The method used in this study is a quantitative method. The selected respondents were individuals included in the Generation Z category in Jayapura City. The results of the study indicate that brand love has a positive and significant influence on Oreo purchase decisions among Generation Z. This finding indicates that emotional closeness, interest, and positive experiences with the Oreo brand play an important role in driving purchasing decisions for Generation Z consumers in Jayapura City. The implications of the research indicate that companies need to strengthen emotional-based marketing strategies, create more interactive brand experiences, and strengthen images that are relevant to the identity of Generation Z. Thus, this research provides theoretical contributions in the development of consumer behavior studies as well as practical contributions for companies in designing strategies to maintain loyalty and improve purchasing decisions in local markets.

Page 149 of 150 | Total Record : 1494

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