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Jurnal Manajemen dan Agribisnis
ISSN : 16935853     EISSN : 24072524     DOI : -
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 498 Documents
Perkembangan Produktivitas, Luas Lahan, Harga Domestik, Permintaan dan Ekspor Biji Kakao Indonesia Periode 1990-2013 Henoch Kindangen; Sri Hartoyo; Lukman M. Baga
Jurnal Manajemen & Agribisnis Vol. 14 No. 2 (2017): JMA Vol. 14 No. 2, Juli 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.557 KB) | DOI: 10.17358/jma.14.2.118

Abstract

Acreage development, production, productivity, and Indonesian cocoa exports cannot be separated from the influence of various cocoa policies applied by the Indonesian government and the international cocoa institution that is ICCO. The objective of this study was to analyze the factors that influence the behavior of the economy, including productivity, demand, export, and cocoa prices, and impact of domestic policy for the behavior of Indonesian cocoa economy. The analysis method used for the economy behavior was the simultaneous equation model with 2SLS approach (Two Stage Least Square). The analysis showed domestic production is influenced by cocoa price, fertilizer price, labor costs, and technology. Cocoa demand is influenced by the amount of domestic prices of processed cocoa. Cocoa exports is affected by the production, world prices, exchange rates, exports of cocoa from the previous year, and domestic demand for cocoa whereas domestic prices are influenced by world prices, domestic supply, and domestic prices of the previous yearKeywords: cocoa, 2SLS, behavior of the economy, demand, exportABSTRAKPerkembangan luas areal, produksi, produktivitas,dan ekspor kakao Indonesia tidak lepas dari pengaruh berbagai kebijakan kakao yang diterapkan oleh pemerintah Indonesia dan lembaga kakao dunia, yaitu ICCO. Tujuan dari penelitian ini untuk menganalisis faktor-faktor yang memengaruhi perilaku ekonomi, termasuk produktivitas, permintaan, ekspor, harga kakao dan dampak kebijakan domestik untuk perilaku ekonomi kakao Indonesia. Analisis metode perilaku ekonomi yang digunakan adalah model persamaan simultan dengan pendekatan 2SLS (Two Stage Least Square). Hasil analisis menunjukkan produksi dipengaruhi oleh harga domestik kakao, harga pupuk, biaya tenaga kerja, teknologi. Permintaan kakao dipengaruhi oleh jumlah harga domestik olahan kakao. ekspor kakao dipengaruhi oleh produksi, harga dunia, nilai tukar, ekspor kakao dari tahun sebelumnya, permintaan domestik untuk kakao. harga domestik dipengaruhi oleh harga dunia, pasokan dalam negeri, harga domestik dari tahun sebelumnya.Kata kunci: kakao, 2SLS, perilaku ekonomi, permintaan, ekspor
Preferensi Risiko Petani Padi di Daerah Aliran Sungai Bengawan Solo, Kabupaten Bojonegoro, Provinsi Jawa Timur Natasa Apriana; Anna Fariyanti; Burhanuddin Burhanuddin
Jurnal Manajemen & Agribisnis Vol. 14 No. 2 (2017): JMA Vol. 14 No. 2, Juli 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1145.709 KB) | DOI: 10.17358/jma.14.2.165

Abstract

Bojonegoro Regency is one of the major sources of food and energy and the 4th largest rice production center in East Java Province; however, it is the most vulnerable region to flood from Bengawan Solo River. The fluctuation of rice production for the last six years shows the existence of rice production risk in Bojonegoro. This research aims to analyze the factors that affect rice production and production risk in Bojonegoro Regency and to analyze the behavior of rice farmers in facing production risk. The data used were secondary data from the Research Center for Disaster of IPB 2016, and the research was held in Kegungprimpen Village, Kanor of Bojonegoro Regency from March-April 2016 with 50 samples from the rice farmers. The data were analyzed using multiple linier regression analysis and absolute risk averse (AR). The results show that the variables of land width, pesticides, and flooding are the increasing risk factors, while those of labor, chemical fertilizer and organic fertilizer are the reducing risk factors. The behavior of farmers in facing the production risk a whole shows that the entire rice farmers in e Kedungprimpen Village are risk takers. Assistance in the use of inputs of pesticides and agricultural insurance are required because they can provide protection to rice farmers as anticipation against rice production risk.Keywords: flood, Bengawan Solo River watershed, preference, riskABSTRAKKabupaten Bojonegoro merupakan salah satu wilayah lumbung pangan dan energi serta sentra produksi padi tertinggi ke 4 di provinsi Jawa Timur merupakan wilayah yang paling rentan terhadap bencana banjir sungai Bengawan Solo. Fluktuasi produksi selama enam tahun terakhir menunjukan adanya risiko produksi di Kabupaten Bojonegoro. Penelitian ini bertujuan untuk menganalisis faktor – faktor yang memengaruhi produksi dan risiko produksi dan menganalisis preferensi risiko petani padi padi di Kabupaten Bojonegoro. Data yang digunakan adalah data sekunder dari hasil penelitian Pusat Studi Bencana IPB tahun 2016 yang dilaksanakan pada bulan Maret - April 2016 di Desa Kegungprimpen, Kecamatan Kanor, Kabupaten Bojonegoro dengan sampel yang digunakan, yaitu 50 petani padi. Teknik analisis data menggunakan analisis regresi linier berganda dan absolute risk averse (AR). Hasil penelitian menunjukan bahwa variabel luas lahan, pestisida, dan banjir merupakan faktor peningkat risiko (risk increasing factors), sedangkan tenaga kerja, pupuk kimia dan pupuk organik merupakan faktor pengurang risiko (risk reducing factors). Preferensi risiko petani secara keseluruhan menunjukkan bahwa seluruh petani padi yang ada di Desa Kedungprimpen bersifat risk taker. Perlu adanya pendampingan penggunaan input pestisida dan asuransi pertanian yang dapat memberikan perlindungan kepada petani padi sebagai antisipasi terhadap risiko produksiKata kunci: banjir, das bengawan solo, preferensi, risiko 
STRATEGI PENINGKATAN DAYA SAING INDUSTRI FURNITURE ROTAN INDONESIA DI KAWASAN ASEAN DAN TIONGKOK Rudi Eko Setyawan; Henny K Daryanto; Rina Oktaviani
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (992.243 KB) | DOI: 10.17358/jma.13.3.169

Abstract

Competitiveness of a country’s export commodities is one of the indicators used to measure its economic progress. This study aims to analyze the competitiveness of Indonesian rattan furniture in China and the ASEAN region, along with the influencing factors and to conclude appropriate strategies to improve its competitiveness. The analysis was conducted by utilizing Diamond's Porter, Normalized Revealed Comparative Advantage (NRCA), and panel data regression. The results showed that the competitiveness of Indonesian rattan furniture in the ASEAN region and China, in the period of 2001 to 2014, is fluctuated with small level of competitiveness. This notion can be seen from all of the positive NRCA index values. In the Fixed Effects Model (FEM), the independent variables that significantly influence NRCA include the export prices and volumes, global prices of rattan furniture and raw rattan, the number of rattan industries, production of real rattan, production value of rattan, investment of rattan industry, direct labor of rattan industry, interest rate of Bank loans, implementation of ACFTA and violation policy of raw and semi-finished rattan exports. To increase the competitiveness of Indonesian rattan furniture, the government is urged to establish a development or training center for the innovative designs and improvement of quality standard of Indonesian rattan furniture. This is also supported by a guarantee of rattan raw material availability and technological improvement of rattan processing industry. Thus, the third step to perform is the improvement of infrastructure and distribution chain, improvement of market information systems, and strengthening of brand image of rattan furniture in Indonesia.Keywords:  competitiveness of rattan furniture, diamond's porter, normalized revealed comparative advantage, fixed effect model ABSTRAKDaya saing komoditas ekspor negara merupakan salah satu indikator yang digunakan untuk mengukur kemajuan ekonomi suatu negara. Penelitian ini bertujuan untuk menganalisis daya saing furniture rotan Indonesia di kawasan ASEAN Tiongkok serta faktor-faktor yang memengaruhinya dan kemudian menyimpulkan strategi yang tepat untuk meningkatkan daya saingnya. Analisis dilakukan dengan menggunakan Diamond’s Porter, Normalized Revealed Comparative Advantage (NRCA) dan regresi data panel. Hasil penelitian menunjukkan bahwa daya saing furniture rotan Indonesia di kawasan ASEAN dan Tiongkok dalam kurun waktu 2001 hingga 2014 berfluktuasi dan sebenarnya masih mempunyai daya saing meskipun kecil, hal ini dapat dilihat dari semua nilai indeks NRCA nilainya positif. Pada Fixed Effect Model (FEM), variabel independen yang berpengaruh signifikan terhadap NRCA adalah harga ekspor, volume ekspor, harga furniture rotan dunia, harga rotan mentah dunia, jumlah perusahaan industri rotan di Indonesia, produksi rotan riil di Indonesia, nilai produksi rotan di Indonesia, investasi industri rotan di Indonesia, tenaga kerja langsung industri rotan, besarnya suku bunga pinjaman Bank, pemberlakuan ACFTA dan kebijakan pelarangan ekspor rotan mentah maupun setengah jadi. Untuk mampu meningkatkan daya saing furniture rotan Indonesia, pemerintah harus mendirikan pusat pengembangan atau pelatihan dan pengembangan desain yang inovatif maupun standart mutu furniture rotan Indonesia. Hal ini juga didukung dengan adanya jaminan ketersediaan bahan baku rotan dan peningkatan teknologi industri pengolahan rotan. Hal ketiga yang perlu dilakukan adalah perbaikan infrastruktur maupun rantai distribusi, perbaikan sistem informasi pasar rotan serta penguatan brand image furniture rotan Indonesia.Kata Kunci: daya saing furniture rotan, diamond’s porter, normalized revealed comparative advantage, fixed effect model
PERAN NILAI UTILITARIAN DAN HEDONIS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN MINUMAN PROBIOTIK Imam Santoso
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.092 KB) | DOI: 10.17358/jma.13.3.183

Abstract

The rising standard of living and welfare of the community influences the food consuming pattern. This is signified by an increase in demand for probiotics as a functional beverage. This study aims to analyze the role of utilitarian and hedonic attitudes towards customer satisfaction and loyalty. Non-probability and purposive sampling were utilized as the sampling techniques of this study. There were 100 respondents in total participated in the study. The criteria of respondents were ages of 18 and older and consumers of brand X of probiotics beverage for at least twice a month. The data were processed by using the Partial Least Square (PLS). The results showed that the utilitarian value has a significant effect on satisfaction and customer loyalty, while the hedonic one affects customer satisfaction and loyalty. The results of this research also showed that satisfaction has an influence on customer loyalty.Keywords: hedonic, satisfaction, loyalty, probiotics, utilitarian, PLSABSTRAKMeningkatnya  taraf hidup dan kesejahteraan masyarakat berpengaruh terhadap pola konsumen pangan.  Hal ini ditandai dengan meningkatnya permintaan minuman probiotik sebagai minuman fungsional. Penelitian ini bertujuan menganalisis peran utilitarian dan sikap hedonis terhadap kepuasan dan loyalitas konsumen. Metode pengambilan sampel  dalam penelitian ini adalah non probability sampling  dengan  teknik purposive sampling.  Jumlah responden sebanyak 100 orang. Kriteria responden adalah penduduk dengan usia 18 tahun ke atas  dan mengkonsumsi minuman probiotik merk X minimal dua kali dalam  sebulan. Data diolah menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan utilitarian berpengaruh signifikan terhadap kepuasan maupun terhadap loyalitas konsumen. Nilai hedonis berpengaruh  terhadap kepuasan konsumen dan juga berpengaruh terhadap loyalitas.  Hasil riset ini  juga menunjukkan bahwa kepuasan berpengaruh terhadap loyalitas konsumen.Kata kunci: hedonis, kepuasan, loyalitas, probiotik, utilitarian, PLS
MOTIVASI, SIKAP, DAN INTENSI PENGGUNA MEDIA SOSIAL PADA KAMPANYE STOP ILLEGAL FISHING La Moriansyah
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1163.07 KB) | DOI: 10.17358/jma.13.3.192

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Social media is commonly used to promote social campaigns, one of which is Stop Illegal Fishing campaign. To achieve success in this campaign, some conditions have to be fulfilled i.e. positive attitudes of the social media users toward the campaigns and high intentions to provide recommendations (word of mouth) to others. This study was conducted to analyze types of motivations affecting attitudes of users towards social campaigns (stop illegal fishing) in social media. In addition, it also analyzed the influence of attitudes on users’ intentions in performing WOM. The method utilized to meet the objectives was Partial Least Square. The results showed that users’ motivation in using social media and towards the campaign messages are perceived to have significantly a positive effect on the attitude towards social campaigns in social media. Besides, the increase in the intention to perform WOM is positively influenced by the attitudes of social media users. There are differences identified in the motivation that affect the attitudes of social media users towards campaign of the two groups i.e. the social media users who have never seen the Stop Illegal Fishing campaign (151 samples) and those who have seen the campaign in social media.    Keywords:  motivation, attitude, word of mouth, user experience, uses and gratification theory, digital campaigns, social campaigns, stop illegal fishingABSTRAKMedia sosial sering digunakan untuk mempromosikan kampanye sosial, contohnya adalah  kampanye Stop Illegal Fishing. Untuk meraih kesuksesan pada kampanye ini, beberapa hal yang harus diraih adalah sikap positif pengguna media sosial terhadap kampanye dan intensi yang tinggi untuk memberikan rekomendasi (word of mouth) kepada orang lain. Penelitian ini dilakukan untuk menganalisis motivasi pengguna apa saja yang memengaruhi sikap pengguna media sosial terhadap kampanye sosial (stop illegal fishing) di media sosial. Selain itu menganalisis sikap pengguna berpengaruh pada intensi pengguna untuk melakukan WOM. Metode yang digunakan untuk menjawab tujuan adalah dengan metode  Partial Least Square. Hasil penelitian menunjukkan motivasi pengguna untuk menggunakan media sosial dan terhadap pesan kampanye terbukti secara signifikan berpengaruh positif pada sikap pengguna terhadap kampanye sosial di media sosial. Selain itu peningkatan intensi untuk memberi WOM dipengaruhi secara positif oleh sikap pengguna media sosial.  Terdapat perbedaan motivasi yang memengaruhi sikap pengguna media sosial terhadap kampanye pada dua kategori kelompok, yaitu pengguna media sosial yang belum pernah (151 sampel) dan pengguna media sosial yang pernah melihat kampanye Stop Illegal Fishing di media sosial.       Kata kunci: motivasi, sikap, word of mouth, pengalaman pengguna, teori uses & gratification, kampanye digital, kampanye sosial, stop illegal fishing
PENGARUH LIKUIDITAS MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN SEKTOR PERUNGGASAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Cosmas A.I. Wardojo; Lukytawati Anggraeni; Hendro Sasongko
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.453 KB) | DOI: 10.17358/jma.13.3.206

Abstract

Working capital management is one of the most frequently discussed topics in researches, for companies attempt to obtain liquidity and operational efficiency in managing their working capital. Hence, this study aimed to analyze the company profitability and capital policy influences performed by the poultry sector company towards company profitability in the same period. The method in the study was a panel regression by adopting Ordinary Least Square estimation method and by using fixed effects in reference to Chow test results. Classic assumption test and Goodness of Fit Tests were also conducted to examine the selected models. The results showed that the components of cash conversion cycle and net trade cycle have significant positive effects on profitability, enabling the industry to increase profits by effectively managing each part of net working capital.Keywords: cash conversion cycle, net working capital, net trade cycle, profitability, working capital management, ordinary least squareABSTRAKManajemen modal kerja merupakan topik yang paling sering didiskusikan dalam penelitian, perusahaan berusaha mendapatkan likuiditas dan efisiensi operasional dalam mengelola modal kerja mereka. Penelitian ini bertujuan menganalisis profitabilitas perusahaan dan  pengaruh kebijakan modal kerja yang dilakukan oleh perusahaan disektor perunggasan terhadap profitabilitas perusahaan dalam kurun waktu yang sama. Metode  yang digunakan adalah regresi panel dengan metode pendugaan Ordinary Least Square menggunakan efek tetap berdasarkan hasil uji Chow. Uji asumsi klasik dan Goodness of Fit Uji juga telah dilakukan untuk menguji model yang terpilih. Hasil penelitian menunjukkan bahwa konversi kas komponen siklus dan siklus perdagangan bersih berpengaruh positif signifikan terhadap profitabilitas, sehingga industri dapat meningkatkan keuntungan dengan mengelola secara efektif setiap bagian dari modal kerja bersih.Kata kunci: siklus konversi kas, modal kerja bersih, net trade cycle, profitabilitas, pengelolaan modal kerja, ordinary least square.
PENDEKATAN BUDAYA KERJA UNTUK MENGURANGI KETIDAKSELARASAN ANTAR DIVISI PADA BATIK BOGOR TRADISIKU Lisha Luthfiana Fajri; Syamsul Maarif; Ujang Sumarwan
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1385.854 KB) | DOI: 10.17358/jma.13.3.217

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Organization or company conformity is a degree of collaboration among the structure, strategy, and culture. Thus, culture is classified into the following four aspects i.e. family (clan), innovative creation (adhocracy), hierarchy, and the market. This study intended to validate whether the power relationship and leadership can become catalysts to accelerate the formation of organizational uniformity. Hence, this study also aimed to identify the organizational culture approach suitable to be applied in Bogor Batik Tradisiku in order to reduce the unconformity occurring among divisions, observe the cultural influence, relationship strength and leaderships toward conformity, and to explain them through the managerial implications. These causal relationships were analyzed by utilizing Structural Equation Modelling (SEM) with Partial Least Squares (PLS) approach to perform the level-two confirmatory factor analysis. The results showed that Bogor Batik Tradisiku is urged to implement the organizational culture approach of Adhocracy to replace the clan which was supported by an appropriate leadership style to accelerate the presence of company conformity.Keywords: conformity, company culture, power relationship, leadership, SEM, PLSABSTRAKKeselarasan organisasi atau perusahaan adalah derajat kolaborasi antara struktur, strategi, dan budaya. Selanjutnya, budaya akan dibagi ke dalam empat aspek, yaitu aspek kekeluargaan (clan), kreasi inovasi (Adhocracy), hierarki (hierarchy), dan pasar (market). Kemudian, penelitian ini akan membuktikan apakah kekuatan pertalian (Power Relationship) dan kepemimpinan (Leadership) dapat menjadi katalis yang mempercepat terbentuknya keselarasan organisasi. Penelitian ini bertujuan mencari jenis pendekatan budaya kerja yang cocok untuk diterapkan di Batik Bogor Tradisiku untuk mengurangi terjadinya ketidakselarasan antar divisi, melihat pengaruh dari budaya, kekuatan pertalian, dan kepemimpinan terhadap keselarasan dan menjelaskan melalui implikasi manajerial. Hubungan sebab akibat ini dianalisis menggunakan Structural Equation Modelling (SEM) dengan pendekatan Partial Least Squares (PLS) untuk confirmatory factor analysis tingkat dua. Hasil penelitian menunjukkan bahwa Batik Bogor Tradisiku perlu melakukan pendekatan budaya kerja Adhocracy untuk menggantikan clan, dan didukung dengan leadership style yang tepat akan mempercepat terciptanya keselarasan dalam perusahaan.Kata kunci: keselarasan, budaya perusahaan, kekuatan pertalian, kepemimpinan, SEM, PLS      
PARIWISATA KREATIF DAN KEGIATAN EKSTRAKURIKULER BERBASIS BAMBU DALAM PENGEMBANGAN MODEL BISNIS CV SURATIN BAMBOO Dewa Ayu Tenara Kardinia Cidhy; Lukman M. Baga; Setiadi Djohar
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1307.576 KB) | DOI: 10.17358/jma.13.3.227

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The objective of this study was to design a prototype of a future business model which would be adopted to achieve balance between the aspects of new business opportunities and competitive advantages of CV Suratin Bamboo. The analytical method utilized in the study was the business model canvas approach (BMC) supported by the blue ocean strategy and SWOT.  The results revealed that through this business model development, bamboo workshop is expected to provide information regarding bamboo derived products, raise awareness of preserving the indigenous bamboo culture, increase sense of belonging to domestic products, as well as become the primary support of innovation and ideas in constructing Indonesia as a nation. Meanwhile, for businesses actors, besides increasing revenue, conducting bamboo workshops is expected to increase the company growths for the long term. The opportunity to maneuver in the development of bamboo-based business model demonstrates that bamboo business with high quality products has both tangible and intangible potentials to be developed further.Keywords: bamboo, blue ocean strategy, business model canvas, creative tourism, extracurricularABSTRAKTujuan penelitian ini adalah merancang prototype model bisnis masa depan yang akan digunakan untuk menemukan keseimbangan antara aspek peluang bisnis yang baru dan aspek keuntungan kompetitif CV Suratin Bamboo. Metode analisis yang digunakan adalah dengan pendekatan kanvas model bisnis (BMC) dilengkapi dengan blue ocean strategy serta SWOT. Hasil penelitian menunjukkan melalui pengembangan model bisnis ini, pelatihan bambu diharapkan mampu memberikan informasi tentang produk turunan bambu, meningkatkan kesadaran melestarikan kearifan lokal budaya bambu, meningkatkan rasa cinta produk dalam negeri, serta menjadi pendorong lahirnya inovasi dan gagasan yang membangun bangsa Indonesia. Sementara bagi pelaku usaha, selain peningkatan revenue, pelatihan bambu diharapkan mampu meningkatkan pertumbuhan perusahaan untuk jangka panjang. Peluang bermanuver dalam pengembangan model bisnis berbasis bambu menunjukkan bahwa bisnis bambu dengan produk yang baik bersifat tangible dan intangible sangat potensial untuk terus dikembangkan.  Kata kunci: bambu, blue ocean strategy, kanvas model bisnis, pariwisata kreatif, ekstrakurikuler
PENGEMBANGAN AGRIBISNIS SEBAGAI STRATEGI PENANGGULANGAN KEMISKINAN DI PERDESAAN Akhmadi Akhmadi; Hermanto Siregar; M Parulian Hutagaol
Jurnal Manajemen & Agribisnis Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1414.986 KB) | DOI: 10.17358/jma.13.3.240

Abstract

Agribusiness and Rural Entrepreneurship Development Program (PUAP) is one of the poverty reduction programs in rural areas under the coordination of the National Program for Community Empowerment. PUAP program provides capital assistances for farmer group members i.e. land owning farmers, tenant farmers, farm laborers, and farm households coordinated by the Joint Farmers Group. The objective of this study was to formulate the best strategy to overcome poverty in rural areas. The analytical methods utilized in this were Double Difference and Quantitative Strategic Planning Matrix (QSPM) analyses. The results showed that PUAP program has a significant impact on an increase in rice production per hectare and in income of farmers in Jati village respectively reaching up to 641.14 kg and Rp 878.358 larger than those in Jamali village in which PUAP program was not applied. Thus, QSPM analysis was carried out by an elaboration of eight key strategies with internal and external strategic factors to achieve the best strategy. The calculation result of Total Attractiveness Scores (TAS) showed that the strategy to strengthen human resources and institutional farmers through a special education program for agribusiness management development for farmers is perceived to be the most efficient strategy.Keywords: poverty, rural, PUAP, TAS, QSPMABSTRAKProgram Pengembangan Usaha Agribisnis Perdesaan (PUAP) merupakan salah satu program pengurangan kemiskinan di perdesaan di bawah koordinasi Program Nasional Pemberdayaan Masyarakat Mandiri sebagai program pemberdayaan masyarakat. Program PUAP memberikan bantuan modal usaha bagi petani anggota kelompok tani, baik petani pemilik, petani penggarap, buruh tani, maupun rumahtangga tani yang dikoordinasikan oleh Gabungan Kelompok Tani. Tujuan penelitian ini adalah untuk memformulasikan strategi terbaik penanggulangan kemiskinan di perdesaan. Metode analisis dalam pnelitian ini menggunakan analisis Double Difference dan analisis Quantitative Strategic Planning Matrix (QSPM). Hasilnya menunjukkan bahwa program PUAP telah memberikan dampak signifikan terhadap peningkatan produksi padi per hektar dan pendapatan petani di Desa Jati masing-masing sebesar 641,14 kg dan Rp878.358 lebih besar dibandingkan dengan produksi padi dan pendapatan petani di Desa Jamali yang tidak menerima Program PUAP. Hasil analisis QSPM, yaitu dengan mengelaborasikan delapan strategi kunci tersebut dengan faktor-faktor strategis internal dan eksternal untuk mendapatkan strategi yang terbaik.  Hasil perhitungan Total Attractiveness Scores (TAS) menunjukkan bahwa strategi penguatan sumberdaya manusia dan kelembagaan petani melalui program pendidikan khusus pengembangan manajemen agribisnis bagi petani adalah strategi yang terbaik. Kata kunci: kemiskinan, perdesaan, PUAP, TAS, QSPM
Quality Dimensions of Purchase Behavior Decision on Fishery Products Nurliza Nurliza; Eva Dolorosa
Jurnal Manajemen & Agribisnis Vol. 14 No. 2 (2017): JMA Vol. 14 No. 2, Juli 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (917.85 KB) | DOI: 10.17358/jma.14.2.79

Abstract

The role of fishery product has been developed and acknowledged in terms of food security both as income sources and food supplies for developing countries. On the other hand, quality control has become a challenge in overcoming consumers’ decision to purchase the products. The objective of research is to understand and evaluate consumer behavior in purchasing the products in regards to quality dimension on fishery products by using non-probability sampling technique to 142 consumers in three different locations in Pontianak (shops, mini/supermarkets, and local markets). Data were gathered by in-depth interviews divided into four categories consisting of consumer profiles; product knowledge; perception and preference; and quality dimension variable with conjoint analysis. The result shows that price, flavor, moistness, texture, nutrition, packaging color, and packaging size do not affect consumers’ decision to purchase the products. On the contrary, package durability attribute is the primary factor in their decision to purchase, and it is then followed by packaging material, availability, flavor, guarantee, guarantee source, brand, packaging form, and product form. This is beneficial for producers to improve the quality factors and develop market opportunities in the future. Besides, consumers can obtain information on product characteristics to fulfill their expectation and satisfaction.Keywords: conjoint analysis, fishery products, non-probability sampling, purchase behavior, quality dimensionsABSTRAKPeran produk olahan perikanan telah berkembang dan diakui dalam keamanan pangan–baik sebagai sumber pendapatan maupun sumber makanan bagi negara-negara berkembang. Namun, pengendalian terhadap karakteristik mutu menjadi sebuah tantangan dalam menghadapi keputusan pembelian konsumen. Tujuan penelitian adalah memahami dan mengevaluasi perilaku keputusan pembelian konsumen terkait dimensi mutu pada produk olahan perikanan menggunakan teknik non-probability sampling terhadap 142 konsumen pada tiga lokasi di Pontianak (toko, mini/supermarket, dan pasar lokal). Data dikumpulkan dengan metode wawancara mendalam yang terbagi menjadi empat bagian, yaitu profil konsumen; pengetahuan produk; persepsi dan preferensi; dan variabel dimensi mutu dengan conjoint analysis. Hasil menunjukkan bahwa harga, aroma, kelembaban, tekstur, nutrisi, warna kemasan, dan ukuran kemasan tidak memengaruhi keputusan pembelian konsumen. Namun, atribut daya tahan prduk menjadi faktor terpenting dalam keputusan pembelian yang diikuti dengan bahan kemasan, ketersediaan, aroma, jaminan, sumber jaminan, merek, entuk kemasan, dan bentuk produk. Hal tersebut bermanfaat bagi produsen untuk meningkatkan mutu yang dipentingkan oleh konsumen dan mengembangkan peluang pasar dimasa mendatang. Disamping itu, konsumen dapat memperoleh informasi karakteristik produk penting untuk memenuhi kepuasan dan harapan konsumen.Kata kunci: conjoint analysis, produk olahan perikanan, non-probability sampling, perilaku pembelian, dimensi mutu

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