cover
Contact Name
HENGKI TAMANDO
Contact Email
plus62jurnal@gmail.com
Phone
+6281360000891
Journal Mail Official
plus62jurnal@gmail.com
Editorial Address
Perumahan Romeby Lestari Blok C, No C14, Deliserdang, Sumatera Utara
Location
Unknown,
Unknown
INDONESIA
CEBONG Journal
Published by Ihsa Institute
ISSN : 2828366X     EISSN : 2828366X     DOI : https://doi.org/10.35335/cebong
CEBONG Journal adalah jurnal ilmiah akses terbuka, peer-review, dan ilmiah yang diterbitkan oleh IHSA Institute, Indonesia. Tujuan dari CEBONG Journal adalah untuk mempublikasikan artikel penelitian asli dari para peneliti dan praktisi tentang berbagai topik Green Economy dan Blue Economy: energi, lanskap, infrastruktur, Sumberdaya Perairan dan Kelautan, Teknologi Inforamasi dan Komunikasi (TIK), Digital Economic
Articles 86 Documents
Differences in financial performance and stock trading activities in public companies that receive tax incentives and those that do not receive tax incentives watti, Risa; Azizah, Nurul; dihardjo, Djojo
Cebong Journal Vol. 2 No. 3 (2023): July: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the differences in Financial Performance and Trading Activities between public companies in the manufacturing sector listed on the Indonesia Stock Exchange that received PP No. 30 of 2020 tax incentives and those that do not receive PP No. 30 of 2020 tax incentives. With this facility, companies that meet certain requirements can get a reduced income tax rate of 3% of the general rate. Financial performance is proxied using ratio. Profitability, and ratio, Mark. Market. price. book. value. While stock trading activity is proxied using the frequency of stock trading. The object of research is manufacturing companies that obtain PP No. 30 of 2020 facilities and manufacturing companies that did not obtain PP No. 30 of 2020 facilities during 2020 - 2021.
Product Originality and Buying Culture on Purchase Decisions Through Brand Advocacy on JD.ID E-Commerce Pranata, Sungguh
Cebong Journal Vol. 2 No. 3 (2023): July: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main objective of this research is to analyze the effect of product orientation and buying culture on purchasing decisions through brand advocacy in JD.ID E-Commerce. The approach used in this research is associative and quantitative by using path analysis. The population in this study are friends, family and all those related to social media Facebook and the researcher's TikTok. The time of the research was conducted from April 2023 to May 2023. Where the sample in this study was 119 respondents. The results showed that the color of the product on the purchasing decision of the t test results was 0.749 < t table 1.196 and the original sample was 0.471, the P-Value was 0.015. For buying culture on buying decisions, the results of the t test from this study were 1.764 > ttable 1.196 and the initial sample was 0.167 with a P-Value of 0.004. To differentiate products through brand advocacy on purchasing decisions, the t test is 0.925 < t table 1.196 and the original sample is 0.332 with a P-Value of 0.012. And for the buying culture variable through brand advocacy on purchasing decisions. of 3.765 > ttable 1.196 and the original sample is 0.351 with a P-Value of 0.005
Pengaruh religiusitas, citra sekolah, dan program unggulan terhadap keputusan orang tua memilih madrasah ibitdaiyah (mi) untuk anaknya Suharsono, Judi; Widayanto, Mutinda; Andrianata, Mufid; Fithrianto, Novan; Ahmad, Nur
Cebong Journal Vol. 2 No. 3 (2023): July: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Religiusitas, Citra Sekolah, Dan Program Unggulan Tehadap Keputusan Orang Tua Memilih Madrasah Ibtidaiyah (MI) Kahasri Kota Probolinggo Untuk Anaknya baik secara simultan, parsial, dan dominan. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan analisis asosiatif kasual, dengan variabel bebas yang digunakan adalah Religiusitas, Citra Sekolah, dan Program unggulan. Sedangkan variabel terikat yang digunakan dalam penelitian ini adalah Keputusan Memilih. Sampel dalam penelitian ini adalah sebanyak 52 wali murid dari jumlah populasi 104 orang tua yang mendaftarkan anaknya di MI Kahasri Kota Probolinggo pada tahun ajaran 2021/2022. Pengambilan sampel dilakukan dengan metode simple random sampling. Teknik analisis yang digunakan dalam penelitian ini menggunakan deskriptif dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa religiusitas, citra sekolah, dan program unggulan secara parsial berpengaruh signifikan terhadap keputusan memilih
The influence of tax knowledge, tax sanctions and taxpayer awareness on msmes taxpayer compliance (an empirical study on registered msmes at KPP Pratama Sukomanunggal Surabaya City) Pramudianti, Mira
Cebong Journal Vol. 2 No. 3 (2023): July: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Payment and reporting of taxes is an obligation of citizens as a manifestation of the role of citizens in building and financing national development. Taxes that have been collected by the Directorate General of Taxes will be distributed to authorized parties in the country's development process. There are three types of tax collection in Indonesia, namely the official assessment system, self assessment system and withholding assessment system. However, currently most of the tax collection in Indonesia uses a self-assessment system. The self-assessment system is a collection system that authorizes taxpayers to determine the amount of tax payable to be paid, make deposits and report taxes independently. This research includes research that uses the Quantitative Correlational method because this research was conducted to examine the relationship between variables. In the model analysis and hypothesis testing, it can be seen that the calculated F value is equal to and the significant value is 0.000, meaning that the variables of tax knowledge, tax sanctions, taxpayer awareness simultaneously have a significant effect on taxpayer compliance. In the t hypothesis, it is known that the variable knowledge of taxation and sanctions taxation affects taxpayer compliance. Meanwhile, taxpayer awareness affects taxpayer compliance.
Pengaruh lokasi, persepsi harga dan kualitas Layanan terhadap minat menonton Di bioskop cinema xxi transmart Pangkalpinang Oktaviani, Nadia; Sumar; Yanuar, Dony
Cebong Journal Vol. 2 No. 3 (2023): July: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatarbelakangi oleh fenomena yang menunjukkan ketidakstabilan pada jumlah penonton dan menarik minat menonton pada Bioskop Cinema XXI Transmart Pangkalpinang. Penelitian ini bertujuan untuk mengetahui dan menganalisis kajian tentang lokasi, persepsi harga, kualitas layanan, dan minat menonton. Penelitian ini termasuk penelitian deskriptif. Metode yang digunakan yaitu metode kuantitatif. Jumlah sampel dalam penelitian ini adalah 100 responden dengan menggunakan teknik sampel acak sederhana. Model analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pada Bioskop Cinema XXI Transmart Pangkalpinang berada pada kategori baik. Hasil pengujian analisis regresi berganda menunjukkan hasil positif dari seluruh variabel yang ada. Sedangkan pada uji t dan uji f menunjukkan bahwa variabel lokasi, persepsi harga dan kualitas layanan berpengaruh positif dan signifikan terhadap minat menonton di Bioskop Cinema XXI Transmart Pangkalpinang. Hasil analisis determinasi koefisien (R2) menunjukkan nilai angka Adjust R Square yaitu 0,587 atau 58,7%. Hal tersebut berarti variasi variabel minat menonton dapat dijelaskan oleh variabel lokasi, persepsi harga dan kualitas layanan sebesar 58,7% dan sisanya 41,3% dapat dijelaskan oleh variabel lain yang ada diluar variabel penelitian
Pengaruh disiplin kerja dan sarana prasarana terhadap kinerja pegawai unit pelaksana teknis (UPT) puskesmas selindung Pajarini, Putri; Yusnita, Maya; Dian Prihardini Wibawa
Cebong Journal Vol. 2 No. 3 (2023): July: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui kajian pengaruh disiplin kerja dan sarana prasarana terhadap kinerja pegawai pada Unit Pelaksana Teknis (UPT) Puskesmas Selindung. Pendekatan yang diakukan pada penelitian ini adalah pendekatan deskriptif. Metode yang digunakan yaitu metode kuantitatif dengan sampel sebanyak 46 responden, sedangkan teknik pengambilan sampel menggunakan teknik sampel jenuh. Variabel bebas dalam penelitian ini terdiri dari disiplin kerja dan sarana prasarana, sedangkan variabel terikatnya adalah Kinerja. Pengolahan data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan uji T, uji F dan R2. Berdasarkan hasil analisis terhadap variabel tersebut, disiplin kerja dan sarana prasarana berpengaruh positif dan signifikan terhadap kinerja pegawai UPT Puskesmas Selindung. Berdasarkan hasil uji secara simultan, disiplin kerja dan sarana prasarana berpengaruh positif dan signifikan terhadap kinerja pegawai UPT Puskesmas Selindung, sedangkan hasil analisis terhadap koefisien determinasi (R2) hal ini menunjukkan penentuan R2 dalam penelitian ini sebesar 81,6% dan masih ada sisa 18,4% dijelaskan diluar penelitian ini
488 Pengaruh Electronic Word Of Mouth (E-Wom) Dan Viral Marketing Terhadap Minat Beli Konsumen Pawon Steak Pangkalpinang Wulandari, Elisa; Sumar; Altin, Darus
Cebong Journal Vol. 3 No. 1 (2023): Nov: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze studies on EWOM (Electronic Word Of Mouth), Viral Marketing, and buying interest, This research method uses descriptive research. The method used is quantitative method. The number of samples in this study were 96 respondents using a simple random sampling technique. The analysis model used is multiple linear regression analysis. This result showed that the Pawon Steak Pangkalpinang was in the good category. The results of multiple regression analysis testing showed positive result for all existing variables. While the t test and f test show that the EWOM (Electronic Word Of Mouth) and Viral Marketing variables have a positive and significant effect on buying interest in Pawon Steak Pangkalpinang
Investigating the Impact of Socia Media on Consumer Behavior in Online Fashion Retail: A Focus on Influencer Marketing and Visual Content Strategies Trimanda Fujiwara; Hernandez Martin
Cebong Journal Vol. 3 No. 1 (2023): Nov: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the influence of social media on consumer behavior in the context of purchasing online fashion products. Utilizing a mixed-methods approach, the study combines qualitative in-depth interviews and quantitative online surveys to provide a comprehensive understanding of the intricate relationship between digital platforms and consumer choices in the dynamic landscape of online fashion retail. Key findings reveal that social media platforms, notably Instagram and TikTok, play a pivotal role as primary sources of fashion inspiration for online consumers. Influencers emerge as powerful drivers of consumer purchasing decisions, emphasizing the need for businesses to strategically collaborate with influential figures. Visual content on social media is identified as a significant trigger for impulse buying behaviors, highlighting the importance of a visually appealing content strategy for businesses. The integration of e-commerce features within social media platforms, such as shoppable posts and in-app checkout options, is well-received, indicating a seamless transition from content discovery to the purchasing journey. As ethical and sustainable considerations gain prominence in online fashion purchases, businesses are encouraged to align with evolving consumer values. The implications of these findings extend to businesses, marketers, and policymakers. Strategic social media presence, influencer collaborations, and a compelling visual content strategy are recommended for businesses seeking to capitalize on digital consumer behaviors.
Transformative Dynamics: Assessing the Impact of Digital Economy 4.0 on Human Resources Amidst the Covid-19 Pandemic in Indonesia Herdian Candra Pradipta
Cebong Journal Vol. 3 No. 1 (2023): Nov: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research delves into the intricate interplay between Digital Economy 4.0 and the quality of human resources in Indonesia amidst the unprecedented challenges posed by the Covid-19 pandemic. Employing a mixed-methods approach encompassing in-depth interviews, surveys, and document analysis, the study navigates through a nuanced landscape, unraveling unexpected findings and illuminating transformative insights. The study uncovers a dichotomy in remote work satisfaction, revealing varied experiences that challenge traditional assumptions. Resilience and innovation emerge unexpectedly in certain traditional sectors, questioning established narratives about the impact of technological disruptions. Inclusivity challenges in remote regions present unexpected variations, prompting a call for targeted interventions to bridge digital divides. Government-industry collaborations, while impactful, exhibit varying degrees of influence, emphasizing the need for well-defined goals and sustained engagement. These findings contribute to a deeper understanding of the complexities inherent in the digital age and provide actionable implications for policies, education, and industry practices. The research concludes by emphasizing the dynamic nature of Digital Economy 4.0's impact on human resources, urging stakeholders to navigate the future with adaptability, innovation, and a commitment to inclusivity. The insights gleaned from this study offer a strategic foundation for shaping a digitally resilient and inclusive future for the Indonesian workforce.
Predictive Modeling of Student Graduations using Artificial Neural Networks for Enhanced Educational Management: A Case Study of Kabanjahe 1 State High School Irma Siahaan; Lamsar Manalu
Cebong Journal Vol. 3 No. 1 (2023): Nov: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research delves into the predictive modeling of student graduations at Kabanjahe 1 State High School, employing artificial neural networks as a cutting-edge tool for educational management. The study is driven by the overarching goal of developing a robust predictive model that aligns with actual graduation numbers, providing valuable insights for strategic planning and resource allocation. The methodology integrates historical enrollment and graduation data with advanced machine learning techniques. Comprehensive data preprocessing, feature selection, and the meticulous design of the neural network architecture lay the foundation for accurate predictions. The model's training and evaluation, marked by quantitative metrics, sensitivity analysis, and temporal assessments, attest to its accuracy, generalizability, and adaptability. The results reveal a predictive model with commendable accuracy, offering precise forecasts of student graduations. Temporal analyses unveil patterns and trends, enhancing the understanding of the model's consistency over time. Sensitivity analysis provides insights into influential variables, contributing to a nuanced comprehension of the factors shaping graduation outcomes. The implications of the findings extend beyond Kabanjahe 1 State High School, serving as a benchmark for similar educational institutions grappling with the challenges of dynamic student populations. The successful integration of artificial neural networks into the educational management framework establishes a precedent for technological integration in academic decision-making.