Jurnal Visi Komunikasi
Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
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<![CDATA[PENGARUH KUALITAS PELAYANAN TAKSI ONLINE “MY BLUEBIRD’ DAN “GRAB” TERHADAP CITRA PERUSAHAAN ]]>
<![CDATA[Susan Sri Apriyani]]>;
<![CDATA[Marwan Mahmudi]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9832
<![CDATA[Bluebird and Grab are two professional transportation service companies in Indonesia. The two have been competiting to serve their best to satisfy the customers so the positive image will stay remain. The concept of this research is using theory quoted from Kotler of serving quality and company image by Shirley Harrison. Method used quantitative approach in possitivm paradigma and comparative study. The survey method is using questionaire and the score of the result has been measured using Likert scale.. The questionaire has been sproud to 77 of Mercu Buana University students of Communication, major of Public Relations in 2015 to 2017 that has been a user of Bluebird Taxi and Grab Car. The data has been processed using SPSS 20 in Person’s correlation, simple linear regretion test, and paired sample t-test. There, we found the strong connection of Taksi Bluebird service quality to the company image for 0.792 and also of the Grabcar for 0.62. It proves the impact of service quality to the company image. The difference is that the contribution of service quality to Bluebird Taxi company is 62.7% and to Grabcar company is 39.4%. It’s because Bluebird Taxi focuses more to the transportation service]]>
<![CDATA[Profesionalisme Jurnalis Dalam Film The Bang-Bang Club Berdasar Analisis Semiotika Roland Barthez ]]>
<![CDATA[Muhammad Lutfi]]>;
<![CDATA[Warto Warto]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9612
<![CDATA[The Bang Bang Club is a 2011 film with a drama genre adapted from real events experienced by 4 war photographers. This film by director Steven Silver does not only cover drama but also shows how the 4 photographers actually experienced what happened. The subjects of this research were the four war photographers who were told in the film The Bang-Bang Club. Primary data is obtained from scenes related to the professionalism of a journalist in covering and reporting an event as the initial process of analysis. The scenes were analyzed using Roland Barthes' semiotics which is associated with professionalism according to Islam, in this case, namely holding the four characteristics of Raulullah, namely Sidiq, Amanah, Fathonah and Tabligh. Several scenes show the journalist in a dangerous situation, close to fire, sharp weapons, fighting, firearms, and others. The meaning of connotation means that in any situation and condition, a journalist must be able to describe, report, and collect data in any way in accordance with the journalistic code of ethics, because this has become a demand for a journalist.]]>
<![CDATA[FUNGSI PUBLIC RELATIONS DALAM MENGKOMUNIKASIKAN MEDIA ONLINE MEDCOM.ID ]]>
<![CDATA[RAFI, MUHAMMAD]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9833
<![CDATA[The success of a company in carrying out its activities cannot be separated from the interference of public relations activities. The steps that will be taken by Public Relations must be considered because the Public Relations function that is carried out in every company activity has a major influence on the sustainability of the company. Online media is a communication channel that occurs online through websites on the internet whether it contains text, photos, videos, or music. All types of communication channels on the internet are online media. With the existence of online media, the information obtained will be spread more quickly, the information provided will get direct feedback from the audience and the cost is relatively cheap. Good and positive use of online media will get good and positive responses from the public as well. Research with the constructivism paradigm with a case study research method. Data collection techniques using non-participant observation and conducting interviews with sources. The results showed that the activities of the Public Relations Function in communicating online media medcom.id had been carried out well by the company. Publicity activities and press agentry are aspects of the public relations function that are most often used in corporate activities including aspects of external relations, advertising, public affairs, lobbying, and issue management.]]>
<![CDATA[Mengkomunikasikan Penjualan Emas PT. Pegadaian Syariah di Jakarta Barat ]]>
<![CDATA[NW Dewi Susanti]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9828
<![CDATA[PT. Pegadaian Syariah in increasing gold sales by communicating gold products to consumers, so that consumers after knowing the advantages of buying gold become a profitable purchase option. The problems in this research; how PT. Pegadaian Syariah communicates products, advantages and services in selling gold to consumers and potential consumers. The company's marketing communication process to consumers with the aim of increasing understanding, attracting buying interest and increasing sales of gold products can be achieved. Qualitative research methods - a case study used to research with descriptive design and data collection techniques with participatory observation, in-depth interviews, and documentation study. Companies in increasing sales to consumers by communicating variations of precious metal gold products, prices, procedures for calculating precious metal gold investment through brochures, price tables, promotions through advertising, personal selling, face-to-face communication / direct selling, to consumers who make purchases, seminars and Pegadaian Digital Service (PDS) in the form of web and mobile-based applications. Consumer backgrounds determine how to make purchases and the reasons for consumer purchases vary, so that marketing communication methods are always adapted to the unique needs of consumers. ]]>
<![CDATA[EFEKTIVITAS PRODUCT PLACEMENT HYUNDAI PADA DRAMA KOREA DESCENDANTS OF THE SUN TERHADAP BRAND AWARENESS SURVEY PADA PENONTON DRAMA KOREA DOTS DI TANGERANG ]]>
<![CDATA[Krisna Ayu Wulandari]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9834
<![CDATA[The company started to use an advertising technique that was deemed sufficient, namely by using product placement or brand placement. This study was to determine the effectiveness of product placement on the brand awareness survey of the Korean Drama Descendant of The Sun audience in Tangerang. The paradigm used in this research is positivistic, with a quantitative approach to survey methods for Korean drama audiences Descendant of the Sun with non-probability sampling using accidental sampling. The results showed that the product placement made by Hyundai in the Korean drama Descendant of the Sun contributed 44.7% to the brand awareness of the Korean drama Descendant of the sun audience]]>
<![CDATA[Makanan dan Budaya Makan; Usaha Makanan Etnik “Warung Tegal” Pada Masyarakat Multikultur Jakarta ]]>
<![CDATA[Juwono Tri Atmodjo]]>;
<![CDATA[Susanne Dida]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9615
<![CDATA[Jakarta as the capital city of Indonesia with a multicultural society causes a variety of types of food, eating procedures and ways of serving them as an illustration of the diversity of ethnicities, tribes and ethnic groups in Indonesia. Ethnic food, food from other nations, food products from the influence of popular culture, globalization, glocalization, and industrial products color the offering of dining options in Jakarta. Food as a cultural product is related to the way of life of the community not only to meet nutritional needs but also to the way of presentation and social cultural activities of the community. Ethnic food in multicultural communities in Jakarta is a typical ethnic food of an area which is used as a restaurant business community. Local wisdom on coastal and non-coastal food of the Javanese Tegal ethnic group as cultural capital for the gastronomic business of “Tegal Food Shop” in Jakarta.]]>
<![CDATA[STRATEGI PROMOSI WISATA PURBALINGGA MELALUI FESTIVAL FILM ]]>
<![CDATA[Dewi Sad Tanti]]>;
<![CDATA[Ginanjar Ginanjar]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9830
<![CDATA[This study aims to find out the efforts to promotion strategy Purbalingga cultural tourism by the Purbalingga CLC community through the Purbalingga Film Festival (FFP). This study used descriptive qualitative method. The research data source is the Purbalingga CLC community. Data was collected using observation techniques, in-depth interviews, and literature studies. The results showed that FFP activities carried out by the CLC community could help Purbalingga tourism promotion efforts. Local tourism development can be developed with the concept of Community Based Tourism (CBT) is Promotion strategy. In the CBT concept, the presence of the community becomes important as a secondary stakeholder. Together with the government and private parties, community participation can provide valuable input for the advancement of regional tourism that is prospering for the entire community. The Purbalingga CLC through its flagship program, the Purbalingga Film Festival, has shown that the existence of film festivals has a relationship, both directly and indirectly, with the opportunity to promote local culture.]]>
<![CDATA[POLA KOMUNIKASI PEMASARAN DINAS PARIWISATA DAN KEBUDAYAAN DALAM MEMBANGUN MEREK DESTINASI WISATA BAHARI DI KOTA PADANG ]]>
<![CDATA[Mardhiyyah Mardhiyyah]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9614
<![CDATA[The research entitled Marketing Communication Pattern of the Tourism and Culture Office in Building a Maritime Tourism Destination Brand in Padang City intends to find out the patterns and marketing communication strategies carried out by the Tourism and Culture Office in Padang City in building their Maritime Tourism Destination Brand. This is motivated by the need for the Government Office, especially regarding tourism to be able to do marketing and promotion so that tourists who visit continue to increase. Coupled with an increase in the tourism sector is one part of President Joko Widodo's nawacita that must be realized. The city of Padang has amazing marine tourism destinations. For example, like Padang Beach, Air Manis Beach, Pasir Jambak Beach, Nirwana Beach and Caroline Beach..]]>
<![CDATA[POLA PEMANFAATAN INSTAGRAM DALAM SITUASI KRISIS PERUBAHAN KELEMBAGAAN: KOMISI PEMBERANTASAN KORUPSI DAN PERUBAHAN UNDANG-UNDANG ]]>
<![CDATA[Venny Irliani Amanah]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9831
<![CDATA[This research discusses the use of social media instagram KPK @KPK_RI. Social media is the fastest media in disseminating information because people can easily participate and share information using the internet network. This study uses a constructivism paradigm and qualitative descriptive by using a case study research method that aims to systematically explain a fact carefully. Data collection techniques with in-depth interviews and documentation. The pattern of using Instagram in the face of institutional crises, which leads to the statement of the leadership's attitude towards rejection of the revision of the Law which results in strategic changes in content management on Instagram @ official.kpk, the pattern of using Instagram during normal conditions and in crisis situations because it involves the content planning process until Publication gatekeeping flow adapts to demands as a channel of institutional crisis communication. In the crisis conditions of the change in the KPK law in September-October 2019, the Public Relations Bureau regulates the management strategy of Instagram @ official.kpk with a focus on content related to the revision of the KPK Law and optimizing Instagram features. Starting from live Instagram, Instagram feed, and Instagram story to provide information to the public regarding points that weaken the KPK and build relationships with the public and restore public trust.]]>
<![CDATA[Strategi Publikasi PT Kereta Api Indonesia (Persero) Daerah Operasional 1 Jakarta Dalam Menjaga Stabillitas Reputasi Perusahaan ]]>
<![CDATA[Suryaning hayati]]>;
<![CDATA[Abdul Rahmat]]>;
<![CDATA[Nurul Aidin]]>
<![CDATA[ Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/visikom.v18i2.9613
<![CDATA[business competition is not only measured by the level of sales and product image. However, there is another thing that is more principle, inherent, and fundamental, namely reputation. This study aims to determine the Publication Strategy of PT Kereta Api Indonesia (Persero) Operational Region 1 Jakarta in Maintaining the company's reputation stability. The focus in research is the publication strategy in terms of the aspects of publication goals, publication objectives, message content and strategic message content, impact of publication exposure, media strategy, and evaluation methods. Research with constructivism paradigm with descriptive method. Primary data were obtained from in-depth interviews with key informants, Senior Manager of Public Relations and Public Relations staff informants.The purpose of publication is education to gain public understanding of company programs and policies. The message content and strategic message content to construct messages are to convey the main basis for why the policy should be carried out, why the program must be carried out, and convey about its goals and benefits for the community; The expected impact of publication exposure is a positive image according to the community. The media strategy taken is to build personal relationships, ensure information disclosure, commitment to response speed, accommodate media data needs, and facilitate the media in publishing news;]]>
