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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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Search results for , issue "Vol. 16 No. 01 (2025): February: Management Science" : 24 Documents clear
Evaluasi Dan Pengembangan Bisnis Usaha Sempol Ayam Mudzky Zaky, Muadz Abidzar; Hapsari, Ajeng Andriani
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The Sempol Ayam business is a snack business that uses chicken as the main ingredient. Currently the Sempol Ayam Mudzky branch operates in the East Jakarta and South Jakarta areas. This business idea arose because of the COVID19 conditions, where the MSME business at that time was very influential on the wheels of the Indonesian economy. This business is online and offline based, using the gofood and grabfood platforms as online media and outlets as offline media. This study aims to determine the feasibility of the Sempol Ayam business in the Jakarta area in terms of market aspects, operational aspects, human resource aspects, financial aspects and strategic aspects. Researchers are targeting 2% of the total population in Jakarta. The study results show that the business is feasible to run from the aspects that have been tested
Analysis of the planning and development strategy of the digital printing machine business X Federico, Rafael; Hapsari , Ajeng Andriani
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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The digital printing machine business is a business in the printing sector that focuses on selling digital printing machine equipment to those involved in printing activities and has a central operation in Tangerang. This business continues to run because the increasing need for packaging to meet people's interest in opening SMEs has made the digital printing market increasingly growing. Using various digital platforms as promotional media for PT. X targets the national market. This study aims to evaluate and find out the appropriate development to be carried out in the future by PT. X is reviewed from the marketing aspect, financial aspect, operational aspect, strategic aspect and human resources aspect. Evaluation and development studies are carried out by analyzing various aspects to find out the right strategy for carrying out development
Pengaruh Teknologi Artificial Intelligence (Ai) Dan Analitik Data Dalam Meningkatkan Target Pemasaran Dengan Personalisasi Pesan Sebagai Variabel Intervening Ditinjau Dalam Perspektif Bisnis Islam (Studi Pada Umkm Di Kota Bandar Lampung) Azizah, Lidya; Ermawati, Liya; Fuadi, Fatih
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh teknologi artificial intelligence (AI) dan analitik data dalam meningkatkan target pemasaran dengan personalisasi pesan sebagai variabel intervening ditinjau dalam perspektif bisnis Islam (studi pada UMKM di Kota Bandar Lampung). Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan melalui survei dengan sebuah kuesioner berbentuk google form. Populasi pada penelitian ini adalah UMKM di Kota Bandar Lampung. Sampel penelitian ini adalah sebanyak 100 responden dengan menggunakan metode pengambilan sampel adalah non-probability dengan teknik purposive sampling, dan menggunakan alat analisis SEM dengan menggunakan PLS dan hasil olah data yang didapatkan menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa variabel teknologi artificial intelligence (AI) dan analitik data berpengaruh positif dan signifikan dalam meningkatkan target pemasaran. Variabel personalisasi pesan menjadi mediasi pengaruh teknologi artificial intelligence (AI) dan analitik data dalam meningkatkan Target Pemasaran.
Analisis Harga Saham Sebelum Dan Sesudah Pemboikotan Produk Terhadap Harga Saham Pada Perusahaan Yang Terafiliasi Oleh Israel Yang Terdaftar Di Bursa Efek Indonesia Yanti, Riana Yuli; Ermawati , Liya
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Aksi Bela Damai Palestina semakin memperkuat seruan untuk memboikot produk Israel. Hal ini diperkuat oleh Fatwa Nomor 83 Tahun 2023, yang membahas hukum dukungan terhadap perjuangan Palestina dan mendorong umat Islam untuk menghindari penggunaan barang-barang yang terkait dengan Israel sebagai bentuk dukungan untuk perjuangan Palestina di Indonesia. Penelitian ini bertujuan untuk mengeksplorasi dampak boikot terhadap nilai pasar perusahaan yang menjadi target, dengan menganalisis perbedaan abnormal return dan aktivitas volume perdagangan sebelum dan sesudah boikot. Penelitian ini menggunakan metode kuantitatif, dan hipotesis diuji dengan menggunakan uji normalitas, uji Paired Sample t-Test dan melibatkan delapan perusahaan yang menjadi sasaran boikot. Hasil penelitian menunjukkan terdapat perbedaan signifikan dalam nilai abnormal return akibat boikot. Nilai hipotesis untuk aktivitas abnormal return sebelum dan sesudah peristiwa tersebut tercatat sebesar 0.001, dengan tingkat signifikansi (0.001)>0.05. Hal ini menunjukan bahwa aksi damai bela palestina memiliki dampak yang signifikan terhadap abnormal return. Pada hasil uji Paired Sample T-Tes tranding volume activity Nilai hipotesis untuk aktivitas volume perdagangan sebelum dan sesudah peristiwa tersebut tercatat sebesar 0.588, dengan tingkat signifikansi (0.588)>0.05. Hal ini menunjukkan bahwa peristiwa Aksi pemboikotan produk tidak memberikan dampak yang signifikan terhadap aktivitas volume perdagangan.
The Effect of Data Protection, Digital Literacy and Cyber Security on the Security Risk of Social Engineering-Based Cyber Threats in E-Wallet Users (Study on Millennial Generation E-Wallet Users in Bandar Lampung City) Kristianto, Aditia Dwi; Kurniawan, Muhammad; Etika, Citra
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The security risk of cyber threats on e-wallets can be influenced by data protection, digital literacy and cyber security among e-wallet users. This study aims to determine and explain whether Data Protection, Digital Literacy and Cyber Security affect the Security Risk of cyber threats in millennial generation e-wallet users in Bandar Lampung City. The method used is quantitative research method, using questionnaire data. The data analysis method used is multiple linear regression models. The sampling technique used accidental sampling techniques and data testing using validity tests, reliability tests, classical assumption tests with a 5% significance level, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, t tests, f tests, and coefficient of determination tests. The results of this study in the (t) test show that the Data Protection variable has a significance of 0.001. This means that the tcount is 3,280 and the significance level is 0.001 (0.001 <0.05). The Digital Literacy variable has a tcount of 5,132 with a significance of 0.000. The Cyber Security variable has a tcount of 4,134 with a significance of 0.000. Based on the results of the simultaneous test (F test) shows a significance value of 0.00 <0.05 and an Fcount value of 118,930. the conclusion of this study, the Data Protection variable affects Security Risk, this is because, the higher the data protection, the higher the security risk when using an e-wallet. The Digital Literacy variable has an effect on Security Risk, this is because the increase in digital literacy affects the increase in security risks of using e-wallets. Cyber Security variables affect Security Risk, this is because the higher cyber security affects the high security risks of e-wallet users.
Pengaruh Determinan Faktor Makro Dan Mikro Ekonomi Terhadap Nilai Aktiva Bersih Reksa Dana Syariah Di Indonesia Periode Tahun 2019-2023 Sydiq, Hafidz; Hila, Syamsul; Sisdianto, Ersi
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Reksa dana dapat diartikan sebagai wadah yang dipergunakan untuk menghimpun dana dari masyarakat untuk selanjutnya diinvestasikan dalam portofolio efek oleh manajer investasi. Reksa dana syariah adalah reksa dana yang beroperasi sesuai dengan kaidah dan prinsip syariah dalam Islam, baik dalam bentuk akad antara investor sebagai pemilik (shahibul mal) dan manajer investasi sebagai perwakilan shahibul mal, maupun antara manajer investasi dengan pengguna investasi. Nilai Aktiva Bersih merupakan alat yang digunakan untuk menilai kinerja pengelolaan portofolio reksa dana syariah menunjukkan apakah kinerjanya cukup baik atau tidak. Penelitian ini menggunakan metode pendekatan kuantitatif, dengan menggunakan data sekunder. Metode analisis data yang digunakan adalah model regresi data panel diolah mengguunakan Eviews 10. Teknik pengambilan sampel menggunakan teknik purposive sampling dan pengujian data menggunakan uji ketepatan model uji chow, uji hausman, uji legrange multiplier, dengan tingkat signifikansi 5%, uji hipotesis uji t, uji f, uji r, dan uji Regresi Data Panel. Berdasarkan hasil pengujian menunjukan bahwa secara parsial bi rate berpengaruh terhdap nilai aktiva bersih reksa dana syariah, jumlah reksa dana berpengaruh terhdap nilai aktiva bersih reksa dana syariah, sedangkan pada nilai tukar rupiah tidak berpengaruh terhdap nilai aktiva bersih reksa dana syariah, dan usia reksa dana tidak berpengaruh terhdap nilai aktiva bersih reksa dana syariah. Pada uji secara simultan atau bersama-sama variabel nilai tukar rupiah, bi rate, jumlah reksa dana, dan usia reksa dana secara bersama-sama tidak berpengaruh terhdap nilai aktiva bersih reksa dana syariah.
Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Peran Minat Beli Pada Produk Sabun Cuci Muka Garnier Men Muharam, Indra Fahreza; Oswari, Teddy
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Generally, teenagers and adults who do activities outside the home must first use face wash in the facial area to keep it clean and healthy. One of the face wash brands that is currently in demand by the public is Garnier Men products. This study aims to determine and analyse the direct and indirect effects of brand image, perceived price, and product quality on purchasing decisions with purchase intention as an intervening variable in Garnier Men face wash products. This research method uses quantitative primary data. The sampling method used in this study was non-probability sampling with purposive sampling technique. Data collection using a questionnaire instrument with a total of 100 respondents. The analytical tool used is SmartPLS 4, the testing stages carried out are the research model test, measurement model (convergent validity test, discriminant validity, and reliability), structural model (R-Square test, Path coefficient, indirect effect, predictive relevance, and model fit). The results of this study indicate that brand image and product quality have a significant effect on purchase intention, price perception has an insignificant effect on purchase intention. Brand image, price perception, and product quality have an insignificant effect on purchasing decisions. Brand image and product quality have a significant effect on purchasing decisions with buying interest as an intervening variable. Price perception has an insignificant effect on purchasing decisions with buying interest as an intervening variable.
Strategi Manajemen Pelaksanaan Pengajuan Klaim Non Kapitasi BPJS Kesehatan Di Klinik Asiki Boven Digoel Papua Selatan Jayawijaya, Firman; Hidayat, Dasrun; Rachman, Arif
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This research is entitled "Management Strategy for the Implementation of BPJS Health Non-Capitation Claim Submission at Asiki Clinic, Boven Digoel, South Papua ’ which is motivated by the high rejection rate of BPJS Health non-capitation claims at Asiki Clinic, which reached 48 cases from January 2021 to December 2023. This high rejection rate indicates weaknesses in human resource management, the absence of clear SOPs, and the limitations of the information technology system used. This study aims to analyse the implementation of non-capitation claim submission in terms of inputs, processes, and outputs and formulate management strategies to improve the effectiveness of claims management at Asiki Clinic. Using qualitative methods, this study found that Asiki Clinic lacks trained claims officers, does not have adequate SOPs, and uses ineffective IT systems. The claims process was often disrupted by a lack of training and the absence of a structured management strategy, resulting in incomplete claims files and high rejections. Recommendations include developing and training human resources, developing SOPs, optimising information technology, and improving communication with BPJS Kesehatan. Effective implementation of management strategies is expected to improve the quality of health services, reduce claim rejections, and ensure the financial sustainability of Asiki Clinic. This study contributes to the health management literature and can serve as a model for other primary healthcare facilities facing similar problems in remote areas.
Pengaruh Kecakapan Interpersonal (Skill) Terhadap Mutu Kerja Perawat Pelaksana di RS Bhayangkara Jayapura Saukoly, Denny Hori Prodigy; Komara, Endang; Mulyani, Kahar
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Penelitian ini bertujuan untuk mengidentifikasi pengaruh interpersonal skill terhadap mutu kerja perawat pelaksana di RS Bhayangkara Jayapura. Metode penelitian yang digunakan adalah analisis regresi linear, dengan jumlah responden sebanyak 30 perawat. Hasil penelitian menunjukkan bahwa mayoritas responden memiliki interpersonal skill dalam kategori “kurang baik” dengan persentase sebesar 63,3%, sementara 36,7% responden lainnya memiliki interpersonal skill yang “baik”. Hal yang sama ditemukan pada mutu kerja, di mana 63,3% responden memiliki mutu kerja yang "kurang baik", dan hanya 36,7% yang memiliki mutu kerja “baik”. Hasil uji regresi menunjukkan adanya hubungan yang signifikan antara interpersonal skill dengan mutu kerja perawat, dengan nilai signifikansi (Sig.) sebesar 0.000 (p < 0.05). Selain itu, nilai R-Square sebesar 0.895 menunjukkan bahwa interpersonal skill memberikan kontribusi sebesar 89,5% terhadap mutu kerja perawat. Dengan demikian, dapat disimpulkan bahwa interpersonal skill memiliki peran yang sangat penting dalam meningkatkan mutu kerja perawat di RS Bhayangkara Jayapura. Penelitian ini memberikan rekomendasi untuk meningkatkan keterampilan interpersonal sebagai upaya untuk meningkatkan mutu kerja di rumah sakit tersebut.
Analysis of the Effect of Online Delivery Food on Customer Loyalty: Case Study on Kopi Kenangan Medan Meiriza, Mica Siar; Sitanggang, Karolin Gabrela; Sinurat, Nadia Natalia; Rajagukguk, Nicko Fernando; Lingga, Desmila Atheja
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study aims to examine the impact of online food delivery services on customer loyalty at the Kopi Kenangan branch in Medan Perjuangan. The rapid advancement of digital technology has facilitated the online food ordering process for consumers, which is crucial for fostering customer loyalty. This research employs a quantitative methodology using a survey approach, with a questionnaire distributed to 50 respondents who have utilized the online delivery service from Kopi Kenangan. Data analysis was conducted through validity and reliability tests, along with simple linear regression, t-tests, and F-tests to assess both partial and simultaneous effects of the independent variable on the dependent variable. The findings indicate that online food delivery services significantly influence customer loyalty, evidenced by an Fcount of 12.708, which exceeds the Ftable value of 3.18, and a significance level of 0.001. However, the coefficient of determination reveals that online delivery services account for only 39.3% of customer loyalty, suggesting that other factors, such as product quality and brand image, also contribute to enhancing customer loyalty. Therefore, Kopi Kenangan should focus on continuously improving the quality of their delivery services while also considering other elements that affect customer loyalty.

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