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All Journal ProBisnis : Jurnal Manajemen Indonesian Research Journal on Education
Sitanggang, Karolin Gabrela
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Analysis of the Effect of Online Delivery Food on Customer Loyalty: Case Study on Kopi Kenangan Medan Meiriza, Mica Siar; Sitanggang, Karolin Gabrela; Sinurat, Nadia Natalia; Rajagukguk, Nicko Fernando; Lingga, Desmila Atheja
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the impact of online food delivery services on customer loyalty at the Kopi Kenangan branch in Medan Perjuangan. The rapid advancement of digital technology has facilitated the online food ordering process for consumers, which is crucial for fostering customer loyalty. This research employs a quantitative methodology using a survey approach, with a questionnaire distributed to 50 respondents who have utilized the online delivery service from Kopi Kenangan. Data analysis was conducted through validity and reliability tests, along with simple linear regression, t-tests, and F-tests to assess both partial and simultaneous effects of the independent variable on the dependent variable. The findings indicate that online food delivery services significantly influence customer loyalty, evidenced by an Fcount of 12.708, which exceeds the Ftable value of 3.18, and a significance level of 0.001. However, the coefficient of determination reveals that online delivery services account for only 39.3% of customer loyalty, suggesting that other factors, such as product quality and brand image, also contribute to enhancing customer loyalty. Therefore, Kopi Kenangan should focus on continuously improving the quality of their delivery services while also considering other elements that affect customer loyalty.
Analisis Kesalahan Berbahasa pada Penulisan Makalah Mahasiswa Program Studi Manajemen Universitas Negeri Medan Siallagan, Lasenna; Kristin, Okta Viani; Sitanggang, Karolin Gabrela; Br Kaban, Etri; Umaira, Nabila; Nababan, Rachel Stephanie; Nurainah, Azra Lena; Pratiwi, Dian Maulina
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1364

Abstract

Penelitian ini bertujuan untuk mengkaji penyimpangan penggunaan bahasa Indonesia dalam karya tulis ilmiah mahasiswa jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Medan. Penelitian dilakukan dengan metode deskriptif kualitatif, menggunakan lima makalah mahasiswa sebagai sampel analisis. Hasil penelitian menunjukan terdapat 83 kesalahan berbahasa yang terkategori dalam empat aspek: 24,09% berkaitan dengan pemakaian kosakata asing dengan jumlah 20 kesalahan, 22,89% terkait penulisan huruf kapital dengan jumlah 18 kesalahan, 21,68% mengenai penggunaan kata depan dan imbuhan "di-" dengan jumlah 20 kesalahan, serta 31,32% menyangkut penggunaan kata baku dan non-baku dengan jumlah 26 kesalahan. Frekuensi kesalahan tertinggi terletak pada aspek penggunaan kata baku dan non-baku. Hasil ini menunjukkan perlunya peningkatan pemahaman mahasiswa terhadap aturan berbahasa Indonesia yang tepat. Seharusnya mahasiswa aktif Kamus Besar Bahasa Indonesia (KBBI) dan Pedoman Umum Ejaan Bahasa Indonesia (PUEBI) sebagai acuan penulisan, serta pemanfaatan alat bantu teknologi untuk meminimalisir kesalahan tata bahasa dan ejaan dalam proses penulisan.
Co-Authors Br Kaban, Etri Kristin, Okta Viani Lingga, Desmila Atheja Meiriza, Mica Siar Nababan, Rachel Stephanie Nurainah, Azra Lena Pratiwi, Dian Maulina Rajagukguk, Nicko Fernando Siallagan, Lasenna Sinurat, Nadia Natalia Umaira, Nabila